Product Marketing as Scalable Storytelling
Product Marketing as Scalable Storytelling By Sridhar Ranganathan – Cofounder and CEO at B2BRAIN In product marketing, success often depends on more than just strong strategies or technical expertise. What truly makes a difference is the ability to tell stories that connect with people on a personal level. Storytelling in product marketing isn’t just about […]
The Science of Good Storytelling
The Science of Good Storytelling In 2009 Rob Walker, a journalist, experimented to find out if “storytelling really is the most powerful tool of all” and in order to do this he went on his computer and bought 200 objects from eBay. The average price of the objects was about 1$. He called 200 authors […]
Leverage the Power of Email Marketing for Product Success
Leverage the Power of Email Marketing for Product Success By Suvrajit Sarkar – Product Manager at DIGITAL HARBOR While growing a brand, your email list is the most valuable asset that you can have. It is something that always remains with you and you can utilize it to reach out to your customers again and […]
Mastering User Experience: Design Metrics that Drive Success
Mastering User Experience: Design Metrics that Drive Success By Gaurav Mathur – Head, User Experience (UX) Design, Myntra Have you ever wondered what makes a product truly great? The answer lies not in intuition, but in cold, hard data. This blog delves into the world of product design metrics, the secret language that unlocks insights […]
Is “Word of Mouth” Losing Sheen in Product Marketing?
Is “Word of Mouth” Losing Sheen in Product Marketing? As Watts says, “Influentials don’t govern person-to-person communication. We all do.”With the decreasing influence of the conventional marketing media, it is becoming more and more difficult for the marketers to reach the target consumer groups with their marketing message and some claim that the “Word of […]
Unlocking Success: A Comprehensive Guide to Go-to-Market Strategy
Unlocking Success: A Comprehensive Guide to Go-to-Market Strategy Launching a new product into the market can be both exciting and challenging. The key to navigating this journey successfully lies in a well-crafted go-to-market (GTM) strategy. In this guide, we will explore the intricacies of go-to-market strategies, from the fundamental frameworks to real-world examples, providing you […]
How to Create a Successful Product Launch
How to Create a Successful Product Launch What is a Product Launch Product launch is a strategic and coordinated effort to introduce a new product or service to the market. It is a carefully planned and executed process that involves multiple stages, from ideation and development to marketing and distribution. A product launch goes beyond […]
Mastering Product Management with Customer-centric Insights
Mastering Product Management with Customer-centric Insights In today’s competitive business landscape, understanding your customers and their needs is paramount to achieving success. Product management, as a field, relies heavily on gathering and analyzing customer insights to create products that resonate with the target audience. In this comprehensive guide, we will delve into the world of […]
Differentiating Technology Roadmap and Product Roadmap
Differentiating Technology Roadmap and Product Roadmap Many folks usually find it difficult to understand the difference between the Technology Roadmap and the Roadmap. Key Takeaways: A Technology Roadmap is a plan that aligns technology solutions with organizational goals, driven by needs rather than solutions. It helps organizations track technology product development. A Product Roadmap guides […]