5 Ways You Can Humanize Digital User Experience

5 Ways You Can Humanize Digital User Experience What’s the difference between MakeMyTrip and Airbnb’swebsite? One makes me want to close my tab and the other makes me want to explore new places. I’m not going totell you which is which, but instead let you be the judge.   The point I am trying to […]

5 Compelling reasons why Product Managers should take UX seriously

5 Compelling reasons why Product Managers should take UX seriously We have figured the secret ingredient for successful and most loved products! Did you know why products such as Netflix, Google, Amazon, Zomato, Apple are so popular in the global market? The secret lies in the design and User Experience of the product. In the […]

Design Thinking Is A Key For Product Management

Design Thinking Is A Key For Product Management Muthuraj Thangavel, a Product Manager at SAP Labs and a senior coach and mentor for the topics of Design Thinking, Customer Engagement & Business Model Innovation. Passionate about new product development and business innovation, he holds a USPTO patent and is a recognized speaker who has delivered […]

Design Thinking Is A Way Of Living, A Culture…

Design Thinking Is A Way Of Living, A Culture… With nearly 15 years of experience in User Experience (UX), Sameer Bhiwani brings to the table invaluable knowledge and experience to pass on. As a Principal Interaction Designer at Oracle, he and his team were responsible for several product lines of Oracle. He donned the role […]

How to build the right features that your customers will love?

How to build the right features that your customers will love? Remember your product is not a Swiss Army Knife, unless you are building one. While deciding on which and how many features to include, keep in mind the core function that your product was built for in the first place. Avoid the pitfall of […]

Common Misconceptions About User Experience Design

Common Misconceptions About User Experience Design The term “user experience design” has been getting a lot of play, but many businesses are confused about what it actually is and how crucial it is to their success. Here are a few misconceptions about User experience design: Do not confuse user experience design with user interface It’s […]

Designing User Experience

Designing User Experience Recently, Institute of Product Leadership hosted an Industry Connect Event at CMR University, Bangalore, where Anjali Desai, Director, User Experience Design, Intuit, USA shared her thoughts on designing “User Experience” for global audience. Here are the four takeaways from the Industry Connect session : “Design is not a fine art but it […]