Develop the Skills to Manage Digital and SaaS Products
Understand the specific challenges and opportunities of digital and SaaS platforms, through five short, practical lessons delivered to your inbox.
- 5–10 minute daily lessons, developed by IPL faculty and practitioners
- Frameworks you can apply the same day
- No cost, no obligation, unsubscribe anytime
Free
No cost, ever
What You'll Learn, Day by Day
Each lesson builds on the last, taking you from core concepts to practical application.
day 1
What Makes SaaS Different
How managing a SaaS product differs from managing a traditional or on-premise product.
day 2
Metrics That Matter
The core metrics SaaS product managers track, and why they matter more than vanity numbers.
day 3
Managing the Subscription Lifecycle
How to think about onboarding, activation, retention, and expansion.
day 4
Balancing Speed and Stability
Approaches for shipping quickly without compromising a live product's reliability.
day 5
Next Steps
Common mistakes in SaaS product management, best practices, and resources to continue building the skill.
A Preview of Day 1
Here’s an excerpt of exactly what lands in your inbox on day one.
Institute of Product Leadership
Day 1 of 5: What Makes SaaS Different
Today's lesson
SaaS products live and change continuously after launch, which changes how a product manager should think. Today, you’ll learn what makes SaaS product management distinct from managing a one-time release.
- The core differences between SaaS and traditional product management
- Why retention often matters more than acquisition
- One metric to check before your next roadmap review
Tomorrow: Metrics That Matter.
Related Courses
Once you’ve completed this course, these are natural next steps.
Product Management Foundation
Develop an understanding of the product management discipline and its role within technology-driven organizations.
Agile Methodology Foundation
Understand the core principles of Agile and how organizations apply Agile today.
Digital Marketing Fundamentals
Understand the essentials of digital marketing, including SEO, social media, and email marketing.
Frequently Asked Questions
Is this course really free?
Yes. There is no cost, and no obligation to enroll in any IPL program, to receive the lessons.
How much time does each lesson take?
Each email is designed to be read in 5–10 minutes, with practical takeaways you can apply immediately.
Will I be contacted by an admissions advisor?
You may receive occasional relevant updates from IPL. You can unsubscribe at any time, and the course itself involves no sales calls.
Who is this course for?
Product managers and aspiring PMs working on, or moving into, digital and subscription-based products.
What happens after the five days?
You will have a working understanding of digital and SaaS product management, and we will point you toward deeper resources, including IPL’s full programs, if you would like to continue.
Your First Lesson Is One Step Away
Five days. Five focused lessons. No cost, no obligation.