How does visual storytelling work?
Gestalt’s theory of visual perception
When human beings see a group of objects, we perceive their entirety before we see individual objects. We see the whole as more than the sum of the parts, and even when the parts are entirely separate entities, we’ll look to group them as some whole.
The way we form our perception is guided by certain principles or laws and the cultural influences too play a vital role in forming our perceptions.
Refers to the arrangement or presentation of elements in a way that implies significance.
It’s influencing the order in which the human eye perceives what it sees.
This order is created by the visual that is the contrast between forms in a field of perception.
Head Design EvangelistInVision