Masterclass

"Getting your first 100 customers"

12 Oct 2019

10:00 am to 01:00 pm

Radisson Blu Hotel, Pune Kharadi

Every Product Manager or entrepreneur wants to validate his vision and looks at large market sizes. However, it is critical to ensure the first 100 customers are on-boarded in a timely fashion. In this hands-on workshop, Prof. Pinkesh Shah walks participants through the best practices to land the first 100 customers.

Key Takeaways

  • Understand positioning statement
  • Sales enablement
  • Direct and Indirect channels
  • 5 types of messaging

About the Speaker

Pinkesh_Shah

Prof. Pinkesh Shah
Ex-Global VP Products ,
McAfee

Prof. Pinkesh Shah is a Senior Faculty and Executive Board Member of the Institute of Product Leadership focused on new product development/launch, product management and strategy. Prof. Shah is an angel investor and a board member of several technology startups. He is also a much sought after speaker and visiting faculty at various B-Schools. 

Prof. Shah was previously a VP of Product Management at McAfee (now part of Intel), where he was responsible for the Risk and Compliance portfolio; and the Chief Security Architect and Director of Products at NetIQ.

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Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management and Marketing , Data Science and Technology Management.

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