Institute of Product Leadership
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Park Howell

Business Story Strategist, Business of Story

Park Howell is known as The World’s Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. Park is the founder of the Business of Story & the author of Brand Bewitchery: How to Wield the story Cycle System™ to Craft Spellbinding Stories for Your Brand. Park consults, teaches, coaches and speaks internationally. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, Hilton, Cummins, Walgreens, Banner Health, and the United States Air Force. He is a graduate of Washington State University and combines his degrees in communications and music composition and theory to help leaders excel through the stories they tell.


If you always do what you've always done, you always get what you've always gotten.

More from Park Howell

How to Craft Your Compelling Brand Story | Park Howell

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