From insight to innovation: understanding customer needs

From insight to innovation: understanding customer needs Great products solve a big customer problem in a uniquely valuable way. Learn how to identify unmet needs and build buy-in for investment using customer insights. Learn how to run experiments to test and refine your solution. Facebook Twitter LinkedIn Christine Lee Director of Product Management GoDaddy Watch […]
The difference between being data driven vs. data informed throughout the product lifecycle

The difference between being data driven vs. data informed throughout the product lifecycle Each step of the Product Journey has specific data needs Fact Based decision making is more efficient than Opinion Based Being Data-driven is good, being Data-informed is betterIngrid is currently the Head of Product Management at Gusto for Core Business and Growth. […]
Leading Digital Transformation with Storytelling

Leading Digital Transformation with Storytelling Where in the process of digital transformation is our opportunity to story-tell What kind of stories you need to tell for a successful digital transformation How to tell the stories to achieve the desired-outcome Facebook Twitter LinkedIn Anjali Sharma Managing Director Narrative: The Business of Stories Watch his full session […]
How to Craft Your Compelling Brand Story

How to Craft Your Compelling Brand Story Understand why business storytelling is more important now than ever to hack through the noise and hook the hearts of your customers. Learn and apply the foundational brand story framework of the ABT (And, But, Therefore) to use in all of your business communications Learn the 5 primal […]
Effective Data Storytelling: How to turn Insights into Action

Effective Data Storytelling: How to turn Insights into Action Discover how stories beat statistics Understand the three key elements of data storytelling Learn how to turn your key findings into powerful narratives Facebook Twitter LinkedIn Brent Dykes Sr. Director, Insights & Data Storytelling Blast Analytics Watch his full session here – https://www.youtube.com/watch?v=jq4i1g0Ch_M&list=PLaOibzbJBVY5NFdSSV-ryQN3QmPl04B6z&index=2 Subscribe for future […]
When products sing to customer values, The story is compelling

When products sing to customer values, The story is compelling Understand what true customer value is (it’s not added value) How do you respond to it with your products A powerful new way to think of your product How do you create and tell the story Facebook Twitter LinkedIn Sanjeev Loomba Master speaker, Thought leader, […]
A Practical Guide to Adapt Product Thinking as a Habit

A Practical Guide to Adapt Product Thinking as a Habit In this session, Saurabh talks about how individuals at any level – whether they aspire to be a PM vs already a PM at various stages of their career need to continuously learn/unlearn to build a solid product mindset & product thinking culture for their […]
Data Driven Product Innovation

Data Driven Product Innovation Current business landscape Understanding User Experience Importance of Data Innovation with Data Competing on Analytics Facebook Twitter LinkedIn Mukesh Jain Chief Technology & Innovation Officer Capgemini India Watch his full session here – https://youtu.be/–CUYXo2X1s Subscribe for future events here Facebook Twitter LinkedIn
Emerging Practices for a Data-driven AI Strategy

Emerging Practices for a Data-driven AI Strategy Why the need for data driven AI strategy Challenges to address and need for edge AI, ethical AI and green AI Virtuous circle of AI and how to scale up AI? Facebook Twitter LinkedIn Dr. Sunil Kumar Vuppala Director – Data Science Ericsson Watch his full session here […]