Mark Stiving is the Chief Pricing Educator at Impact Pricing LLC. As Director of Pricing for Maxim Integrated, a $2.5 billion semiconductor company, he guided pricing strategies, successfully led massive change management efforts, and coached colleagues on the implementation of value-based pricing. He shares his expertise in the highly readable book, Impact Pricing: Your Blueprint to Driving Profits, which averages five-stars on Amazon. An award-winning speaker, he frequently delivers addresses at industry events, and teaches courses on pricing.
What really matters is how much is your buyer willing to pay. That's the price you should charge