■ Blood Recipients are not able to find a donor easily.
■ Merchants need more business.
■ Diagnostic Labs
■ Apparel Stores
■ Online channel to connect donors and blood recipients.
■ Donors given incentive to register as a donor.
■ Donor should be able to pledge as prospective donors on mobile app/website.
■ Donor get incentive as discount coupon which they can redeem at various labs/pharmacies/stores.
■ Blood Seekers connect to donors from the mobile app/website.
Sukhendu Deb Roy,