Institute of Product Leadership

Cluster Analysis

WIELD RESEARCH-BASED INSIGHTS ON MARKET SEGMENTS TO BUILD & DELIVER SUPERIOR VALUE

Craft customer profiles to conduct a deep dive into consumption behavior to generate foresight that aid marketing decision making

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Key Highlights

Course Length

2 Weeks

100% Online

With Continuous Learning Community support + Monthly Live Webinars​

Effort

4-5 Hours/Week

Learning Access

Resource Toolkit & Templates + Unlimited Networking Events

Fastest Way to Understand the nuances of end to end Product Design, UX & UI Design with simple and yet complete coverage on concepts, frameworks to interlock with Design teams
Jaya S
Product Manager, VMWare
Moving from a Graphic Design role in UX & Product Design, the course helped me gain confidence and structure for things i was already doing intuitively and adhocly.
Sudha M
Designer, RazorPay

What will you Learn?

  • Overview of Data Analytics
  • Data-Driven Market Segmentation
  • Hierarchical Clustering and K- Means Clustering
  • Applying Cluster Analysis to Identify and Segment Markets
  • Market Segmentation Using Metric & Categorical Data

Top skills you will learn

  • Clustering with Categorical Data
  • Clustering Methods
  • Data Analytics tools & techniques
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Course Curriculum

Ideal For

Product Managers, Marketing Professionals, Sales Professionals, anyone interested in Data Science

Common Scenarios to Enroll

Generate Deep Insights
Generate Deep InsightsYou want to go beyond surface-level assessments of customers to understand their consumption lifestyle with acute clarity
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Pilot Targeted Micromarketing
Pilot Targeted MicromarketingYou want to make marketing decisions in line with behavioral impulses of micro-segments for enhanced value impact
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Unravel Behavioral Dynamics
Unravel Behavioral DynamicsRecognizing the importance of tapping into latent needs, you intend to use research techniques and methods to decipher buyer impulses
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In an increasingly customer-centric world, the ability to capture and use customer insights to shape products, solutions, and the buying experience as a whole is critically important.

McKinsey
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