Understand the Essentials of Digital Marketing
Explore the evolution of digital marketing and key strategies including SEO, social media, and email, through five short, practical lessons delivered to your inbox.
- 5–10 minute daily lessons, developed by IPL faculty and practitioners
- Frameworks you can apply the same day
- No cost, no obligation, unsubscribe anytime
Free
No cost, ever
What You'll Learn, Day by Day
Each lesson builds on the last, taking you from core concepts to practical application.
day 1
How Digital Marketing Evolved
A brief history of digital marketing and how the available channels have changed.
day 2
Search Engine Optimization
The core principles of SEO and how organic search fits into a broader strategy.
day 3
Social Media Strategy
How to approach social media as a channel for reach, not just posting.
day 4
Email Marketing
How to structure email campaigns that inform without over-promising.
day 5
Next Steps
Common mistakes across digital channels, best practices, and resources to continue building the skill.
A Preview of Day 1
Here’s an excerpt of exactly what lands in your inbox on day one.
Institute of Product Leadership
Day 1 of 5: How Digital Marketing Evolved
Today's lesson
Digital marketing spans far more than social media posts. Today, you’ll learn how the major channels, including search, social, and email, fit together as part of one strategy rather than separate tactics.
- How SEO, social, and email each serve a different stage of the funnel
- Why chasing every channel at once usually backfires
- One question to ask before adding a new channel to your plan
Tomorrow: Search Engine Optimization.
Related Courses
Once you’ve completed this course, these are natural next steps.
Product Marketing Fundamentals
Learn the core concepts of positioning and promotion and how to develop strategies that reach your audience.
Discovery & Value Proposition
Learn to identify genuine customer problems and shape a value proposition customers want to buy.
Digital & SaaS for Product Managers
Develop the skills to manage digital and SaaS products and their specific challenges.
Frequently Asked Questions
Is this course really free?
Yes. There is no cost, and no obligation to enroll in any IPL program, to receive the lessons.
How much time does each lesson take?
Each email is designed to be read in 5–10 minutes, with practical takeaways you can apply immediately.
Will I be contacted by an admissions advisor?
You may receive occasional relevant updates from IPL. You can unsubscribe at any time, and the course itself involves no sales calls.
Who is this course for?
Anyone who wants a working grasp of digital marketing channels, including product managers, marketers, and founders working on growth.
What happens after the five days?
You will have a working understanding of digital marketing fundamentals, and we will point you toward deeper resources, including IPL’s full programs, if you would like to continue.
Your First Lesson Is One Step Away
Five days. Five focused lessons. No cost, no obligation.