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Access to Digital Resources
Plus Assignments, Capstone
With Skill Mentors
Access to Digital Resources
Plus Assignments, Capstone
With Skill Mentors
Go-to-Market Certification Advantage
Get an Industry accepted Certification from IPL that enhances your professional equity and bolsters your career profile. It provides learners with instant recognition among business peers while establishing their skill credentials as hands-on practitioners.
Tap into your leadership potential with guidance from our leading strategy and leadership practitioner experts to expand your influence, solve strategic problems, and prepare yourself to make the leadership leap!
Unlike eLearning & Online Learning, faculty interactions with continuous feedback on projects & 1:1 coaching will build real skills beyond buzzwords.
Unlike Ivy League branded courses which will give you bragging rights, this will actually generate ROI and build YOUR brand.
Work on real world industry challenges and projects to build skills, confidence and more importantly Porfolio as "evidence" of skills
Who is this Micro-Certification for?
This course is specifically designed for Product Managers (current and aspiring), Product Owners, Product Specialists, Program / Project Managers, Engineering Managers, Consultants, Entrepreneurs who are focused on developing Generative AI-enabled products within startups or medium to large organizations.
Instructors & Mentors
Learn from Global Practitioners
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
PM 401 Go-to-Market
■ Marketing plan
■ Market sizing
■ Segmentation & Targeting
■ Understanding the competition
■ Formulating a positioning strategy
■ Collaborating with marketing team to develop a marketing messaging
■ Channel acquisition strategy
■ Channel Partner strategy
■ Developing growth Marketing strategies
■ Product Growth strategies
■ Audience and Channels for growth
■ Demand generation
■ Lead generation
■ Customer acquisition through digital marketing
Typical Learning Path for each course
Average Days to complete each course
Our Students work at
Our Students work at
This 4 week skill focused executive course offers learning by doing through weekly global practitioner faculty sessions, assignments and a capstone project. It also provides access to additional masterclasses, career workshop sessions with industry professionals, 1:1 coaching, and a micro-certification from the Institute of Product Leadership.
This executive course is specifically designed for individuals who are in product roles, project management, engineering management, Consultants, Entrepreneurs and business owners.
This course is entirely virtual and will consist of self-paced materials (reading and videos), weekly live faculty-led session (on weekends), hands on assignments, and a capstone project and live presentations from the participants.
Like with any meaningful experience, you get out what you put in. When you enroll in a course, you are expected to review all the self-paced reading/video material, attend all live sessions, complete all projects.
We are unable to offer any refunds or transfer you to a different course. All of the courses have their session dates and times listed, so please check your schedule before enrolling & paying for your course.
This course is entirely virtual and will consist of self-paced materials (4-6 hrs of reading and/or video), 4 live faculty-led sessions of 2-3 hrs each, hands on assignments, and a capstone project to work and present.
Please join the waitlist to be notified via email / get a callback when enrollment for this course will open again in the future.
You will have access to the full IPL Alumni Network community if you are enrolled in a certificate or a degree program offered by the institute. If you have enrolled in a micro-certification course, you will have access to a private space along with all the other participants for the course.
This course focused on specific skills development. Dedicated career assistance through 1:1 career coaching and hiring events at the institute are available only for certificate or degree program participants, not for participants in micro-certification courses.
The live faculty-led session recordings along with the materials used will be available up to 1 month post completion of the course.
About Institute of Product Leadership
University Programs
Product Management Course
Technology Management Course
Product Community
Free Resources
Toolkits & Templates
