Winning Strategies for B2B Product Marketing – 5 Takeaways

B2B Product marketing strategy

learning bytes Winning Strategies for B2B Product Marketing The difference between product management and product marketing. Top product marketing skills today. Helping organizations cross the chasm. Share on linkedin LinkedIn Share on twitter Twitter Share on google Google+ Share on facebook Facebook “Chasm crossing is not the end, but rather the beginning, of mainstream market […]

5 Key Takeaways from ‘Marketing Strategy for Retailers in India’

thought leadership 5 Retail Marketing Hacks from CEO of McCain Foods, India Which are the top jobs of 2019? Will they shape the industry till 2022? Which skillsets are hiring managers looking for? Which careers are trending in product, data and tech? Share on linkedin LinkedIn Share on twitter Twitter Share on google Google+ Share […]

Product Marketing Management – The fundamentals in a data rich world

Shesh is an executive with an outstanding track record of leading strategy development and execution to bring software products to markets worldwide, with P&L responsibilities in excess of hundreds of Million USD. Before his current role in Bottomline Technologies, he has proved his mettle as Vice President in ACI worldwide and Sr, Product Manager in […]

Creating 10x Revenue With Product Marketing

product marketing webinar banner

“Traditional business and marketing models are having a Whitewalker moment” – Amit Pande We were proud to host Amit Pande, Head, Marketing and Sales Enablement,– for a webinar on ‘Create 10x Revenue With Product Marketing’. Amit is a curious and passionate product-led marketer with experience design roots. He has a track record of leading […]

The first Infosession of 2019 rocked with over 180 attendees!

The first Infosession of 2019 rocked with over 180 attendees! Over 180 attendees! That’s a grand beginning to our industry and career awareness programs for the year. The Infosession on 19th Jan took place at the Hyatt Centric in Bangalore. The hiring panel particularly was a roaring success as the attendees got answers to many […]

5 Fintech trends every engineer should know in India

fintech trends

“Millenials do not like to go to banks. Everything they do – be it shopping or banking or insurance, they need it online. Ideally, workable from their phone. They want 24/7/365 customer support. This is where the future of fintech lies.” Bikram is an expert in Product management & Strategy, Go to Market, Product Design […]

5 Skills to move from Product Management to General Management

product to general management

Candace Worley is Vice President and Chief Technical Strategist for McAfee. She manages a worldwide team of Technical Strategists responsible for driving thought leadership and advancing technical innovation in McAfee security solutions. Prior to this role, Candace served as Vice President for Enterprise Solutions for the Intel Security Group at Intel Corporation. She had worldwide […]

Leadership Thursday – 6th Dec 2018

Leadership Thursday Launch of ‘Leadership Thursdays’ in Pune: 6th December, 2018 was yet another landmark in IPL’s dedicated journey to connect industry leaders to aspiring product leaders. The first edition of ‘Leadership Thursdays’ in Pune witnessed a great turnout of our EMBA participants. The sessions revolved around the themes of ‘ Product management for global […]

Product Marketing 2.0 – Technology and B2B Marketing

b2b marketing

Olivier Thierry is the CMO of Quorum Software. Olivier has over thirty years of experience in several areas of computer technology and software systems. Olivier’s experience spans early stage startups to mature public companies where he has had executive leadership roles in creating, developing and implementing direct and channel-based go-to-market demand generation platforms as well […]