BAUER

INTERNATIONAL CERTIFICATION IN PRODUCT MANAGEMENT - FLex

Learn the skills you need to land a Product Manager job.

Watch
INTRO VIDEO

Cohorts from

5 months

Recommended 8-10 hrs/week

Online

Format

January 1, 2020

Start Date

100+

Hiring Partners

1:1 Coaching

With skill coaches

Program Overview

Key Highlights

150+ Hours of Learning

15+ Case Studies and Assignments

1:1 Mentorship from Product Experts

Profile building sessions from L&D leaders

Exclusive career management cell

Certification from the C. T. Bauer College of Business.

100+ Hiring Partners

5+ Live Q&A Sessions & 3 Skillathons

Mock Interviews with Product Experts

Access to study material post course.

Having hired from the Institute, I can say this with confidence that its the best place to access industry ready product leaders . Highly recommended for anyone who wants to hire product leaders
Lokesh Tripathi
Sr. Group Product Manager, Intuit
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John Doe
Designer

Top Skills You Will Learn

User Research, Prototyping, Business Model Canvas, , UI/Ux Design, Design Thinking, User Story mapping, Product Deployment, GTM Strategy, Digital Marketing, sales Enablement.

Who Is This Program for?

Project Managers, Program Managers, Q/A Managers,  Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.

Job Opportunities

Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners, Technical Product Manager, Senior Product Managers

Minimum Eligibility

The applicant should have at least 1 year of work experience in a technical or business related space and an undergraduate degree.

Tools Covered

Product Management Certification Program

Get a certificate issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.

Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 2 in U.S. on the Top 25 Best Undergrad Programs for Entrepreneurs in 2019. (Top 10 since 2007; No. 1 in 2008, 2010 and 2011)

Course audited and approved by the Bauer College.

Instructors

Learn from Duke CE’s top faculty and India’s leading Product Managers

SaiSatish-Vedam

Value Proposition,
Product Labs

Sai Satish Vedam
Director of Product Management,
Oracle
SATYAJIT-THAKUR

User Interface /
User Experience Design

Satyajit Thakur
Sr Chief Designer,
Samsung Electronics
Kanupriya

Product
Marketing

Kanupriya Sindhu
Marketing Consultant , Ex VP - Product Marketing, Canvera
ASLAM CIRCLE

Agile Product
Management

Aslam Hirani
Founder & CEO,
UASSESS

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

■ Market Research Process
■ Qualitative Research Methods
■ Insight Mining and Developing Value Proposition Method : Focus Group

■ Risks
■ Assumptions and Hypothesis
■ Experiments and POC vs Prototypes vs MVP vs Pilot

Toggle Content

■ Intro to UX & Design Thinking
■ Prototypes, Feedback, & Critique

■ Overview of Dual track agile
■ Project Charter
■ Business goals and success criteria
■ User Personas
■ User Story Mapping
■ Tool – StoriesOnBoard

■ What is Scrum
■ Roles in Scrum
■ Scrum Ceremonies(Sprint planning, Scrum meeting, Sprint review, Retrospective)
■ Effectively managing product backlog(backlog Grooming, Writing effective User Stories, Splitting user stories)
■ Agile Planning process(from release to sprint)
■ Running Agile Sprints
■ Agile Estimation
■ Agile Technical Practices(Continuous Integration, Test Driven Development, Behaviour Driven Development, Refactoring)
■ Maintaining Quality in Agile(Acceptance test driven development, Definition of Done,Kaizan,…)
■ Agile Teaming Practices – Social contract, Mood Marbles,…

■ Positioning 
■ Go-To-Market Strategy
■ Preparing your GTM plan
■ Assignment on GTM

■ Collaterals Creations
■ Mapping of collaterals to each phase
■ Sales Battle cards
■ Channel Management

■ Creating Customers Archetypes from Customer Interactions and Customer Interviewing Best Practices
■ Ethnography and Emphaty

Toggle Content

■ Design Thinking and Art
■ Principles of Design Thinking
■ Design Thinking Mindset
■ Design Thinking Toolset

■ User Research
■ Competitive Research
■ Synthesizing Research & Creating Personas
■ Paper Prototyping & Usability Testing Basics

■ User Stories & Feature Prioritization
■ Information Architecture & Navigation
■ Wireframing
■ High Fidelity Prototyping

■ Advanced Usability Testing

■ Techniques for prioritizing product capabilities(MoSCoW, 100$ test, Kano Analysis)
■ Product Lifecycle Process Framework
■ Roadmap Template and External Vs Internal Roadmap
■ Best practices in product steering teams

■ Planning and progress tracking metrics (Velocity, Burnup,Burndown, cumulative flow diagram)

■ Quality Metrics(Build vs repair ratio)
■ Agile Tools (rally, jira, zenhub)

■ Lead Generation
■ Life Time Value
■ CAC
■ Conversion Ratios
■ Tools: mailchimp, unbounce, pipedrive, Thought Leadership/PR, High-tech customer adoption LifeCycle

160+

Hours of
Content

5

Live Sessions

15

Case Study &
Projects

7

Tools & Softwares

Industry Projects and Assignments

Learn through real-life projects and assignments across industries

  • Industry mentors and teaching support to clear your doubts.
  • Final evaluation of projects done by external industry jury.
  • Focus on Product Development and Marketing.

The ICPM Flex Advantage

Strong hand-holding with dedicated support to help you master Product Management

Globally Recognized Certification Program
Globally Recognized Certification Program
Read More
Get Certified in Product Management by Bauer College of Business, University of Houston, USA.
Learning is more than just paper pencil test
Learning is more than just paper pencil test
Read More
Rigorous syllabus focused on skill building and implementation through hackathons and projects. Because assessments are not the best way to judge technical skills.
Focussed on Career Transition
Focussed on Career Transition
Read More
More focus on industry relevant case studies and examples rather than theoretical concepts and jargon to help you reach your dream career.
Bring your idea to life and reach actual customers with Product Labs
Bring your idea to life and reach actual customers with Product Labs
Read More
More focus on industry relevant case studies and examples rather than theoretical concepts and jargon to help you reach your dream career.

Career Impact

38%

Average Salary Hike

100+

Hiring Partners

50+

Career Transitions

36L

Highest Salary

Career Impact

250+

Hiring Partners

36L

Highest Salary

38%

Avg Salary Hike

50+

Career Transitions

Our Students work at

Program Fee

₹70,000 + GST

EMI starting at ₹6,392/month (Inclusive of all taxes)

What's Included in the Price

Features/Benefits

  • Globally recognised Product Management program
  • Become a Product Manager without an MBA
  • Rigorous and customised feedback on assignments
  • 100% placement assistance
  • One-on-one industry mentorship

Our Students work at

Program Fee

₹70,000 + GST

EMI starting at ₹6,392/month (Inclusive of all taxes)

What's Included in the Price

Features/Benefits

  • Globally recognised Product Management program
  • Become a Product Manager without an MBA
  • Rigorous and customised feedback on assignments
  • 100% placement assistance
  • One-on-one industry mentorship

Frequently Asked Questions

Project & Product Managers,

Engineering Leaders (Development, QA), Business Analysts,

User Experience (UX) Designers,

Architects & Technologists,

Product Owners,

First time Product Managers,

Product Marketing, Managers,

Solution Managers,

Pre/Post Sales,

Tech Support.

Program is ideal for professionals looking to make a career transition into Product Management, and acquire a strong customer focus.

INR 2,60,000 + Applicable Taxes. (Inclusive of Reference Materials)

  • Netbanking
  • Cheque
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