Institute of Product Leadership Webinar
Product Marketing Management - Criticality of the role in a data rich marketplace
5 February 2019
9:00 pm - 10:00 pm IST
In an environment where there is an overload of data and significant noise, it is critical for organizations to accurately and succinctly convey their value proposition to their targeted customer base and maintain a “high-touch” relationship with both their existing customers as well as prospects
Key Takeaways
- The need for this focused discipline in addition to traditional marketing functions
- Skillset needed to succeed in Product Marketing
- The high expectations of an educated and demanding customer base need to be exceeded for sustained success
About the Speaker
Shesh Gorur
Vice President
Bottomline Technologies
Shesh is an executive with an outstanding track record of leading strategy development and execution to bring software products to markets worldwide, with P&L responsibilities in excess of hundreds of Million USD. Before his current role in Bottomline Technologies, he has proved his mettle as Vice President in API world wide and Sr, product Manager in McAfee.s etc.
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