In this week’s webinar, Anand Arivukkarasu, ex-Facebook and VP- GRIN, explained the concepts of Product led Growth and shattered a few myths surrounding it while also elaborating the responsibilities of a Growth Product Manager in a company.While Anand touched upon a lot of topics, we found one topic that would pique interest for a lot of people- How does a Growth Product Manager champion Product led Growth?
Build Product that users love- Identifying the right market fit.
Build virality in Product Design- Referrals, Reviews, Upsell, etc..,
Take Product to the centre of GTM- Monetization and Pricing as a growth leverage
Identify and develop growth channels- Platforms, Partnerships and API Integrations
Collaborate with Sales teams to incorporate growth metrics in product KPI
To view an elaborated version of this blog post, check out the full video below-
Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management and Marketing , Data Science and Technology Management.