He is a “professional academic,” blurring the lines between teaching and implementing sales and marketing concepts in the business-to-business (B2B) space.
On the professional front, Mr. Kuruvilla was an integral part of TATA Tinplate’s Marketing Division for 18 years, which he eventually headed as the Chief of Marketing. As an academic, Professor Kuruvilla has spent the last two decades teaching the B2B Marketing PGP paper across the Indian Institute of Management: Bangalore, Kozhikode, Trichy, Indore, Kashipur and Rohtak. Mohan Kuruvilla has conducted corporate training programmes for organisations like Siemens, Toshiba, Samsung, LexisNexis, Pearson, BHEL, ITI, and HAL.
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