How I Transitioned from Non-Technical to Product Marketing Manager
How I Transitioned from Non-Technical to Product Marketing Manager By Tanwistha Gope – Product Marketing Manager at Zeotap Looking back, it’s amazing how one career decision can completely reshape your future. For me, that decision was moving from technical writing to product marketing. It wasn’t a simple shift, but it was one that led to […]
Every Company will be an AI Company
Every Company will be an AI Company By Prateek Gupte – Co-Founder at Caimera Imagine you’re managing a music streaming service. You want to keep users engaged by recommending songs they’ll love, but how do you determine what music to suggest? This is where artificial intelligence (AI) comes into play. By understanding and applying AI, […]
Building the Next Gen of Digital Managers: The Value Proposition of the MBA in Technology Management
Building the Next Gen of Digital Managers: The Value Proposition of the MBA in Technology Management Today, businesses are looking for leaders who can bridge the gap between cutting-edge technology and smart business strategies. If you’re someone who wants to lead these changes and drive innovation, then the MBA in Technology Management is for you. […]
Product DNA in an Enterprise v/s a Startup
Product DNA in an Enterprise v/s a Startup By Amit Acharya – VP – Product Retail Checkout at NCR Voyix The differences between enterprises and startups can be stark. Each operates with unique methodologies, challenges, and goals, shaping the very DNA of their product management practices. Understanding these distinctions is crucial for product managers who […]
Epic Product Launch Failures and How to Avoid Them
Epic Product Launch Failures and How to Avoid Them By Poornima Mohandas – Sn Product Marketing Manager at Mindtickle Launching a new product can be a thrilling endeavor, filled with anticipation and high hopes. However, despite careful planning and preparation, many product launches fall short of expectations. Understanding the reasons behind these failures is crucial […]
Mastering Customer Segmentation and Storytelling for Modern Personas
Mastering Customer Segmentation and Storytelling for Modern Personas By Irshad Raihan – Vice President, Product Marketing at FICO Picture trying to market snowboards in a tropical beach town—without knowing your audience, your marketing efforts can miss the mark entirely. Customer segmentation and storytelling are essential strategies that enable businesses to target their efforts effectively. Consider […]
The four stories that help you become a Product Leader
The four stories that help you become a Product Leader By Shobhit Chugh Product Manager at Google As a product leader, storytelling is a vital skill that can elevate your brand and influence. There are four stories you must master, which are the key moments that define your career. These stories include high points and low […]
The Future of Work: How an MBA in AI Prepares You for Tomorrow’s Job Market
The Future of Work: How an MBA in AI Prepares You for Tomorrow’s Job Market The future of work is no longer a distant vision—it’s unfolding right before our eyes. With rapid advancements in AI, automation, and data analytics, the way we work is being transformed at a pace like never before. According to McKinsey, […]
Best practices for running a successful enterprise agile program
Best practices for running a successful enterprise agile program By Dr. Ashay Saxena – Product Owner – IBM picture a bustling kitchen, where chefs work together seamlessly to create culinary masterpieces. Each chef knows their role and collaborates effectively to deliver dishes that exceed expectations. This kitchen scenario mirrors the essence of Agile methodology in […]