Unlocking Success: A Comprehensive Guide to Go-to-Market Strategy

Unlocking Success: A Comprehensive Guide to Go-to-Market Strategy Launching a new product into the market can be both exciting and challenging. The key to navigating this journey successfully lies in a well-crafted go-to-market (GTM) strategy. In this guide, we will explore the intricacies of go-to-market strategies, from the fundamental frameworks to real-world examples, providing you […]
Lunch & Learn: ProdTalk: Project to Product Execution – Changing Roles of Engineers to Innovators

#ProdTalks Project to Product Execution – Changing Roles of Engineers to Innovators 23rd May 2019 11:00 AM – 1:00 PM FiServ Office, VimanNagar, Pune, India Save My Spot Learning Objectives Structured Way to understand how technology and business models are disrupting industries Defining Innovation Skillsets and Mindsets & how to start developing them Case Studies […]
Industry Connect: “How To Become A Top 1% Product Manager”

Industry Connect “How To Become A Top 1% Product Manager” 11 May 2019 04:30 pm to 05:30 pm CMRIT Campus, Bangalore Key Takeaways How to manage cross-functional teams Product Marketing Hacks Creating a Product Roadmap About the Speaker Lokesh Tripathi Group Product Manager, Intuit Lokesh is a Mentor, Coach, and a Product Leader with over […]
Industry Connect: “Rakuten story and why Product Leadership is much bigger than Product Management”

Industry Connect “Rakuten story and why Product Leadership is much bigger than Product Management” 12 May 2019 01:00 pm to 02:30 pm CMRIT Campus, Bangalore Key Takeaways The Rakuten Story Product Leader at Rakuten Product Leader vs Product Manager About the Speaker Sunil Gopinath Senior Vice President, Products Rakuten Sunil is currently Sr. Vice President […]
Industry Connect: “UX Strategy For Product Managers”

Industry Connect UX Strategy For Product Managers 13 Apr 2019 04:30 pm to 05:30 pm MIT campus, Pune Key Takeaways Design Efficiently and Validate Quickly Be Data Guided and NOT Data Driven User Behaviour Should Evolve Product Experience Measure Your Product Experience About the Speakers Amit Bakore Director Product Management & UX Synerzip Amit Bakore […]
Industry Connect: “Marketing strategies in the world of Digital Media”
Industry Connect Marketing strategies in the world of Digital Media 15 Dec 2018 04:30 pm to 06:30 pm CMRIT Campus, Bangalore Key Takeaways Trends in Digital media and consumer behaviour on mobile How to leverage Digital and Social Mediums for smartphone users How to leverage analytics for effective marketing and consumer engagement About the Speakers […]
5 Compelling reasons why Product Managers should take UX seriously

5 Compelling reasons why Product Managers should take UX seriously We have figured the secret ingredient for successful and most loved products! Did you know why products such as Netflix, Google, Amazon, Zomato, Apple are so popular in the global market? The secret lies in the design and User Experience of the product. In the […]
Design Thinking Is A Key For Product Management

Design Thinking Is A Key For Product Management Muthuraj Thangavel, a Product Manager at SAP Labs and a senior coach and mentor for the topics of Design Thinking, Customer Engagement & Business Model Innovation. Passionate about new product development and business innovation, he holds a USPTO patent and is a recognized speaker who has delivered […]
Why should a Product Start-up Invest in content marketing?

Why should a Product Start-up Invest in content marketing? The genesis of a start-up is when an entrepreneur sees an opportunity to build and deliver value to an audience. Many start-ups make a costly mistake of creating products and businesses which are disconnected to the audience or at-least are not dynamically harmonized to the realities […]