Product & Digital Marketing

DECIPHER MARKETS, CUSTOMER AND THEIR NEEDS TO COMMUNICATE COMPELLING
VALUE PROPOSITIONS

Cohorts from

Course Overview

"Having hired from the Institute, I can say this with confidence that its the best place to access industry-ready product leaders. Highly recommended for anyone who wants to hire product leaders."

Lokesh Tripathi

Sr. Group Product Manager, Intuit

Multiple Case Studies & Assignments | Final Capstone Project and Live Jury

Weekly Faculty Sessions (Live) and Unlimited 1:1 Mentorship with Mentors & Faculty

Focused New Age Curriculum for Digital Leaders

Learning Library with Toolkits, Frameworks & Templates

Unlimited 1:1 Mentorship with Mentors & Faculty

Globally Recognized Certification from University of Houston

Having hired from the Institute, I can say this with confidence that its the best place to access industry ready product leaders . Highly recommended for anyone who wants to hire product leaders

Lokesh Tripathi

Sr. Group Product Manager, Intuit

Top Skills You Will Learn

User Research, Prototyping, UI/Ux Design, Design Thinking, User Story mapping, GTM Strategy, Digital Marketing, Sales Enablement, Business modeling, Value Proposition Design, Product Planning, Prioritization, Roadmapping, Market Sizing, Marketing & Launch Planning, Budgeting.

Who Is This Program for?

Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.

Job Opportunities

Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners, Technical Product Manager, Senior Product Managers

Minimum Eligibility

The applicant should have at least 1 year of work experience in a technical or business related space and an undergraduate degree.

Top Skills You Will Learn

In this online product management certification you will learn User Research, Prototyping, UI & UX Design, Design Thinking, User Story mapping, GTM Strategy, Digital Marketing, Sales Enablement, Business modeling, Value Proposition Design, Product Planning, Prioritization, Roadmapping, Market Sizing, Marketing & Launch Planning, Budgeting.

Who Is This Product Management Course Online for?

Job Opportunities

By signing up for this product management certification program you can work as Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners, Technical Product Manager, Senior Product Managers

Minimum Eligibility

The applicant should have at least 3 years of work experience in a technical or business related space with a strong passion to move into a Product Leadership roles for this product management certification course.

Tools Covered

Product & Digital Marketing Certification

Get a certificate issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.

Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 2 in U.S. on the Top 25 Best Undergrad Programs for Entrepreneurs in 2019. (Top 10 since 2007; No. 1 in 2008, 2010 and 2011)

Course audited and approved by the Bauer College.

Product & Digital Marketing Certification

Get an Industry accepted Certification from IPL that enhances your professional equity and bolsters your career profile. It provides learners with instant recognition among business peers while establishing their skill credentials as hands-on practitioners.

Instructors & Mentors

Learn from India’s leading Product Practitioners.

Sai Satish Vedam

Director of Product Management,
Oracle

Aslam Hirani

Founder & CEO,
UASSESS

Saran Chatterjee

CEO,
Housejoy

Anuj Rathi

VP Product, Revenue and Growth,
Swiggy

Greg Cohen

Founder,
Agile Excellence LLC

Saibal Datta

Founder & Chief Designer - UX/UI,
GDD - a product design studio

Satyajit Thakur

Sr Chief Designer,
Samsung Electronics

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

PM 401 Product & Digital Marketing

Go To Market & Sales Enablement

■ Positioning
■ Go-To-Market Strategy
■ Preparing your GTM plan
■ Assignment on GTM

■ Collaterals Creations
■ Mapping of collaterals to each phase
■ Sales Battle cards
■ Channel Management

Product Marketing Metrics & Tools

■ Lead Generation
■ Life Time Value
■ CAC
■ Conversion Ratios
■ Tools: mailchimp, unbounce, pipedrive, Thought Leadership/PR, High-tech customer adoption LifeCycle

Preparing you for Global Certifications

Typical Learning Path for each course

Weekly Faculty Sessions

Plus Curated Video Lessons

Assignments

Self & Group Submissions

Capstone Project

Live Presentations with Jury

Certificate

University of Houston Course Certificate

Product & Digital Marketing Certification Advantage

Strong hand-holding with dedicated support to help you master the skill of Product and Digital Marketing. Learn Go-to-Market, Positioning, Channel and Sales enablement strategies.