University of Houston - Bauer College of Business

Data Driven Products


Cohorts from


4 Weeks

Access to Digital Resources for 1 year

Weekly Faculty Sessions

plus Assignments & Industry Project

August 01, 2021

Next Cohort Starts

Unlimited 1:1 Coaching

With Skill Mentors

Course Overview


Multiple Case Studies & Assignments | Final Capstone Project and Live Jury

Team Building

Weekly Faculty Sessions (Live) and Unlimited 1:1 Mentorship with Mentors & Faculty

build your idea

Focused New Age Curriculum for Digital Leaders

hands on learning

Learning Library with Toolkits, Frameworks & Templates

International Certificate

Globally Recognized Certification from University of Houston


Unlimited 1:1 Mentorship with Mentors & Faculty

"Having hired from the Institute, I can say this with confidence that its the best place to access industry-ready product leaders. Highly recommended for anyone who wants to hire product leaders."
Lokesh Tripathi
Sr. Group Product Manager, Intuit
Having hired from the Institute, I can say this with confidence that its the best place to access industry ready product leaders . Highly recommended for anyone who wants to hire product leaders
Lokesh Tripathi
Sr. Group Product Manager, Intuit

Top Skills You Will Learn

In this online product management certification you will learn User Research, Prototyping, UI & UX Design, Design Thinking, User Story mapping, GTM Strategy, Digital Marketing, Sales Enablement, Business modeling, Value Proposition Design, Product Planning, Prioritization, Roadmapping, Market Sizing, Marketing & Launch Planning, Budgeting.

Who Is This Product Management Course Online for?

Project Managers, Program Managers, Q/A Managers,  Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.

Job Opportunities

By signing up for this product management certification program you can work as Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners, Technical Product Manager, Senior Product Managers

Minimum Eligibility

The applicant should have at least 3 years of work experience in a technical or business related space with a strong passion to move into a Product Leadership roles for this product management certification course.

Tools Covered


Data Driven Products Certification

Get an Industry accepted Certification from IPL that enhances your professional equity and bolsters your career profile. It provides learners with instant recognition among business peers while establishing their skill credentials as hands-on practitioners.

Instructors & Mentors

Learn from India’s leading Product Practitioners.

Sai Satish Vedam
Director of Product Management,
Aslam Hirani
Aslam Hirani
Founder & CEO,
Saran Chatterjee
Saran Chatterjee
Anuj Rathi
Anuj Rathi
VP Product, Revenue and Growth,
Greg Cohen
Greg Cohen
Agile Excellence LLC
Saibal Datta
Saibal Datta
Founder & Chief Designer - UX/UI,
GDD - a product design studio
Satyajit Thakur
Sr Chief Designer,
Samsung Electronics


Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

DPM 401 Data Driven Products

■ Understanding Hypothesis driven product development
■ Using hypothesis driven development
■ How to establish strategic goals
■ Key metrics involved
■ Linking the key metrics with your strategic goals
■ Choosing efforts which make the most impact
■ What is Product Analytics
■ Product Analytics importance
■ Product Analytics stakeholders
■ Product Analytics for Product Managers
■ Using Product Analytics platform
■ Aligning product metrics to the goals
■ Identifying the key metrics
■ Identifying the Northstar Metric
■ GAME framework
■ Why SaaS businesses are opting to be product-led
■ The Two Main Benefits of Product-Led Growth
■ The Three Elements You Need To Master Product-Led Growth
■ Minimizing Friction
■ Driving Demand
■ Sales and Marketing
This course will prepare you for global certifications like

Typical Learning Path for each course

Weekly Faculty Sessions
Plus Curated Video Lessons
Self & Group Submissions
Capstone Project
Live Presentations with Jury
Course Certificate

Data Driven Products Certification Advantage

Strong hand-holding with dedicated support to help you master the skill of managing Digital Products. Learn Continuous experimentation and validation of market needs and value delivery, data-driven decision-making, models and metrics for acquiring, monetizing and retaining customers, and creating recurring revenue streams and Rigorous focus on the User of the product, not merely the Buyer.

Assurance of Skills v/s Knowledge
Assurance of Skills v/s Knowledge
Read More
Unlike eLearning & Online Learning, faculty interactions with continuous feedback on projects & 1:1 coaching will build real skills beyond buzzwords.
Expensive doesn't mean Effective
Expensive doesn't mean Effective
Read More
Unlike Ivy League branded courses which will give you bragging rights, this will actually generate ROI and build YOUR brand.
Learning by Doing
Learning by Doing
Read More
Work on real world industry challenges and projects to build skills, confidence and more importantly Porfolio as "evidence" of skills

Our Students work at


Course Fee covers


$ 499
Account activates within 10 mins
filling fast

Our Students work at

Course Fee covers

Upfront Payment

₹109000 99000
+ GST (Includes ₹30,000 Admission Fee)
  • With a milestone based learning unlock the course today!

0% EMI

(Admission Fee)
+ 10 Monthly Payments of ₹9862/mo
  • Start learning today! with a Pay as you go model

Certification Investment

$ 499
  • Account activat
    s within 10 mins

This course is part of immersive programs like

International Certificate in Product Management

5 Months | Off-Campus

PG Program in Product Management

11 Months | Off Campus

Certified Associate Product Manager

3 Months | Off Campus

Still thinking?
If this is right for you

Still thinking?
If this is right for you

Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management and Marketing, Data Science and Technology Management.
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