Institute of Product Leadership
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Vasudev Murthy

Managing Partner, Focal Concepts

Vasudev Murthy is a prolific Professor of eminence teaching courses at IPL and IIM Bangalore. 

He brings to the table vast consulting experience and manages his own firm ‘Focal Concepts’, that specialises in advising blue chip business clients on Leadership & Strategy. Prof. Vasudev is the author of several books including the impactful ‘How Organizations Really Work’ (Bloomsbury 2015).


If you always do what you always did, you will always get what you always got

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