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Case Study: Abhijit’s journey,Product Manager to Entrepreneur

Abhijit’s journey can be described as a “Beautiful Whole Nine Yard Journey” from an Engineering leader to a Product leader and from a Product leader to an Entrepreneur...

No matter what happens, no matter how far you seem to be away from where you want to be, never stop believing that you will somehow achieve it. Have an unrelenting belief that things will work out, that the long road has a purpose, that the things that you desire may not happen today, but they will happen. Persist and persevere, your desired path remains possible. That is what came into Abhijit Chaudhary’s mind when he decided to quit his job and launched his dream company called Etrance in Feb 2014. Abhjit, who comes from a networking background, worked as a System Architect at Huawei, Senior S/W Engineer at CISCO, SW Engineer Motorola was though technically sound and experienced but did not have a professional management degree; he wanted to learn more about products before he could quickly get on board the Entrepreneur-ship. ICPM provided the methodology which he could connect well with and can effectively use it in the long run. Abhijit was a part of spring ICPM 2013 batch. When asked about three things which he could describe as a major take away from the program, he told what influenced him the most is:
● The Power of Networking ● A Consistent support of faculty even post program ●The Product lab concept

This program has given him a good overview of how to go about from an idea to an execution. Abhijit perceives that faculty has changed his complete outlook towards leadership and specifically, product leadership.

Post ICPM transition in his career:

After successfully graduating from IPL, he launched a product called Pickcel using IPL as a dais, which he describes as an amalgamation of closed TV circuit and digital broadcast, is a solution that consists of Pickcel media player, connected to TV screens and hooked to the cloud based content manager.. Pickcel has been developed with a ground up approach driven by customer inputs as the company is incorporating the feedbacks taken from the IT companies like Oracle and healthcare units like Nationwide clinic and Cloud Nine.

Abhijit delightfully narrates his story further by telling that IPL has provided him with an enormous platform where he could successfully launch his product and brought industry’s attention and create awareness in the corporate world. The institute gave him an opportunity where he could connect with other industry leaders and also helped him raising the funds to carry on his dreams and change them into reality.

Abhijit, soaked in the realm of success, joyfully tells about his first customer Hindustan unilever (HUL), which according to him has significantly helped him bringing his company to the current form in such a short period of time. Though he was slightly apprehensive when he launched his product; however, with IPL backing, he quotes his experience similar to that of caterpillar, who when thinks the world is ending suddenly turns into a butterfly….”

Pickcel was launched on February, 2014 and has been deployed successfully in FMCG, IT & Healthcare unit. Abhijit says that Pickcel is still a crawling baby and in an evolving stage and concluded by saying that “Great Ideas don’t necessarily have readily available business models. If you want to start a business, think of the business model concurrently, or even before, the idea.”

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