Small Quirks that can awe your customer

Neither am I a great movie buff nor a big online shopper, but I do go to movies once or twice a year and use online shopping to order surprise gifts for near and dear ones. A very recent movie ticket booking and online shopping experience just awed me. It’s not the online ticketing portal or the e-commerce portal that awed me, but our very own Gmail.

My wife and I decided to watch our favourite superstar Rajinikanth’s latest flick “Lingaa” and booked our tickets via On booking the tickets, I received a confirmation mail to my Gmail ID which I didn’t pay much attention to. On the show day as I was getting ready to go to the theatre, there was reminder on my mobile and to my surprise it was a reminder for the movie show. I didn’t recall setting up a reminder but realised that Gmail has the intelligence to understand that movie booking is an event and had added a reminder to my Google calendar automatically. A reminder for a movie show might sound insignificant but imagine the possibilities of this feature….

The second thing that Gmail impressed me is when I recently shopped online using Snapdeal and Flipkart. Once my order was booked the booking confirmation email subject line had a small button to view my order from the inbox subject line itself saving a click. Similarly the minute the order was shipped a “track shipment” button is added in the inbox subject line saving a click.

These are some of the small quirks in a product that awes a customer. If you want to learn more about the quirks that are being added to a product to awe customer join us on 20th of Feb 2015 at Marriott, Whitefield, Bangalore for the very first “Product Leader’s Forum”. (

Hoping to see you all there!!!

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