The Evolution of Digital Product Strategy
The Evolution of Digital Product Strategy Author: Srishti Sharma – Product Marketer Ask five product leaders how digital product strategy has changed, and you will probably get five slightly different answers. But most of them will circle back to the same idea: the job got bigger. There was a time when product strategy often meant […]
Why Customer Obsession Wins Markets
Why Customer Obsession Wins Markets Author: Srishti Sharma – Product Marketer Every business says customers matter. That part is easy. The harder part shows up when serving customers becomes inconvenient, expensive, or forces the company to rethink how it works. That is usually where the difference becomes obvious. Some companies make life easier for the […]
Product Innovation in Healthcare Technology
Product Innovation in Healthcare Technology Author: Srishti Sharma – Product Marketer Walk into any hospital and one thing becomes obvious very quickly: healthcare is full of systems that somehow still function despite making life harder for almost everyone using them. Patients repeat the same information to multiple departments. Doctors spend valuable time documenting instead of […]
The Shift from Feature Factories to Product Thinking
The Shift from Feature Factories to Product Thinking Author: Akansha Chauhan – Product Marketer A lot of product teams believe they are building customer-focused products when they are actually operating like feature factories. The shift usually happens gradually. Roadmaps start filling with stakeholder requests, urgent feature pushes, competitive reactions, and constant delivery pressure. Teams stay […]
How Great Product Leaders Think Differently
How Great Product Leaders Think Differently Author: Akanasha Chauhan – Product Marketer Product leadership looks very different today compared to even a few years ago. Earlier, strong product leadership was often associated with execution. Teams valued leaders who could manage roadmaps, coordinate releases, align stakeholders, maintain delivery timelines, and keep product development moving consistently. Those […]
Build Your First AI Agent
Build Your First AI Agent Authors: Vellanki Sriharsha – AI Product Manager at IGNITE Tech AI agents have rapidly moved from being a niche technical curiosity to becoming one of the most important conversations in modern technology. Product teams are evaluating them, enterprises are exploring how they fit into operational workflows, and professionals across functions […]
Product Leadership Lessons from Spotify
Product Leadership Lessons from Spotify Author: Srishti Sharma – Product Marketer Some companies become case studies because they were first. Others because they were lucky enough to catch the right market wave. Spotify is different. Its relevance comes from how deliberately it has built product decisions over time. Streaming music, by itself, was not a […]
Skills Companies Actually Expect from MBA Graduates
Degree vs Skills: What Actually Matters in 2026?
Degree vs Skills: What Actually Matters in 2026? Author: Srishti Sharma – Product Marketer A few years ago, this debate would have been much easier. If you wanted a respectable career, you got a degree. Preferably from a decent college. If the name carried weight, even better. That was the formula most families believed in, […]