Books that matter

The page is a reading list sharing the best books to read in various categories based on many hours of reading and research. You’ll find more than 100 good books to read, organized by category.
Industry-challeneg-HEAD

Product Management

Business model generation
Business Model Generation
EMBA | TMBA
Value proposition Design
Value Proposition Design: How to Create Products and Services
EMBA | ICPM
Marketing research
Marketing Research
EMBA | ICPM | TMBA

Data Science

Biomimicry
Biomimicry: Innovation Inspired by Nature
TMBA
The Innovators
The Innovators
TMBA

User Experience

interaction Desgin
Interaction Design: Beyond Human Computer Interaction
EMBA
The Design of Everyday Things
The Design of Everyday Things
TMBA
ux
Lean UX: Designing Great Products with Agile Teams
TMBA
ux
Prototyping A Practitioner's Guide
TMBA
ux
About Face
TMBA
ux
Rework
TMBA
ux
Designing Interactions
TMBA
the elements of user experience
The Elements of User Experience
TMBA
rocket surgery made easy
Rocket Surgery Made Easy
TMBA
dont make me think
Don't Make Me Think, Revisited
TMBA
informational architecture
Information Architecture
TMBA
100 things
100 Things Every Designer Needs to Know About People
TMBA
the shape of design
The shape of Design
TMBA

Leadership

What to say
What to Say and when to shut up
EMBA
Art of thinking clearly
Art of thinking Clearly
EMBA
Thinking fast and slow
Thinking Fast and Slow
EMBA
executive presence
Executive Presence
EMBA | TMBA
influence without authority
Influence without Authority
EMBA
Credibility
Credibility: How Leaders Gain and Lose It, Why People Demand It
EMBA
The selfish gene
The Selfish Gene
EMBA
Bhujia
Bhujia Barons : The Untold Story of Haldiram
EMBA
hooked
Hooked
EMBA
onward
Onward : Starbucks Fought for its life without losing its soul
EMBA
Antifragil
Antifragile: Things that gain from Disorder
EMBA
Thinker toys
Thinkertoys ---A handbook of creative thinking Technologies
EMBA | TMBA
Brain rules
Brain Rules : 12 Principles For Surviving and Thriving at work
EMBA | TMBA | ICPM
Creativity
Creativity: The psychology of Discovery and Invention
EMBA
Employees first
Employees First Customers Second
EMBA | ICPM
the halo
The Halo Effect and Eight other business Dilutions
EMBA | ICPM
The medici
Medici Effect : What elephants teach us about Innovation
TMBA
only the paranoid
Only The Paranoid Survives (A book by a CEO When He was a CEO)
EMBA
WHO SAYS ELEPHANT
Who says Elephants Cant Dance
EMBA
leading therough the conflict
Leading Through Conflict
EMBA
Strategic management
Strategic Management: An Integrated Approach
EMBA

Marketing

A South Asian Perspective Marketing Management
A South Asian Perspective Marketing Management
EMBA | TMBA
Principles of Marketing
Principles of Marketing
EMBA | TMBA | ICPM
Crossing the Chasm
Crossing the Chasm
TMBA
Unrelenting Innovation
Unrelenting Innovation: How to Build a Culture for Market Dominance
TMBA | ICPM
Market Segmentation
Market Segmentation: How to Do It and How to Profit from It
EMBA | TMBA | ICPM
Positioning The Battle for Your Mind
Positioning: The Battle for Your Mind
ICPM
The B2B Social Media Book
The B2B Social Media Book
TMBA
marketing
Obviously Awesome
TMBA
marketing
Play Bigger
TMBA

Finance

Financial Management: Theory and Practice
Financial Management: Theory and Practice
EMBA | TMBA
pricing-business-model
Monetizing Innovation
EMBA | TMBA

Strategy

Stratrgic Managment
Contemporary Strategic Management
EMBA | TMBA
Blue Ocean Strategy
Blue Ocean Strategy
EMBA
The Hard Thing About Hard Things
The Hard Thing About Hard Things
EMBA
The Lean Startup
The Lean Startup
EMBA
making breakthrough happens
Making Breakthrough Innovation Happen
TMBA
The Innovators Dilema
The Innovator's Dilemma
TMBA
India Unbound
India Unbound: From Independence to the Global Information Age
TMBA
The Samsung way
The Samsung Way: Transformational Management Strategies
TMBA
start with why
Start with Why: How Great Leaders Inspire Everyone to Take Action
ICPM
The Art of War
The Art of War
EMBA
Negotiation And Conflict Resolution
Negotiation And Conflict Resolution
EMBA
strategy
Good Strategy Bad Strategy
EMBA

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