Institute of Product Leadership

How to Craft Your Compelling Brand Story

  • Events Team
  • Understand why business storytelling is more important now than ever to hack through the noise and hook the hearts of your customers.
  • Learn and apply the foundational brand story framework of the ABT (And, But, Therefore) to use in all of your business communications
  • Learn the 5 primal elements of a short story for big impact
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park howell



Park Howell
Storytelling Coach & Int'l Keynote Speaker
Business of Story

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