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Executive MBA in Product Leadership, for professionals who are passionate about building actionable management skillsets that propel their career in the product industry.

Curriculum

EMBA in Product Leadership is a highly relevant & experiential program, with course curriculum focused on giving you real world skills by practicing them in real world scenarios.

Courses

Our courses are hand-picked by industry experts for relevance and applicability in day-to-day scenarios. The courses keep academic discussions to a minimum, and focus more on practical applications and solving real world scenario problems.

Product Labs

Product Lab is, where all that you learn in class gets applied. Get out of the building, talk to real customers, create an MVP, pivot a few times, and change your business model. You will learn the art of managing chaos in Product labs.

Courses

Personal Leadership

The art of Presentations for Product Leaders, Organizational Leadership Skills for Product Leaders, Negotiation and Conflict Management, Influencing Without Authority, Executive Presence, Storytelling Techniques, Career Path Planning.

Product Marketing

Marketing Principles, Go-To-Market Strategy, Digital Marketing & Social Media Strategy, Positioning & Customer Value Proposition, Strategic Pricing & Monetization Model

General Management and Strategy

Competitor Analysis, Product Portfolio Analysis, Business Finance for Value Creation, Financial Decision Making for Product Leaders, Financial Statement Analysis, Strategic Pricing and Monetization Models.

Product Design & Innovation

Value Proposition Design, Productizing Frameworks, Business Model Canvas, Design Thinking, User Experience Design, Prototyping, Usability Audit, Agile Foundation and Lean Software Development, Scrum Framework.

Customer Insighting

Market Research, Personas and User Scenarios, Online Customer Research, Customer Analytics, Segmentation & Target Market Sizing.

Idea incubation Program

Entrepreneurship, Intrapreneurship, New Venture Creation, Building Business Plans, Entrepreneurial Finance.

Product Labs

Product Labs is your sandbox to practise what you learn in the classes, and build a real world product business. On the first day of Product Labs you are encouraged to bring your own idea to the class, and build a team work on the idea. Our team of mentors will guide you through the process as you start with an idea and take it all the way to market.

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