University of Houston - Bauer College of Business

Product & Digital Marketing

DECIPHER MARKETS, CUSTOMER AND THEIR NEEDS TO COMMUNICATE COMPELLING
VALUE PROPOSITIONS

Cohorts from

Intel
BCG

4 Weeks

Access to Digital Resources for 1 year

Weekly Faculty Sessions

plus Assignments & Industry Project

August 01, 2021

Next Cohort Starts

Unlimited 1:1 Coaching

With Skill Mentors

Course Overview

workshop

Multiple Case Studies & Assignments | Final Capstone Project and Live Jury

Team Building

Weekly Faculty Sessions (Live) and Unlimited 1:1 Mentorship with Mentors & Faculty

build your idea

Focused New Age Curriculum for Digital Leaders

hands on learning

Learning Library with Toolkits, Frameworks & Templates

International Certificate

Globally Recognized Certification from University of Houston

Communication

Unlimited 1:1 Mentorship with Mentors & Faculty

"Having hired from the Institute, I can say this with confidence that its the best place to access industry-ready product leaders. Highly recommended for anyone who wants to hire product leaders."
Lokesh-Tripathi_Quote
Lokesh Tripathi
Sr. Group Product Manager, Intuit
Having hired from the Institute, I can say this with confidence that its the best place to access industry ready product leaders . Highly recommended for anyone who wants to hire product leaders
Lokesh Tripathi
Sr. Group Product Manager, Intuit

Top Skills You Will Learn

In this online product management certification you will learn User Research, Prototyping, UI & UX Design, Design Thinking, User Story mapping, GTM Strategy, Digital Marketing, Sales Enablement, Business modeling, Value Proposition Design, Product Planning, Prioritization, Roadmapping, Market Sizing, Marketing & Launch Planning, Budgeting.

Who Is This Product Management Course Online for?

Project Managers, Program Managers, Q/A Managers,  Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.

Job Opportunities

By signing up for this product management certification program you can work as Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners, Technical Product Manager, Senior Product Managers

Minimum Eligibility

The applicant should have at least 3 years of work experience in a technical or business related space with a strong passion to move into a Product Leadership roles for this product management certification course.

Tools Covered

Tools
Tools

Product & Digital Marketing Certification

Get a certificate issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.

Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 2 in U.S. on the Top 25 Best Undergrad Programs for Entrepreneurs in 2019. (Top 10 since 2007; No. 1 in 2008, 2010 and 2011)

Course audited and approved by the Bauer College.

Product & Digital Marketing Certification

Get an Industry accepted Certification from IPL that enhances your professional equity and bolsters your career profile. It provides learners with instant recognition among business peers while establishing their skill credentials as hands-on practitioners.

Instructors & Mentors

Learn from India’s leading Product Practitioners.

SaiSatish-Vedam
Sai Satish Vedam
Director of Product Management,
Oracle
Aslam Hirani
Aslam Hirani
Founder & CEO,
UASSESS
Saran Chatterjee
Saran Chatterjee
CEO,
Housejoy
Anuj Rathi
Anuj Rathi
VP Product, Revenue and Growth,
Swiggy
Greg Cohen
Greg Cohen
Founder,
Agile Excellence LLC
Saibal Datta
Saibal Datta
Founder & Chief Designer - UX/UI,
GDD - a product design studio
SATYAJIT THAKUR
Satyajit Thakur
Sr Chief Designer,
Samsung Electronics

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

PM 401 Product & Digital Marketing

■ Positioning
■ Go-To-Market Strategy
■ Preparing your GTM plan
■ Assignment on GTM

■ Collaterals Creations
■ Mapping of collaterals to each phase
■ Sales Battle cards
■ Channel Management

■ Lead Generation
■ Life Time Value
■ CAC
■ Conversion Ratios
■ Tools: mailchimp, unbounce, pipedrive, Thought Leadership/PR, High-tech customer adoption LifeCycle

Preparing you for Global Certifications

Certification

Typical Learning Path for each course

Weekly Faculty Sessions
Plus Curated Video Lessons
Assignments
Self & Group Submissions
Capstone Project
Live Presentations with Jury
Certificate
University of Houston Course Certificate

Product & Digital Marketing Certification Advantage

Strong hand-holding with dedicated support to help you master the skill of Product and Digital Marketing. Learn Go-to-Market, Positioning, Channel and Sales enablement strategies.

Assurance of Skills v/s Knowledge
Assurance of Skills v/s Knowledge
Read More
Unlike eLearning & Online Learning, faculty interactions with continuous feedback on projects & 1:1 coaching will build real skills beyond buzzwords.
Expensive doesn't mean Effective
Expensive doesn't mean Effective
Read More
Unlike Ivy League branded courses which will give you bragging rights, this will actually generate ROI and build YOUR brand.
Learning by Doing
Learning by Doing
Read More
Work on real world industry challenges and projects to build skills, confidence and more importantly Porfolio as "evidence" of skills

Our Students work at

Adobe
IBM
Nokia
Philips

Course Fee covers


Certification
Investment

$ 499
  •  
Account activates within 10 mins
filling fast

Our Students work at

Course Fee covers

Upfront Payment

₹109000 99000
+ GST (Includes ₹30,000 Admission Fee)
  • With a milestone based learning unlock the course today!

0% EMI

30000
(Admission Fee)
+ 10 Monthly Payments of ₹9862/mo
  • Start learning today! with a Pay as you go model

Certification Investment

$ 499
  • Account activat
    s within 10 mins
FILLING FAST

Still thinking?
If this is right for you

Still thinking?
If this is right for you

Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management and Marketing , Data Science and Technology Management.

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