Institute of Product Leadership

Ecosystem Partnerships: Engaging for Product Success

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  • He clearly aligned the ecosystem of influence, that is he traced out different touch points that influences customer behaviour towards buying, how to build gaps, how to eliminate friction points and make customer buying journey easier etc.
  • Bader beautifully synthesised the product motions and product types.
  • He gave 10 partnership commandments to follow, drawn out of his experience in the space of Ecosystem partnerships. Following these commandments religiously leads to trustworthy relationships.
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Bader Hamdan
Startup GTM Advisor & Former Head of Technology Partnerships at Google
Xoogler.co

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