Institute of Product Leadership
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Defining a Product Manager

Product Manager analyzes the market data and makes intelligent decision based on it and execute the product towards its intended destination. Well, in the current world of technology, we often talk so much about the engineers and designers and in fact they are the ones that are among the most celebrated everywhere. However, we often tend to forget the Product Managers who literally build amazing products that we enjoy. But it’s not a sheer magic that enables them to carry an idea from scratch to finish — that most important responsibility lies on the shoulders of Product Managers. Product manager’s job is one of the hardest jobs to define in any organization, partially because it’s different in every company. Perhaps these unsung heroes of the industry and these highly skilled professionals are those people who manage each and every movement of the product’s lifecycle, extracting the idea from the CEO and executive level and guiding it through development. They are the ones who help dictate its strategy and ensure that it’s a fit for the company’s users.

The Product Managers…

1. Identify profitable opportunities that meet market requirements
2. Successfully launch the products into the market
3. Closely watch the products already exist in the market
4. Call off the products that no longer meet market requirements Moreover, a good product manager must be experienced in at least one, passionate about all three, and conversant with practitioners in all.
Business – Product Management is above all else a business function, focused on maximising business value from a product. Product Managers should be obsessed with optimising a product to achieve the business goals while maximising return on investment.

Technology – There’s no point defining what to build if you don’t know how it will get built. This doesn’t mean a Product Manager needs to be able to sit down and code but understanding the technology stack and most importantly understanding the level of effort involved is crucial to making the right decisions.

User Experience – Last but not least the Product Manager is the voice of the user inside the business and must be passionate about the user experience.
The ultimate truth is that no product will never quite be right for everyone; it’s an ongoing process of continued development and iteration to make it better. The best product managers are the ones who simply roll up their sleeves and help their team through this journey.