Dominate Markets with a powerful Message
LEARNING BYTES How to use a Brand Message That Matters™ to dominate your market Why do brands like Apple, Royal Enfield and Starbucks charge way more than their competitors? People today are in search of experiences, and not just commodities. Storylines around your brand help you stand out from competitors and deliver niche experiences. Facebook […]
Storytelling for Products by Sandeep Kochhar – 5 Key Takeaways
Storytelling for Products – 5 Key Takeaways “Great stories happen to those who can tell them” ― Ira Glass We were proud to host Sandeep Kochhar – CEO – BleWMinds Consulting – for a Webinar on “Storytelling for Products”. He is an insightful innovative powerful inspirational Speaker & Storyteller. He loves using storytelling as an […]
The Problem We Solve is the Question We Ask
The Problem We Solve is the Question We Ask Just before 2017 came to an end, a Google Internet connectivity balloon crashed in Kenyaand landed on a farm. As the article states, it caused a little panic. Fortunately, there was no damage to life or property. Most of us are familiar with what Google has been […]
Be the wolf that leads the pack
Be the wolf that leads the pack Top ten leadership hacks in Product Management Leading an organization or team comes with its own challenges, and it’s easy to get subsumed under daily tasks while losing sight of the big picture. You need to stay focused and consciously develop qualities that let you become a successful […]
Product Management – Not just for Product Managers
Product Management – Not just for Product Managers Coming across a Product Leader in the true sense who has had an illustrious career filled with trend-setting milestones is a rare phenomenon. But times can get lucky to make that rarity a reality. The Institute of Product Leadership (IPL) recently hosted a fireside chat with Dr. […]
The Secret to Winning with Great Ideas
The Secret to Winning with Great Ideas IPL Faculty Naveen Lakkur is an Innovation Coach and a Strategic Consultant. In a tete-a-tete, Prof. Naveen shared his views on the process of Ideation and the importance of choosing the right idea to build a successful business. 1. Considering how important idea generation is for setting up […]
4 Elements to Create a Memorable Brand Story
4 Elements to Create a Memorable Brand Story The part two of the blog “The Art of Storytelling: It’s in your DNA” continues here: Good stories leave a lasting impression. Even if the audience can’t remember exact details, years down the road, they will still remember if it was “awesome,” “horrible,” “sad,” “funny,” and even […]
What is Product Leadership?
What is Product Leadership? IPL faculty give their insights into a fundamental question Dr. Arun Saxena We have moved from an industrial economy to a consumption or consumer led economy. The competition has turned fierce with huge pressure on margins. To gain any loyalty, the products and services must now delight the consumers beyond being […]
Behind every successful Sindhu is a Gopichand
Behind every successful Sindhu is a Gopichand Six ways mentors are critical to career success #SindhuForGold is a great tag, but the real Sindhu had to settle for silver. She’ll forever be our Golden Girl anyway, for the sheer grit she displayed a few days ago and the grace even in defeat. Every stroke, every […]