Institute of Product Leadership

16 Product Leaders To Follow on Twitter in 2025

In the whirlwind of technological evolution, the year 2024 has brought forth new challenges and opportunities, reshaping the way we perceive, create, and interact with products. Twitter, as a bastion of real-time information and intellectual exchange, continues to be the epicenter of thought leadership. In this dynamic realm, product leaders stand tall as guiding beacons, illuminating the path for aspiring entrepreneurs, tech enthusiasts, and product managers alike. As we delve into 2024, it’s imperative to recognize and follow the voices shaping the tech landscape.

Here, we present an updated list of 16 Product Leaders to follow on Twitter in 2024, individuals whose insights are not only invaluable but also transformative in the ever-evolving world of technology.

Key Takeaways:

  • Explore the wisdom of 16 prominent product leaders, from their innovative strategies in remote work to their visions of AI-driven futures and ethical considerations in tech development.
  • In this blog we will also explore how following these leaders on Twitter can be an investment in your growth. 
  • Here we will delve into how joining the global community of innovators, entrepreneurs, and thinkers shapes your mindset and approach to challenges in the ever-changing tech frontier of 2024 and beyond.
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    1. Jason Fried (@jasonfried)

    Founder & CEO at 37signals (makers of Basecamp and HEY), non-serial entrepreneur, and serial author. 

    In 2024, Jason Fried’s tweets resonate with the challenges of remote work, emphasizing the importance of asynchronous communication and work-life balance. His innovative approaches to team collaboration in the digital age continue to inspire entrepreneurs and business leaders globally.

    "In the realm of ideas, the distance between what is and what could be is bridged by innovation, collaboration, and a dash of audacity."

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    2. Hiten Shah (@hnshah)

    CEO at Nira (@niradotcom), @CrazyEgg & KISSmetrics, building SaaS businesses for 20+ years.

    Hiten Shah’s 2024 tweets are laced with wisdom about the future of digital marketing, AI-driven analytics, and sustainable growth hacking. His feed has become a hub for marketers and growth enthusiasts, offering futuristic strategies to stay ahead in the competitive market.

    "Growth isn’t a destination; it’s a journey fueled by perpetual curiosity and the audacity to challenge the status quo."

    3. Ryan Hoover (@rrhoover)

    Founder of @ProductHunt, investor at @WeekendFund, and writing about fun(d) stuff at http://signatureblock.co with @vedikaja_in

    In 2024, Ryan Hoover continues to curate the most promising startups and tech innovations through Product Hunt. His tweets serve as a gateway to the tech frontier, introducing followers to groundbreaking apps, AI solutions, and blockchain technologies, shaping the future of digital experiences.

    "In the tapestry of technology, every startup thread, no matter how small, weaves the story of innovation, one product at a time."

    4. Josh Elman (@joshelman)

    Partner at Greylock 

    Josh Elman, in 2024, delves into the nuances of Web3, decentralization, and the metamorphosis of social networks. His tweets dissect the implications of blockchain technology on user experience and digital communities, providing a comprehensive understanding of the decentralized future.

    "In the digital wilderness, Web3 is our compass, leading us towards decentralized shores where possibilities are as vast as the blockchain itself."

    5. Scott Belsky (@scottbelsky)

    Founder @behance, strategy/product/design @adobe, author, angel in startups the world needs. 

    Scott Belsky’s 2024 tweets unravel the mysteries of augmented reality, creative AI, and the fusion of digital and physical worlds. As the boundary between imagination and technology blurs, his insights become indispensable for designers and creatives, guiding them in crafting immersive experiences.

    "The convergence of imagination and technology paints the canvas of tomorrow. In the strokes of AR and AI, we find the colors of endless creativity."

    6. Suhail Doshi (@Suhail)

    Founder @playground_ai 

    In 2024, Suhail Doshi’s tweets explore the ethical dimensions of AI, focusing on responsible innovation and the role of angel investors in shaping a tech ecosystem that prioritizes social good. His advocacy for ethical tech resonates profoundly in an era dominated by algorithms and automation.

    "In the symphony of code, the melody of ethics harmonizes our innovations, ensuring that our progress serves humanity, not just algorithms."

    7. April Underwood (@aunder)

    Managing Director and Cofounder, @adverbvc, cofounder @hashtagangels

    April Underwood’s 2024 tweets center around venture inclusivity, highlighting the achievements of underrepresented founders and startups. Her feed serves as a platform for emerging voices, fostering a diverse and equitable startup culture globally.

    "Ventures flourish not in the shadow of giants, but in the embrace of diversity. Each voice, each perspective, creates a unique echo in the chambers of innovation."

    8. John Cutler (@johncutlefish)

    Product Evangelist at Amplitude 

    In 2024, John Cutler’s tweets focus on the synergy between AI and human intuition in product development. He navigates the intricate landscape of human-AI collaboration, exploring how machine learning augments, rather than replaces, human creativity and problem-solving skills. He owns the newsletter: https://cutlefish.substack.com

    "User-centricity is the North Star of product design. In the blend of AI and human intuition, we find the constellations of exceptional user experiences."

    9. Lenny Rachitsky (@lennysan)

    Formerly Airbnb 

    Lenny Rachitsky’s 2024 tweets offer a glimpse into the future of subscription-based business models and the subscription economy. As companies pivot towards recurring revenue models, his insights on customer retention, value delivery, and subscription pricing strategies become paramount. He owns the newsletter http://LennysNewsletter.com, and podcast: http://LennysPodcast.com 

    "In the subscription economy, value isn’t just transacted; it’s cultivated. Each subscription is a promise, and with it, we sow the seeds of lasting customer relationships."

    10. Shreyas Doshi (@shreyas)

    Product Lead at Stripe 

    Shreyas Doshi’s 2024 tweets unravel the intricacies of quantum computing and its potential impact on product innovation. His feed becomes a haven for tech enthusiasts curious about the quantum frontier, exploring the uncharted territories of computation and cryptography.

    "Quantum computing isn’t just a leap; it’s a cosmic dance with the universe's most profound mysteries, where the threads of reality and computation intertwine."

    11. Diana Berlin (@dberlin)

    Product Manager at Slack 

    Diana Berlin’s 2024 tweets is a testament to the power of AI-driven chatbots and conversational interfaces. Her insights illuminate the evolving landscape of customer support, detailing how AI enhances customer interactions, streamlining communication and problem resolution.

    "Chatbots aren’t just algorithms; they are the bridge between human queries and digital solutions, ushering in a new era of interactive, empathetic customer service."

    12. Jackie Bavaro (@jackiebo)

    Writer and Advisor 

    Jackie Bavaro’s tweets in 2024 focus on neurodesign and the intersection of psychology and product interfaces. Her feed becomes a trove of knowledge for UX designers, unraveling the cognitive biases and psychological triggers that underpin user behavior, and transforming user interfaces into intuitive, user-friendly experiences.

    "In the intricate dance of psychology and design, UX becomes more than interfaces; it becomes an intimate conversation, understanding the user’s mind and heart."

    13. Nick Caldwell (@nickcald)

    VP of Engineering at Twitter 

    Nick Caldwell’s 2024 tweets demystify the ethics of AI in decision-making processes. As AI algorithms increasingly influence our lives, his insights revolve around the ethical considerations of AI-driven decisions, advocating for transparency, fairness, and accountability in algorithmic choices.

    "The ethics of AI isn’t a debate; it’s a responsibility. Transparent algorithms, unbiased decisions — they are the foundations upon which ethical AI stands."

    14. Eric Boduch (@eboduch)

    Founder of 24, Up. CEO of Revcast, and founder of @pendoio

    In 2024, Eric Boduch’s tweets explore the future of product analytics in the metaverse. As virtual and augmented realities redefine user engagement, his insights dissect the analytics of immersive experiences, providing product managers with tools to understand user behavior in the spatial web. Host of the #ProductLove podcast.

    "In the metaverse, data isn’t just points; it’s the pixels of user experiences. Understanding this data isn’t just analysis; it’s the art of crafting immersive digital realities."

    15. Ben Galbraith (@bgalbs)

    VP of Product at Okta 

    Ben Galbraith’s 2024 tweets revolve around the cybersecurity challenges of the Internet of Things (IoT). With the proliferation of connected devices, his insights address the vulnerabilities and solutions in IoT security, ensuring that the future of smart homes and cities remains safe and resilient.

    "In the IoT realm, security isn’t just a feature; it’s the shield that guards our connected world. With every innovation, we strengthen this shield, ensuring a safe digital frontier."

    16. Maggie Crowley (@fierceplum)

    Director of Product Management at Drift 

    Maggie Crowley’s 2024 tweets focus on the evolution of AI-driven content creation. Her feed becomes a canvas of AI-generated art, music, and literature, exploring the intersection of creativity and algorithms, inspiring artists, writers, and musicians to collaborate with machine intelligence.

    "Creativity isn’t confined to human hands; it's a dance with algorithms, a harmony between code and inspiration. In AI-generated creations, we find the symphony of boundless imagination."

    The Impact of Following These Leaders

    1. Following these product leaders on Twitter is not just about staying updated with the latest trends; it’s about embarking on a transformative journey. Here’s how their insights can impact your personal and professional life in 2024 and beyond:
    2. Inspiration and Motivation: Reading about the challenges these leaders face and overcome can serve as a powerful motivator. Whether you are a budding entrepreneur or a seasoned professional, their stories remind you that perseverance, creativity, and resilience are key ingredients for success.
    3. Continuous Learning: The tech landscape is constantly evolving. Following these leaders ensures that you are in the loop about the latest technologies, trends, and best practices. Their curated content can serve as your daily dose of industry insights, expanding your knowledge base and keeping your skills relevant.
    4. Networking and Community: Engaging with the tweets and discussions of these leaders allows you to connect with like-minded individuals. You become part of a global community of innovators, entrepreneurs, and thinkers. Networking opportunities arise, collaborations form and ideas flourish in this digital ecosystem.
    5. Professional Development: Whether you are a product manager, designer, developer, or business leader, the advice and strategies shared by these leaders can enhance your professional toolkit. From leadership tips to product development hacks, their tweets provide actionable insights that can catalyze your career growth.
    6. A Shift in Perspective: Following diverse voices in the tech industry broadens your perspective. You gain insights into different cultures, approaches, and problem-solving methods. This diversity of thought can spark creativity and help you approach challenges with innovative solutions.

    Frequently Asked Questions

    To become a Product Manager at these top companies, you generally need a strong foundation in Product Management, including experience with product development, strategic thinking, and excellent communication skills.

    Yes, these companies are committed to diversity and inclusion. They actively seek candidates from diverse backgrounds and experiences to bring fresh perspectives to their teams.

    The interview process for Product Manager positions at these top companies typically involves multiple rounds of interviews. It often begins with a resume and application review, followed by initial phone screens. Subsequent rounds may include technical interviews, behavioral interviews, and case studies or product sense assessments.

    Yes, many of these companies offer remote work options for Product Managers, especially in response to changing work trends influenced by the COVID-19 pandemic. However, the extent of remote work flexibility may vary from one company to another.

    Career progression for Product Managers at these top companies can vary, but it often follows a path that includes promotions to more senior roles such as Senior Product Manager, Director of Product Management, and Vice President of Product.

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