Mastering Product Launch with Product-Led Growth Strategy
Mastering Product Launch with Product-Led Growth Strategy By Sankalpa Sarkar – Global Product Lead at Walmart Global Tech India Recently, how products are introduced and adopted has changed significantly. Successful companies are using Product-Led Growth (PLG) to launch products that quickly attract users, enhance their experience, and sustainably increase their customer base. Imagine how Zoom, […]
Top Universities Offering Technology-Driven MBA Programs Worldwide
Top Universities Offering Technology-Driven MBA Programs Worldwide Technology is no longer a separate industry—it’s embedded in every sector, from finance to healthcare to retail. Consider how companies like Amazon, Tesla, and Google have disrupted traditional industries through technology-driven business models. Their leaders are not just business-savvy but also understand the power of technology in decision-making […]
A Guide to the Role of Data Product Manager
A Guide to the Role of Data Product Manager Your favorite apps seem to know just what you need—whether it’s a movie suggestion that matches your taste, a faster route home, or shopping recommendations tailored just for you. The magic behind these smart features is data. Over the years, data-powered products have become a regular […]
Defining North Star Metrics & Core Product Metrics
Defining North Star Metrics & Core Product Metrics By Vishnu Vardhan Padiraju – Senior Vice President Product Management at Zee Entertainment Enterprises Limited. In product development and business strategy, achieving success depends on having clear goals, staying focused, and consistently working toward strategic objectives. Central to this approach is the concept of North Star Metrics […]
How To Be A Successful Product Manager
How To Be A Successful Product Manager By Arun Singhal – ex- Director of Product Management Google In product management, the role of a product manager (PM) is fundamental to steering the success of a product. Often compared to a “CEO of a product,” the product manager is responsible for overseeing all aspects of a […]
How to Become a Group Product Manager
How to Become a Group Product Manager Becoming a Group Product Manager is an important career step for many product managers who want to lead at a higher level. As companies expand their product lines, the need for someone to oversee multiple product teams becomes critical. This role requires not just management skills, but also […]
How to Build AI-Driven Products?
How to Build AI-Driven Products? By Malavika Lakireddy – Vice President, Zeotap Artificial Intelligence (AI) is no longer an area confined to tech experts and scientists; it has permeated everyday conversations and industries, promising transformative potential across sectors. Artificial Intelligence (AI) is revolutionizing industries by providing unprecedented capabilities in data analysis, pattern recognition, and decision-making. […]
Traditional MBA vs New Age MBA: Difference in Placements
Traditional MBA vs New Age MBA: Difference in Placements Placements are often seen as the culmination of any MBA program, marking the transition from academia to industry. While traditional MBA programs focus on helping students secure stable, high-paying jobs in established companies, New Age MBA programs in Technology Management emphasize creating job opportunities—not just for […]
5 Reasons a Technology-Driven MBA Is the Future of Business Leadership
5 Reasons a Technology-Driven MBA Is the Future of Business Leadership In a business environment increasingly shaped by technological advancements, the demand for leaders who understand both business strategy and technology has never been higher. Imagine a world where the lines between technical expertise and business acumen blur—that’s the reality organizations are facing today. For […]