Top 10 Attributes of a Product Marketing Manager

Learning Bytes Top 10 Attributes of a Product Marketing Manager What are the top traits and skills for a Product Marketing Manager? What does a typical day in the life of a Product Marketing Manager look like? What deliverables is a Product Marketing Manager responsible for? Share on linkedin LinkedIn Share on twitter Twitter Share […]

10 Design Thinking Hacks For Product Marketing

design thinking hacks

Learning Bytes 10 Design Thinking Hacks For Product Marketing How to design global products like Starbucks , Apple and Royal Enfield Going local on design and branding helps sell more Design thinking strategies to keep an audience hooked Share on linkedin LinkedIn Share on twitter Twitter Share on google Google+ Share on facebook Facebook “Design […]

Who would have thought ‘Swachh Bharat’ would become a business model?

events Who would have thought ‘Swachh Bharat Abhiyan’ would spark business ideas? The Product Management Skillathon event kicked off at the IPL Whitefield Campus, and saw the clash of innovative elevator pitches mPower, an app that takes the Swachh Bharat initiative to the digital level, won the best idea An elite jury of industry leaders […]

Education Trends for B-schools – 4.0

Learning Bytes Education Trends for Top B-schools – 4.0 Futuristic education in B-schools will equip students to work in the VUCA world It’s all about ‘Curriculum’, ‘Context’ and ‘Connect’ in the latest education trends Insights shared by Amit Phadnis, SVP-Engineering, Cisco India Share on linkedin LinkedIn Share on twitter Twitter Share on google Google+ Share […]

The verdict is out – The Generic MBA is dead! What’s next?

Rethink the Generic MBA

Learning Bytes #Rethink the Generic MBA The need of the hour is the creation of tech leaders who can manage digital transformation for corporates. A Generic MBA is just not good enough to equip students with the skills demanded by the Industry New-Age MBAs like the MBA in Technology Management bridge the industry gap and […]

Skillathon: Start-Up Pitches at the Institute of Product Leadership

startup ideas at the Institute

Events Skillathon: StartUp Pitches at the Institute of Product Leadership The Product Management Skillathon event at the IPL Whitefield Campus saw the clash of innovative elevator pitches ‘Suruss’, a flavoured water drink was the winning product idea. ‘Zodog’, an app to order food and treats for dogs, won the best award for user-friendliness. Share on […]

A Shout-Out To Women in Tech and Product!

INSIGHTS A Shout-Out To Women in Tech and Product! Only 30% of women in the US are in entry-level product roles, as per a Glassdoor study. According to the PM Survey 2018, product management roles have equal pay across genders. Finding the right mentor, and making a personal roadmap is equally important apart from building […]

How do I know if Data Science is the right career for me?

Is data science right for me?

INSIGHTS Is Data Science Right For Me? What are the necessary skills for a career in Data Science? Do I need to know Math or Coding? Where do I start my journey in Data Science? Share on linkedin LinkedIn Share on twitter Twitter Share on google Google+ Share on facebook Facebook The goal is to […]

Dominate Markets with a powerful Message

Brand Message that matters

LEARNING BYTES How to use a Brand Message That Matters™ to dominate your market Why do brands like Apple, Royal Enfield and Starbucks charge way more than their competitors? People today are in search of experiences, and not just commodities. Storylines around your brand help you stand out from competitors and deliver niche experiences. Share […]