Using Google Antigravity
Using Google Antigravity Author : Rohan Mitra – Product Manager at Phonepe For the past few years, AI tools have mostly been used as assistants for small productivity tasks. They helped generate content, summarize information, answer questions, and speed up research. The interaction model was straightforward: ask a question, get a response, refine the output […]
From Features to Economies: How Great Product Leaders Design Behavioural Systems
From Features to Economies: How Great Product Leaders Design Behavioural Systems Author : Ajeeth Pal Kumaran S – Ex VP of Product at Sony Pictures Most product teams believe they are building features. They implement improvements, track engagement metrics, optimize funnels, and proceed to the next item on the roadmap. Dashboards turn green, adoption grows, […]
Product Leadership in the Digital Age
Product Leadership in the Digital Age Author : Madhushree Roy – Global Product Management at Mastercard Digital products rarely fail because the technology is weak. Most companies already invest in solid tech stacks, modern tools, and capable engineering teams. The real miss happens elsewhere: building the wrong thing or building the right thing in a […]
Product Marketing as Scalable Storytelling
Product Marketing as Scalable Storytelling By Sridhar Ranganathan – Cofounder and CEO at B2BRAIN In product marketing, success often depends on more than just strong strategies or technical expertise. What truly makes a difference is the ability to tell stories that connect with people on a personal level. Storytelling in product marketing isn’t just about […]
The Science of Good Storytelling
The Science of Good Storytelling In 2009 Rob Walker, a journalist, experimented to find out if “storytelling really is the most powerful tool of all” and in order to do this he went on his computer and bought 200 objects from eBay. The average price of the objects was about 1$. He called 200 authors […]
Leverage the Power of Email Marketing for Product Success
Leverage the Power of Email Marketing for Product Success By Suvrajit Sarkar – Product Manager at DIGITAL HARBOR While growing a brand, your email list is the most valuable asset that you can have. It is something that always remains with you and you can utilize it to reach out to your customers again and […]
Mastering User Experience: Design Metrics that Drive Success
Mastering User Experience: Design Metrics that Drive Success By Gaurav Mathur – Head, User Experience (UX) Design, Myntra Have you ever wondered what makes a product truly great? The answer lies not in intuition, but in cold, hard data. This blog delves into the world of product design metrics, the secret language that unlocks insights […]
Is “Word of Mouth” Losing Sheen in Product Marketing?
Is “Word of Mouth” Losing Sheen in Product Marketing? As Watts says, “Influentials don’t govern person-to-person communication. We all do.”With the decreasing influence of the conventional marketing media, it is becoming more and more difficult for the marketers to reach the target consumer groups with their marketing message and some claim that the “Word of […]
Unlocking Success: A Comprehensive Guide to Go-to-Market Strategy
Unlocking Success: A Comprehensive Guide to Go-to-Market Strategy Launching a new product into the market can be both exciting and challenging. The key to navigating this journey successfully lies in a well-crafted go-to-market (GTM) strategy. In this guide, we will explore the intricacies of go-to-market strategies, from the fundamental frameworks to real-world examples, providing you […]