“Content marketing is the funnel through which agile marketing succeeds.” – Melanie Achard.
Melanie Achard is the Director of product marketing at SolarWinds, a company based in Houston, Texas. Melanie is a senior Product Marketing and Management Professional with extensive experience in the system administration, health care and security industries. Skilled in Management, Software as a Service (SaaS), Entrepreneurship, Risk Management, and Business Development. Demonstrated success in large international corporations as well as startups. Background includes MBA focused in Finance / Marketing from University of Florida.
Here are the key takeaways from the webinar –
In conclusion, Melanie highlighted the agile approach to product marketing as the most productive. It’s perfect for SAAS products as it builds a feedback loop from deeply engaged users and enables continuous optimizations.