Institute of Product Leadership
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Bloom

Problem Context

■ Blood Recipients are not able to find a donor easily.
■ 
Merchants need more business.

Target customer

■ Pharmacies
■ 
Diagnostic Labs
■ 
Restaurants
■ 
Apparel Stores

Proposed Solution

■ Online channel to connect donors and blood recipients.
■ 
Donors given incentive to register as a donor.

Value Proposition

■ Donor should be able to pledge as prospective donors on mobile app/website.
■ 
Donor get incentive as discount coupon which they can redeem at various labs/pharmacies/stores.
■ Blood Seekers connect to donors from the mobile app/website.

Team

Sukhendu Deb Roy,
Principal Engineer,
GLOBALFOUNDRIES

Vishal Jain,
Technical Lead,
Infosys

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