Books that matter

The page is a reading list sharing the best books to read in various categories based on many hours of reading and research. You’ll find more than 100 good books to read, organized by category.
Industry-challeneg-HEAD

Product Management

Business model generation
Business Model Generation
EMBA | TMBA
Value proposition Design
Value Proposition Design: How to Create Products and Services
EMBA | ICPM
Marketing research
Marketing Research
EMBA | ICPM | TMBA

Data Science

Biomimicry
Biomimicry: Innovation Inspired by Nature
TMBA
The Innovators
The Innovators
TMBA

User Experience

interaction Desgin
Interaction Design: Beyond Human Computer Interaction
EMBA
The Design of Everyday Things
The Design of Everyday Things
TMBA
ux
Lean UX: Designing Great Products with Agile Teams
TMBA
ux
Prototyping A Practitioner's Guide
TMBA
ux
About Face
TMBA
ux
Rework
TMBA
ux
Designing Interactions
TMBA
the elements of user experience
The Elements of User Experience
TMBA
rocket surgery made easy
Rocket Surgery Made Easy
TMBA
dont make me think
Don't Make Me Think, Revisited
TMBA
informational architecture
Information Architecture
TMBA
100 things
100 Things Every Designer Needs to Know About People
TMBA
the shape of design
The shape of Design
TMBA

Leadership

What to say
What to Say and when to shut up
EMBA
Art of thinking clearly
Art of thinking Clearly
EMBA
Thinking fast and slow
Thinking Fast and Slow
EMBA
executive presence
Executive Presence
EMBA | TMBA
influence without authority
Influence without Authority
EMBA
Credibility
Credibility: How Leaders Gain and Lose It, Why People Demand It
EMBA
The selfish gene
The Selfish Gene
EMBA
Bhujia
Bhujia Barons : The Untold Story of Haldiram
EMBA
hooked
Hooked
EMBA
onward
Onward : Starbucks Fought for its life without losing its soul
EMBA
Antifragil
Antifragile: Things that gain from Disorder
EMBA
Thinker toys
Thinkertoys ---A handbook of creative thinking Technologies
EMBA | TMBA
Brain rules
Brain Rules : 12 Principles For Surviving and Thriving at work
EMBA | TMBA | ICPM
Creativity
Creativity: The psychology of Discovery and Invention
EMBA
Employees first
Employees First Customers Second
EMBA | ICPM
the halo
The Halo Effect and Eight other business Dilutions
EMBA | ICPM
The medici
Medici Effect : What elephants teach us about Innovation
TMBA
only the paranoid
Only The Paranoid Survives (A book by a CEO When He was a CEO)
EMBA
WHO SAYS ELEPHANT
Who says Elephants Cant Dance
EMBA
leading therough the conflict
Leading Through Conflict
EMBA
Strategic management
Strategic Management: An Integrated Approach
EMBA

Marketing

conversations That Win the Complex Sale Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals
Conversations That Win the Complex Sale
EMBA
hooked
Hooked
EMBA
dont make me think
Don't Make Me Think, Revisited
EMBA
creativity inc
Creativity, Inc
EMBA
Everybody Writes Your Go-To Guide to Creating Ridiculously Good Content
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
EMBA
Hacking Growth How Today's Fastest-Growing Companies Drive Breakout Success
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
EMBA
How Any Startup Can Achieve Explosive Customer Growth
How Any Startup Can Achieve Explosive Customer Growth
EMBA
How Creativity Works
How Creativity Works
EMBA
How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing
EMBA
Crossing the Chasm
Crossing the Chasm
TMBA
Market Segmentation
Market Segmentation: How to Do It and How to Profit from It
EMBA | TMBA | ICPM
Principles of Marketing
Principles of Marketing
EMBA | TMBA | ICPM
So What? How to Communicate What Really Matters to Your Audience
So What?: How to Communicate What Really Matters to Your Audience
EMBA
marketing
Obviously Awesome
TMBA
Unrelenting Innovation
Unrelenting Innovation: How to Build a Culture for Market Dominance
TMBA | ICPM
Positioning The Battle for Your Mind
Positioning: The Battle for Your Mind
ICPM
inspired
Inspired
EMBA
mastering craft of writing
Mastering the Craft of Writing
EMBA
positioning the battle for your mind al ries
Positioning: The Battle for Your Mind, 20th Anniversary Edition
EMBA
purple cow seth godin
Purple Cow: Transform Your Business by Being Remarkable
EMBA
start with why
Start With Why: How Great Leaders Inspire Everyone To Take Action
EMBA
the challenger customer
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
EMBA
A South Asian Perspective Marketing Management
A South Asian Perspective Marketing Management
EMBA | TMBA
the making of a manager
The Making of a Manager
EMBA
when coffee and kale compete
When Coffee and Kale Compete
EMBA
the mom test
The Mom Test
EMBA
The Product Marketing Manager Responsibilities and Best Practices in a Technology Company
The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company
EMBA
This is Marketing You Can’t Be Seen Until You Learn To See
This is Marketing: You Can’t Be Seen Until You Learn To See
EMBA
Why Some Ideas Survive and Others Die
Made to Stick
EMBA
All Marketers Tell Stories The Underground Classic That Explains How Marketing Really Works-
All Marketers Tell Stories
EMBA
Building a StoryBrand Clarify Your Message So Customers Will Listen
Building a StoryBrand Clarify Your Message So Customers Will Listen
EMBA
Influence the Psychology of Persuasion
Influence: the Psychology of Persuasion
EMBA
B2b product marketing for tech startups
B2B Product Marketing For Tech Startups
EMBA
Why So Many Predictions Fail--but Some Don't
The Signal and the Noise
EMBA
marketing
Play Bigger
TMBA
The B2B Social Media Book
The B2B Social Media Book
TMBA

Finance

Financial Management: Theory and Practice
Financial Management: Theory and Practice
EMBA | TMBA
pricing-business-model
Monetizing Innovation
EMBA | TMBA

Strategy

Stratrgic Managment
Contemporary Strategic Management
EMBA | TMBA
Blue Ocean Strategy
Blue Ocean Strategy
EMBA