INTERNATIONAL CERTIFICATION IN PRODUCT MANAGEMENT - FLex
Digital Product Management + Product Marketing + Agile + UX Design.
Become a Full-Stack Product Manager
Download the program brochure for in-depth information
Cohorts from
5 months
Recommended 8-10 hrs/week
Faculty + Online
Format
February 10, 2021
Next Cohort Starts
Unlimited 1:1 Coaching
With Skill Coaches
Online Product Management Course Overview
Key Highlights
150+ Hours of Learning
15+ Case Studies and Assignments
Profile building sessions from L&D leaders
Mock Interviews with Product Experts
Personalized Mentorship from Product Experts
Certification from the University of Houston
Exclusive career management cell
Monthly Lab Sessions
Access to study material post course.
Faculty Led Weekly Live Sessions & 5 Skillathons
150+ Hours of Learning
Certification from the University of Houston
15+ Case Studies and Assignments
Exclusive career management cell
Personalized Mentorship from Product Experts
Faculty Led Weekly Live Sessions & 5 Skillathons
5+ Lab Sessions
Profile building sessions from L&D leaders
Mock Interviews with Product Experts
Access to study material post course.
Top Skills You Will Learn
Who Is This Program for?
Job Opportunities
Minimum Eligibility
Top Skills You Will Learn
In this online product management training you will learn User Research, Prototyping, UI/Ux Design, Design Thinking, User Story mapping, GTM Strategy, Digital Marketing, Sales Enablement, Business modeling, Value Proposition Design, Product Planning, Prioritization, Roadmapping, Market Sizing, Marketing & Launch Planning, Budgeting.
Who Is This Product Management Courses Online for?
Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.
Job Opportunities
By signing up for this Product management online courses you can work as Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners, Technical Product Manager, Senior Product Managers
Minimum Eligibility
The applicant should have at least 1 year of work experience in a technical or business related space with a strong passion to move into a Product Leadership roles for this product management online courses.
Tools Covered
Product Management Certification Program
Get a certificate issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.
Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 2 in U.S. on the Top 25 Best Undergrad Programs for Entrepreneurs in 2019. (Top 10 since 2007; No. 1 in 2008, 2010 and 2011)
Course audited and approved by the Bauer College.
Instructors & Mentors
Learn from India’s leading Product Practitioners.
Oracle
UASSESS
Housejoy
Swiggy
Agile Excellence LLC
GDD - a product design studio
Samsung Electronics
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
■ Market Research Process
■ Qualitative Research Methods
■ Insight Mining and Developing Value Proposition Method : Focus Group
■ Creating Customers Archetypes from Customer Interactions and Customer Interviewing Best Practices
■ Ethnography and Empathy
■ Risks
■ Assumptions and Hypothesis
■ Experiments and POC vs Prototypes vs MVP vs Pilot
■ Emerging Market Models B2B, B2C, Marketplace
■ Competitor Analysis
■ Product Portfolio Analysis (GE Mckinsey, BCG, 3 Horizon)
■ Long Term Roadmapping
■ Buy/Build/Partnership
■ Intellectual Property
■ Lean Startup
■ Lean, Customer Development
■ Business Modelling
■ Financial Viability
■ Intro to UX & Design Thinking
■ Prototypes, Feedback, & Critique
■ Overview of Dual track agile
■ Project Charter
■ Business goals and success criteria
■ User Personas
■ User Story Mapping
■ Tool – StoriesOnBoard
■ What is Scrum
■ Roles in Scrum
■ Scrum Ceremonies(Sprint planning, Scrum meeting, Sprint review, Retrospective)
■ Effectively managing product backlog(backlog Grooming, Writing effective User Stories, Splitting user stories)
■ Agile Planning process(from release to sprint)
■ Running Agile Sprints
■ Agile Estimation
■ Agile Technical Practices(Continuous Integration, Test Driven Development, Behaviour Driven Development, Refactoring)
■ Maintaining Quality in Agile(Acceptance test driven development, Definition of Done,Kaizan,…)
■ Agile Teaming Practices – Social contract, Mood Marbles,…
■ Positioning
■ Go-To-Market Strategy
■ Preparing your GTM plan
■ Assignment on GTM
■ Collaterals Creations
■ Mapping of collaterals to each phase
■ Sales Battle cards
■ Channel Management
■ Digital B2C & SaaS B2B Products
■ Product Analytics Metrics that Matter
■ AARRR framework
■ Growth Loops
■ Hypothesis testing with A/B
■ A/A testing
■ Prioritization using RICE
■ Data driven roadmap
■ Dynamic bundles & offerings
Revenue & Pricing Models – Subscription, Freemium, Broker
■ Idea generation & feasibility Analysis
■ Market analysis & business potential assessment
■ Target segment & buyer behavior tracking
■ Prototype testing & commercialization
■ Roles & Interlock – PM, PO, PMM, Careers
■ New Product Introduction vs Commercialization
■ Pricing, packaging & monetization
■ Design Thinking and Art
■ Principles of Design Thinking
■ Design Thinking Mindset
■ Design Thinking Toolset
■ User Research
■ Competitive Research
■ Synthesizing Research & Creating Personas
■ Paper Prototyping & Usability Testing Basics
■ User Stories & Feature Prioritization
■ Information Architecture & Navigation
■ Wireframing
■ High Fidelity Prototyping
■ Advanced Usability Testing
■ Techniques for prioritizing product capabilities(MoSCoW, 100$ test, Kano Analysis)
■ Product Lifecycle Process Framework
■ Roadmap Template and External Vs Internal Roadmap
■ Best practices in product steering teams
■ Planning and progress tracking metrics (Velocity, Burnup,Burndown, cumulative flow diagram)
■ Quality Metrics(Build vs repair ratio)
■ Agile Tools (rally, jira, zenhub)
■ Lead Generation
■ Life Time Value
■ CAC
■ Conversion Ratios
■ Tools: mailchimp, unbounce, pipedrive, Thought Leadership/PR, High-tech customer adoption LifeCycle
Download the program brochure for in-depth information
150+
Hours of
Content
15+
Labs, Clinic Sessions & Live Presentations
15
Case Study &
Projects
7
Tools & Softwares
Preparing you for Global Certifications
Industry Projects and Assignments
Learn through real-life projects and cross industry assignments
- Industry skill mentors assigned to each teams
- Final evaluation of projects done by external industry jury.
- Focus on Building a portfolio of demonstrable skills to crack into senior roles.
The ICPM Flex Advantage
Strong hand-holding with dedicated support to help you master the art and skill of Product Management, Product Marketing, UX Design and Lean Entrepreneurship
Globally Recognized Certification Program
Assurance of Skills v/s Knowledge
Rigorous syllabus focused on skill building & implementation through projects & presentations because MCQs are not the best way to judge skillsets.
Focussed on Career Transition
Learning by Doing
Career Impact
55%
Average Salary Hike
100+
Corporate Partners
50+
Career Transitions
65L
Highest Salary
Career Impact
100+
Corporate Partners
55%
Avg Salary Hike
65L
Highest Salary
50+
Career Transitions
Our Students work at
Features / Benefits
- Live Sessions with Faculty
- Monthly Skill Hackathons & Live Presentations
- All learning resources including case studies, simulations, faculty presentations, assignments & 1:1 feedback videos
- Placement assistance
- Career Management Resources
- Test Preparation for Global Certifications like CSPO, CPM, CPO
Features / Benefits
- Live Sessions with Faculty
- Monthly Skill Hackathons & Live Presentations
- All learning resources including case studies, simulations, faculty presentations, assignments & 1:1 feedback videos
- Placement assistance
- Career Management Resources
- Test Preparation for Global Certifications like CSPO, CPM, CPO
Upfront Payment
(Includes US $450 admissions fees)
- With a milestone based learning unlock the course today!
Upfront Payment
+ GST (Includes ₹30,000 Admission Fee)
- With a milestone based learning unlock the course today!
0% EMI
+ 10 Monthly Payments of ₹9862/mo
- Start learning today! with a Pay as you go model
Our Students work at
Features / Benefits
- Live Sessions with Faculty
- Monthly Skill Hackathons & Live Presentations
- All learning resources including case studies, simulations, faculty presentations, assignments & 1:1 feedback videos
- Placement assistance
- Career Management Resources
- Test Preparation for Global Certifications like CSPO, CPM, CPO
Upfront Payment
- With a milestone based learning unlock the course today!
0% EMI
+ 10 Monthly Payments of ₹9862/mo
- Start learning today! with a Pay as you go model
Upfront Payment
- With a milestone based learning unlock the course today!