Accelerated Product Marketing For SAAS Products With An Agile Approach

Product marketing - agile approach for SaaS

“Content marketing is the funnel through which agile marketing succeeds.” – Melanie Achard. Melanie Achard is the Director of Product Marketing at SolarWinds, a company based in Houston, Texas. Melanie is a senior product management and marketing professional with extensive experience in the system administration, health care and security industries. Skilled in Management, Software as […]

Product Roadmap Concepts every Engineer should know

product roadmap webinar

“The MVP is like a newborn baby. Love and nurture your product like you do with a baby till they grow up.” – Suhas Mehta Suhas is a Product Manager at Falkonry Inc. as well as a Co-Founder and Chief Product Officer at Hourmony Inc. He is alumnus from Stanford University, Santa Clara University, University […]

Why Are Technology Leaders Going Back to School?

Why Are Tech Leaders Going Back to School? “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.” Alvin Toffler (Future Shock) Globalization, digitization, and technology are reducing the shelf life of skills. Dell Technologies Realize 2030 report states that 85% of […]

Networking event at the Institute’s Koramangala Campus

Prodleader meetup

#Prodleader Networking Event attended by Head of Products & Design from companies like FreshMenu, Metricstream, Cognizant, Tally. FreshMenu, Metricstream, Cognizant, Tally.   It was a merry reunion of senior executives from the Bangalore product ecosystem, select alumni and faculty. The evening kicked off with curriculum discussions on ‘2 New Programs for freshers – MBA in […]

Storytelling for Products by Sandeep Kochhar – 5 Key Takeaways

Storytelling for Products

Storytelling for Products – 5 Key Takeaways “Great stories happen to those who can tell them” ― Ira Glass We were proud to host Sandeep Kochhar – CEO – BleWMinds Consulting – for a Webinar on “Storytelling for  Products”. He is an insightful innovative powerful inspirational Speaker & Storyteller. He loves using storytelling as an […]

Graduating from being code-centric to a customer-centric tech leader

How to graduate from being a code-centric to a customer-centric technology leader The Top 20 reasons for startup failure reports that 42% of products failed because they were not needed in the market. The same study also cites “ignoring customers” a reason for failure in 14% of the startups. In today’s agile environment the success […]

Enabling Intelligence through Big Data – 3 Key Takeaways

Business intelligence from Big data – 3 Key Takeaways | Industry Connect | 27 Oct 2018 Harsha Rao, Head – Big Data COE at Societe Generale Global Solution Centre on Enabling Intelligence from Big Data 3 Key Takeaways from the Industry Connect Session on 27th October 2018. – 1. What is Big Data? Big […]

Traditional MBA Vs. MBA in Applied Data Science

Traditional MBA Vs. MBA in Applied Data Science A study by ASSOCHAM tells that only 7% of MBA graduates passing out from Indian institutes other than the premium B-schools are employable in reality. Not only this, out of the 15 lakh fresh engineers graduating yearly, 20-30% are unemployable or underemployed. The falling employability of graduates […]

Mid-career Transition: A Dilemma of Leaders in Digital India

Mid-Career Dilemma Leaders

Mid-career Transition: A Dilemma of Leaders in Digital India The new economic environment has forced present day employers to maintain a pool of workforce that possesses relevant and current skills. Companies have already started preparing for the future business needs. Consequently, mid-level working professionals are at the highest risk of losing their jobs if they […]