Effective Ways to Offer an Extraordinary Product or Service
Effective Ways to Offer an Extraordinary Product or Service By Michael John Patterson – Chief Strategist at BETTROI Success in business comes from making products and services that customers really connect with. This blog delves into the innovative backward approach, a strategy that starts with understanding and captivating your target audience from the very beginning. […]
Ethical Product Design: Why Responsible Intent Matters More Than Ever
Ethical Product Design and the Impact By Andy Vitale – Vice President, Product Design & Content at QuickenLoans Design is a superpower. Regardless of where you are in your career, being a designer is a privilege and an opportunity to make a significant difference. The impact of design is profound and inspiring, as it’s all […]
Mastering Customer Segmentation and Storytelling for Modern Personas
Mastering Customer Segmentation and Storytelling for Modern Personas By Irshad Raihan – Vice President, Product Marketing at FICO Picture trying to market snowboards in a tropical beach town—without knowing your audience, your marketing efforts can miss the mark entirely. Customer segmentation and storytelling are essential strategies that enable businesses to target their efforts effectively. Consider […]
Driving Impact Through Design to Fuel Innovation and Success
Driving Impact Through Design to Fuel Innovation and Success By Sebastian Gier: Senior UX Designer at BMW The role of design extends far beyond aesthetics. It serves as a powerful catalyst for innovation, shaping products, services, and even entire industries. This blog explores how strategic design integration can drive impactful outcomes, enhance user experiences, and […]
Visual Thinking for Impactful Design
Visual Thinking for Impactful Design By Prasad Khose – Founder at Crayomi Making sense of complex ideas and presenting them clearly is a significant challenge in today’s information-saturated world. Visual thinking offers a powerful solution by using images, diagrams, and drawings to communicate concepts and solve problems. This method breaks down intricate ideas into simple, […]
The Data Science / ML Workflow and Role of Product Managers
The Data Science / ML Workflow and Role of Product Managers By Mamta Narain – Founder & CEO at RealWordAI.CO Artificial intelligence (AI) and machine learning (ML) have become pivotal in shaping product development and innovation strategies across industries. At the heart of integrating these technologies effectively lies the role of a product manager, who […]
Developing Product Sense
Developing Product Sense By Malay Krishna – Lead Product Manager at Vyapar One of the most challenging yet crucial skills for product managers to master is product sense. As the name suggests, product sense involves an inherent understanding of how products work. While product managers need a diverse skill set—communication, strategy, collaboration, data analysis, and […]
Building Fintech SaaS Product and Scaling Compliantly
Building Fintech SaaS Product and Scaling Compliantly By Gautam Mahesh – Senior Vice President Product Management The emergence of Fintech SaaS products is transforming how businesses handle payments, lending, and compliance. Imagine this scenario: you’re shopping for groceries online, effortlessly using your favorite mobile wallet or credit card to make payment. Behind the scenes, a […]
Mastering Product Launch with Product-Led Growth Strategy
Mastering Product Launch with Product-Led Growth Strategy By Sankalpa Sarkar – Global Product Lead at Walmart Global Tech India Recently, how products are introduced and adopted has changed significantly. Successful companies are using Product-Led Growth (PLG) to launch products that quickly attract users, enhance their experience, and sustainably increase their customer base. Imagine how Zoom, […]