Institute of Product Leadership

Category: Skills

Webinar – Why a High-Performing Product Marketing Team is Inevitable? | 23 April 2019

Institute of Product Leadership Webinar Why a High-Performing Product Marketing Team is Inevitable ? 23 April 2019 9:00 pm – 10:00 pm IST Key Takeaways Define and direct your Go-To-Market Plan Enable Your World-Class Sales Team Articulate The Story Evangelize Your Solution Accelerate Your New Product Launches and Releases In this webinar, you’ll learn why […]

Webinar – “Using Design Thinking To Build Global Products”

Institute of Product Leadership Webinar Using Design Thinking To Build Global Products 19 March 2019 9:00 pm – 10:00 pm IST Key Takeaways A New Mind-set for the 21st century A New Method and Approach to Product Design that requires a fundamental shift in productizing Monday-Morning revolution: A framework of eleven points against which to […]

A Shout-Out To Women in Tech and Product!

INSIGHTS A Shout-Out To Women in Tech and Product! Only 30% of women in the US are in entry-level product roles, as per a Glassdoor study. According to the PM Survey 2018, product management roles have equal pay across genders. Finding the right mentor, and making a personal roadmap is equally important apart from building […]

How do I know if Data Science is the right career for me?

Is data science right for me?

INSIGHTS Is Data Science Right For Me? What are the necessary skills for a career in Data Science? Do I need to know Math or Coding? Where do I start my journey in Data Science? Facebook Twitter LinkedIn The goal is to turn data into information, and information into insight.” Carly Fiorina, ex CEO of […]

Industry Connect: Applying PM skills to become a Product Engineering Leader | 2nd Mar

Industry Connect Applying PM skills to become a Product Engineering Leader 02 Mar 2019 06:30 PM to 08:00 PM IPL Kormanagala office, Bangalore Key Takeaways Essential skills to transition into a product engineering leadership role Shifting focus from process to product Roadmap to develop a technology strategy for a product based company About the Speaker […]

Dominate Markets with a powerful Message

Brand Message that matters

LEARNING BYTES How to use a Brand Message That Matters™ to dominate your market Why do brands like Apple, Royal Enfield and Starbucks charge way more than their competitors? People today are in search of experiences, and not just commodities. Storylines around your brand help you stand out from competitors and deliver niche experiences. Facebook […]

Winning Strategies for B2B Product Marketing – 5 Takeaways

B2B Product marketing strategy

learning bytes Winning Strategies for B2B Product Marketing The difference between product management and product marketing. Top product marketing skills today. Helping organizations cross the chasm. Facebook Twitter LinkedIn “Chasm crossing is not the end, but rather the beginning, of mainstream market development.” Geoffrey A. Moore What is Product Marketing? The function is often confused, […]