INDUSTRY CONNECT ON DIGITAL ECONOMY
1. What is digital economy & why digital is important?
Interestingly, Mobile, cloud, social media, virtualization and big data – once considered hot technology trends worth exploring – have moved well beyond the stage of experimentation. They are proven tools that have given birth to an age where technology has become the foundation of any successful business – it’s undeniably a prime driver of market differentiation, business growth, innovation, adaptability, collaboration, and profitability.
2. Every business is a digital business:
–> Digital Business is more than social marketing through digital channels.
–> Digital is more than your website and mobile apps.
–> Digital is more than social presence and e-mail/ social marketing
–> Digital eruption is as powerful as web eruption 15 years ago.
3. The customer takes center stage.
–> Expanding the interaction channels for your customers, employees, and partners.
–> Enabling interaction from within your customer’s context (Social networks, 3rd party apps)
–>Allowing your product talk back to you.