INTERNATIONAL CERTIFICATE IN PRODUCT MANAGEMENT
Go-to-Market + Agile + Product Design + Data Driven Products.
Become a Full-Stack Product Manager
Cohorts from
5 Months | 5 Courses
Assignments & Industry Projects
Weekly Faculty Sessions
Recommended 6-8 hrs/ week
June 04, 2023
Next Cohort Starts
Unlimited 1:1 Coaching
With Skill Coaches
The Institute of Product Management brings decades of product management experience together to help you acquire the skills needed to succeed as a product manager along with the credibility of an International Certificate in Product Management (ICPM) from the University of Houston.
The ICPM program is the most well-rounded product management certification that prepares you to manage every phase of the product journey from ideation and planning to development, design, and marketing. Learn from leading industry practitioners from top Silicon Valley companies, build demonstrable skill sets and gear up for your dream job with one-to-one mentorship sessions, career coaching, mock interviews, placements, and life-long learning access. Enroll today for the best product management certification in India.
Program Overview
Key Highlights
150+ Hours of Learning
15+ Case Studies and Assignments
Profile building sessions from L&D leaders
Mock Interviews with Product Experts
Personalized Mentorship from Product Experts
Certificate from the University of Houston
Exclusive career management cell
Monthly Lab Sessions
Access to study material post course.
Faculty Led Weekly Live Sessions & 5 Skillathons
150+ Hours of Learning
Certificate from the University of Houston
15+ Case Studies and Assignments
Exclusive career management cell
Personalized Mentorship from Product Experts
Faculty Led Weekly Live Sessions & 5 Skillathons
5+ Lab Sessions
Profile building sessions from L&D leaders
Mock Interviews with Product Experts
Access to study material post course.
Top Skills You Will Learn
Who Is This Program for?
Job Opportunities
Minimum Eligibility
Top Skills You Will Learn
In this online Product Management Certificate, you will learn User Research, Prototyping, UI & UX Design, Design Thinking, User Story mapping, GTM Strategy, Digital Marketing, Sales Enablement, Business modeling, Value Proposition Design, Product Planning, Prioritization, Roadmapping, Market Sizing, Marketing & Launch Planning, Budgeting.
Who Is This Product Management Course Online for?
Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.
Job Opportunities
By signing up for this Product Management Certificate program you can work as a Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners, Technical Product Manager, Senior Product Managers
Minimum Eligibility
The applicant should have at least 1 year of work experience in a technical or business related space with a strong passion to move into a Product Leadership roles for this Product Management Certificate Program.
Tools Covered
Product Management Certification Program
Product management Certification issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.
Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 2 in U.S. on the Top 25 Best Undergrad Programs for Entrepreneurs in 2019. (Top 10 since 2007; No. 1 in 2008, 2010 and 2011)
Course audited and approved by the Bauer College.
Product Management Certificate Program
Product management Certificate issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.
Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 1 in U.S. on the Top 50 Best Undergrad Programs for Entrepreneurs in 2021. (Top 10 since 2007; No. 1 in 2008, 2010, 2011, 2020 and 2021)
Course audited and approved by the Bauer College.
One Program, Ten Outcomes
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
Core Courses
Course 1: FPM401
Product Management Fundamentals
■ PM Career paths
■ Hard & Soft skill for product Manager
■ Product Mindset and the Product Life Cycle
■ Productizing process
■ Creating value for customers
■ Elements of value
■ Understanding customer problem with empathy
■ Mapping personas by understanding customer pain points
■ Performing Market Research
■ Market Research Techniques
■ Building blocks for business model
■ Business model patterns
■ Customer centric – Business Model Design
■ Jobs to be done(JTBD) framework
■ Customer pains and gains
■ Understanding problem & solution
■ Achieving fit between value proposition & customer profile
■ Embedding value proposition into business models
■ Building MVP
■ Purpose & Benefits of MVP
■ Problem solution fit
■ Product market fit
■ Business model fit
Course 2: FUXI401
UX/UI Design
■ What is design thinking
■ Design thinking for Product managers
■ Design thinking approach
■ Key tenets of design thinking
■ What is a wireframe
■ What is the difference between wireframe and a prototype
■ Low fidelity and high fidelity wireframes
■ Paper prototyping
■ Digital prototyping
■ How to build a better understanding of user with designers
■ How to negotiate timelines with designers
■ How to motivate & engage designers
■ How to critique & give feedback on design
■ Framework for designing immersive technology products
■ Presenting ideas and concepts at all stages of the prototype
■ Adapting presentation for different types of audiences
■ Telling stories which your audience wants
■ Using imagery and visualization to communicate your ideas
■ Using storyboards to communicate your ideas effectively
Course 3: FAPM401
Agile Product Management
■ Developing an Agile Mindset
■ How will AGILE help you deliver more successful products
■ Economic benefits of Agile
■ Understand the purpose of a workflow management tool
■ How to utilize it as a product manager
■ Components of product development strategy
■ Agile cyclical iteration workflow
■ Feature driven development
■ Types of product roadmaps
■ Building a product roadmap
■ Planning sprints
■ Working with agile team members
■ Prioritisation framework
■ Defining objectives and key results
■ Goal oriented prioritisation
■ Product backlog prioritisation
■ Using various frameworks like Scrum, Kanban, scaled agile framework (safe)
Course 4: FPDM401
Product & Digital Marketing
■ Marketing plan
■ Market sizing
■ Segmentation & Targeting
■ Understanding the competition
■ Formulating a positioning strategy
■ Collaborating with marketing team to develop a marketing messaging
■ Channel acquisition strategy
■ Channel Partner strategy
■ Developing growth Marketing strategies
■ Product Growth strategies
■ Audience and Channels for growth
■ Demand generation
■ Lead generation
■ Customer acquisition through digital marketing
Course 5: FDPM401
Digital Product Management
■ Using hypothesis driven development
■ Key metrics involved
■ Linking the key metrics with your strategic goals
■ Choosing efforts which make the most impact
■ Product Analytics importance
■ Product Analytics stakeholders
■ Product Analytics for Product Managers
■ Using Product Analytics platform
■ Identifying the key metrics
■ Identifying the Northstar Metric
■ GAME framework
■ The Two Main Benefits of Product-Led Growth
■ The Three Elements You Need To Master Product-Led Growth
■ Minimizing Friction
■ Driving Demand
■ Sales and Marketing
Elective Courses (Optional)
STG401F - Product & Digital Strategy
■ Corporate Strategy, Business and Product strategy
■ Understanding of strategic frameworks
■ Opportunity analysis canvas
■ Understanding the competition and their emergent strategies
■ Competitor analysis using strategy map
■ Competitive positioning
■ Product portfolio expansion
■ Ansoff model of Product Market Growth
■ Models for Portfolio Analysis
■ Technology and platform strategy
■ Digital Transformation Models
■ Developing roadmaps, defining KPIs and metrics
■ Synthesizing and storytelling
FIN401F - Financial Acumen
■ Revenue Recognition & Cash Flow Basics
■ Building & P&L Management for Cloud / SaaS business
■ Net Present Value (NPV), Internal Rate of Return (IRR) Capital Rationing & Payback
■ Preparing a Financial Plan
■ Forecasting Future cash flows and Financial Modelling
■ Revenue Models & Pricing
■ Cost & Profitability Metrics and Ratios
LEN401F - Lean Entrepreneurship
■ Growth and Scaling Strategies
■ Financing and Profitability
■ Identifying Stakeholders and gathering support
■ Business case & Revenue Modeling
■ Ideation and Developing the opportunity
■ Customer Insighting, Problem Discovery
■ Testing business ideas
■ Hypothesis Design & Experimentation
■ Building MVPs
LDR401F - Communicating for Impact
■ High Impact Communications
■ Presentation Structures like SMP, SIRF
■ Visual Presentations
■ Leveraging Voice & Body Language
■ Networking Within & Outside
■ Delivering Difficult News
■ Handling Tough Q&A
■ Cross Culture Communications
DAT401F - Data Informed Decision Making
■ Creating models for decision making
■ Cluster Analysis, Monte Carlo Models
■ The art and science of data visualization
■ Storytelling with Data
Future Trends & Tools
LDR402F - Leading with Influence
■ Persuasion and Influence, Executive Presence
■ Building a personal brand through Thought Leadership
■ Personalized Assessments on Influentiality Index (II), Conflict Mgmt & Negotiation
■ Leading People and Managing Globally Dispersed Teams
■ Negotiation, Influence Skills
■ Empowerment – Coaching, Training, Support and Motivation
■ Leading Disruptive Innovation & Change Management
■ Stakeholder Management & Creating Strategic Alignment
PAM401F - Product Analytics and Metrics
■ Product analytics definition
■ Differences between product and “classic” web analytics
■ Common questions and mistakes
■ Where, when, and how to collect data correctly
■ Data formatting and standards
■ Implications of incorrect data
■ Overview of the tools available
■ Gathering requirements and defining use cases
■ Evaluating tools for your use cases
■ Customer Acquisition Cost, Customer Lifetime Value, Churn Rate
■ Leading vs. lagging metrics
■ Benefits and drawbacks of core metrics
■ SaaS Metrics
■ How to understand users
■ Cohort creation and analysis
■ Sample user-based metrics used in product analytics
■ A selection of metrics for product analytics
■ Setting up reporting and fundamental data visualization principles
■ Setting up monitoring
Typical Learning Path for each course
Weekly Faculty Sessions
Assignments
Capstone Project
Certificate
Average Days to complete each course
Preparing you for Global Certifications
The Institute of Product Leadership prepares you to become an AIPMM certified product manager. Our learning partner - Adaptive Marketing, is the authorized AIPMM training partner in India that provides AIPMM Certified Product Manager Certification to all the aspiring and current product managers. This product manager certificate is considered as one of the highest certification standards to help professionals stand out from the crowd.
Our online product management course also prepares you to become a certified product owner, take charge of the product management team, and assume responsibility for the product and every phase of its life cycle
If you aspire to become a Certified Scrum Product Owner, the cutting-edge ICPM curriculum ensures that you acquire the necessary knowledge and skillset to earn this product manager certificate.
Elective Courses (Optional)
STG401F - Product & Digital Strategy
■ Corporate Strategy, Business and Product strategy
■ Understanding of strategic frameworks
■ Opportunity analysis canvas
■ Understanding the competition and their emergent strategies
■ Competitor analysis using strategy map
■ Competitive positioning
■ Product portfolio expansion
■ Ansoff model of Product Market Growth
■ Models for Portfolio Analysis
■ Technology and platform strategy
■ Digital Transformation Models
■ Developing roadmaps, defining KPIs and metrics
■ Synthesizing and storytelling
PAM401F - Product Analytics and Metrics
■ Product analytics definition
■ Differences between product and “classic” web analytics
■ Common questions and mistakes
■ Where, when, and how to collect data correctly
■ Data formatting and standards
■ Implications of incorrect data
■ Overview of the tools available
■ Gathering requirements and defining use cases
■ Evaluating tools for your use cases
■ Customer Acquisition Cost, Customer Lifetime Value, Churn Rate
■ Leading vs. lagging metrics
■ Benefits and drawbacks of core metrics
■ SaaS Metrics
■ How to understand users
■ Cohort creation and analysis
■ Sample user-based metrics used in product analytics
■ A selection of metrics for product analytics
■ Setting up reporting and fundamental data visualization principles
■ Setting up monitoring
LDR401F - Communicating for Impact
■ High Impact Communications
■ Presentation Structures like SMP, SIRF
■ Visual Presentations
■ Leveraging Voice & Body Language
■ Networking Within & Outside
■ Delivering Difficult News
■ Handling Tough Q&A
■ Cross Culture Communications
DAT401F - Data Informed Decision Making
■ Creating models for decision making
■ Cluster Analysis, Monte Carlo Models
■ The art and science of data visualization
■ Storytelling with Data
Future Trends & Tools
FIN401F - Financial Acumen
■ Revenue Recognition & Cash Flow Basics
■ Building & P&L Management for Cloud / SaaS business
■ Net Present Value (NPV), Internal Rate of Return (IRR) Capital Rationing & Payback
■ Preparing a Financial Plan
■ Forecasting Future cash flows and Financial Modelling
■ Revenue Models & Pricing
■ Cost & Profitability Metrics and Ratios
LEN401F - Lean Entrepreneurship
■ Growth and Scaling Strategies
■ Financing and Profitability
■ Identifying Stakeholders and gathering support
■ Business case & Revenue Modeling
■ Ideation and Developing the opportunity
■ Customer Insighting, Problem Discovery
■ Testing business ideas
■ Hypothesis Design & Experimentation
■ Building MVPs
LDR402F - Leading with Influence
■ Persuasion and Influence, Executive Presence
■ Building a personal brand through Thought Leadership
■ Personalized Assessments on Influentiality Index (II), Conflict Mgmt & Negotiation
■ Leading People and Managing Globally Dispersed Teams
■ Negotiation, Influence Skills
■ Empowerment – Coaching, Training, Support and Motivation
■ Leading Disruptive Innovation & Change Management
■ Stakeholder Management & Creating Strategic Alignment
Instructors & Mentors
Learn from India’s leading Product Practitioners.
Agile Excellence LLC
GDD - a product design studio
Wipro
Oracle
Ten Slash One
Games24x7
Xoxoday
Industry Projects and Assignments
Learn through real-life projects and cross industry assignments
- Industry skill mentors assigned to each teams
- Final evaluation of projects done by external industry jury.
- Focus on Building a portfolio of demonstrable skills to crack into senior roles.
Examples of “Bring Your Own Product Idea”
Why ICPM? - The Product Management Certificate Advantage
Pursuing a product management certification course helps you build the skills required to lead the processes involved in product management, product development, product marketing, UX design and Lean Entrepreneurship. Moreover, it enhances your credibility as a product manager. We’ve summarized the advantages of getting the International Certificate in Product Management in the following section.
Globally Recognized Certificate Program
Assurance of skill development
Focussed on Career Transition
Learning by Doing
Unlimited One-to-One Coaching
Optimal Cohort Size
Alumni Status with Life-time Learning access
Unmatched Flexibility
Career Impact
55%
Average Salary Hike
240+
Corporate Partners
100+
Career Transitions
65L
Highest Salary
Career Impact
100+
Corporate
Partners
55%
Avg Salary
Hike
65L
Highest
Salary
50+
Career
Transitions
Our Students work at
Features / Benefits
- Live Sessions with Faculty
- Monthly Skill Hackathons & Live Presentations
- All learning resources including case studies, simulations, faculty presentations, assignments & 1:1 feedback videos
- Placement assistance
- Career Management Resources
- Test Preparation for Global Certifications like CSPO, CPM, CPO
Upfront Payment
(Includes US $450 admissions fees)
- With a milestone based learning unlock the course today!
No Cost EMI Plan
Below EMI Plan is available for the Program Fee: INR 1,39,000+GST
Full Fee with GST | Tenure (months) | EMI |
|---|---|---|
INR 1,64,020 | 12 | INR 13,668 |
Note: INR 19,474 (1st Month EMI + Processing fee) as a Down Payment has to be paid before the program begins.
Our Students work at
Features / Benefits
- Live Sessions with Faculty
- Monthly Skill Hackathons & Live Presentations
- All learning resources including case studies, simulations, faculty presentations, assignments & 1:1 feedback videos
- Placement assistance
- Career Management Resources
- Test Preparation for Global Certifications like CSPO, CPM, CPO
Upfront Payment
- With a milestone based learning unlock the course today!
0% EMI
+ 10 Monthly Payments of ₹9862/mo
- Start learning today! with a Pay as you go model
Upfront Payment
- With a milestone based learning unlock the course today!
No Cost EMI Plan
Below EMI Plan is available for the Program Fee: INR 1,39,000+GST
Full Fee with GST | Tenure (months) | EMI |
|---|---|---|
INR 1,64,020 | 12 | INR 13,668 |
Note: INR 19,474 (1st Month EMI + Processing fee) as a Down Payment has to be paid before the program begins.
Transform your career with the International Certificate in Product Management
Building and marketing a product is a delicate undertaking that involves the collaboration of multiple teams and stakeholders. Product management is the art of bringing the different components together to build a product that solves a problem, something that the customer wants, and aligns with an organization’s business goals.
A product manager is responsible for every phase of this process from ideation to marketing to product retirement. The best product management certification in India helps you gear up for each aspect of the role through hands-on experience.
Since Product management has a direct impact on the success of a business, the role is reserved for only the best. Aspirants must pass through layers of meticulous screening to land a product management job, and excellence is the basic requirement for keeping it. The online product management course by the Institute of Product Leadership is designed with these things in mind.
The International Certificate in Product Management course takes you through a well-thought-out path that prepares you to hit the ground running as a product manager. The curriculum leans towards experiential learning as opposed to memorizing theories. You learn from industry practitioners – product leaders in top tech firms.
With weekly live sessions, you get the opportunity to interact with and learn from experts, small class sizes give you the scope for healthy interactions, and the exams are replaced by Skill Hackathons. You get the opportunity to learn on your own time with video lessons and material that stay accessible post-course. Overall, the ICPM program is as modern, state-of-the-art, and effective as it gets.