Institute of Product Leadership
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Problem Context

Platform to manage wish-list – for both donors and receivers

Target customer

Millennials in the age group of 18-25 years who are online shoppers

Proposed Solution

MeraWISH ver 1.0 is a marketplace (platform) which helps the Donor to fulfill the wishes by going over the wish-list and selecting an appropriate item for a defined budget

Value Proposition

No such solution exists today in market that can play around with the Wish-List of the individual and fulfill them.


Ashish Kumar Kalvakota,
Director – Digital Engineering, Cognizant

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