Why Product Thinking Is Replacing Project Thinking
Why Product Thinking Is Replacing Project Thinking Author: Akansha Chauhan – Product Marketer For a long time, companies were built around projects. A team received a requirement. Budgets were approved. Timelines were created. Work moved through phases. Delivery happened. The project ended. That structure made sense in environments where products changed slowly and technology cycles […]
India’s Opportunity in AI and Product Innovation
India’s Opportunity in AI and Product Innovation Author: Akansha Chauhan – Product Marketer For a long time, India was mainly associated with technology services. The country built a global reputation around engineering talent, IT operations, outsourcing infrastructure, and enterprise support systems. Product innovation, however, was still seen as something that happened mostly in Silicon Valley, […]
AI Product Strategy for Business Leaders
AI Product Strategy for Business Leaders Author: Akansha Chauhan – Product Marketer A surprising number of companies are approaching AI product strategy as a technology upgrade. They launch an AI assistant, add an AI-powered search, and introduce AI-generated recommendations. The product gains new capabilities, but the underlying strategy remains largely unchanged. That approach may create […]
The Future of Consumer Technology Products
The Future of Consumer Technology Products Author: Akansha Chauhan – Product Marketer “The computer for the rest of us is no longer a computer.” – Jony Ive Not very long ago, consumer technology felt predictable. A company launched a new phone with a better camera. Another released a thinner laptop. Smart televisions became slightly sharper […]
Skills Companies Actually Expect from MBA Graduates
Skills Companies Actually Expect from MBA Graduates Author: Srishti Sharma – Product Marketer An MBA still opens doors. Nobody’s pretending otherwise. A strong school name gets attention. Recruiters notice it. Your resume probably gets a faster look than it otherwise would. But that advantage has limits. Once the conversation begins, nobody really cares how many […]
Why Customer Obsession Wins Markets
Why Customer Obsession Wins Markets Author: Srishti Sharma – Product Marketer Every business says customers matter. That part is easy. The harder part shows up when serving customers becomes inconvenient, expensive, or forces the company to rethink how it works. That is usually where the difference becomes obvious. Some companies make life easier for the […]
The Rise of Super Apps
The Rise of Super Apps Author: Akansha Chauhan – Product Marketer Not very long ago, people were comfortable using different apps for different things. One app for chatting, another for payments, another for food delivery, another for shopping. That felt normal. Now the behaviour is changing quietly. More users are spending time inside platforms where […]
Product Strategy for Emerging Markets
Product Strategy for Emerging Markets Author: Akansha Chauhan – Product Marketer For decades, companies viewed emerging markets as places to expand after achieving success elsewhere. The strategy was simple. Build in developed markets, scale in developed markets. Then export the product to the rest of the world. That approach worked when innovation flowed primarily from […]
Building Products for Global Markets
Building Products for Global Markets Author: Akansha Chauhan – Product Marketer A surprising number of products start breaking the moment they leave their home market. Not because the technology fails. Not because the product suddenly becomes bad. Usually, the problem is smaller and harder to notice. The product was built around assumptions nobody inside the […]