When you have that in your blood, these are the beautiful effects –
1. Focus
2. Motivation
3. Memory
You get more focus, more motivation and you remember things in a better way. So what does dopamine feel like? It feels like this –
About 6 years ago, I received a phone call from a woman who represented one of the biggest training companies in Austria and she said, “Hey Pinkesh, we have got lot of trainers in presentation skills sending rhetoric and we would like to increase the level of all of this. We think you are a perfect pick, would you like to come to a meeting?”
I would love to..
So I come up to Vienna and go to their office and just as I am going to pull the handle down what I don’t realise is that I am walking into one of the absolute worst meetings I am ever going to have in my life but I don’t know that yet. So I open the door and I meet this woman. Her name is Liana and hurriedly she says, ‘ Pinkesh, just so you know I am not the one you are going to have this meeting with. You are going to have it with three gentlemen further on here.”
That’s strange. Usually you know who you are going to have the meeting with. Then she progresses with a bit of chit chatting and suddenly she says,” Are you ready now?”
And I am like, “Yeah, what else should I be ready for.”
She says, “Can you see the room over there?”
“Yes, I can see.”
“Those gentlemen, you see, are the majority owners of this company. They have all got an ex-military background and none of them want the training that you are going to pitch.”
I ask her, “ Then why am I even here?”
She goes, “All the trainers want this and management are onto high horses. They can’t see that they need it. It’s pretty simple. The only thing you have to do is go in there and kind of prove the opposite.”
Yeah that sounds simple, doesn’t it?
I remember walking towards this office. My sweat is coming down my palms, my heart is racing, and just halfway there she calls my name. Is this woman a sado- masochist or just downright unintelligent?
She calls my name again.
I thought she was going to give me a tip or something. I turn around and she says “……………..”
If I don’t tell you what she says, isn’t that annoying?
Actually as an example I am not going to do that. I just wanted to prove to you what it feels with high dopamine levels. Would you say that your focus was increased? Your attention was increased. You were creative. You created situations around this and you probably figured out what that room looked like.
Now the feeling you had there was high levels of dopamine. So how do you do that?
Well, what you do is you build suspense, & you launch a cliffhanger. The most beautiful thing of storytelling is that it plants an idea or thought into your mind that becomes everlasting.
That my friend, is the essence of a good marketing.
So imagine, just by using storytelling and those techniques, you get your audience hooked in a jiffy.
Here is an example. A compelling, emotionally engaging story by Google
