4 Weeks Micro-Certification in

GO-TO-MARKET

DECIPHER MARKETS, CUSTOMER AND THEIR NEEDS TO COMMUNICATE COMPELLING
VALUE PROPOSITIONS

Become an AI VALUE CREATOR. Stay Ahead of the Curve With Skills in GenAI Product Lifecycle Prompt Crafting No Code Prototyping

Cohorts from

Next Cohort Starts

Course Overview

"Leadership starts and ends with the team. This has been my learning as a Leader. Leaders have to go from Managing people to Influencing people, from Managing tasks to Managing Business outcomes."

"Business models are changing and a lot of startups are disrupting incumbents. Not just Product Managers but Engineering Leaders, Design Leaders and Business Leaders require Strategic Leadership skills to move up in their careers. I'm thrilled to see IPL building such great programs to help bridge the gap for tomorrow's leaders."

Course Outcomes

Go-to-Market Certification Advantage

Get an Industry accepted Certification from IPL that enhances your professional equity and bolsters your career profile. It provides learners with instant recognition among business peers while establishing their skill credentials as hands-on practitioners.

Tap into your leadership potential with guidance from our leading strategy and leadership practitioner experts to expand your influence, solve strategic problems, and prepare yourself to make the leadership leap!

Globally Recognized Certification Program

Assurance of Skills v/s Knowledge

Unlike eLearning & Online Learning, faculty interactions with continuous feedback on projects & 1:1 coaching will build real skills beyond buzzwords.

Expensive doesnt mean Effective

Unlike Ivy League branded courses which will give you bragging rights, this will actually generate ROI and build YOUR brand.

Learning by Doing

Work on real world industry challenges and projects to build skills, confidence and more importantly Porfolio as "evidence" of skills

Who is this Micro-Certification for?

This course is specifically designed for Product Managers (current and aspiring), Product Owners, Product Specialists, Program / Project Managers, Engineering Managers, Consultants, Entrepreneurs who are focused on developing Generative AI-enabled products within startups or medium to large organizations.

Companies who love and trust us for grooming & growing their Product talent.

Love & support from everyone on how we are doing in building the product ecosystem

4.7

★★★★★ 4.7/5

4.7

★★★★★ 4.7/5

5.0

★★★★★ 5/5

5.0

★★★★★ 5/5

Instructors & Mentors

Learn from Global Practitioners

Sathyanarayana G

AVP – Growth and Marketing,
Xoxoday

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

PM 401 Go-to-Market

GTM Strategy

■ Marketing plan
■ Market sizing
■ Segmentation & Targeting

Product Positioning and Messaging

■ Understanding the competition
■ Formulating a positioning strategy
■ Collaborating with marketing team to develop a marketing messaging

Route to Market

■ Channel acquisition strategy
■ Channel Partner strategy

Growth Marketing

■ Developing growth Marketing strategies
■ Product Growth strategies
■ Audience and Channels for growth

Customer Acquisition

■ Demand generation
■ Lead generation
■ Customer acquisition through digital marketing

This course will prepare you for global certification like

Typical Learning Path for each course

Weekly Faculty Sessions

Plus Curated Video Lessons

Assignments

Self & Group Submissions

Capstone Project

Live Presentations with Jury

Certificate

Course Certificate

Average Days to complete each course

Our Students work at

Course Fee covers

Certification
Investment

$ 499

Account activates within 10 mins

filling fast

Our Students work at

Course Fee covers

Certification Investment

$ 499

Account activates within 10 mins

FILLING FAST

EMI

₹ 30000

+ 8 Monthly Payments of ₹8000/mo

Start learning today! with a Pay as you go model

GetStarted

₹ 10000

(Towards admission fee. Pay the remaining fees after 30 days)

100% Impact Guaranteed, Pay only if you want to continue

Relevant Courses

Product & Digital Strategy

4 Weeks | Live Guided Sessions

Communication for Impact

4 Weeks | Live Guided Sessions

Financial Acumen

4 Weeks | Live Guided Sessions

This course is part of immersive programs like

International Certificate in Product Management

5 Months | Off-Campus

PG Program in Product Management

12 Months | Off Campus

Certified Associate Product Manager

3 Months | Off Campus

Frequently Asked Questions

What are the key highlights of this Micro-Certification course?

This 4 week skill focused executive course offers learning by doing through weekly global practitioner faculty sessions, assignments and a capstone project. It also provides access to additional masterclasses, career workshop sessions with industry professionals, 1:1 coaching, and a micro-certification from the Institute of Product Leadership.

Who is the Micro-Certification course suitable for?

This executive course is specifically designed for individuals who are in product roles, project management, engineering management, Consultants, Entrepreneurs and business owners.

How is the Micro-Certification course delivered?

This course is entirely virtual and will consist of self-paced materials (reading and videos), weekly live faculty-led session (on weekends), hands on assignments, and a capstone project and live presentations from the participants.

Are there any requirements to participate in this course?

Like with any meaningful experience, you get out what you put in. When you enroll in a course, you are expected to review all the self-paced reading/video material, attend all live sessions, complete all projects.

What is the refund policy? Can I change courses?

We are unable to offer any refunds or transfer you to a different course. All of the courses have their session dates and times listed, so please check your schedule before enrolling & paying for your course.

What is the time commitment for this course?

This course is entirely virtual and will consist of self-paced materials (4-6 hrs of reading and/or video), 4 live faculty-led sessions of 2-3 hrs each, hands on assignments, and a capstone project to work and present.

The course I’m interested in is full. How can I get in?

Please join the waitlist to be notified via email / get a callback when enrollment for this course will open again in the future.

Will I get access to the full IPL Alumni Network portal?

You will have access to the full IPL Alumni Network community if you are enrolled in a certificate or a degree program offered by the institute. If you have enrolled in a micro-certification course, you will have access to a private space along with all the other participants for the course.

Will I get career assistance as part of the course?

This course focused on specific skills development. Dedicated career assistance through 1:1 career coaching and hiring events at the institute are available only for certificate or degree program participants, not for participants in micro-certification courses.

How long will I get access to the course material after completion?

The live faculty-led session recordings along with the materials used will be available up to 1 month post completion of the course.

4 Weeks Micro-Certification in

GO-TO-MARKET

DECIPHER MARKETS, CUSTOMER AND THEIR NEEDS TO COMMUNICATE COMPELLING VALUE PROPOSITIONS

Become an AI VALUE CREATOR. Stay Ahead of the Curve With Skills in GenAI Product Lifecycle Prompt Crafting No Code Prototyping

Cohorts from

4 Weeks

Weekly Faculty Sessions

1:1 Coaching

4 Weeks

Weekly Faculty Sessions

1:1 Coaching

Course Overview

New Age Curriculum for Digital Leaders

Weekly Live Faculty Sessions

1:1 Coaching with Expert Mentors

Multiple Hands-on Assignments & Capstone Project

Live Presentations with Jury

Course Outcomes

Conduct thorough market analysis

Develop detailed buyer personas

Position your offering effectively

Choose optimal go-to-market channels

Craft persuasive messaging

Build a comprehensive go-to-market plan

Assurance of Skills v/s Knowledge

Expensive doesnt mean Effective

Learning by Doing

Companies who love and trust us for grooming & growing their Product talent.

Love & support from everyone on how we are doing in building the product ecosystem

Download the program brochure to make an informed decision

This course will prepare you for global certification like

Weekly Faculty Sessions

Assignments

Capstone Project

Certificate

Course Fee covers

Certification Investment

Course Fee covers

Relevant Courses

Product & Digital Strategy

4 Weeks | Live Guided Sessions

Communication for Impact

4 Weeks | Live Guided Sessions

Financial Acumen

4 Weeks | Live Guided Sessions

This course is part of immersive programs like

International Certificate in Product Management

5 Months | Off-Campus

PG Program in Product Management

12 Months | Off Campus

Certified Associate Product Manager

3 Months | Off Campus

Frequently Asked Questions

Still thinking? If this is right for you

Still thinking? If this is right for you

Download the program brochure to make an informed decision

About Institute of Product Leadership

Product Management Courses

University Programs

Certificate Programs

Product Community

Free Resources

Toolkits & Templates

DECIPHER MARKETS, CUSTOMER AND THEIR NEEDS TO COMMUNICATE COMPELLING
VALUE PROPOSITIONS

Certification
Investment

Still thinking?
If this is right for you

Still thinking?
If this is right for you