The SaaS model and consumerization of IT can offer new opportunities for product marketers. Many B2B SaaS companies have figured out how to use the product itself to drive user acquisition and then leverage agile principles to help identify, test, and roll out product marketing programs. Learn how you can adopt a similar approach to create a pipeline of satisfied users and feed viral growth.
Melanie Achard is Director of Product Marketing at SolarWinds. She started her career in technology when she wrote her first software program, as a favor to a friend, on a Morrow Micro System. Her curiosity piqued, she accepted a software development position at a startup and was instantly hooked. Since then, she has worked in software engineering, product management, and product marketing in a variety of companies—from small three-person startups to large Fortune 500 organizations—all with a focus on solving problems that people care about. With 30 years of experience across multiple technology disciplines—from systems administration, IT security, and regulatory compliance to external device management and mobile applications—she continues to advance her knowledge and understanding of the continually evolving technology landscape. In 2018, Melanie joined SolarWinds to focus on the growth of the DevOps products.