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Books that matter
The page is a reading list sharing the best books to read in various categories based on many hours of reading and research. You’ll find more than 100 good books to read, organized by category.
Product Management
Business Model Generation
EMBA
|
TMBA
Value Proposition Design: How to Create Products and Services
EMBA
|
ICPM
Marketing Research
EMBA
|
ICPM
|
TMBA
Data Science
Biomimicry: Innovation Inspired by Nature
TMBA
The Innovators
TMBA
User Experience
Interaction Design: Beyond Human Computer Interaction
EMBA
The Design of Everyday Things
TMBA
Lean UX: Designing Great Products with Agile Teams
TMBA
Prototyping A Practitioner's Guide
TMBA
About Face
TMBA
Rework
TMBA
Designing Interactions
TMBA
The Elements of User Experience
TMBA
Rocket Surgery Made Easy
TMBA
Don't Make Me Think, Revisited
TMBA
Information Architecture
TMBA
100 Things Every Designer Needs to Know About People
TMBA
The shape of Design
TMBA
Leadership
What to Say and when to shut up
EMBA
Art of thinking Clearly
EMBA
Thinking Fast and Slow
EMBA
Executive Presence
EMBA
|
TMBA
Influence without Authority
EMBA
Credibility: How Leaders Gain and Lose It, Why People Demand It
EMBA
The Selfish Gene
EMBA
Bhujia Barons : The Untold Story of Haldiram
EMBA
Hooked
EMBA
Onward : Starbucks Fought for its life without losing its soul
EMBA
Antifragile: Things that gain from Disorder
EMBA
Thinkertoys ---A handbook of creative thinking Technologies
EMBA
|
TMBA
Brain Rules : 12 Principles For Surviving and Thriving at work
EMBA
|
TMBA
|
ICPM
Creativity: The psychology of Discovery and Invention
EMBA
Employees First Customers Second
EMBA
|
ICPM
The Halo Effect and Eight other business Dilutions
EMBA
|
ICPM
Medici Effect : What elephants teach us about Innovation
TMBA
Only The Paranoid Survives (A book by a CEO When He was a CEO)
EMBA
Who says Elephants Cant Dance
EMBA
Leading Through Conflict
EMBA
Strategic Management: An Integrated Approach
EMBA
Marketing
Conversations That Win the Complex Sale
EMBA
Hooked
EMBA
Don't Make Me Think, Revisited
EMBA
Creativity, Inc
EMBA
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
EMBA
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
EMBA
How Any Startup Can Achieve Explosive Customer Growth
EMBA
How Creativity Works
EMBA
Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing
EMBA
Crossing the Chasm
TMBA
Market Segmentation: How to Do It and How to Profit from It
EMBA
|
TMBA
|
ICPM
Principles of Marketing
EMBA
|
TMBA
|
ICPM
So What?: How to Communicate What Really Matters to Your Audience
EMBA
Obviously Awesome
TMBA
Unrelenting Innovation: How to Build a Culture for Market Dominance
TMBA
|
ICPM
Positioning: The Battle for Your Mind
ICPM
Inspired
EMBA
Mastering the Craft of Writing
EMBA
Positioning: The Battle for Your Mind, 20th Anniversary Edition
EMBA
Purple Cow: Transform Your Business by Being Remarkable
EMBA
Start With Why: How Great Leaders Inspire Everyone To Take Action
EMBA
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
EMBA
A South Asian Perspective Marketing Management
EMBA
|
TMBA
The Making of a Manager
EMBA
When Coffee and Kale Compete
EMBA
The Mom Test
EMBA
The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company
EMBA
This is Marketing: You Can’t Be Seen Until You Learn To See
EMBA
Made to Stick
EMBA
All Marketers Tell Stories
EMBA
Building a StoryBrand Clarify Your Message So Customers Will Listen
EMBA
Influence: the Psychology of Persuasion
EMBA
B2B Product Marketing For Tech Startups
EMBA
The Signal and the Noise
EMBA
Play Bigger
TMBA
The B2B Social Media Book
TMBA
Finance
Financial Management: Theory and Practice
EMBA
|
TMBA
Monetizing Innovation
EMBA
|
TMBA
Strategy
Contemporary Strategic Management
EMBA
|
TMBA
Blue Ocean Strategy
EMBA