Institute of Product Leadership

Cluster Analysis

WIELD RESEARCH-BASED INSIGHTS ON MARKET SEGMENTS TO BUILD & DELIVER SUPERIOR VALUE

Craft customer profiles to conduct a deep dive into consumption behavior to generate foresight that aid marketing decision making

BUY NOW ($99)

Sign In

BUY FOR TEAM

Key Highlights

Course Length

2 Weeks

100% Online

With Continuous Learning Community support + Monthly Live Webinars​

Effort

4-5 Hours/Week

Learning Access

Resource Toolkit & Templates + Unlimited Networking Events

Fastest Way to Understand the nuances of end to end Product Design, UX & UI Design with simple and yet complete coverage on concepts, frameworks to interlock with Design teams
Jaya S
Product Manager, VMWare
Moving from a Graphic Design role in UX & Product Design, the course helped me gain confidence and structure for things i was already doing intuitively and adhocly.
Sudha M
Designer, RazorPay

What will you Learn?

  • Overview of Data Analytics
  • Data-Driven Market Segmentation
  • Hierarchical Clustering and K- Means Clustering
  • Applying Cluster Analysis to Identify and Segment Markets
  • Market Segmentation Using Metric & Categorical Data

Top skills you will learn

  • Clustering with Categorical Data
  • Clustering Methods
  • Data Analytics tools & techniques
UNLOCK COURSE NOW

Course Curriculum

Ideal For

Product Managers, Marketing Professionals, Sales Professionals, anyone interested in Data Science

Common Scenarios to Enroll

Generate Deep Insights
Generate Deep InsightsYou want to go beyond surface-level assessments of customers to understand their consumption lifestyle with acute clarity
Read More
Pilot Targeted Micromarketing
Pilot Targeted MicromarketingYou want to make marketing decisions in line with behavioral impulses of micro-segments for enhanced value impact
Read More
Unravel Behavioral Dynamics
Unravel Behavioral DynamicsRecognizing the importance of tapping into latent needs, you intend to use research techniques and methods to decipher buyer impulses
Read More
Previous
Next

In an increasingly customer-centric world, the ability to capture and use customer insights to shape products, solutions, and the buying experience as a whole is critically important.

McKinsey
TALK TO US
Register & Start

Related Digital Courses

Related Executive Programs

EMBA-Program Featured Images_500x500
EMBA Ds&TM Featured Images_500x500
Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management and Marketing, Data Science and Technology Management.
Linkedin-in Facebook-f Instagram Twitter Youtube
Get exclusive news about upcoming programs and events.

About Institute

Faculty

PG Programs

Events

Privacy Policy

Refund Policy

Student Loans and Financing

eLearning

Blogs

Media

Success Stories

Sitemap

Copyright © 2023 Institute of Product Leadership
X