The Creator Economy and Product Innovation
The Creator Economy and Product Innovation Author: Akansha Chauhan – Product Marketer A few years ago, most companies treated creators like distribution partners. Brands built products. Marketing teams created campaigns. Creators helped push visibility online for a few days or weeks before the next launch cycle started again. That relationship looks very different now. Creators are […]
Pricing Strategy for SaaS Products
Pricing Strategy for SaaS Products Author: Akansha Chauhan – Product Marketer Many SaaS companies spend enormous energy improving acquisition, retention, onboarding, and product adoption. Then they spend surprisingly little time questioning whether their pricing strategy actually reflects the value customers receive. That creates a problem. Two SaaS companies can build products with similar capabilities and […]
Freemium vs Premium Product Models: Which Creates Better Growth?
Freemium vs Premium Product Models: Which Creates Better Growth? Author: Akansha Chauhan – Product Marketer For a long time, “free” felt like the smartest word in technology. Founders loved it because it removed friction. Investors loved it because user numbers exploded. Customers loved it because trying a new product carried almost no risk. Then something interesting […]
The Future of Digital Payments
The Future of Digital Payments Author: Akansha Chauhan – Product Marketer Twenty years ago, paying online felt like work. You searched for your wallet, typed card numbers carefully, entered billing details, waited for verification messages, and hoped the transaction would go through without errors. The payment itself was often the most frustrating part of the entire […]
Product Leadership vs Engineering Leadership
Product Leadership vs Engineering Leadership Author: Akansha Chauhan – Product Marketer Modern digital organizations are becoming far more interconnected than they were a decade ago. Product decisions now affect infrastructure complexity, engineering decisions shape customer experience, AI accelerates execution expectations, and scaling organizations require much tighter coordination across teams than earlier operating models were designed for. […]
Building Leadership Presence in Product Roles
Building Leadership Presence in Product Roles Author: Akansha Chauhan – Product Marketer Some people speak in meetings constantly and still fail to influence anyone. Others say very little, and somehow the room settles when they start talking. That difference has less to do with confidence than most people think. It usually comes from leadership presence. People […]
What Makes a Great Product Mentor
What Makes a Great Product Mentor Author: Akansha Chauhan – Product Marketer Most product professionals can remember a manager they worked with. Far fewer remember someone who permanently changed how they think. That difference usually comes from mentorship. A strong product mentor does much more than review roadmaps, suggest frameworks, or answer tactical questions. The best […]
Subscription Business Models Explained
Subscription Business Models Explained Author: Akansha Chauhan – Product Marketer Open almost any app on your phone, and there is a good chance a subscription sits somewhere behind it. Music, movies, productivity software, cloud storage, fitness platforms, newsletters, and online courses. Products that were once bought once are now paid for every month. Most people barely […]
Building Developer-Centric Products
Automation and Workforce Transformation Author: Akansha Chauhan – Product Marketer Developers have more product choices today than ever before. A few years ago, companies could still rely heavily on technical capability alone to attract adoption. If a product solved an important engineering problem, developers were often willing to tolerate frustrating onboarding, inconsistent documentation, confusing workflows, or […]