Executive MBA vs 1-Year MBA – Which One Should You Choose?

Executive MBA vs 1-Year MBA – Which One Should You Choose? Author : Srishti Sharma – Product Marketer Should you pause your career to study or accelerate it while working? For experienced professionals considering an MBA, the decision often comes down to two formats: a 1-Year full-time MBA or an Executive MBA. Both are respected. […]

Executive MBA vs Certifications – What Should You Choose?

Executive MBA vs Certifications – What Should You Choose? Author : Srishti Sharma – Product Marketer Skill upgrade vs career transformation. As professionals look to stay relevant in fast-changing industries, certifications and short courses have become increasingly popular. At the same time, Executive MBA programs continue to attract mid-career professionals aiming for bigger leadership roles. […]

MBA vs Executive MBA – Which One Is Right for You?

MBA vs Executive MBA – Which One Is Right for You? Author : Srishti Sharma – Product Marketer Same degree. Completely different career stages. If you are exploring management education, you’ve likely come across both MBA and Executive MBA programs. On paper, they appear similar – both lead to an MBA degree, both promise career […]

Executive MBA vs Online MBA – Which One Should You Choose?

Executive MBA vs Online MBA – Which One Should You Choose? Author : Srishti Sharma – Product Marketer Both programs are designed for working professionals. But they are built for very different career goals. If you are researching MBA options while working full-time, chances are you’ve encountered both Executive MBA and Online MBA programs. On […]

Traditional Executive MBA vs Product Leadership Executive MBA

Traditional Executive MBA vs Product Leadership Executive MBA Author : Srishti Sharma – Product Marketer Mid-career professionals often reach a point where growth feels slower than effort. You’re delivering results, you have experience, and you’re trusted in your role. Yet the next level – leadership, strategic influence, broader scope – feels just out of reach. […]

Using AI in Product Management: A Practical Playbook for PMs

Using AI in Product Management: A Practical Playbook for PMs Author : Srishti Sharma – Product Marketer AI has quietly made its way into product management. Not as a dramatic disruption, but as a set of small, useful shortcuts that reduce friction in everyday work. The majority of product managers are not attempting to do […]

AI Product Management Begins With Value, Not Models

AI Product Management Begins With Value, Not Models Author: SaiSatish Vedam AI Product Management today is often misunderstood as a race toward tools – models, prompts, agents, and automation. However, the real work of an AI Product Manager begins much earlier. It begins with defining value, making deliberate decisions, and exercising judgment before any solution […]

Is an Executive MBA Worth It?

Is an Executive MBA Worth It? Author : Srishti Sharma – Product Marketer The answer depends on what you expect from it. An Executive MBA is a serious investment of time, money, energy, and focus. Unlike short courses or certifications, it is not something you do casually. That is why many professionals pause before committing […]

Who Should Do an Executive MBA?

Who Should Do an Executive MBA? Author : Srishti Sharma – Product Marketer A realistic guide for professionals at a career crossroads An Executive MBA (EMBA) is often described as a “next-level” degree. But that framing can be misleading. An EMBA isn’t automatically the right step just because you have experience, a decent salary, or […]

Using Mental Models and AI to Make Better Product Decisions

Using Mental Models and AI to Make Better Product Decisions Author: SaiSatish Vedam At some point in a product career, clarity disappears. Everything feels important. Everything feels urgent. And yet, nothing feels clear. You’re learning frameworks, scanning job descriptions, talking to mentors, and watching others make transitions faster than you. Your to-do list grows, your […]

Why the “Builder PM” Narrative Breaks Down in an AI World

Why the “Builder PM” Narrative Breaks Down in an AI World Author: SaiSatish Vedam Lately, there’s a narrative that shows up everywhere. Good PMs are “builders.”Great PMs ship faster.The best PMs can write PRDs, prompt AI tools, prototype, analyze data, and do it all themselves. On the surface, this sounds harmless. Even motivating. But the […]

Why Your American MBA Dream May No Longer Be Worth It in 2026

Why Your American MBA Dream May No Longer Be Worth It in 2026 You’ve probably dreamed about strolling through an Ivy League campus, networking with future business leaders, and graduating with an MBA from a top U.S. business school. However, in 2026, you might find that this once-attractive American MBA dream is losing its appeal, […]

Value Proposition in Product Management

Value Proposition in Product Management Author : Arnould Joseph – Product Marketing Manager Every successful product is built on a clear understanding of the value it creates. In product management, a value proposition defines the outcome users care about and the reason they choose one solution over another. It guides prioritization, aligns teams around measurable […]

Jobs To Be Done Framework Explained Through Real Product Decisions

Jobs To Be Done Framework Explained Through Real Product Decisions Author : Arnould Joseph – Product Marketing Manager Product success depends on understanding the moment a customer decides to act. Features and positioning matter, but the real leverage lies in knowing what triggers that decision and what outcome the customer is trying to achieve. Jobs […]

Product Marketing Manager: Key Roles and Responsibilities Explained

Product Marketing Manager: Key Roles and Responsibilities Explained When you hear the term “PM,” you might immediately think of a Product Manager—the person responsible for developing new products and features. But did you know there’s another type of PM who plays an equally important role? Enter the Product Marketing Manager. While the Product Manager is […]

What to Do After CAT Exam: Step-by-Step Guide for 2026 Aspirants

What to Do After CAT Exam: Step-by-Step Guide for 2026 Aspirants Author : Arnould Joseph – Product Marketing Manager Every year, thousands of candidates score above 95 percentile in the CAT exam. Yet a large number of them fail to convert even a single top B school. Not because they lack ability. But they make […]

MBA Admission Planning and Application Deadlines for 2026

MBA Admission Planning and Application Deadlines for 2026 Author : Arnould Joseph – Product Marketing Manager MBA admissions are not a single event. They are a sequence of decisions that unfold over several months. After the entrance exams, candidates move into a complex phase of applications, shortlists, interviews, and deadlines that rarely follow a single […]

Should You Take Another CAT Attempt or Move Forward?

Should You Take Another CAT Attempt or Move Forward? Author : Arnould Joseph – Product Marketing Manager Every year, more than 2.5 lakh candidates appear for the Common Admission Test, often referred to as the CAT exam, making it the most competitive CAT entrance exam for MBA aspirants in India. From this large pool, only […]

Is MBA Still Worth It in 2026 After CAT?

Is MBA Still Worth It in 2026 After CAT? Author : Arnould Joseph – Product Marketing Manager For many years, passing the CAT exam was thought to be a guarantee to advance in your career. It is that belief which is now more than ever openly questioned. MBA candidates in 2026 will have to deal […]

CAT Drop Year vs Career Growth: What Works Long Term

CAT Drop Year vs Career Growth: What Works Long Term Author : Arnould Joseph – Product Marketing Manager Choosing between taking a CAT exam drop year and moving forward with a career or MBA options is rarely a simple decision. Every year, thousands of capable candidates face this dilemma after results do not align with […]

Best Product Management Courses in India’s Top Metro Cities

Best Product Management Courses in India’s Top Metro Cities Author : Srishti Sharma – Product Marketer Product Management has become a serious career path across India’s metro cities, driven by digital products, platform businesses, and technology-led organizations. As interest has increased, many professionals struggle with one practical question. Which courses actually lead to Product Management […]

Should You Retake GMAT or Move Forward?

Should You Retake GMAT or Move Forward? Author : Srishti Sharma – Product Marketer The most annoying part about the GMAT is not the exam itself. It’s the week after. You open your score report, stare at it for a bit, and your brain starts doing gymnastics. One minute you’re thinking, “This is fine, I […]

Why Many CAT Toppers Still Struggle With Career Direction

Why Many CAT Toppers Still Struggle With Career Direction Author : Srishti Sharma – Product Marketer A high CAT percentile is supposed to feel like a clean win. You beat the toughest exam in the MBA pipeline. You proved you can handle pressure. People around you start treating you like you’ve “made it.” And for […]

CAT Takers Who Skip Tier-1 MBAs – Where Do They Actually Go?

CAT Takers Who Skip Tier-1 MBAs – Where Do They Actually Go? Author : Srishti Sharma – Product Marketer Every CAT season has the same two stories playing out in parallel. One group is chasing a Tier-1 admit and won’t settle for anything else. The other group gets a percentile that’s “good, but not good […]

Why Repeating CAT Without Career Clarity Often Backfires

Why Repeating CAT Without Career Clarity Often Backfires Author : Srishti Sharma – Product Marketer There’s a moment a lot of CAT aspirants hit, usually after one attempt, sometimes after two. You’re looking at your score, your percentiles, your shortlist, and your calendar. And one thought keeps looping: “If I wait one more year, I […]

Should You Wait One More Year for CAT or Move Forward Now?

Should You Wait One More Year for CAT or Move Forward Now? Author : Srishti Sharma – Product Marketer There’s a moment a lot of CAT aspirants hit, usually after one attempt, sometimes after two. You’re looking at your score, your percentiles, your shortlist, and your calendar. And one thought keeps looping: “If I wait […]

GMAT Exam Is Over – What Should You Do Next?

GMAT Exam Is Over – What Should You Do Next? Author : Srishti Sharma – Product Marketer The GMAT is done. For a while, that feels like the finish line. Then reality kicks in: the GMAT was never the destination. It was a gate. What matters now is what you do with the result, because […]

Product Leadership in the Digital Age

Product Leadership in the Digital Age Author : Madhushree Roy – Global Product Management at Mastercard Digital products rarely fail because the technology is weak. Most companies already invest in solid tech stacks, modern tools, and capable engineering teams. The real miss happens elsewhere: building the wrong thing or building the right thing in a […]

Product Hiring Trends That Actually Shaped the Market

Product Hiring Trends That Actually Shaped the Market By Arnould Joseph – Product Marketing Manager The product management job market is evolving faster. Demand for skilled product talent is growing, but companies are changing their hiring practices. In the past year, data shows roughly 40–50% growth in product hiring. Growth has been strongest at senior […]

How to learn AI product management courses?

How to learn AI product management courses? Author : Srishti Sharma – Product Marketer If you’ve been in product recently, you’ve likely felt the shift. Job posts ask for “AI exposure”. Leadership asks if a feature can be “AI-powered”. Teammates mention retrieval, evaluation, and model costs, and suddenly you’re expected to have an opinion. This […]

Best Executive MBA for Working Professionals in India

Best Executive MBA for Working Professionals in India Author : Srishti Sharma – Product Marketer Have you ever caught yourself thinking, “I need to grow… but I can’t afford to hit pause on my job”? That’s the moment many professionals reach after a few years of solid work when the role feels familiar, promotions feel […]

Best MBA in Technology Management Courses in India

Best MBA in Technology Management Courses in India Author : Arnould Joseph – Product Marketing Manager Technology is currently at the centre stage of business decisions across industries. From how products are built to how organisations scale, there is an ever-growing expectation of leaders to comprehend that technology is not a support mechanism but rather […]

Product Hiring Trends Report in 2025: What Actually Worked for Career Switchers

Product Hiring Trends Report in 2025: What Actually Worked for Career Switchers Powered by IPL’s first-party hiring intelligence collected through live employer hiring events. By Srishti Sharma- Product Marketer Product hiring has a strange way of messing with people’s confidence. Someone can do everything “right” on paper – good education, relevant work, strong effort – […]

Top GenAI Courses for Product Managers in 2026

Top GenAI Courses for Product Managers in 2026 Author : Arnould Joseph – Product Marketing Manager Product Managers are expected to make decisions involving Generative AI, even when the expectations are unclear. GenAI comes up during roadmap discussions, interviews, and stakeholder reviews, without consistent guidance on depth or ownership. That is why GenAI learning becomes […]

How to Choose the Right Executive MBA While Working Full-Time?

How to Choose the Right Executive MBA While Working Full-Time? Author : Srishti Sharma – Product Marketer If you’re considering an Executive MBA, chances are you’re not doing it because you’re bored. It usually starts when work begins to feel bigger than your current toolkit. Meetings become more cross-functional, decisions start involving money and tradeoffs, […]

Best AI Product Management Courses for Product Leadership

Best AI Product Management Courses for Product Leadership Author : Arnould Joseph – Product Marketing Manager AI is now embedded across the product lifecycle. It influences discovery, prioritisation, experimentation, and how outcomes are measured at scale. As a result, Product Management decisions are increasingly shaped by data-driven systems, uncertainty, and long-term impact rather than static […]

Is an Executive MBA Worth It in 2026?

Is an Executive MBA Worth It in 2026? Author : Srishti Sharma – Product Marketer In 2026, work is moving fast. Teams are tighter, expectations are greater, and roles continue to swell. At some stage in their career, many professionals will reach a point where experience no longer feels sufficient to take the next step. […]

Best AI Courses for Working Professionals (Tech & Non-Tech Roles)

Best AI Courses for Working Professionals (Tech & Non-Tech Roles) Author : Arnould Joseph – Product Marketing Manager AI is now making decisions that the working professionals have a direct responsibility for making. Systems based on machine learning are increasingly defining prioritisation, execution and outcomes. To most practitioners, this impact lies within day-to-day duty and […]

Top Executive MBA Program in Bangalore for 2026

Top Executive MBA Program in Bangalore for 2026 Author : Arnould Joseph – Product Marketing Manager Professionals in Bangalore often reach a stage where their roles expand faster than their business judgment. Companies expect stronger leadership, cross-functional clarity and the ability to make decisions that shape outcomes. When experience feels rich but growth slows, an […]

How to Use AI in Product Management?

How to Use AI in Product Management? Author : Arnould Joseph – Product Marketing Manager Modern product teams operate in an environment where user expectations change quickly, and feedback arrives continuously. The challenge lies not in the availability of information but in the ability to interpret it with clarity. Product managers must stay aligned with […]

How to Become an AI Product Manager?

How to Become an AI Product Manager? Author : Srishti Sharma – Product Marketer India’s digital sector reached a turning point in 2025. Recent industry research shows that 88% of organisations now use artificial intelligence in at least one business function, rising from 78% the year before. This shift shows that companies are not experimenting anymore. […]

Mastering Agile Product Management

Mastering Agile Product Management Author : Srishti Sharma – Product Marketer Agile isn’t the problem. Most teams are.They “do” agile standups, sprints, and Jira boards but still feel stuck. The backlog grows, priorities keep shifting, and shipping doesn’t always translate into real impact. That’s what agile product management is supposed to fix. It’s not just a […]

Understanding Lean Product Management and How to Apply It

Understanding Lean Product Management and How to Apply It Author : Srishti Sharma – Product Marketer Most product teams aren’t short on ideas. They’re short on certainty. And that gap creates a predictable pattern: a strong opinion becomes a roadmap item, the roadmap item becomes a sprint goal, the sprint goal becomes a release… and then […]

Design Thinking for High Tech Products

Design Thinking for High Tech Products Author: Vishal Jain , LSI Manager (Head of Product) – ROHM Semiconductor India High-tech teams are great at solving complex problems. The risk is that they move so quickly into solution mode that they sometimes solve the wrong problem, or solve it for the wrong user. That’s where design […]

Best MBA for Working Professionals in India 2026

Best MBA for Working Professionals in India 2026 By Arnould Joseph – Product Marketing Manager For a lot of working professionals in India, an MBA is a major decision if you are weighing the possibility of balancing your work life with your personal life, financial obligations and the desire to advance in your career. With […]

What Does a Product Manager Do? Roles & Responsibilities

What Does a Product Manager Do? Roles & Responsibilities By Arnould Joseph – Product Marketing Manager Building a product is not the same as building the right product. Organisations succeed when teams know exactly who they are solving for and why it matters. The person who brings that clarity into every decision is the product […]

AI Product Management FAQs & Answers

AI Product Management FAQs & Answers “About Generative AI Product Management, Predictive AI in Products, Agent-driven Automation in Products” Answers to the most common questions from the participants in the 12 week AI Product Management Program (past 5 cohorts) In this article Add a header to begin generating the table of contents Strategic Alignment, Value […]

Salary Growth After Product Management MBA – Real ROI

Salary Growth After Product Management MBA – Real ROI Product management has firmly established itself as one of the strongest career directions in India’s technology and digital economy. With rapid expansion across SaaS, fintech, enterprise technology, consumer internet and AI driven businesses, the demand for trained product talent continues to rise. As product organisations scale, […]

Value Proposition Course Kickoff: Insights from Hiring Managers

Value Proposition Course Kickoff: Insights from Hiring Managers By Arnould Joseph – Product Marketing Manager A few weeks ago, Nikhil Kamath dropped a grenade on the internet: “If you’re 25 and going to an MBA college today, you must be some kind of idiot.” Brutal. Unfiltered. And it instantly split the room into two camps: […]

Product Prioritization Frameworks Every Senior Product Manager Should Know

Product Prioritization Frameworks Every Senior Product Manager Should Know Prioritization is where strategy becomes execution. It determines how limited time, engineering capacity and organisational focus are allocated to the work that matters most. Teams rarely fail due to a lack of ideas. They fail because they pursue too many things in parallel without clear sequencing. […]

AI in Product Management: Future Roles & Skill Demand

AI in Product Management: Future Roles & Skill Demand Author : Srishti Sharma – Product Marketer Gartner predicts that by 2026, more than 80% of software products will include foundational AI capabilities. That means AI won’t be seen as an “add-on” or novelty; it will be part of the default expectation for how digital products behave. […]

Product Analyst vs Product Manager: What’s the Difference?

Product Analyst vs Product Manager: What’s the Difference? Author : Srishti Sharma – Product Marketer A few months ago, LinkedIn published an insights snapshot about internal career transitions in tech companies across India, Southeast Asia, and the US. One trend stood out more than anything else: a fast rise in professionals moving from product analyst roles […]

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Vibe Coding: Building Full-Fledged Apps Using AI Coding Tools

Vibe Coding: Building Full-Fledged Apps Using AI Coding Tools Madhura Bhat – Sr Product Manager at Microsoft Vibe coding sounds like a meme at first. But it captures something real about how software is being built right now. The phrase came from an AI educator who joked online that modern coding often looks like this: […]

Solution Architect to Product Manager: Career Transition Guide

Solution Architect to Product Manager: Career Transition Guide Author : Srishti Sharma – Product Marketer In the industry, a significant shift has been occurring in the tech sector over the past couple of years. More Solution Architects are deciding to become Product Managers, particularly in enterprises such as software, cloud, fintech, SaaS, and AI-driven businesses. […]

Difference between Program Manager and Product Manager

Difference between Program Manager and Product Manager Author : Srishti Sharma – Product Marketer Walk into any tech office on a regular workday and you’ll hear this question floating around sooner or later: “Are you a program manager or a product manager?” The interesting thing is that even those who pose the question usually do […]

Best Career-Focused Programs for Working Professionals in 2026

Best Career-Focused Programs for Working Professionals in 2026 Author : Srishti Sharma – Product Marketer In today’s job market, working professionals across India are realizing that career growth isn’t just about years of experience; it’s about continuous learning, leadership development, and strategic adaptability.The corporate world is evolving faster than ever: digital transformation, AI integration, and […]

Career outcomes after an Executive MBA: Job roles and salary in India

Career outcomes after an Executive MBA: Job roles and salary in India Author : Srishti Sharma – Product Marketer If you’ve ever sat back after a tiring workday and wondered, “What’s next for my career?” or “How do I finally break into roles where I’m actually influencing decisions?” – You’re not alone. That question is […]

Product Leader Interview Questions

Product Leader Interview Questions Author : Srishti Sharma – Product Marketer Over the past two years, several international firms have quietly revised their senior product job descriptions. One interesting change stands out: functional skills now account for a smaller portion of the final decision, while behavioural and leadership signals have become the deciding factor. Audits […]

How to Get Your First AI Product Manager Job?

How to Get Your First AI Product Manager Job? Author : Srishti Sharma – Product Marketer In 2015, product managers were figuring out mobile-first design.In 2020, it was cloud and data analytics.Now, it’s AI. Today, if you scroll through any job board, you’ll notice something interesting: almost every major tech company has openings for AI […]

How to Become a Product Manager at Top Indian Startups?

How to Become a Product Manager at Top Indian Startups? Author : Srishti Sharma – Product Marketer In 2019, Zomato launched its “Gold” loyalty program. Within months, it became one of the company’s fastest-growing products and also one of its most controversial. Restaurants protested, users debated its value, and the company had to rethink its […]

How to build product management skills while working full-time?

How to build product management skills while working full-time? Author : Srishti Sharma – Product Marketer In 2011, Facebook hired a young engineer, Parth Detroja, who had no formal product management degree and no prior product management experience. During lunch breaks and after hours, he shadowed product leads, read PRDs, and observed user-testing sessions. He […]

Career Assistance Platform: October 2025 Highlights You Can Actually Use

Career Assistance Platform: October 2025 Highlights You Can Actually Use Suppose you’ve ever wondered whether structured career support really makes a difference. In that case, the October 2025 report from the Career Assistance Platform (CAP) says yes, and it’s backed by solid data, not just good intentions. From hiring traction and salary benchmarks to focused […]

The Two-Sided Brain: Lessons from Switching Between B2B and B2C Product Management

The Two-Sided Brain: Lessons from Switching Between B2B and B2C Product Management Author : Rohan Mitra  – Product Manager @ PhonePe In product management, we often talk about the different skills required for B2B versus B2C roles. But based on my experience, the difference goes much deeper that the shift in audience or business model. […]

How Business Acumen and Strategic Thinking Elevate BAs to Senior Product Leadership?

How Business Acumen and Strategic Thinking Elevate BAs to Senior Product Leadership? Author : Reeya Patel – Growth Marketer Moving from a Business Analyst (BA) role to senior product leadership is a common career step. BAs are already the “linchpin” that is so important between the business requirements and technological solutions. But, to be a […]

Product Management in Banking: A Complete Guide

Product Management in Banking: A Complete Guide Author : Srishti Sharma – Product Marketer Walk into any bank today and you’ll notice how much has changed in just a few years. There are mobile apps that allow you to open an account in minutes, buy-now-pay-later features, and many more trying to implement new offerings and […]

Top Industries Hiring MBA in Technology Graduates and What They Look For

Top Industries Hiring MBA in Technology Graduates and What They Look For By Srishti Sharma– Product Marketer By 2025, virtually all companies will identify themselves as tech companies. Banks run on algorithms. Predictive analytics are relied upon in hospitals. Retailers use AI to know what you will purchase next week. Technology is no longer a […]

Lessons from Apple’s Iterative Design and Airbnb’s Blue Ocean Approach

Lessons from Apple’s Iterative Design and Airbnb’s Blue Ocean Approach By Reeya Patel- Growth Marketing Manager Product leadership requires two types of innovation. First, you need to perfect existing products through careful refinement. Apple’s iterative design processes show how to do this. Second, you need to create entirely new markets where you have no competitors. […]

Postgraduate Courses in India: Types, Eligibility, and Career Opportunities

Postgraduate Courses in India: Types, Eligibility, and Career Opportunities Graduation is the end of one of the chapters of the lives of thousands of students in India every year. The euphoria of completing college soon becomes another form of confusion: What now? The last three years of your life have been focused on studying commerce, […]

How to Become an Associate Product Manager at Google?

How to Become an Associate Product Manager at Google? The majority of people believe that being employed in Google involves typing lines of code that transform the internet. However, to a product manager at Google, it is not always about coding, but making decisions that have the ability to impact billions of people in their […]

How Strategic PMs Navigate the Path to the C-Suite and Executive Leadership

How Strategic PMs Navigate the Path to the C-Suite and Executive Leadership The path to the C-Suite is difficult. The chance for product managers to reach executive roles is very strong. Product management is often called the best training ground for tech CEOs. This is a position that needs good technical expertise, business acumen and […]

Executive MBA Fees in India: A Comprehensive Guide for 2026

Executive MBA Fees in India: A Comprehensive Guide for 2026 Executive MBA (EMBA) is a strategic investment in those who want to advance their careers in quick way. India also has a number of the best institutions that provide a global standard EMBA to develop leadership and business knowledge. The financial commitment is however an […]

Soaring High in Aviation Product Management

Soaring High in Aviation Product Management Juhi Sharma – Product Manager at Air India Juhi Sharma realized early in her career that she was interested in both data and product. That moment of clarity shaped her professional path. She understood that moving from entry-level positions to a full Product Manager role required deliberate upskilling and […]

Future of MBA in Technology: How AI, Cloud, and Cybersecurity Are Changing the Role

Future of MBA in Technology: How AI, Cloud, and Cybersecurity Are Changing the Role By Srishti Sharma– Product Marketer In 2023, a global consultancy revealed that nearly 70% of CEOs believed their organizations would struggle to survive the next decade without embracing artificial intelligence, cloud-first strategies, and stronger cybersecurity. At the same time, business schools […]

AI Product Management Glossary: 80+ Key Terms Every PM Should Know

AI Product Management Glossary: 80+ Key Terms Every PM Should Know By Srishti Sharma– Product Marketer AI is changing how we build products every single day. From chatbots that reply like real people to smart systems that recommend what you should watch or buy, AI is now a part of almost everything we use. But […]

Top Reasons to Pursue an MBA in Technology Management In India

Top Reasons to Pursue an MBA in Technology Management In India By Srishti Sharma– Product Marketer Many engineers hit a strange ceiling in a few years of their careers. They excel at product development, system repair, or code optimization – but when promotions come by, more frequently than not, it is a business or consulting […]

Resource Allocation and Risk Mitigation Across Multiple Product Lines

Resource Allocation and Risk Mitigation Across Multiple Product Lines The performance of their senior product leaders is based on the overall product portfolio. Running numerous product lines requires a balance between the high stakes, scarce resources and significant risks. The issue is how to do as much as possible with a limited financial budget. This […]

How to Use GenAI to Accelerate Product Discovery?

How to Use GenAI to Accelerate Product Discovery? Product discovery has always been the invisible backbone of great products. It’s the stage where ideas are tested against reality, assumptions are challenged, and insights from customers, competitors, and markets are transformed into direction. Yet, discovery is often where teams lose the most time conducting lengthy user […]

Finding Growth and Purpose in Product Leadership

Finding Growth and Purpose in Product Leadership Prabhu Neethi Tarang Rayi – Senior Product Manager at Target There was a time when my career felt like running on a treadmill. I was moving a lot but not getting anywhere. As a project manager, I was primarily responsible for operational and, to be honest, repetitive tasks. […]

Data-Driven Path to Senior Leadership: Insights from 1,000+ Executive MBA Professionals

Data-Driven Path to Senior Leadership: Insights from 1,000+ Executive MBA Professionals By Reeya Patel- Growth Marketer To understand the path to senior leadership, the Institute of Product Leadership analyzed over 1,000 professionals from its Executive MBA cohorts. This data reveals a clear blueprint for career advancement in the technology sector, showing how ambitious professionals leverage […]

Best MBA Specialization for Engineers: Why Technology Management Stands Out

Best MBA Specialization for Engineers: Why Technology Management Stands Out By Srishti Sharma– Product Marketer It is the year 2025, and engineers are ubiquitous, working on product teams, operations, analytics, and even boardrooms. However, it is the realization that is sweeping through the industry: technical skills do not ensure growth. The skill of relating engineering […]

Top Executive MBA Programs in India for 2026

Top Executive MBA Programs in India for 2026 Author : Reeya Patel– Growth Marketer An Executive MBA (EMBA) is a strong booster to those experienced professionals who seek to advance their career in the corporate world. In contrast to a conventional MBA, an EMBA is designed to accommodate those with experience and therefore enables you […]

Strategic and Communication Skills Product Leaders Need in 2025

Strategic and Communication Skills Product Leaders Need in 2025 Moving into executive product leadership means changing how you think. It is not enough to manage a roadmap anymore. In 2025, product leaders must guide innovation, influence company systems, and drive market success. Organizations with strong product leadership see a 30% increase in time-to-market efficiency. Mastering […]

Understanding Consumer Psychology: From the Lens of a Product Manager

The Rise of Executive MBA Programs in India India’s business environment is changing fast. Many mid career professionals choose Executive MBA programs to keep up. These programs differ from full time MBAs. They are for experienced professionals who want to upgrade skills without leaving work. That flexibility has made EMBA programs more popular across the […]

Eighteen Years to Find My True Career Path: Sriramulu Appana

Eighteen Years to Find My True Career Path: Sriramulu Appana Sriramulu Appana – Product Manager at Tech Startup I spent 18 years working in technology. I was a developer, a tech lead, a program manager, and a project manager. I dabbled in product management with my own company, a lot of competitive analysis, customer service, […]

Technology Manager vs. Product Manager: Which Career Path is Better?

Technology Manager vs. Product Manager: Which Career Path is Better? By Srishti Sharma- Product Marketer It is late on a Friday night, and there is a heated debate between a tech team. The backend crashed last week, and half the group is lobbying to do more stability work. The other half says that what is […]

AI Transformation in 2025: How Product Leaders Can Stay Ahead

AI Transformation in 2025: How Product Leaders Can Stay Ahead By Srishti Sharma– Product Marketer “We are not pursuing AI to beat humans at games. We are pursuing AI so that we can empower every person and every institution that people build with tools of AI, so that they can go on to solve the […]

How to Transition from Marketing to Product Management?

5 Strategic KPIs Every Senior Product Leader Must Master in 2025 By Reeya Patel- Growth Marketer The senior product leader job is changing fast in 2025. Gartner predicts 75% of companies will use AI by 2025. Product success is not just about fast launches anymore. It must show direct profit and competitive advantage and leaders […]

Why AI is a Game-Changer for Product Managers?

Why AI is a Game-Changer for Product Managers? By Srishti Sharma– Product Marketer Monday morning. There is work in your backlog, feedback from customers is all over spreadsheets and Slack threads, and the leadership would like a new feature delivered before the week is over. To numerous product managers, this is not a different day, […]

Steps to Land an Associate Product Manager Role

Steps to Land an Associate Product Manager Role Shahid wanted to manage a product from idea to delivery. He liked solving real problems and putting solutions in the market. He chose product management for that reason. He completed an MBA in technology management at the Institute of Product Leadership. He now works as an Associate […]

How to Build a Product Management Career | Step-by-Step Guide 2026

How to Build a Product Management Career | Step-by-Step Guide 2026 By Arnould Joseph- Product Marketing Manager In modern organizations, product management has emerged as one of the key roles. Due to the growing reliance of businesses on technology and digital platforms, the ability to design, construct, and scale products has become the key to […]

Why Product Management Makes Sense for Marketers?

Why Product Management Makes Sense for Marketers? Marketing teaches you how to understand people. You spend time studying what customers want, how they behave, and what message convinces them to take action. These same skills are at the heart of product management. The difference is that instead of only shaping the story of a product, […]

How structured learning helped me land my Product Manager role

How structured learning helped me land my Product Manager role I spent six months researching programs before deciding on the right course. I wanted something that fit my goals, not a standard MBA in banking or finance. That choice became the turning point for my career. I started with a B.Com degree and now have […]

Product Management in Healthcare: Roles, Skills & Career Guide

Product Management in Healthcare: Roles, Skills & Career Guide Author: Srishti Sharma– Product Marketer We have all experienced this: waiting in a doctor’s waiting room and looking at the clock, and wondering why a 10-minute visit requires an hour. The physician is waiting, yet the forms are being typed manually, lab tests are moving along […]

Product Management Hiring in India Grows 42% in 2025

Product Management Hiring in India Grows 42% in 2025 Insights from the Product Management Hiring Trends Report 2025, created from over 110 hiring events conducted at the Institute of Product Leadership By Srishti Sharma- Product Marketer Product management in India is undergoing a massive transformation. Hiring for product roles has surged by 42 percent in […]

From MVP to Product – Market Fit How Great PMs Validate & Scale

From MVP to Product – Market Fit How Great PMs Validate & Scale Dr. Soumik Datta- Transformation Leader at TCS Taking a product from a simple idea to a market-ready solution is one of the most challenging — and rewarding journeys in product management. The difference between a concept that dies in development and a […]

5 Product Thinking Techniques to Prioritize What Really Matters

5 Product Thinking Techniques to Prioritize What Really Matters Rohan Mitra -Product Manager at Indus Appstore @Phonepe Great product teams don’t start by listing features. They start by tightening the problem lens until the next decision becomes obvious. The following five techniques synthesize a practical approach to prioritization grounded in a simple, holistic tool the […]

From People to Product How a Non Traditional Background is a Superpower in PM

From People to Product How a Non Traditional Background is a Superpower in PM Rohan Mitra -Product Manager at Indus Appstore @Phonepe Product management is one of the most exciting and sought-after careers today. But for many aspiring professionals, the biggest mental barrier isn’t learning frameworks or cracking case studies, it’s the belief that their […]

Hiring Trends in Product Management in 2025

Hiring Trends in Product Management in 2025 By Arnould Joseph- Product Marketing Manager Product Management has become a cornerstone in technology-led businesses with a focus on innovation, customer value, and commercial outcomes. As of 2025, India is seeing an influx of policy movement on the demand for skilled product leaders as a result of the […]

AI-Enabled PM Transforming the Future of Product Leadership

AI-Enabled PM Transforming the Future of Product Leadership Product management is changing significantly. Traditionally, product managers have been using customer feedback and market research and strategic intuition to make decisions. The advent of AI has brought about a new era of AI-product management where data-driven insights, predictive analytics, and automation are transforming the design, construction, […]

Why Are Companies Looking for AI Product Managers?

Why Are Companies Looking for AI Product Managers? Artificial intelligence is not merely something from the future. It is ubiquitous and is a principal way of innovating in all industries; product management is at the heart of all of this. Companies are searching for product managers who can deal with the complexities of working with […]

How to Transition from Marketing to Product Management?

How to Transition from Marketing to Product Management? A lot of marketers think about moving into product management. The roles share some overlap, but their focus is distinct. The roles definitely overlap, but the focus is different. In marketing, you’re thinking about audiences and how to drive demand. In product management, you’re deciding what to […]

Product Management Hiring Trends Insights Report 2025

Product Management Hiring Trends Insights Report 2025 Insights from 110+ Campus Hiring Events in the Last 8 Months Reveal Salary Trends, Skills in Demand, and Career Pathways for Product Managers in India By Arnould Joseph- Product Marketing Manager The past ten years have seen product management evolve in India from a niche role to being […]

How to Transition from Marketing to Product Management?

Why Product Leadership is the Key to GCC Success? By Reeya Patel- Growth Marketing Manager India’s Global Capability Centers are changing fast. They began as cost centers for routine work. Today many of them run research and development, own global product roadmaps, create intellectual property, and lead digital projects. This shift is reshaping India’s role […]

Emerging Technologies: Adopt or Avoid! How do you decide

Emerging Technologies: Adopt or Avoid! How do you decide We’ve all seen the headlines that AI will replace jobs, Web3 will change the internet, and quantum computing is the next big thing. But here’s the catch: emerging technology doesn’t always mean useful technology. Some trends catch fire and change the game. Others fade quietly, remembered […]

From Accidental Product Manager to Product Lead

From Accidental Product Manager to Product Lead I’ve been working in product management for seven years. Becoming a Product Manager and later Product Lead at an AI software testing platform, wasn’t planned. I found myself doing the work before I even knew the job description. That “accidental” start set me on a path of learning, […]

How Asking “Why?” Turned My Coding Career into Product Leadership

How Asking “Why?” Turned My Coding Career into Product Leadership Reshma Shankara- Senior RPA Developer at Booking Holdings I am Reshma Shankara, an Intelligent Automation Developer at Booking Holdings. For quite a few years, I focused on building and developing automation systems. I loved the technical challenge, but I constantly posed myself a simple question. […]

From Writing Code to Shaping Products in Fintech

From Writing Code to Shaping Products in Fintech Gowtham Sabanayagam- Product Manager at JPMorganChase As a software developer I often asked myself why we built a software product, for whom we built it for, and what value that product would deliver. Over time, my curiosity about the business part of technology grew and the connection […]

A Developer’s Path to Product Leadership

A Developer’s Path to Product Leadership I started as a coder. I wrote programs, fixed bugs, and shipped projects. That was my world. I loved the craft. I loved seeing something I built go live. But something bothered me. Why were we building these things? This question shifted my focus. I moved from “how” we […]

How I Found Purpose Beyond Code in Product Management?

How I Found Purpose Beyond Code in Product Management? Monjita Sharma- Product Manager at IBM For 17 years, I was working in IT as a backend developer and I was working in performance engineering. I enjoyed working with intricate technologies and processes. I was diagnosing problems, creating and adapting systems, and keeping things in alignment. […]

Building a Career in Product Leadership at Visa

Building a Career in Product Leadership at Visa Chethan Srinivasa- Sr Director of Product Management at VISA I am Chethan Srinivasa, Senior Director of Product Management at Visa, with a focus on billing products. For me, product management is largely about addressing issues that matter and making an impact in people’s lives. I wanted to […]

Automate Your Product Research with AI Workflows

Automate Your Product Research with AI Workflows As a product manager, you’re expected to know everything what your users want, what they’re struggling with, how your competitors are evolving, and which feature is worth shipping next. But the reality is, most of that knowledge doesn’t live neatly in one place. It’s buried in scattered customer […]

From Fixing Bugs to Building Products: My Journey in Technology Product Management

From Fixing Bugs to Building Products: My Journey in Technology Product Management Ajay Sharma- Technology Product Manager at Broadcom I’m Ajay Sharma. I work as a Technology Product Manager at Broadcom and have been in this role for five years. My career in the industry spans 21 years. I never planned to be in product […]

Why Patience and Clarity Matter in Building a Product Management Career

Why Patience and Clarity Matter in Building a Product Management Career Anurakta Mohanty – Platform Product Manager at  A.P.MOLLER, MAERSK I’m Anurakta Mohanty. I’ve spent over 11 years in IT. My career started as a software engineer, then moved through an MBA into a Business Analyst role, and now into Product Management. I’ve worked at […]

What Makes Google a Dream Company for Product Managers?

What Makes Google a Dream Company for Product Managers? Back in 2004, a then-unknown product manager joined Google to work on a side project called “AdSense for content.” It wasn’t glamorous. It wasn’t even fully formed. But over the next few years, that product scaled into one of the company’s biggest revenue streams, contributing billions […]

From System Analyst to Product Manager: My Journey to Product Leadership

From System Analyst to Product Manager: My Journey to Product Leadership Vinita Parasher – Product Manager, HealthFirst Technologies I am Vinita Parasher. I have over 15 years of work experience, my journey began as a developer initially, and now I am working as a Product Manager Early on, I worked in service companies, including Dell […]

Building Beyond Code: My Path to Product Leadership

Building Beyond Code: My Path to Product Leadership Manasa GN -Technical Product Manager, Kenvue Hello, I’m Manasa. I spent ten years as a full-stack developer, building and delivering software. Over time, I kept wondering what comes before engineering and what comes after. That curiosity about the full product lifecycle led me into product management. Today […]

Should You Pursue an Executive MBA? A Practical Guide for Senior Professionals

Should You Pursue an Executive MBA? A Practical Guide for Senior Professionals Career growth can slow down even when everything seems to be going well. You are trusted, skilled, and often the one others look to for answers. Yet beneath that success, a quiet question begins to form. It is not about competence. It is […]

Is an Executive MBA the Right Move for Your Product Career?

Is an Executive MBA the Right Move for Your Product Career? There’s a point in most careers where the pace slows down, but not because you’re tired. You just start wanting something more. Not another tool or one more framework, but a deeper kind of growth. One that shifts how you think, not just how […]

How a Single Challenge Sparked My Path to Product Management

How a Single Challenge Sparked My Path to Product Management Ananya Prasad Joshi -Product Manager at AI Centre of Excellence in Jio Platform The defining moment in my career was in the early part of my time at GE. I participated in a CEO Challenge, where we could submit our product ideas. “Submitting my own product […]

7 Signs You’re Ready for an Executive MBA in Product Leadership

7 Signs You’re Ready for an Executive MBA in Product Leadership For many product professionals, there comes a moment when growth no longer comes from doing more. You may be managing features from conception to launch, collaborating closely with cross-functional teams, or spearheading initiatives. However, you secretly believe that you’re not merely searching for the […]

Is an Executive MBA the Right Move for You? Here’s How to Decide

Is an Executive MBA the Right Move for You? Here’s How to Decide Even a successful career can reach a point where progress feels less certain. The job may still be interesting, the challenges still real, and the outcomes still rewarding. But quietly, a shift begins. You start thinking less about tasks and more about […]

Why Marketers Are Moving Into Product Marketing / Management?

Why Marketers Are Moving Into Product Marketing / Management? There are several reasons more marketers are shifting toward product marketing or product management. Below are insights with data & trends. Key Trends & Data A survey by Product School found 88% of companies plan to hire more product managers. Also, 86% of companies say product […]

What Makes a Good EMBA in Product Leadership? Six Essentials That Matter Most

What Makes a Good EMBA in Product Leadership? Six Essentials That Matter Most For many product professionals, there comes a time when on-the-job learning hits a ceiling. You know your craft, manage stakeholders, drive execution, and maybe even lead a team. Still, something feels missing. You want to move from managing to leading, from reacting […]

Why Product Management Makes Sense for Marketers?

Why Product Management Makes Sense for Marketers? Marketing teaches you how to understand people. You spend time studying what customers want, how they behave, and what message convinces them to take action. These same skills are at the heart of product management. The difference is that instead of only shaping the story of a product, […]

Mastering MoSCoW Prioritization in Product Management

Mastering MoSCoW Prioritization in Product Management If you’re working in Product Management, you might have faced moments where everything feels like a top priority. The backlog keeps growing, but time and people? Not so much. You need a way to figure out what to focus on without overthinking it every time. That’s where MoSCoW prioritization […]

Connection Between Product Management and Product Marketing

Connection Between Product Management and Product Marketing A product team’s genuine collaboration is evident. Customers feel the impact, launches go well, and features are in line with actual needs. The close connection between product management and product marketing is the foundation of this synergy. However, these teams feel disjointed in many organizations. Although they are […]

Seven Common Pitfalls for New Product Managers and How to Navigate Them

Seven Common Pitfalls for New Product Managers and How to Navigate Them Starting a role in product management can feel rewarding and intense at the same time. The work expects you to handle several things at once, collaborating with different teams, understanding what users actually want, and making decisions that shape the product. Early on, […]

Do Employers Actually Care About Product Management Certifications?

Do Employers Actually Care About Product Management Certifications? Product management certifications have sparked a lot of debate recently. Many aspiring product managers want to know if employers care about certification or if they are simply another credential without much weight. So, what is the truth? From what I have seen, the answer is somewhere in […]

Career Switch to Product Management: The Early Phase

Career Switch to Product Management: The Early Phase Are you worried that you might drown in uncertainty once you make a career switch to product management, that you won’t know where to start or how to fit in with your new team? You are not alone. Stepping into product management often brings both excitement and […]

Struggling to Land Your First Tech Job? Here’s Why and What to Do

Struggling to Land Your First Tech Job? Here’s Why and What to Do Every year, thousands of aspiring developers, designers, analysts, and tech enthusiasts step into the job market with ambition and skills, but many find themselves stuck. Despite putting in hours into online courses, certifications, and portfolio projects, their inbox remains empty. No interviews. […]

Skills That Will Define the Next Generation of Product Leaders

Skills That Will Define the Next Generation of Product Leaders In the world of product management, there is a silent revolution taking place. There are more changes in the job than there ever were. The tools are getting new, expectations are higher in business, and the teams within products are being asked to deliver more […]

100% Placement Results – Why Tech Employers Hire Our Graduates

100% Placement Results – Why Tech Employers Hire Our Graduates If you’re considering an MBA in Information Technology or Technology Management, you’re probably not just chasing a degree. You’re chasing change. Whether it’s a career switch, moving into leadership, or stepping away from purely technical roles, the real question is, will this investment pay off? […]

Transitioning to Strategic Leadership Roles

Confused Between MBA and Executive MBA? Here’s How to Decide The decision between an MBA and an Executive MBA (EMBA) may be comparable to standing at a crossroads in a career with two signboards but with somewhat different directions. You are certain that both will result in growth, but which path will take you to […]

AI Leadership: Why Business Leaders Must Master AI Strategy

AI Leadership: Why Business Leaders Must Master AI Strategy Artificial intelligence will not take your job. However, somebody who understands AI will. It may be dramatic, but in corporate boardrooms, the gap between strategy and execution is now shorter than it has ever been before, and the game has now fundamentally changed. Traditional leadership qualities […]

Top Product Leadership Skills for 2026 and Beyond

Top Product Leadership Skills for 2026 and Beyond The leap into product leadership is more than a role change – it’s a mindset shift. We, as product managers, think about value building. As product leaders, we have a significant influence on the ways value is found, translated, and maintained throughout the firm. We are not […]

Rise of the Modern Chief Technology Officer (CTO)

Rise of the Modern Chief Technology Officer (CTO) A subtle transformation is taking place in boardrooms all over the world. Instead of asking the question, “Do we need a chief technology officer (CTO)?” Business leaders are today posing the question, “How do we get a chief technology officer?” In an era where technology defines competitive […]

AI Roadmap for Product Managers – Skills, Tools, and Strategies

AI Roadmap for Product Managers – Skills, Tools, and Strategies In every industry, there’s a quiet shift happening behind the scenes. Products are gradually turning smart. Interfaces are becoming invisible. User expectations are not fixed any longer; expectations change with all interactions. And here, in the middle of the transformation, is AI. To the product […]

Product Manager Resume Examples That Get You Hired

Product Manager Resume Examples That Get You Hired More than 1,600 individuals look for the term product manager resume in Google in one month. And it does not even include hundreds of others who seek examples, templates, or the ideal format to make a good impression. It says a lot, doesn’t it? Everyone wants a […]

Everything You Need to Know About Product Management Training

Everything You Need to Know About Product Management Training In the current world, product teams are required to be quick, think strategically, create user-centric products, and be in line with business objectives simultaneously. Sounds like too much? It is. And there is no rule book. This is why product management training has turned out to […]

Product Analytics Explained: Metrics, Tools & Real-World Strategies

Product Analytics Explained: Metrics, Tools & Real-World Strategies Ask ten product teams what success looks like, and you get ten radically different answers: more users, less churn, better features, and higher LTV. But here is the point: when you are not gathering the data to support the idea that you are heading in the right […]

Transitioning to Strategic Leadership Roles

Transitioning to Strategic Leadership Roles We often hear the phrase “strategic leadership” tossed around as the next step in a successful career. But what does it actually mean to transition into this space? It’s not about adding another shiny title or managing a larger team. It’s about thinking and operating differently with purpose, clarity, and […]

The Ultimate Guide to Proactive Problem Management for Businesses

The Ultimate Guide to Proactive Problem Management for Businesses In 2010, a glitch in Virgin Blue’s reservation system grounded over 100 flights and left thousands of passengers stranded. The issue? A technical issue that had been indicated previously, yet was never rectified. It ended up costing the company millions of dollars and also immensely tarnished […]

The Product Leadership Blueprint: Skills, Strategy, and Stories That Inspire

The Product Leadership Blueprint: Skills, Strategy, and Stories That Inspire Netflix shifted company strategy in July 2004. They changed the focus from mailing DVDs to streaming technology. However, it was no random bet, it was a product leadership strategy. That decision is the subject of study in business schools and product conferences across the globe. […]

Cracking Product Strategy in Complex Ecosystems: What Most PMs Miss

Cracking Product Strategy in Complex Ecosystems: What Most PMs Miss Most product managers speak about strategy. Not many do it, and particularly in complex ecosystems where things move in more and more directions, where interest groups collide, and where systems are communicating with each other than people are. Shipping features is not sufficient in such […]

Confused to Confident Product Leader: Divya Chethan’s Leap of Faith

Confused to Confident Product Leader: Divya Chethan’s Leap of Faith Imagine pouring two decades of your life into mastering a craft, only to find yourself standing at the foot of a new, intimidating mountain. A few years ago, Divya took a bold leap. She co-founded Crex, an AI-powered platform designed to make hiring global talent […]

Why Product Managers Are Questioning Their Relevance in 2025

Why Product Managers Are Questioning Their Relevance in 2025 When Experience Starts to Feel Like Luggage You’ve shipped features, led teams, and built solid products. You’ve been doing this for a while. But lately, there’s this nagging thought: “Is what I know still enough?” If that’s crossed your mind, you’re not alone. At the Institute […]

The Kano Model: Unlock Smarter Feature Prioritization

The Kano Model: Unlock Smarter Feature Prioritization Ever sat in a meeting where someone declared, “Our competitors just added six new features, so we need to add eight!”? It’s a knee-jerk reaction that ignores a startling truth: research suggests around 60% of product features gather digital dust, rarely or never used by customers. So how […]

Beyond the Resume: Skills That Truly Matter in the Age of AI Hiring

Beyond the Resume: Skills That Truly Matter in the Age of AI Hiring In a world where AI can whip up a pitch deck faster than you can brew your coffee, the hiring game has changed a lot. It’s no longer just about your college degree or what’s listed under “skills” on your résumé. Hiring […]

Common Objections and Myths about MBA

Common Objections and Myths about MBA In 2023, over 250,000 people applied to MBA programs globally, according to the Graduate Management Admission Council. That’s not a small number, especially when many on LinkedIn keep shouting, “You don’t need an MBA anymore!” But here’s the irony. For every post that says, “MBAs are outdated,” there’s a […]

Product Operations Manager: The Power Behind Great Product Teams

Product Operations Manager: The Power Behind Great Product Teams In 2018, LinkedIn listed Product Operations Manager among the most promising job titles in tech. Since then, this role has quietly exploded across product-led companies like Stripe, Atlassian, and Twilio. Why? Because when product teams scale rapidly, someone has to own the chaos. That someone is […]

Project Management Guide: Types, Key Benefits, and Professional Growth

Project Management Guide: Types, Key Benefits, and Professional Growth Let’s go back to 2010. Nokia was still the global leader in mobile phones. But as Apple and Android devices were racing ahead with smartphones, Nokia was stuck in internal confusion. Despite having cutting-edge R&D and the resources to compete, product launches were constantly delayed, priorities […]

Traditional Product Manager vs AI Product Manager

Traditional Product Manager vs AI Product Manager Not too long ago, a product manager’s job was straightforward: understand the customer, write the requirements, work with engineering, and ship the product. While that hasn’t fundamentally changed, what has changed is the pace, the complexity, and now, the intelligence powering it all. Artificial intelligence is no longer […]

Why Every Professional Should Consider a Full-Time MBA

Why Every Professional Should Consider a Full-Time MBA In 2023, nearly 43% of MBA applicants had more than three years of work experience, according to GMAC. Since then, that figure has increased further. Why? Increasing numbers of professionals understand that experience alone doesn’t help them compete in the business world today. You could be doing […]

Turning Digital Products Into Revenue Engines

Turning Digital Products Into Revenue Engines We’re living in an age where digital products aren’t just part of the business – they are the business. From the apps we open before getting out of bed to the platforms powering entire industries behind the scenes, the products we build shape how people live, work, and connect. […]

Best MBA for Working Professionals to Upskill in 2026

What is MBA in IT Management? Everything You Need to Succeed You don’t need to quit your job to reinvent your career. According to GMAC’s 2024 report, over 51% of MBA applicants today are working professionals looking to pivot or accelerate their careers, without hitting pause on their income. The modern MBA is no longer […]

Why Product Managers Are Quietly Rethinking Their Careers in the Age of AI

Why Product Managers Are Quietly Rethinking Their Careers in the Age of AI In this article Add a header to begin generating the table of contents The Conversation Happening in PM Circles Right Now If you’ve been in product management for a while, you already know the role is always evolving. But lately, the conversation […]

The Real Role of AI Product Managers in Building Smarter Products

The Real Role of AI Product Managers in Building Smarter Products AI is changing how products are built, and product managers are right at the centre of it. This piece breaks down the key roles AI PMs play across the product development cycle. From spotting the right machine learning problems to aligning them with business […]

Do you want to be an AI product manager? Start here

Do you want to be an AI Product Manager? Start here. AI isn’t just for engineers anymore. It’s part of how products are built, decisions are made, and teams work. And that means product managers can’t sit on the sidelines. This powerful read breaks down 9 real lessons every AI PM should know. For example, […]

How AI Is Quietly Transforming Product Management

How AI Is Quietly Transforming Product Management AI isn’t just for engineers – it’s becoming a powerful tool for product managers too. From shaping strategy to improving customer engagement, AI now plays a role across the entire product lifecycle. We will break down how AI helps PMs make smarter decisions from day one. You’ll see […]

Online MBA in AI vs Traditional MBA: What’s Better for Working Professionals?

Online MBA in AI vs Traditional MBA: What’s Better for Working Professionals? Here’s an interesting fact – job postings that include “AI” have increased by over 75% year on year in 2024, says LinkedIn’s Future of Work Report. And here’s what’s even more revealing: most of these positions are no longer reserved for engineers or […]

Why Do Most AI Projects Fall Flat? This Explains It

Why Do Most AI Projects Fall Flat? This Explains It. It’s easy to get excited about AI – until your project doesn’t work out. Turns out, most don’t. In this honest and super helpful piece, you will learn why 80% of AI projects fail and what to actually do about it. Spoiler: it’s not just […]

The Rise of the Chief Product Officer (CPO) in the AI-Driven Era

The Rise of the Chief Product Officer (CPO) in the AI-Driven Era Product has always been the heart of any business. But in the last few years, that heart has started beating faster thanks to artificial intelligence. With AI shaping how products are made, delivered, and improved, companies have come to recognise that someone must […]

AI Data Analysis: The Future of Decision-Making

AI Data Analysis: The Future of Decision-Making Back in 2024, a surprising stat made the rounds: Amazon said that 90% of its product decisions were powered by machine learning models. Not gut instinct. Not Excel dashboards. But AI. Let that sink in. It’s no longer about “how much data you have”; it’s about how fast […]

How to Create a Product Requirements Document (PRD) Using GenAI

How to Create a Product Requirements Document (PRD) Using GenAI Product managers face the challenge of drafting detailed and precise PRDs that effectively communicate product goals, user needs, and project scope. Generative AI offers a transformative tool for this process, making it faster and more efficient. By using AI-driven prompts, PMs can streamline the creation […]

MBA in Information Technology for Career Switchers

MBA in Information Technology for Career Switchers In 2023 alone, more than 900,000 professionals in the US transitioned into tech careers without a traditional computer science education. Surprised? That’s the reality of today’s job market, where tech isn’t only for coders anymore. If you’re stuck in a career that no longer excites you, or your […]

Mastering AI Product Management: Skills, Competencies, and Career Insights

Mastering AI Product Management: Skills, Competencies, and Career Insights AI is no longer a distant dream – it’s already here, transforming industries, reframing roles, and calling for new skill sets. Among those changes, one job has become extremely relevant: the AI Product Manager (AIPM). But what does it actually mean to be an AI Product […]

Guide to Mastering AI: MBA in Artificial Intelligence for Future Leaders

Guide to Mastering AI: MBA in Artificial Intelligence for Future Leaders There was a time when Artificial Intelligence was just a subplot in sci-fi movies. Now, it’s shaping boardroom decisions. From automated customer service to predictive analytics in marketing, AI has gone from niche to necessary. But while the technology is powerful, the real advantage […]

What is MBA in IT Management? Everything You Need to Succeed

What is MBA in IT Management? Everything You Need to Succeed Every business today runs on tech- sometimes visibly, like an app or website; sometimes invisibly, like a supply chain algorithm or data warehouse humming in the background. But while technology is everywhere, the ability to manage it well? That’s still rare. Think about it: […]

The Hidden Link Between Coffee Culture, Workplace Productivity and Leadership Impact

The Hidden Link Between Coffee Culture, Workplace Productivity, and Leadership Impact In today’s competitive business landscape, leaders are constantly looking for new ways to keep their teams motivated, engaged, and performing at their best. While advanced tools, analytics, and leadership frameworks dominate most conversations, one simple but powerful driver of workplace productivity often gets overlooked: […]

In-Demand Types of MBA Courses for 2025 Careers

In-Demand Types of MBA Courses for 2025 Careers Let’s be honest, figuring out the right career path is hard enough, and when you add in the hundreds of MBA programs out there, it can get a bit overwhelming. With industries evolving, AI taking over some jobs, and businesses looking for leaders who can do more […]

From Strategy to Execution: What You Really Learn in an MBA in Marketing Management

From Strategy to Execution: What You Really Learn in an MBA in Marketing Management Marketing sounds exciting, right? Ads, brands, cool campaigns. But once you step into a real business, you realize marketing is way deeper. It’s not just about coming up with a fun tagline, it’s about solving customer problems, growing businesses, and making […]

From Vision to Execution with IPL Strategic Roadmap Framework

From Vision to Execution with IPL Strategic Roadmap Framework 83% of product roadmaps fail to deliver real business outcomes—not because the ideas are bad, but because the way the roadmap is built is broken. At the Institute of Product Leadership (IPL), we teach strategic roadmapping differently. Based on extensive faculty research and insights from our […]

The Power of Cross-Functional Teams

The Power of Cross-Functional Teams We’ve all been part of teams where everyone comes from the same function—design with design, finance with finance. Things flow easily… until they don’t. You realize something’s missing—maybe it’s a user’s voice, maybe the tech feasibility, or maybe business alignment. That’s where cross-functional teams come in. Bringing together people from […]

So You Want to Be an AI Product Manager?

So You Want to Be an AI Product Manager? 10 insights on what the best are doing differently.​ By Senior Faculty at the Institute of Product Leadership, Product Coach SaiSatish Vedam– Ex- Senior Director of Product Management, Oracle The first time I heard the title “AI Product Manager,” I balked. Like the times I did when “Mobile […]

Top 10 MBA Specializations of 2026

Top 10 MBA Specializations of 2026 Let’s be honest—picking an MBA specialization can feel a bit like predicting the stock market. Everyone’s got an opinion, and there’s no guaranteed “safe” option. But if you zoom out just a little, you’ll start to see patterns. The way businesses are evolving—digitally, globally, and operationally. It is reshaping […]

Can Engineers Pursue a Tech MBA and What Are the Best Pathways After a B.Tech

How to Build Your Technology Leadership Career with an MBA Technology Management Let’s be honest—building a career in technology leadership isn’t easy. The tech world moves fast, and staying ahead of the curve requires more than just technical skills. You need to understand how technology fits into the bigger picture of business strategy, and that’s […]

Strategic Leadership: How to Become an Effective Leader of Strategy

Strategic Leadership: How to Become an Effective Leader of Strategy Leadership is not just about bossing people around or getting things done on time. The actual challenge is leading with intent, and that is where strategic leadership comes in. It’s about shaping today’s actions in alignment with tomorrow’s aspirations, making decisions with a long-term effect, […]

How an MBA in Technology Management Helps You Become the CEO of a Tech Company

How an MBA in Technology Management Helps You Become the CEO of a Tech Company A lot of people think that becoming a CEO is about being the smartest person in the room or having the most years of experience. And sure, those things help. But in reality, what matters more—especially if you want to […]

Top 8 Reasons to Pursue a Product Management Certification

Top 8 Reasons to Pursue a Product Management Certification If you have been thinking about building a career in product management, you may have wondered whether a certification is actually necessary. Truth is, you can become a product manager without one. But having a certification can definitely make your journey easier and faster. This blog […]

How an MBA Fits into Your Career Path

How an MBA Fits into Your Career Path Let’s be honest- MBA is one of those terms that gets thrown around a lot. You’ve probably heard people say, “I’m thinking of doing an MBA” or “MBA grads have it easy,” or even worse- “You can’t grow without one.” But here’s the truth: an MBA is […]

From Product Vision to Execution: Road mapping & Metrics in action

From Product Vision to Execution: Road mapping & Metrics in action By Anand Shrivastava– Product Management Leader, Talkdesk Most of us have heard the word roadmap tossed around in meetings, slides, and product updates, but what does it really mean? Is it just a fancy Gantt chart? A wishlist? Or that one document that everyone […]

Can Engineers Pursue a Tech MBA and What Are the Best Pathways After a B.Tech

Can Engineers Pursue a Tech MBA and What Are the Best Pathways After a BTech If you’re an engineer fresh out of college or someone with a few years of tech experience under your belt, you’ve probably asked yourself this at some point — should I go for a Tech MBA? Or maybe the bigger […]

How to Make Better Product Decisions

How to Make Better Product Decisions By Nilesh Naik– Senior Director of Engineering, Cradlepoint Decision-making is not just a leadership skill—it’s a way of life. From everyday routines like choosing breakfast to complex strategic calls like launching a new product, decisions shape our personal and professional outcomes. In fact, experts estimate we make around 35,000 […]

Technology MBA vs IT MBA – What’s the Difference

Technology MBA vs IT MBA – What’s the Difference On the surface, a Technology MBA and an IT MBA can sound like two versions of the same degree. After all, they both involve technology, both often attract engineers, and both include the word “MBA.” But once you dig deeper, you’ll realize they are actually built […]

Which MBA Is Best for Tech Entrepreneurs

Which MBA Is Best for Tech Entrepreneurs If you’re an engineer with a business idea that just won’t leave your mind, or if you constantly dream about building something of your own, you might be wondering what kind of MBA will really help you become a successful tech entrepreneur. Not all MBA programs are created […]

Tech MBA vs Master’s in Engineering Management – Which One Should You Choose

Tech MBA vs Master’s in Engineering Management – Which One Should You Choose If you’re an engineer thinking about what’s next in your career, chances are you’ve thought about higher education. You’ve probably come across two options that sound similar but lead to very different outcomes – a Tech MBA or a Master’s in Engineering […]

Disadvantages of Doing an MBA After Engineering: What No One Tells You

Disadvantages of Doing an MBA After Engineering: What No One Tells You Let’s be honest, everyone talks about the advantages of doing an MBA after engineering. Higher pay, career switches, fancier job titles, better networking… the works. But what about the downsides? Because while an MBA can be a great move, it’s not some magic […]

MBA vs MTech: Which One Should You Choose After BTech?

MBA vs MTech: Which One Should You Choose After BTech? If you’re an engineer nearing graduation (or even someone with a few years of work experience), this is probably the big fork in the road: “Should I do an MBA or an MTech?” On one hand, MTech feels like the natural next step, it goes […]

Which MBA Specialization Is Best for Engineers?

Which MBA Specialization Is Best for Engineers? So you’ve figured out that an MBA after engineering might be the right move. Maybe you’ve even looked up a few colleges or attended a webinar or two. But the moment you hit the “specialization” section- bam!- you’re hit with a flood of jargon: Marketing, Finance, Product, Analytics, […]

Is MBA After Engineering Right Move?

MBA After Engineering: Is It the Right Move? Engineering has long been a preferred career choice, offering stability, strong earning potential, and a well-defined career path. However, as industries evolve and technology reshapes the business world, many engineers find themselves at a crossroads—should they continue in their technical roles, or should they pivot towards management […]

Is an MBA Worth It After Engineering? Salary & Career Growth Insights

Is an MBA Worth It After Engineering? Salary & Career Growth Insights Money is important. Whether you’re already working a job after engineering or preparing to finish your BTech, the idea of doing an MBA often comes packaged with the promise of higher salaries, faster promotions, and job titles that sound a lot more “decision-maker” […]

Why Your Executive MBA Won’t Survive the AI Revolution

Why Your Executive MBA Won’t Survive the AI Revolution By Arnould Joseph- Product Marketing Manager The AI Revolution Isn’t Coming. It’s Here. And it’s not waiting for anyone to catch up. For decades, the Executive MBA was the quickest path to the C-suite. It stamped your ticket to leadership, opened doors to influential networks, and […]

In the Era of AI, Your Executive MBA Won’t Help You

In the Era of AI, Your Executive MBA Won’t Help You By Arnould Joseph- Product Marketing Manager Why Leaders Are Being Left Behind—And What You Can Do About It Ten years ago, an Executive MBA was the seal of approval for future leadership. It was a guarantee of career advancement, prestige, and a direct route […]

Tech MBA: The Ultimate Guide to an MBA in Technology Management

Tech MBA: The Ultimate Guide to an MBA in Technology Management So, you’ve likely been hearing about the “Tech MBA” more and more often. If you’re an engineer, a product person, or simply someone looking to work in tech companies, this term may seem like it’s everywhere. But what is a Tech MBA? Is it […]

Your Executive MBA Won’t Save You in the Age of AI

Your Executive MBA Won’t Save You in the Age of AI By Arnould Joseph- Product Marketing Manager Ten years ago, getting an Executive MBA was a big achievement. It showed leadership potential, helped you enter important meetings, and was a quick route to top positions like CEO. Back then, the business world was stable. Leaders […]

Why Most Executive MBAs Are Failing Modern Leaders

Why Most Executive MBAs Are Failing Modern Leaders By Arnould Joseph- Product Marketing Manager You’ve probably seen it yourself. The game of leadership changes. It is not about team management or budgeting anymore. Leaders are now asked to innovate, create digital businesses, and propel AI-driven changes—all simultaneously. But most mid-careers are on a predictable path: […]

The Death of the Generic Executive MBA

The Death of the Generic Executive MBA By Arnould Joseph- Product Marketing Manager If you’re feeling the pressure to evolve—or risk becoming obsolete—you’re not alone. The rules of leadership have changed. And yet, many mid-career professionals are clinging to old formulas that no longer deliver. One of the biggest? The belief that a generic Executive […]

The Executive MBA Trap: Is It Really Worth It?

The Executive MBA Trap: Is It Really Worth It? By Arnould Joseph- Product Marketing Manager If you are a midcareer professional, chances are at some point in your life you got stuck. You’ve got experience listed on your resume. You’ve earned your time. But the leadership position, the increased salary, or the dramatic career leap? […]

Don’t Waste Time on an Executive MBA—Unless You’re Ready for This

Don’t Waste Time on an Executive MBA—Unless You’re Ready for This By Arnould Joseph- Product Marketing Manager Let’s be honest: An Executive MBA isn’t a magic ticket to the C-suite. It’s not going to transform your career just because you sit in a classroom, memorize frameworks, or add three new letters to your LinkedIn headline. […]

Why Do Engineers Choose an MBA? Exploring the Real Reasons

Why Do Engineers Choose an MBA? Exploring the Real Reasons So you’ve finished your engineering degree, or you’re just a few semesters away from getting that BTech certificate. The next big question? “Should I do an MBA?” If you’re even slightly unsure about your future, you’ve likely thought about this at least once. And if […]

The MBA is Dead. Long Live the Specialized MBA

The MBA is Dead. Long Live the Specialized MBA Remember those old black and white movies? The kind where a crisply-suited executive waltzes into a wood-paneled office, MBA in hand, ready to conquer the business world? For years, the Master of Business Administration (MBA) was that ticket. The gold standard. But things have changed, haven’t […]

Thinking About an Executive MBA? Read This Before You Decide

Thinking About an Executive MBA? Read Before You Decide By Arnould Joseph- Product Marketing Manager You’re mid-career, feeling the pressure to upskill, stay relevant, and move into leadership roles that truly influence outcomes. An Executive MBA seems like the next logical step, right? Maybe it is! But before you invest time, money, and effort, you […]

MBA After Engineering: Is It the Right Choice for You?

MBA After Engineering: Is It the Right Choice for You? So you’ve done your engineering. Maybe you’re just about to finish your BTech, or maybe you’ve spent a couple of years in a tech job. Either way, you’re starting to wonder: “Should I do an MBA?” You’re not alone. This thought hits thousands of engineers […]

MBA vs PGDM: Which Is Better? (A Practical, Data-Backed Guide)

MBA vs PGDM: Which Is Better? (A Practical, Data-Backed Guide) By Arnould Joseph- Product Marketing Manager If you’re exploring management education, one question you’ve probably Googled a dozen times is:  “Which is better, MBA or PGDM?” Honestly, it’s a fair question—and one that deserves an unbiased, clear answer.  After spending time researching, talking to alumni […]

Executive MBA vs MBA: Which One Is Right for You in 2025?

Executive MBA vs MBA: Which One Is Right for You in 2025? By Arnould Joseph- Product Marketing Manager Somewhere along the way, you come to a block in the road. You’ve developed deep technical skills, achieved results, and gained the confidence of your teams. But when you see the leaders who are defining strategy, making […]

Why Artificial Intelligence is a Game-Changer for MBA Students Focused on Entrepreneurship

Why Artificial Intelligence is a Game-Changer for MBA Students Focused on Entrepreneurship A decade ago, entrepreneurs relied heavily on gut feelings and manual data crunching to steer their businesses. Fast forward to today, and artificial intelligence (AI) has entered the scene, enabling business owners to make data-driven decisions with precision and scale. For MBA students […]

Top 15 Companies to Work for as a Product Manager in 2026

Top 15 Companies to Work for as a Product Manager in 2026 Being a Product Manager (PM) is one of the most sought-after jobs in tech. It’s an exciting role that needs a mix of technical know-how, strategic thinking, and excellent communication skills. If you’re a Product Manager or want to become one, you’ll want […]

Top 10 GTM Strategies for Massive Product Growth and Transformation

Top 10 GTM Strategies for Massive Product Growth and Transformation By Sudiptaa Paul Choudhury, Co-founder & CMGO at Shorter Loop Launching and scaling a product successfully requires more than just a great idea—it demands a well-structured Go-To-Market (GTM) strategy. Without a clear GTM plan, even the most innovative products can struggle to gain traction in […]

Navigating Product Growth with the North Star Framework

Navigating Product Growth with the North Star Framework By Jacob Koithra Product Management , at Tata Communications In product management, organizations need a structured approach to ensure their growth trajectory remains focused and sustainable. The North Star Framework serves as a strategic guiding metric that aligns teams, processes, and decisions toward a single, measurable objective […]

How a Technology and Innovation Management MBA Prepares You for Industry Disruption

How a Technology & Innovation Management MBA Prepares You for Industry Disruption In an era where technological advancements are redefining industries, being prepared for change isn’t optional—it’s essential. Consider this: when AI-driven tools like ChatGPT disrupted customer service, marketing, and product development sectors, companies that adapted quickly gained a competitive edge. Those who lagged behind […]

The Rise of Technology Management in MBA Programs

The Rise of Technology Management in MBA Programs By Arnould Joseph- Product Marketing Manager As businesses increasingly rely on artificial intelligence, digital transformation, and automation, the role of business leaders with deep technological expertise is more critical than ever. Traditional MBA programs have focused on finance, marketing, and operations, but the demand for tech-savvy managers […]

Is a Specialized Master’s Degree Better Than a General MBA?

Is a Specialized Master’s Degree Better Than a General MBA? By Arnould Joseph- Product Marketing Manager For decades, the traditional MBA has been the gold standard for professionals looking to advance in business leadership. However, with the rapid rise of technology, AI-driven decision-making, and industry specialization, a critical question arises: Is a specialized master’s degree […]

How to Choose the Right MBA Specialization for Your Career Goals

How to Choose the Right MBA Specialization for Your Career Goals By Arnould Joseph- Product Marketing Manager The decision to pursue an MBA is a significant career move, but choosing the right specialization can be even more crucial. With the evolving business landscape, MBA programs now offer a wide range of specialized tracks that align […]

The Future of Business Education: Trends to Watch

The Future of Business Education: Trends to Watch By Arnould Joseph- Product Marketing Manager The landscape of business education is evolving at an unprecedented pace. Traditional MBA programs, once considered the gold standard for management education, are undergoing significant transformation to align with the demands of a digital-first world. With AI, automation, and emerging technologies […]

How the MBA in Technology Management Prepares Professionals for AI-First Businesses

How the MBA in Technology Management Prepares Professionals for AI-First Businesses By Arnould Joseph– Product Marketing Manager Artificial intelligence (AI) is no longer a futuristic concept—it is the driving force behind today’s business landscape. From personalized customer experiences to intelligent automation and predictive analytics, AI is fundamentally transforming industries.A PwC report estimates that AI could […]

Product Manager Salary In India

Product Manager Salary In India Are you curious about what a Product Manager can earn in India? Whether you’re just starting your career or you’re an experienced professional, understanding the salary landscape for Product Managers in India is crucial for planning your career and negotiating your compensation. This blog from Institute of Product Leadership will […]

Insights from Industry Leaders: What Businesses Want from Future Tech Managers​

Insights from Industry Leaders: What Businesses Want from Future Tech Managers By Arnould Joseph– Product Marketing Manager Why Technology Management is the Future of Business Leadership The digital economy has fundamentally transformed business operations. Today, companies across various sectors—from finance and healthcare to e-commerce and manufacturing—are deeply integrated with technology. This evolution has created an […]

The Rise of Techno-Managers and the Need for Business Education to Evolve

The Rise of Techno-Managers and the Need for Business Education to Evolve The rapid pace of technological advancements is reshaping the business landscape. Artificial Intelligence (AI), automation, and digital transformation are no longer optional; they are at the core of modern enterprises. This shift demands a new breed of business leaders—Techno-Managers—who can bridge the gap between […]

Why Specialized MBA Programs Are the Future of Management Education

The Rise of Technology Management in MBA Programs By Arnould Joseph- Product Marketing Manager As businesses increasingly rely on artificial intelligence, digital transformation, and automation, the role of business leaders with deep technological expertise is more critical than ever. Traditional MBA programs have focused on finance, marketing, and operations, but the demand for tech-savvy managers […]

How to choose between an executive MBA or MBA in 2026?

How to Choose Between an Executive MBA or MBA in 2026? By Arnould Joseph- Product Marketing Manager The business and tech world is transforming at a never-before-seen speed. Industries are being rewritten globally by AI, digital change, and customer-focused innovation. For mid-professionals, it’s no longer about catching up; it’s about getting ahead. It’s why numerous […]

Why Senior Leaders Should Reconsider General Management Executive Education—and Opt for a Specialized Executive MBA Instead

Executive MBA vs MBA: Which One Is Right for You in 2025? By Arnould Joseph- Product Marketing Manager Somewhere along the way, you come to a block in the road. You’ve developed deep technical skills, achieved results, and gained the confidence of your teams. But when you see the leaders who are defining strategy, making […]

Exploring the Intersection of Business and Technology in MBA Education

Exploring the Intersection of Business and Technology in MBA Education In 2023, Tesla’s stock surged by over 100%, driven not just by innovation in electric vehicles but by strategic business decisions backed by technology. From AI-powered self-driving systems to software-driven revenue models, the company’s success underscores a growing reality—business leaders today must be technologically adept […]

The Importance of Learning Coding and Analytics in a Technology-Driven MBA

The Importance of Learning Coding and Analytics in a Technology-Driven MBA As technology transforms nearly every industry, the skills required to lead and innovate are evolving rapidly. Coding and analytics have emerged as essential tools for leaders aiming to thrive in tech-driven environments. A LinkedIn report highlights that programming and data analysis are among the […]

Traditional MBA vs New Age MBA: Difference in Starting Salary

Traditional MBA vs New Age MBA: Difference in Starting Salary The decision to pursue an MBA is one of the most important steps for professionals looking to advance their careers. With the increasing integration of technology across industries, the choice of the right MBA program has become even more critical. A traditional MBA has long […]

Executive MBA vs MBA: What’s the Best Choice for Your Career in 2025?

Executive MBA vs MBA: What’s the Best Choice for Your Career in 2025? By Arnould Joseph- Product Marketing Manager The business world is evolving at lightning speed. AI is transforming how companies operate, digital products are becoming central to every industry, and organizations need leaders who can bridge the gap between technology and business strategy. […]

MBA vs PGDM in 2025: Which One is Better? (And Why Specialization Matters More!)

MBA vs PGDM: Which Is Better? (A Practical, Data-Backed Guide) By Arnould Joseph- Product Marketing Manager If you’re confused between an MBA and PGDM in 2025, you’re not alone. It’s a matter of common debate, considering the number of B-Schools and universities that provide these courses in India. While the age-old debate is generally about […]

Top 5 Trends in Artificial Intelligence Impacting MBA Education

Top 5 Trends in Artificial Intelligence Impacting MBA Education A senior manager in a Fortune 500 company recently shared their struggle to adapt to AI-driven business tools that their competitors had already mastered. This scenario underscores a growing challenge: the need for leaders who not only understand AI but can leverage it to create value. […]

Driving Growth Through Experimentation in Consumer Mobile Apps

Driving Growth Through Experimentation in Consumer Mobile Apps By Kaustubh Khandelwal  Senior Product Manager, at Kutumb In an age where mobile apps dominate our daily lives, driving growth in consumer mobile apps has become both an art and a science. With countless apps vying for user attention, developers and product managers must adopt innovative strategies […]

What Makes a Technology and Innovation Management MBA Unique?

What Makes a Technology and Innovation Management MBA Unique? Discover how a Technology and Innovation Management MBA bridges technical expertise and leadership to drive innovation and career growth. The role of technology in shaping businesses has grown tremendously. Companies are no longer looking for professionals with just technical expertise or business acumen—they need leaders who […]

Unveiling the World of UX UI Design Roles Skills and Career Paths

Unveiling the World of UX UI Design Roles Skills and Career Paths By Arpith Scindhia – Director of Design at Yubi UX/UI design is an essential aspect of our daily digital experiences, shaping how we interact with websites, apps, and other products. It’s a field that combines creativity, problem-solving, and technical skills to craft solutions […]

Why Traditional MBAs Are Losing Relevance in a Technology-Driven World

Why Traditional MBAs Are Losing Relevance in a Technology-Driven World For decades, a traditional MBA was seen as the golden ticket to career success. It promised a world of opportunities—high-paying jobs, leadership roles, and an impressive network. However, as industries shift and workplaces become more skill-focused, many professionals are starting to ask: Is a traditional […]

Top Skills You’ll Learn in a Technology Management MBA Program

Top Skills You’ll Learn in a Technology Management MBA Program Technology is now essential to how businesses operate, and companies need leaders who can combine business strategy with technical know-how. A Technology Management MBA helps you build these skills, preparing you for roles that require you to manage both technology and business goals. This program […]

How a Technology-Driven MBA Can Advance Your Career in FinTech

How a Technology-Driven MBA Can Advance Your Career in FinTech In 2023, global investment in FinTech reached a staggering $112 billion, a testament to the rapid growth and transformative impact technology has had on the financial services industry. Companies like Stripe, Robinhood, and Square have revolutionized how consumers and businesses interact with financial systems, leveraging […]

Building Your Personal and Institutional Brand with an MBA in Technology Management

Building Your Personal and Institutional Brand with an MBA in Technology Management Standing out in the job market takes more than technical expertise. For future tech leaders, a common question arises: Should you focus on building your personal brand or rely on the reputation of your institution? Professionals are increasingly realizing that their success depends […]

Is It Better to Get a Specialized MBA or a General MBA?

Is It Better to Get a Specialized MBA or a General MBA? Education has always been a cornerstone for professional growth, but the way people choose their learning paths has evolved significantly. In the 1980s and 1990s, a general MBA was seen as the ultimate ticket to success, offering broad exposure to business fundamentals. Over […]

ROI of an MBA

ROI of an MBA An MBA is often seen as a key to unlocking better career opportunities, higher salaries, and a broader professional network. But with significant costs in both time and money, it’s important to ask: Is it truly worth it? Many individuals rush to pursue an MBA, drawn by the prestige and the […]

10 Unconventional Truths for Product Success

10 Unconventional Truths for Product Success By Kapil Verma – Product Leader at Ex-COP, MakeMytrip & Namshik In the journey from a product manager to a product leader, certain learnings become invaluable—insights that don’t always appear in textbooks or traditional training but are instead shaped by real experiences and hard-earned lessons. These “unconventional truths” can […]

How to Choose the Best Technology Management MBA Program for Your Goals

How to Choose the Best Technology Management MBA Program for Your Goals Choosing the right MBA program is a crucial decision in your career, particularly when your focus is on technology management. The technology industry is constantly changing, and businesses need leaders who can effectively integrate technology with business strategies. If you’re aiming for leadership […]

Comparing the ROI of an MBA for BTech Graduates vs Non-Engineers

Comparing the ROI of an MBA for BTech Graduates vs Non-Engineers The number of MBA aspirants has grown steadily over the years, with professionals from diverse fields recognizing its value in accelerating career growth. Interestingly, a significant portion of these candidates are engineers. BTech graduates often pursue MBAs to complement their technical expertise with leadership […]

Difference in How you Learn: Generic MBA VS Specialized MBA

Difference in How you Learn: Generic MBA VS Specialized MBA The decision to pursue an MBA is a pivotal one in any professional’s career. With so many options available, choosing the right program can feel overwhelming. Two popular choices are a generic MBA and a specialized MBA in Technology Management, both offering valuable skills but […]

Career Opportunities After Completing an MBA in Technology Management

Career Opportunities After Completing an MBA in Technology Management As industries evolve through digital transformation, organizations are on the lookout for professionals who can seamlessly integrate technology with strategic objectives. An MBA in Technology Management empowers you with the knowledge and skills to spearhead technology-driven projects, tackle complex challenges, and advance your career. Organizations today […]

6 Best Alternatives to a Traditional MBA

6 Best Alternatives to a Traditional MBA Think about it—do we really need a traditional MBA to get ahead these days? With all the information out there, what we actually need is a way to cut through the noise and learn skills that we can use right away. No more endless theory or extra certifications […]

The Future of MBA in Information Technology: Trends for 2025

The Future of MBA in Information Technology: Trends for 2025 As technology continues to evolve at an unprecedented pace, businesses across every sector are facing new opportunities and challenges. In 2025, organizations will require leaders who are not only adept at managing technology but also skilled in integrating it with business strategies. An MBA in […]

Mastering User Story Mapping for Product Development

Mastering User Story Mapping for Product Development By Amith SN Senior Technical Product Lead, at Parallel Wireless User Story Mapping is an essential technique for Agile product development, offering a clear and visual way to break down complex user needs into manageable tasks. It empowers teams to visualize the user journey, prioritize features effectively, and […]

MBA vs. Specialized AI Degrees: Which is Better for Your Career

MBA vs. Specialized AI Degrees: Which is Better for Your Career In an era where technology dominates the global economy, choosing the right educational path can shape your career trajectory significantly. Did you know that nearly 70% of organizations today struggle to align technical innovations with business goals? This gap highlights an urgent need for […]

Microsoft Product Manager Interview Questions

Microsoft Product Manager Interview Questions When it comes to top tech companies, Microsoft stands out for its commitment to creating innovative products that impact millions of lives. For anyone aspiring to be a Product Manager at Microsoft, the interview process is a unique challenge, testing not just your product skills but your strategic thinking and […]

Google Product Manager Interview Questions

Google Product Manager Interview Questions Securing a Product Manager role at Google is a dream for many, but it’s also one of the most challenging interview processes out there. Known for its rigorous hiring standards, Google’s interview process for product managers (PMs) goes beyond just technical skills. The company looks for individuals who are strategic […]

10 Benefits of Pursuing an MBA in Technology Management for Engineers

10 Benefits of Pursuing an MBA in Technology Management for Engineers If you’re an engineer, you already know the value of solving complex technical problems. But what happens when you want to take your career further—leading teams, managing projects, and driving the direction of technology within a company? That’s where an MBA in Technology Management […]

Top 10 Reasons to Pursue a Technology-Driven MBA in 2025

Top 10 Reasons to Pursue a Technology-Driven MBA in 2025 The business world is experiencing a seismic shift. In 2024 alone, global spending on digital transformation technologies is expected to surpass $2.8 trillion, according to a report by IDC. As organizations adapt to this digital revolution, the demand for professionals who can seamlessly integrate technology […]

Facts You Need To Know About Specialized MBA That’ll Boost Your Career

Facts You Need To Know About Specialized MBA That’ll Boost Your Career In the last few decades, technology has fundamentally transformed how businesses operate, reshaping industries and creating new opportunities for growth. With rapid advancements in fields like artificial intelligence, machine learning, and data analytics, the need for professionals who can bridge the gap between […]

Mastering Design Thinking for Product Management

Mastering Design Thinking for Product Management By Piyush Wadhwa – Head of Product & Engineering at SleepyCat Building successful products requires more than just innovative ideas—it demands a structured and user-focused approach. This is where design thinking comes into play. By emphasizing empathy, collaboration, and iteration, design thinking transforms abstract concepts into impactful solutions that […]

AI and Analytics in Business Education: Transforming the MBA Experience

AI and Analytics in Business Education: Transforming the MBA Experience Artificial intelligence (AI) and analytics have transitioned from niche tools to essential components of modern business strategies. Over the last decade, the explosion of big data and advancements in AI have revolutionized how organizations operate. For instance, a 2023 report by PwC estimates that AI […]

Lessons Learned in Building a Growth Team & How to Get Started

Lessons Learned in Building a Growth Team & How to Get Started By Nancy Hensley – Chief Product and Marketing Officer at Stats Perform Growth product management plays a crucial role in scaling products effectively. Unlike traditional product management, which focuses on launching new products and features, growth product management zeroes in on enhancing user […]

MBA in Technology Management vs. Traditional MBA: Which Is Right for You?

MBA in Technology Management vs. Traditional MBA: Which Is Right for You? While choosing an MBA program, you can find it hard to decide whether to take a Traditional MBA or MBA in Technology Management. These two programs are also a good way to get to a great career, but they also offer a wide […]

Importance of UX skill in today’s world

Importance of UX skill in today’s world The digital revolution has fundamentally transformed how humans interact with technology, products, and services. In this rapidly evolving landscape, User Experience (UX) design has emerged as not just a valuable skill, but a critical cornerstone of successful digital transformation. As businesses increasingly recognize that user satisfaction directly impacts […]

Technical Skills and Tools for UX Professionals

Technical Skills and Tools for UX Professionals The UX field requires proficiency in various tools and technical skills to create exceptional user experiences. Here’s a comprehensive breakdown of what you need to master: Design and Prototyping Tools Modern UX designers must be proficient in industry-standard design tools. Figma has emerged as the leading collaborative design […]

How an MBA in Information Technology Helps You Become a Tech Leader

How an MBA in Information Technology Helps You Become a Tech Leader Think about all the innovative tech projects you’ve seen fail—not because the technology was flawed, but because the strategy was off or communication broke down. It’s a frustrating reality: technical brilliance alone isn’t enough to drive success. To truly lead in the tech […]

Best MBA Specializations for BTech Graduates

Best MBA Specializations for BTech Graduates Engineering graduates often find themselves at a pivotal moment when deciding the next step in their career journey. A BTech degree lays a solid foundation of technical expertise, but stepping into leadership roles or strategic positions often requires additional skills. That’s where an MBA comes into the picture. An […]

Agile Product Manager Interview Questions

Agile Product Manager Interview Questions Every big product is started with a vision, but it is the Agile Product Manager who makes that vision a reality. Balancing innovation with practicality requires discussion at several development points up and downs to ensure that every feature meets the needs of customers and is aligned with business goals. […]

Top Career Opportunities After an MBA in Technology Management

Top Career Opportunities After an MBA in Technology Management An MBA in Technology Management is more than just a degree – it’s a gateway to a wide range of high-impact career opportunities in the tech-driven world. In a time when technology is the backbone of most businesses, this MBA equips you with the unique ability […]

MBA in Technology Management: Everything You Need to Know

MBA in Technology Management: Everything You Need to Know Technology keeps taking a larger role in business, and thus, companies require leaders who can combine technical expertise with effective management skills. An MBA in Technology Management makes you fit into this significant position. As more businesses are turning to new technologies, we are more in […]

Why an MBA in Technology Management is a Career Game-changer

Why an MBA in Technology Management is a Career Game-changer Technology is driving change in nearly every industry today. From healthcare to finance, every business is looking for leaders who can make smart decisions and lead teams in this tech-driven world. If you’re someone who wants to stand out in your career, an MBA in […]

How an MBA in Technology Management Prepares You for the Digital Economy

How an MBA in Technology Management Prepares You for the Digital Economy Every company, regardless of industry, is relying on technology to fuel growth, enhance efficiency, and outpace competitors. But here’s the catch: as technology becomes more integrated into business operations, the need for skilled leaders who can navigate both technical and business landscapes has […]

Integrate AI into your Product Strategy and Build Intelligent Products for the Future

Integrate AI into your Product Strategy and Build Intelligent Products for the Future By Ankur Mishra Director of Product Management, at Walmart Global Tech In recent years, Artificial Intelligence (AI) has become a game-changer in many industries, and product management is no exception. AI has transformed how businesses approach product development, customer interaction, and decision-making. […]

Why Choose an MBA in Information Technology for Career Growth?

Why Choose an MBA in Information Technology for Career Growth? When LinkedIn reported that “Technology Leadership” is one of the fastest-growing career tracks globally, it underscored a growing reality: businesses need leaders who can not only manage technology but also align it with business strategies to drive growth. Take, for instance, the rise of AI-driven […]

How is Product Management Work Different in a FAANG Vs. a Startup?

How is Product Management Work Different in a FAANG Vs. a Startup? The experience of product management can be quite different depending on whether you are working at a big tech company or at a startup. Every setting has its challenges and rewards, and it is more a matter of personal preference in terms of […]

Top 5 Industries Hiring Graduates with an MBA in Information Technology

Top 5 Industries Hiring Graduates with an MBA in Information Technology Technology is transforming industries, but businesses need strong leadership to make the most of it. A prime example is Netflix, which revolutionized the entertainment industry through data-driven decisions and cutting-edge streaming technology. An IT leader with an MBA in Information Technology played a pivotal […]

Technical Product Manager Interview Questions

Technical Product Manager Interview Questions A technical product manager’s role goes beyond just overseeing product development—it’s more about connecting the dots between business goals and technical execution. This is a position whereby you would have to speak the language of the engineers and of the business leaders all to have everyone aligned on working towards […]

Product Owner Interview Questions and Answers

Product Owner Interview Questions and Answers A Product Owner is differentiated from other roles by how much and what kind of work they do – hiring managers search for a person who manages a product backlog, collaborates with stakeholders, makes the right data-driven decisions, and brings the vision for a product to life. As a […]

How to Position Your Product and Drive Market Success

How to Position Your Product and Drive Market Success Product marketing is the key to effectively bringing a product to the market and ensuring its success. It goes beyond simply introducing a new product; it involves understanding customer needs, creating the right messaging, and establishing a strong market presence. The goal is to connect the […]

Product Marketing as Scalable Storytelling

Product Marketing as Scalable Storytelling By Sridhar Ranganathan – Cofounder and CEO at B2BRAIN In product marketing, success often depends on more than just strong strategies or technical expertise. What truly makes a difference is the ability to tell stories that connect with people on a personal level. Storytelling in product marketing isn’t just about […]

Essential Strategies for Building and Scaling Products

Essential Strategies for Building and Scaling Products Creating a successful product involves more than just building a prototype; it requires a well-thought-out strategy that aligns with market needs, customer expectations, and long-term business goals. Product development demands a deep understanding of the target market, iterative feedback loops, and continuous improvements. This comprehensive approach is necessary […]

7 Most Popular Product Management Certifications & Courses

7 Most Popular Product Management Certifications & Courses In product management, the art of transforming a good idea into the right product involves skill and strategy. It’s making meaningful something that illustrates the needs of its customers to drive results for your business. So, how do you stand out and keep on growing in such […]

The Best Online Platforms for Pursuing a Technology-Driven MBA

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The Global Demand for Product Managers: A Regional Analysis

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MBA in Technology Management vs General MBA: What’s the Right Choice for Young Tech Enthusiasts?

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The Impact of AI on MBA Learning Outcomes: What Students Need to Know

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Essential Data Analytics Tools for Product Leaders to Solve Complex Business Challenges

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How to Leverage Regression and Correlation for Effective Product Insights

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Using Data Analytics in Product Management for Better Market Segmentation and Strategies

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Building Reliable Models and Strategies Through Advanced Data Analytics

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The 8 Habits of the Most Successful Designers

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Associate Product Manager Interview Questions

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Are Product Management Certifications Worth It?

Are Product Management Certifications Worth It? Are you contemplating switching to product management or perhaps looking to enhance your skills so that you can stand out in what you do? Businesses will forever seek innovative ways to design and come up with products that answer the demands of their consumers. As such, product management has […]

MBA in Information Technology Management vs. Traditional IT Certifications: Which is Better?

MBA in Information Technology Management vs. Traditional IT Certifications: Which is Better? The role of technology has shifted dramatically in recent years, influencing not just IT departments but entire business operations. According to a report by Gartner, 89% of board directors say digital transformation is a key priority for their organizations. While traditional IT certifications […]

Product Design Interview Questions

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MBA After BTech: A Guide to Choosing the Right Specialization

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Starting Salary of a Generic MBA vs Specialized MBA Candidate When deciding to pursue an MBA, one of the most pressing questions for candidates is: “How will this degree impact my career and financial future?” The starting salary is often a clear measure of the return on investment for an MBA. However, not all MBA […]

Tips and Strategies for Preparing for Product Management Interviews

Tips and Strategies for Preparing for Product Management Interviews It can be tough to get into product management. So many people are confused and don’t know how to prepare for interviews. With little guidance, it becomes tough to anticipate what interviewers expect or even how to emphasize strength. The pressure can be overwhelming, and many […]

Transforming Enterprises Across Process, People & Technology

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MBA in Finance vs MBA in Technology Management

MBA in Finance vs MBA in Technology Management When it comes to pursuing an MBA, the decision between MBA in Finance and MBA in Technology Management can often feel like a tough one. Both fields offer vast opportunities for career growth, but they cater to different interests, skill sets, and industries. If you find yourself […]

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Using Clustering and Hypothesis Testing to Enhance Product Strategies

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Difference in learnings: Traditional MBA VS New Age MBA

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The 10 Podcasts Product Managers Need to Hear

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5 Key Skills You’ll Learn in a Technology-Driven MBA Program

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The 100% Placement Guarantee: How Our MBA in Technology Management Sets a Benchmark

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Unlocking Customer Understanding through Advanced Analytics

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Specialization That Matters: How the MBA in Technology Management Prepares You for the Tech Industry

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How to Use LinkedIn Effectively for a Career in Product Management

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Product-Led Growth Strategy and the Role of Growth Product Managers

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The Role of Mentorship in Product Management Career Development

The Role of Mentorship in Product Management Career Development Starting a career in product management is just like entering a new city without a map. The roles are diverse, the skills required are vast, and the stakes sometimes seem too high. That is where mentorship can make a lot of difference. You would be able […]

The Evolution of Product Management: Past, Present, and Future

The Evolution of Product Management: Past, Present, and Future A bright young executive of Procter & Gamble in the early 1930s floated a revolutionary concept – “What if one person was responsible for every aspect of a product’s success?” And thus, the first “brand man” emerged; he was then known as a product manager. From […]

MBA in Artificial Intelligence and Data Science

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MBA in Marketing VS MBA in Technology Management

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An Experienced Designer in a Product Manager’s Body

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Young, Ambitious, and Ready to Lead? How the MBA in Technology Management is Designed for You

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Salaries and Job Roles for MBA Graduates Specializing in Artificial Intelligence

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Effective Ways to Offer an Extraordinary Product or Service

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The Future of Business Analytics: Insights from Technology-Driven MBA Programs

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Leadership as a Product Manager

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How I Transitioned from Engineering to Product Management

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How I Transitioned From Business Analyst To Product Management

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How I Transitioned from Non-Technical to Product Marketing Manager

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Building the Next Gen of Digital Managers: The Value Proposition of the MBA in Technology Management

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Epic Product Launch Failures and How to Avoid Them

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Mastering Customer Segmentation and Storytelling for Modern Personas

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The four stories that help you become a Product Leader

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The Future of Work: How an MBA in AI Prepares You for Tomorrow’s Job Market

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The Data Science / ML Workflow and Role of Product Managers

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Why Project Managers Make Excellent Product Managers

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Quantifying and Pricing Product Value

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The Role of Artificial Intelligence in Technology-Driven MBA Programs

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Integrating AI into MBA Courses: A Necessity for Future Business Leaders

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MBA in AI Field

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Mastering Digital Transformation: Why MBA in Technology Management Graduates Lead the Change

Mastering Digital Transformation: Why MBA in Technology Management Graduates Lead the Change Think about the last time you had a problem with a product or service. Maybe a website crashed, or your favorite app stopped working. Now, imagine being the person responsible for fixing that problem and ensuring it doesn’t happen again. That’s exactly what […]

Trends Shaping the Future of Business Education in the Age of AI

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Best MBA Specialization for Engineers- Why Technology Management is the Ideal Choice

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Traditional MBA vs New Age MBA – Which Path Leads to Better Outcomes

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Balancing Tech Expertise and Business Acumen with an MBA for Technology Professionals

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Lessons from Failure: Case Studies of Products That Didn’t Make the Cut

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How Top Companies Solved Complex Challenges: Product Management Case Studies

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Product Teams Are Learning Communities

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Five Immutable Laws of Product Portfolio Management

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Five-point Enterprise Integration Framework for Product Management

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Traits of an Excellent Product Manager

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Traditional MBA vs. New Age MBA: Difference in Learning Methodology

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3 Powerful Frameworks to Reimagine Your Products and Services for the Digital Age

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The Art of Focus in Product Management

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How to Use Data to Make Better Decisions and Build Great Products

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AI-Driven Product Discovery By Sumit Pareek – Group Product Manager at PhonePe Imagine sifting through thousands of customer reviews and feedback within minutes to pinpoint exactly why customers are dissatisfied. This isn’t futuristic—it’s happening now with AI. Companies using AI for product development are significantly more likely to lead their markets. For instance, Salesforce’s AI […]

Product Management vs Product Design

Product Management vs Product Design By Udhaya Kumar Padmanabhan – Global Strategic Design Director at Designit Ever wondered how the best products seamlessly blend functionality with an engaging user experience? The magic happens at the intersection of product management and product design. These roles, while distinct, are two sides of the same coin, working together […]

Plan, Execute, and Measure – Key Ingredients to Product Success

Plan, Execute, and Measure – Key Ingredients to Product Success By Uday Shanker – Senior Vice President – Product at Arcesium Product management is the art and science of guiding a product from conception to delivery while ensuring it meets customer needs and business objectives. Effective product management involves a continuous cycle of planning, execution, and […]

How to Create Value through HR Data and People Analytics

How to Create Value through HR Data and People Analytics By Rishi Jain – Founding Member of Hacking HR Did you know that companies using people analytics are 120% more likely to outperform their peers? Imagine having the ability to predict which employees are at risk of leaving, identify the best candidates for a job, […]

What is API Product Management? Everything You Need to Know

What is API Product Management? Everything You Need to Know By Jason Knight – Product Director at DueDil In today’s world where everything is connected through technology, APIs (Application Programming Interfaces) are the key players driving innovation and integration. APIs connect different systems, allowing for easy data exchange and creating successful digital ecosystems. Whether you’re […]

Essential Skills All Product Managers Must Master

Essential Skills All Product Managers Must Master By Sahil Saini– Senior Product Manager, OLX Group Ever tried solving a puzzle with only half the pieces? That’s what it’s like for product managers without both hard and soft skills. Consider this scenario: Your company launches an innovative software, but it’s struggling to gain traction. Competitors are […]

Unlocking Platform Thinking: Key Platform Product Management Perspectives

Unlocking Platform Thinking Key Platform Product Management Perspectives By Roopa Jayaraman – Senior Vice President at Odessa Transitioning to a platform-centric model is a strategic move that can drive significant growth and innovation. Companies like Shopify and Salesforce have set benchmarks by effectively leveraging platform thinking. Let’s delve into the key elements of platform product […]

Traditional MBA vs. New Age MBA: Difference in Curriculum Design

Traditional MBA vs. New Age MBA: Difference in Curriculum Design Traditional MBA programs, while historically revered, are struggling to address the demands of technology-driven industries. According to a 2023 report by GMAC, only 55% of employers believe traditional MBAs adequately prepare professionals for leadership roles in tech-heavy domains. This highlights the growing need for innovative […]

Cracking the Product Management Career

Cracking the Product Management Career By Arun Vijapur – Senior Product Manager, Nutanix Are you fascinated by product management (PM)? Do you aspire to be the driving force behind successful products that delight users and drive business growth? If so, you’re not alone. Product management is a rewarding career path that combines elements of creativity, […]

4 Ways How AI Product Management is Different from Conventional PM

4 Ways How AI Product Management is Different from Conventional PM By Vamsi Krishna Vutukuru – Senior Director of Product Management at Adobe. Imagine a world where your favorite music playlist knows your mood before you do, or where your shopping suggestions seem to read your mind. That’s the power of AI in action. Take […]

The Evolution of MBA Programs: Integrating Artificial Intelligence and Machine Learning

The Evolution of MBA Programs: Integrating Artificial Intelligence and Machine Learning Just a decade ago, business schools focused heavily on traditional management principles like marketing strategies, financial modeling, and leadership frameworks. Fast forward to today, and the corporate landscape has shifted dramatically. Companies like Amazon and Google now rely on Artificial Intelligence (AI) and Machine […]

Catalysing Change through Storytelling

Catalyzing Change Through Storytelling By Simerjeet Singh – Virtual Keynote Speaker at Cutting Edge Learning Systems In a world saturated with data and information, storytelling emerges as a powerful tool that cuts through the noise captivates audiences, and drives meaningful connections. From ancient myths told around a fire to modern presentations in corporate boardrooms, stories […]

Emerging Trends in Technology-Driven MBA Curriculums for 2025

Emerging Trends in Technology-Driven MBA Curriculums for 2025 MBA education is undergoing a transformation. With technology becoming the driving force behind business decisions, MBA programs—especially those focused on technology management—are evolving to equip professionals with the right blend of technical expertise and business acumen. A great example of this shift is how top business schools […]

Traditional MBA vs New Age MBA: Difference in Examinations

Traditional MBA vs New Age MBA: Difference in Examinations Examinations are a critical component of any academic program. However, the way exams are structured, the type of assessments used, and how they align with the skills needed in the modern workforce vary significantly across different MBA programs. Traditional MBA exams generally emphasize theoretical knowledge and […]

How to Build Great Data Products

How to Build Great Data Products By SV Varadarajan – Director of Analytics at indeed.com The ability to transform raw data into actionable insights has become a cornerstone of organizational success. At the heart of this transformation lie data products – innovative solutions that leverage data to deliver value to users. From recommendation engines to […]

Understanding Business Models and Pricing Strategies

Understanding Business Models and Pricing Strategies By  Vignesh Kumar – Director – Product Pricing & Monetization and Operations at VMware Imagine launching a new software product and seeing it gain thousands of users overnight. Exciting, right? However, what if those users love the free version so much that they never upgrade to the paid version? […]

Can Data/Analytics/AI help supercharge your products?

Can Data/Analytics/AI help supercharge your products? By Bhaskar Roy – Digital Transformation | Startup Mentor | Data Science Success in product development depends on going through various phases with precision and insight. From the initial stages of design and development to the critical juncture of market launch, and finally, the pivotal phases of market growth […]

The Top 5 Skills You Need To Succeed in Product Management

The Top 5 Skills You Need To Succeed in Product Management By Puja Lakhlani – Head of Product Management, UST Product Engineering For product managers, success goes beyond having a good idea. It’s about having a variety of product management skills that can turn ideas into real-life products and goals into concrete achievements. Product managers face […]

How to Build a UX Portfolio?

How to Build a UX Portfolio? By  Rupashree – Product Design at Zycus If you want to break into UX design, you are absolutely guaranteed to need an outstanding UX portfolio to land your first role. Gone are the days when a mere list of hard facts sufficed. Today, recruiters seek a deeper understanding of […]

3 Ways of Building Product Portfolio to Impress any Hiring Manager

3 Ways of Building a Product Portfolio to Impress Any Hiring Manager By Pinkesh Shah – Chief Product Officer, Qualys In today’s fiercely competitive job market, standing out from the crowd is essential, especially when vying for roles in product management. As a product manager, your portfolio isn’t just a collection of past projects; it’s […]

5 Techniques for Customer Acquisition through Digital Marketing Campaigns

5 Techniques for Customer Acquisition through Digital Marketing Campaigns By Suvrajit Sarkar – Product Manager at DIGITAL HARBOR Wondering how to shine in the online world? In a world filled with endless options and fleeting attention spans, standing out is crucial for success. But fear not! We’ve compiled a guide packed with expert insights to […]

How to Present Stakeholder Requirements Using Data Visualization Tools

How to Present Stakeholder Requirements Using Data Visualization Tools By Ila Barshilia – Program Manager at Eaton In our quest to understand stakeholder needs, the use of data visualization tools proves invaluable. These tools help us present stakeholder requirements clearly and effectively, making complex information easier to grasp. In this blog, we will explore how […]

Building Product Management Skills: Tips from an Industry Expert

Building Product Management Skills: Tips from an Industry Expert By Swapna Bapat – Vice President of Products, Palo Alto Networks Product management demands a blend of strategic thinking, leadership skills, and technical acumen. At its core, product management involves overseeing the entire lifecycle of a product, from ideation to market launch and beyond. However, one […]

Unique Selling Points of the MBA in Technology Management

Unique Selling Points of the MBA in Technology Management When was the last time you felt like your career could use a boost—a way to take your skills to the next level? If you’ve ever wondered how to transition into leadership roles in tech or bring more impact to the work you do, you’re not […]

Why the Semiconductor Industry Needs Product Managers?

Why the Semiconductor Industry Needs Product Managers? The semiconductor industry is one of the most important sectors in the modern world. It powers nearly all technology, from smartphones and laptops to electric cars and industrial systems. The industry has seen massive growth in recent years, driven by the rise of artificial intelligence (AI), 5G, Internet […]

The Power of Data: Business Problem Framing through Analytics

The Power of Data: Business Problem Framing through Analytics By Krishna Raha – Senior Manager Sales at PepsiCo In a recent study conducted by Harvard across top global companies, a concerning trend emerged: 85% of CXOs and senior executives confessed to their organizations’ struggles with problem diagnosis. This revelation highlights a critical issue plaguing even […]

Traditional MBA vs. New Age MBA: Difference in Faculty

Traditional MBA vs. New Age MBA: Difference in Faculty The quality of education and the expertise of the faculty play a pivotal role in shaping a student’s learning experience. As the business world becomes increasingly tech-centric, the demand for educators who can blend traditional business knowledge with technical expertise has grown. Traditional MBA programs often […]

Conducting Effective Customer Interviews in Product Management

Conducting Effective Customer Interviews in Product Management By Ankit Agarwal – Product Leader at Nium In a competitive market, 72% of new products fail to meet revenue targets due to unvalidated assumptions, resulting in significant financial losses. Understanding user needs and preferences can increase the likelihood of success by up to 60%. It’s crucial to […]

How to Be in the Top 1% of Product Managers

How to Be in the Top 1% of Product Managers By Lokesh Tripathi – Director, Product Management & Product Design, Intuit In the competitive landscape of product management, standing out from the crowd and achieving success requires a unique combination of dedication, skills, and strategic thinking. Furthermore, the demand for exceptional product managers has skyrocketed […]

B2B Product Management – Succeeding In a Different World

B2B Product Management – Succeeding In a Different World By Gaurav Mundra – Vice President of Product Management – IKS Health Imagine you’re torn between ordering your favorite meal on Swiggy or Zomato and choosing between Microsoft Office Suite and Google G Suite for your business. One decision is all about personal preference and ease, […]

Why an MBA for Technology Professionals Is the Key to Career Growth

Why an MBA for Technology Professionals Is the Key to Career Growth The technology industry is constantly changing, and professionals often find themselves seeking more than just technical expertise to grow. Combining technical skills with business knowledge is no longer optional—it’s essential. An MBA tailored for technology professionals offers the tools and confidence needed to […]

Building Fintech SaaS Product and Scaling Compliantly

Building Fintech SaaS Product and Scaling Compliantly By Gautam Mahesh – Senior Vice President Product Management The emergence of Fintech SaaS products is transforming how businesses handle payments, lending, and compliance. Imagine this scenario: you’re shopping for groceries online, effortlessly using your favorite mobile wallet or credit card to make payment. Behind the scenes, a […]

Product Journey: Product Life Cycle Explained

Product Journey: Product Life Cycle Explained By Gomati Garware – Director Product Management, Simplify Healthcare The journey from idea to successful market launch hinges on a well-defined and compelling product vision. A good product vision serves as a guide, aligning teams, attracting stakeholders, and ensuring the creation of a valuable solution that resonates with users. […]

Technology and Innovation Management MBA vs Traditional MBA: Which Is Right for You?

Technology and Innovation Management MBA vs Traditional MBA: Which Is Right for You? Have you ever found yourself at a crossroads in your career, wondering if you’re heading in the right direction? As the business world continues to evolve, it’s no surprise that the skills required to thrive are also changing. Traditional management principles are […]

Mastering Product Launch with Product-Led Growth Strategy

Mastering Product Launch with Product-Led Growth Strategy By Sankalpa Sarkar – Global Product Lead at Walmart Global Tech India Recently, how products are introduced and adopted has changed significantly. Successful companies are using Product-Led Growth (PLG) to launch products that quickly attract users, enhance their experience, and sustainably increase their customer base. Imagine how Zoom, […]

Top Universities Offering Technology-Driven MBA Programs Worldwide

Top Universities Offering Technology-Driven MBA Programs Worldwide Technology is no longer a separate industry—it’s embedded in every sector, from finance to healthcare to retail. Consider how companies like Amazon, Tesla, and Google have disrupted traditional industries through technology-driven business models. Their leaders are not just business-savvy but also understand the power of technology in decision-making […]

A Guide to the Role of Data Product Manager

A Guide to the Role of Data Product Manager Your favorite apps seem to know just what you need—whether it’s a movie suggestion that matches your taste, a faster route home, or shopping recommendations tailored just for you. The magic behind these smart features is data. Over the years, data-powered products have become a regular […]

Defining North Star Metrics & Core Product Metrics

Defining North Star Metrics & Core Product Metrics By Vishnu Vardhan Padiraju – Senior Vice President Product Management at Zee Entertainment Enterprises Limited. In product development and business strategy, achieving success depends on having clear goals, staying focused, and consistently working toward strategic objectives. Central to this approach is the concept of North Star Metrics […]

How To Be A Successful Product Manager

How To Be A Successful Product Manager By Arun Singhal – ex- Director of Product Management Google In product management, the role of a product manager (PM) is fundamental to steering the success of a product. Often compared to a “CEO of a product,” the product manager is responsible for overseeing all aspects of a […]

How to Become a Group Product Manager

How to Become a Group Product Manager Becoming a Group Product Manager is an important career step for many product managers who want to lead at a higher level. As companies expand their product lines, the need for someone to oversee multiple product teams becomes critical. This role requires not just management skills, but also […]

How to Build AI-Driven Products?

How to Build AI-Driven Products? By Malavika Lakireddy – Vice President, Zeotap Artificial Intelligence (AI) is no longer an area confined to tech experts and scientists; it has permeated everyday conversations and industries, promising transformative potential across sectors. Artificial Intelligence (AI) is revolutionizing industries by providing unprecedented capabilities in data analysis, pattern recognition, and decision-making. […]

Traditional MBA vs New Age MBA: Difference in Placements

Traditional MBA vs New Age MBA: Difference in Placements Placements are often seen as the culmination of any MBA program, marking the transition from academia to industry. While traditional MBA programs focus on helping students secure stable, high-paying jobs in established companies, New Age MBA programs in Technology Management emphasize creating job opportunities—not just for […]

5 Reasons a Technology-Driven MBA Is the Future of Business Leadership

5 Reasons a Technology-Driven MBA Is the Future of Business Leadership In a business environment increasingly shaped by technological advancements, the demand for leaders who understand both business strategy and technology has never been higher. Imagine a world where the lines between technical expertise and business acumen blur—that’s the reality organizations are facing today. For […]

Product Management vs Product Leadership

Product Management vs Product Leadership Think back to the first time you were asked to be responsible for something at work. Maybe it was launching a new feature in an app or leading a small project. You had to make sure everything went smoothly—coordinating with different teams, making key decisions, and ensuring the work got […]

Data Driven Product Management

Data Driven Product Management By Dr Chiranjiv Roy – Senior Vice President at SG Analytics Over the last three decades, the transformation of developing products has changed in leaps and bounds. In this discussion, we will explore the significant shifts that have occurred and examine how emerging product managers can leverage data science across various […]

How to Find the Right SaaS Packaging and Pricing

How to Find the Right SaaS Packaging and Pricing? By Keshav Vasudevan – Head of Product, Prepared As a product manager, your pricing strategy is a critical factor in determining your revenue potential. Surprisingly, the average SaaS startup allocates a total of only six hours to develop, test, and refine its pricing strategy. This limited […]

Power of Metrics in Product Management

Power of Metrics in Product Management By Alok Agrawal – Director of Product Management, Toast In product management, where innovation meets user experience, metrics act as a compass guiding the journey to success. Picture this: a landscape where every click, tap, and interaction tells a story—a story of user engagement, satisfaction, and business impact. In […]

How to Become a Cybersecurity Product Manager

How to Become a Cybersecurity Product Manager The role of a Cyber Product Manager is critical today where cybersecurity is a top concern for organizations of all sizes. As businesses increasingly rely on digital platforms, the need for robust cybersecurity measures has never been more paramount. This blog will walk you through the steps to […]

Persuasion and Influence: 6 Techniques for Professional Growth

Persuasion and Influence: 6 Techniques for Professional Growth By Heera Ganjikota – Founder at Pivot Pipers Coaching & Consulting LLP Influence and persuasion are important skills required by product managers in several roles, from negotiations to sales pitches. Understanding the psychology behind these skills can empower individuals to handle difficult situations effectively and achieve desired […]

Why Product Management is the Fastest Path to Leadership Roles?

Why Product Management is the Fastest Path to Leadership Roles? What do Sundar Pichai (Google), Satya Nadella (Microsoft), and Susan Wojcicki (former CEO of YouTube) have in common? Besides being some of the most successful CEOs in the world, they all started their careers in product management. This trend isn’t just a coincidence—product management is […]

15 Product Management Blogs You Must Read in 2026

15 Product Management Blogs You Must Read in 2026 By the Institute of Product Leadership Product management is the art and science of guiding a product from conception to market success. It involves understanding customer needs, defining product features, and orchestrating its development and launch. Blogs serve as invaluable resources for product managers, offering insights, […]

How to Become a Digital Product Manager

How to Become a Digital Product Manager As businesses more and more rely on digital products to ensure success, a new role has been gaining steam: the digital product manager. This role is behind the management of any application intended for mobile use, improvement of a website, or generally developing software; digital product managers ensure […]

How to Become a Director of Product Management

How to Become a Director of Product Management Becoming a Director of Product Management is a significant achievement in the product management career path. This role is pivotal in driving product strategy, leading teams, and ensuring the success of a product portfolio. If you are aiming for this position, this blog will provide you with […]

6 Top Product Manager Communities to Join in 2025

6 Top Product Manager Communities to Join in 2025 By the Institute of Product Leadership Hey there, product managers! Ever feel like you’re driving down the winding roads of product management all on your own? Trust me, we’ve all been there. Fortunately, you don’t have to go it alone. There are tons of amazing product […]

How to Transition from Software Engineer to Product Manager Role

How to Get a Product Manager Job with No Prior Experience Transition from Software Engineer to Product Manager Role A large number of software engineers eventually start thinking about what’s next in their careers. After spending years building and improving products, they begin to wonder, what if I could help decide what the product should […]

The Ultimate Guide to Becoming a Principal Product Manager

The Ultimate Guide to Becoming a Principal Product Manager The role of a Principal Product Manager is a goal many experienced product managers aspire to. It’s a role that comes with more responsibility, greater influence, and the chance to shape the future direction of products that reach thousands—if not millions—of users. But what exactly does […]

A Guide to the Role of a SaaS Product Manager

A Guide to the Role of a SaaS Product Manager When you open a software tool that streamlines your tasks or connects you with your colleagues easily, you didn’t by chance get there. That’s where excellent, thoughtful planning and sound decision-making by a SaaS Product Manager come in. This role decides which new features will […]

The Importance of Business Problem Framing

The Importance of Business Problem Framing By Krishna Raha – Senior Manager Sales at PepsiCo In the process of product development, encountering challenges is inevitable. However, the approach to addressing these challenges can make all the difference. One critical aspect often overlooked is problem framing. In this article we will dive into the significance of […]

Product Manager Career Path in India

Product Manager Career Path in India By Arun Vijapur – Senior Product Manager, Nutanix At some point in our careers, a lot of us wonder- What is the path to a thriving career in product management? This path can be both challenging as well as rewarding. It is possible to explore a multitude of roles […]

Why Artificial Intelligence is a Game-Changer for MBA Students Focused on Entrepreneurship

Why Artificial Intelligence is a Game-Changer for MBA Students Focused on Entrepreneurship A decade ago, entrepreneurs relied heavily on gut feelings and manual data crunching to steer their businesses. Fast forward to today, and artificial intelligence (AI) has entered the scene, enabling business owners to make data-driven decisions with precision and scale. For MBA students […]

How to Become an AI Product Manager: Transform Your Career!

AI Product Manager: Roles and Responsibilities AI, over the past few years you have been getting into most of our daily-use products. Whether it is personalized streaming videos on Netflix, or ChatGPT helping others generate useful prompts, etc — every AI being used is making the magic happen in the backest of all the back-end […]

Understanding the Role of a Growth Product Manager

Understanding the Role of a Growth Product Manager A Growth Product Manager (GPM) has one big job: help a product grow. This means making sure more people start using the product, and that they keep using it over time. The growth can be measured in different ways—whether it’s through attracting new users, keeping existing users […]

10 CEOs with a Product Management Background

10 CEOs with a Product Management Background The journey from being a Product Manager to becoming a CEO is an inspiring one that showcases the potential for growth, leadership, and innovation within the tech and business world. Many prominent CEOs began their careers as Product Managers, leveraging their skills and experiences to rise to the […]

Is Product Management the Dream Job?

Is Product Management the Dream Job? By Suman Guha – Vice President at Jio The role of a Product Manager (PM) stands out as one of the most captivating and dynamic positions in the IT industry today. From shaping innovative solutions to driving organizational strategy, PMs find themselves at the forefront of technological and business […]

Product Manager as Value Proposition

Product Manager as Value Proposition By Archan Mehta -Product/Program Management at Amazon The role of a product manager in a team is very similar to a product’s value proposition. Just like a value proposition articulates the benefits of a product to potential customers, a good product manager discerns the disparity between excellence and mediocrity, and […]

Applications of Data Science and AI in Digital Products

Applications of Data Science and AI in Digital Products By Ankur Narang – Vice President – AI and Data Technologies at Hike Messenger In today’s digital age, transformative technologies are reshaping our world at an unprecedented pace. In this blog, we will uncover the groundbreaking innovations driving the Fourth Industrial Revolution, the remarkable advancements in […]

A Guide to the Role of UX Product Manager

A Guide to the Role of UX Product Manager User experience (UX) is becoming the key success factor that determines whether or not the product will make it. Companies realize that the new world is not just about any product with fantastic features but ensuring the user has a good time playing around with it. […]

Mapping out a Trip to a Digital & Intelligent Future

Mapping out a Trip to a Digital & Intelligent Future By Anirban Nandi – Head of Analytics (Vice President) at Rakuten India In the journey towards a digital and intelligent future, understanding the mechanisms that drive technological advancements is crucial. While terms like Artificial Intelligence (AI) and digitization have become common in product management, understanding […]

Using the Strategic Power of Pricing in Your Business

Using the Strategic Power of Pricing in Your Business By Vignesh Kumar – Director – Product Pricing & Monetization and Operations at VMware For product managers, product pricing is one of the most important aspects of the product development roadmap. It can swiftly alter the course of a business positively or negatively. It helps in […]

What Does an Associate Product Manager Do

What Does an Associate Product Manager Do? Understanding the role of an Associate Product Manager (APM) is crucial for anyone aspiring to pursue a career in product management. This entry-level position serves as a foundational step toward becoming a seasoned product manager. In this blog, we will explore what an Associate Product Manager does, how […]

How to Build AI Products

How to Build AI Products By Dhruv Rastogi – VP & Head of Data Science at IKS Health Imagine a world where computers not only follow strict instructions but also learn and adapt on their own. That’s the power of artificial intelligence or AI. Unlike traditional algorithms that simply follow predefined rules, AI has the […]

What is a Product Market Fit? Unlocking the Key to Startup Success

What is a Product Market Fit? Unlocking the Key to Startup Success By Siddharth Varshney – Business Head, R&D Product Suite Cactus Communication What is product market fit? For product leaders, it means being in a good market with a good product that can satisfy that market. It is a scenario where the target users […]

The User-Centric Approach to Finding Success with AI Applications in PM

The User-Centric Approach to Finding Success with AI Applications in PM By Zabi Ulla – Product Head – A.I Labs, Subex In product management, integrating artificial intelligence (AI) capabilities has become very important for product success. However, achieving success with AI applications requires a user-centric approach, where understanding user needs, empathy, and effective implementation play […]

Product Manager Roles and Responsibilities

Product Manager Roles and Responsibilities The role of the product manager dramatically changed and become vastly more important in companies around the world in the last few years. It is now a vital role that many industries bring on board, such as software, consumer goods, and healthcare, among others, something that was mostly seen in […]

Nailing Product Manager Interview for Startups

Nailing Product Manager Interview for Startups By Mansur Nazimuddin – Head of Product (Video Shopping and Amazon Live) at Amazon India When it comes to hiring for product roles at startups, the process is far from conventional since they operate in a dynamic and fast-paced environment, which demands a unique approach to identifying the right […]

A Guide to the Role of Platform Product Manager

A Guide to the Role of Platform Product Manager In tech, a lot is happening behind the scenes to keep your favorite apps and services running smoothly. One of the heroes in this process is the Platform Product Manager. They’re the ones making sure that all the pieces of a company’s technology fit together perfectly, […]

Crafting Impactful Stories with the SAR Storytelling Framework

Crafting Impactful Stories with the SAR Storytelling Framework By Arun Vijapur – Senior Product Manager at Nutanix For product managers, storytelling is one of the most important skills to have. Whether you are pitching your product or inspiring your team, the art of storytelling can make all the difference. One impactful way of doing this […]

18 Types of Product Managers: Entry-Level to Executive

19 Different Product Management Careers from Entry-Level to Executive Roles We cover 18 different types of product manager roles from entry to C-level positions, including responsibilities, salaries, and challenges associated with each type of product management. When you hear the term “Product Manager,” it can sound pretty straightforward—someone who manages a product, right? But take […]

Exploring the Curriculum of a Masters in Product Management

Exploring the Curriculum of a Masters in Product Management Pursuing a Masters in Product Management is a transformative step towards mastering the skills needed to lead product development, strategy, and team management. This program is designed to provide a comprehensive understanding of how to manage products effectively throughout their lifecycle. Students delve into various aspects […]

Product Managers – Own your Product Journey

Product Managers – Own your Product Journey By Roger Norton – Head of Product at Founders Factory Africa At some point in our careers, a lot of us wonder- What is the journey to a thriving career in product management? This journey can be both challenging as well as rewarding. Product management is a very […]

How to Deliver an Impactful Presentation

How to Deliver an Impactful Presentation By Pinkesh Shah – Chief Product Officer, Qualys In product management, effective presentations are not just useful for conveying information to your audience, they are important for professional communication, creating movement, resonating with your audience and eventually leaving a lasting impression on them. Good presentation skills are crucial for […]

Applying AI to Product Management

Applying AI to Product Management By Sanika Bhide – Senior Product Manager AI/ML, Innoplexus In the past, data was mostly used for analytics, where once the product was launched, you would run some data reports, and analytics and then find some insights based on that information. Based on these insights, you would go back and […]

Moving from a Business Analyst to a Product Manager role

Moving from a Business Analyst to a Product Manager role Business analysts often look for the logical career paths for their role. A lot of Product Managers come from the BA ranks. The biggest things aspiring PMs need to learn are becoming more strategic in their thinking and behaviour. When it comes to Business Analysts, […]

How to Become an Associate Product Manager in 2026

How to Become an Associate Product Manager in 2026 Every year, tens of thousands of people aspire to break into product management, and one of the most popular and rational ways of getting there is to start as an Associate Product Manager (APM). It’s a position that many college graduates, career changers, and young professionals […]

Top AI Tools for Product Managers

Top AI Tools for Product Managers As product management continues to evolve, the integration of artificial intelligence (AI) has become increasingly critical. AI tools are transforming how product managers and teams approach decision-making, data analysis, and customer insights. In this blog post, we will explore the top AI tools that can elevate the productivity and […]

From Engineer to Manager: Why an MBA is the Next Step for Tech Professionals

From Engineer to Manager: Why an MBA is the Next Step for Tech Professionals In the tech industry, many professionals find themselves reaching a ceiling in their careers. Technical expertise, while essential, often isn’t enough to move into leadership roles that require strategic decision-making and team management. The increasing trend of engineers transitioning into management […]

How Not To Build A Product

How Not To Build A Product By Ravi Purohit – Associate Director, Products at Rakuten Building a product is similar to playing a stringed instrument-finding balance between extremes is the key. When a music teacher teaches how to tune their stringed instruments, they instruct to not tighten the string too much as it might break […]

The Science of Good Storytelling

The Science of Good Storytelling In 2009 Rob Walker, a journalist, experimented to find out if “storytelling really is the most powerful tool of all” and in order to do this he went on his computer and bought 200 objects from eBay. The average price of the objects was about 1$. He called 200 authors […]

A Guide to the Role of E-commerce Product Manager

A Guide to the Role of E-commerce Product Manager Online shopping has long become part of daily life, and it is no accident why the experience appears fluid and hassle-free. Behind every successful e-commerce site is an aspiring professional ensuring everything goes on like clockwork: the e-commerce Product Manager. The task revolves around making an […]

Fundamentals of Product Positioning that You Must Know

Fundamentals of Product Positioning that You Must Know By Manila Rauniyar – Senior Director Product Marketing at Clear In product management, product positioning is one of the major foundations for success. It is an important determinant that decides how a product is perceived in the market. It is a critical area of work within the […]

The Dynamic Role of AI in Future Product Landscape

The Dynamic Role of AI in Future Product Landscape By Dhruv Rastogi – VP & Head of Data Science at IKS Health AI product management involves solving customer problems using data enabled by artificial intelligence and machine learning. In the past, data was mostly used for analytics, where once the product is launched, you would […]

Decoding Flipkart: The Art of Strategic Decision-Making Through Data and Technology

Decoding Flipkart: The Art of Strategic Decision-Making Through Data and Technology By Ravi Vijayaraghavan – VP & Head – Analytics and Decision Sciences, Flipkart In product management, strategic decision-making is one of the most important factors behind making a successful product. You must be well aware that Flipkart is one of the biggest e-commerce giants […]

MediaTek product manager interview questions

MediaTek product manager interview questions MediaTek, a leading semiconductor company, is known for its innovative approach to technology and development. As such, landing a product manager role at MediaTek requires not only a strong understanding of product management principles but also a good grasp of the technical aspects specific to the semiconductor industry. This blog […]

Mastering Differentiation in Product Management | Why it matters?

Mastering Differentiation in Product Management | Why it matters? By SaiSatish Vedam – Ex- Senior Director of Product Management, Oracle In product management, mastering product differentiation is a crucial element for product success. Differentiation is about establishing uniqueness and superiority in your product compared to the alternatives and competitors in the market. Often, this is […]

What is a Product Sense? A Deep Dive into the Heart of Product Management

What is a Product Sense? A Deep Dive into the Heart of Product Management By Malay Krishna – Lead Product Manager at Vyapar Having a product sense is the ability of product managers to consistently design products or make changes to existing products that have the intended impact on their users. Great product sense is […]

Decoding Metrics in Data Product Management

Decoding Metrics in Data Product Management By Ashish Singru – Senior Director of Data Science Analytics at eBay. Decoding data is paramount for product managers seeking to achieve data-driven success in product management. As product managers, you are required to navigate and play three games. These are- the attention game, transaction game, and productivity game. […]

Exploring Different Job Titles in Product Management​

Exploring Different Job Titles in Product Management Product management is a dynamic and multifaceted field that plays a crucial role in the success of a company. Product managers are responsible for guiding a product from its inception through development and launch, all the way to ongoing improvement. However, within the realm of product management, there […]

Navigating the Difference Between Project Mindset and Product Mindset

Navigating the Difference Between Project Mindset and Product Mindset By Jaydeep Kulkarni – General Manager- Product Management, Michelin It’s easy to get confused between project and product management. But in today’s continuously evolving market, it is crucial to differentiate between these two roles. While both roles contribute to organizational success, their approaches, objectives, and responsibilities […]

Demystifying B2B vs. B2C Product Management

Demystifying B2B vs. B2C Product Management By Ravikiran Papthimar – Product Leadership at Candela Labs As product managers, it is paramount for you to understand the difference between B2C (Business to Customer) and B2B (Business to Business) product management. Both types of product management involve the creation and delivery of products, but their individual approach […]

A Guide to the Role of Technical Product Manager

A Guide to the Role of Technical Product Manager Think about how your food delivery arrives hot and on time, even during the busiest dinner hours or in the middle of a heavy downpour. That’s no accident—it’s the result of precise planning and coordination. Behind the scenes, a Technical Product Manager ensures that every technical […]

5 Tips for Seamless Collaboration Between Product Managers and Business Analysts

5 Tips for Seamless Collaboration Between Product Managers and Business Analysts By Arpit Agarwal – Vice President – Analytics & Data Science at Khatabook In product management, successful collaboration between product managers and business analysts is paramount for success. This partnership forms the backbone of any project, guiding it from inception of the project to […]

What is competitive advantage? Apple’s strategy for gaining a competitive edge

What is competitive advantage? Apple’s strategy for gaining a competitive edge By Subhayu Ghosh – Chief Product Officer at LYTT In today’s market, gaining a competitive advantage is not only advantageous but also very crucial for product managers to ensure that their businesses are thriving. But what exactly is a competitive advantage? Apple is a […]

Masters in Product Management for Real-World Challenges

Masters in Product Management for Real-World Challenges Imagine leading the development of the next groundbreaking product that could change lives, much like how the iPhone revolutionized communication. This dream isn’t far-fetched. Companies like Google and Amazon are actively seeking skilled product managers to spearhead such innovations. According to a report by Glassdoor, product management ranks […]

A Guide to the Role of Fintech Product Manager

A Guide to the Role of Fintech Product Manager Whenever you make a fast payment through an app, or monitor your investments online, someone with great expertise is in the background making sure everything works flawlessly and securely. It is a Fintech Product Manager who plays a crucial role in taking complex financial ideas and […]

Product Marketing Manager Roles and Responsibilities: Bridging Product and Market Dynamics

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Everything You Need to Know About Certified Associate Product Manager Program

Everything You Need to Know About Certified Associate Product Manager Program Starting a career in product management can be exciting yet challenging. With so many aspects to learn, from understanding customer needs to developing successful products, it can feel overwhelming to know where to begin. That’s where the Certified Associate Product Manager (CAPM) program comes […]

Application of Generative AI in Product Management

Application of Generative AI in Product Management By Amit S – Assistant Vice President – Growth & Strategy, Accenture In product management, generative AI has emerged as a very powerful tool for revolutionizing many of its aspects. From market analysis, segmentation, persona development, and personalization to analyzing the competitive landscape of a product, generative AI […]

5 Easy Steps of Product Positioning Process

5 Easy Steps of Product Positioning Process By Manila Rauniyar – Senior Director Product Marketing at Clear Effective product positioning is fundamental to the success of any marketing strategy, especially when introducing a new product to the market. Positioning involves carving out a distinct space in the minds of potential customers, ensuring that your product […]

The Power of User Stories in Product Management | Benefits of EPIC

The Power of User Stories in Product Management | Benefits of EPIC By Sandeep Manepalli Gururaj – Sr. Product Manager – CRM at Pegasystems In product development, user stories act like the backbone of agile methodologies, which guide teams through the process of building and improving products. User stories are important for product managers to […]

Metrics and Data for Product Managers | Product Manager Competencies

Metrics and Data for Product Managers | Product Manager Competencies By Arun Singhal – ex- Director of Product Management Google Today, product management has become a lot more data driven and data oriented. A lot of product managers are not good at this skill especially in their early career, so it’s very important to build […]

What is the role of UX Design? | Why is User Experience so important?

What is the role of UX Design? | Why is User Experience so important? By Ravi Gururaj – Founder & CEO, QikPod In product management, the role of UX has become more important than ever. The user experience, often abbreviated as UX, can make or break a product’s success. UX basically means the overall interaction […]

4 Ways to Master Your Leadership Skills in Product Management

4 Ways to Master Your Leadership Skills in Product Management By Puja Lakhlani – Head of Product Management @ UST Product Engineering The ability to empower, inspire, set the direction, and guide your team, or the entire organization is called leadership. It is a very important skill in product management because every product manager, or […]

The Power of Storytelling in Data Communication: Why It Matters

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4 Ways to develop Customer Advocacy and Market Sensing as a Product Manager

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4 Ways to Elevate Your Communication Skills as a Product Manager

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4 Ways to Develop Your Strategic Thinking Skills in Product Management

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Grocery Goldmine: Tapping into Unexplored Features of BigBasket for Customer Delight

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How to find Product Market Fit? | Discover the Key to Business Growth

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RRR of The Art of Conversation

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A Journey through the Institute of Product Leadership Product Labs and the Birth of Maa-Suraksha

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Your Roadmap to a Thriving Product Management Career | Product Management Career Path

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From Data to Strategy: How OKRs Differ from KPIs

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7 Steps to Creating a Product in 2024: The Modern Blueprint for Innovation

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Why Choose a Career in Product Management?

Why Choose a Career in Product Management? In a world where career choices often lead to crossroads, product management stands out as a field with significant growth, high demand, and substantial rewards. However, this surge in interest is a relatively recent phenomenon. Just 15 years ago, this field was relatively unknown, and only a handful […]

Reasons to Pursue a Masters in Product Management for Aspiring Leaders

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3 Vital Stages of Transitioning Into a New Product Management Role

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How to Influence without Authority?

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Qualities of an Excellent Product Manager | Product Manager Traits

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What’s the best way of learning product management

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Leverage the Power of Email Marketing for Product Success

Leverage the Power of Email Marketing for Product Success By Suvrajit Sarkar – Product Manager at DIGITAL HARBOR While growing a brand, your email list is the most valuable asset that you can have. It is something that always remains with you and you can utilize it to reach out to your customers again and […]

Mastering User Experience: Design Metrics that Drive Success

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Taking Products to Market: Strategies for Success

Taking Products to Market: Strategies for Success By Somil Agrawal – Senior Vice President, Head of Marketing, Shiprocket  In today’s ever-evolving and competitive business landscape, getting your new products to market successfully has become a dynamic endeavor requiring a strategic approach. Whether you are a startup founder, a product manager, or an aspiring entrepreneur, understanding […]

Unraveling the Strategic Relations of North Star Metrics in Product Management

Unraveling the Strategic Relations of North Star Metrics in Product Management By Nilesh Dalvi – Senior Manager Product Management at Adobe In this blog, we will discuss the importance of actionable metrics in achieving product goals and how they impact product strategy. We will explore the concept of breaking down north-star metrics into mutually exclusive […]

The Ultimate Guide to AI Resources for Product Managers

The Ultimate Guide to AI Resources for Product Managers In product management, staying ahead of the competition is crucial. With the advent of artificial intelligence (AI), product managers now have access to powerful tools that can transform the way they work. Imagine a world where AI helps you predict customer needs, streamline your workflow, and […]

A Transformative Journey through the Executive MBA Program at Institute of Product Leadership

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The Role of Communication in Product Management

The Role of Communication in Product Management As a product manager, one of your core responsibilities is to define the product vision and communicate it to the other teams. You will spend a significant amount of time talking to the customers, gathering their feedback, and conducting market research.But why is good communication considered a superpower […]

Strategic Insights: Demystifying STP Marketing for Unlocking Growth

Strategic Insights: Demystifying STP Marketing for Unlocking Growth Our Popular Product Management Programs Our Trending Product Management Programs Product Management Certification Post Graduate Program in Product Management Associate Product Manager Certification Strategy & Leadership Certification By Tanwistha Gope – Product Marketing Manager at Zeotap In the ever-evolving landscape of business, the wisdom of avoiding an attempt […]

How is AI Product Management different from Traditional Product Management?

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What is product strategy? How to create a good product strategy?

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What Makes the Women in Product Summit a Must-Attend Summit?

What Makes the Women in Product Summit a Must-Attend Summit? Until merely a decade ago, the product management industry boasted a commendable balance between men and women. However, recent years have witnessed a notable shift, with women now holding only 35% of product management positions, while men dominate higher-level roles at approximately 64%. This disparity […]

The Hard Truth About Product Management Salaries in Today’s Economy

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What is an Executive MBA?

What is an Executive MBA? If you’re working in management and want to move forward in your career, look into Executive MBA programs. Executive MBAs are similar to traditional MBAs but with different schedules, rigidity of curriculum and networking opportunities. Before you start applying, here are some other points to consider when deciding whether an […]

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Creating a Winning Product Management Skills Portfolio

Crafting Your Product Management Skill Portfolio By Pinkesh Shah – Chief Product Officer, Qualys A skill portfolio is a showcase of skills applied to a specific context, problem, or situation. It is not an academic paper or a research thesis, but rather a demonstration of competencies for a specific audience. When applying for a job, […]

What is Product Management? PM Roles and Responsibilities

What is Product Management? PM Roles and Responsibilities By SaiSatish Vedam – Ex-Senior Director of Product Management, Oracle What is product management? This is a question that often leads to various definitions. Different people have different perspectives on what product management entails. However, one common way of looking at it is as a combination of science […]

What Is An MBA In Product Management?

What Is An MBA In Product Management? In a world driven by innovation and technological advancements, product management has emerged as a critical function shaping the success of businesses across industries. This blog explores the intricacies of product management, highlighting the transformative power of an MBA in Product Management. Product management encompasses the strategic oversight […]

Is “Word of Mouth” Losing Sheen in Product Marketing?

Is “Word of Mouth” Losing Sheen in Product Marketing? As Watts says, “Influentials don’t govern person-to-person communication. We all do.”With the decreasing influence of the conventional marketing media, it is becoming more and more difficult for the marketers to reach the target consumer groups with their marketing message and some claim that the “Word of […]

How Can You Turn Self Doubt Into Success?

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Your Guide to Digital Product Management

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AI Product Manager: The New and Exciting Niche in Product Management

AI Product Manager: The New and Exciting Niche in Product Management In the ever-evolving landscape of technology and innovation, the role of a product manager has always been pivotal in the development and success of a product. However, as artificial intelligence continues to permeate various industries, a new and exciting niche within product management has […]

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How to create user personas in product management: A user guide for product managers

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Is Product Management the Right Role for Me?

Is Product Management the Right Role for Me? In the vibrant landscape of career choices, the allure of product management is undeniable, promising glamour, rapid growth, and substantial earning potential. The product management role though offering excitement and satisfaction also comes with its unique challenges and responsibilities.  Hence it is very crucial to understand: ‘Is […]

Data-Driven Product Management: Harnessing Analytics for Informed Product Decisions

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Unlocking Success: A Comprehensive Guide to Go-to-Market Strategy

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The Temptation of ‘Freebies’: How They Sneak into Our Carts

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Creating Empathetic solutions with Design Thinking – Discover — Research Phase

Creating Empathetic solutions with Design Thinking – Discover — Research Phase Framework used Double Diamond technique. About the Author Bopanna CJ is a Product Leader and an Alumnus of Exec. MBA in Product Leadership at the Institute of Product Leadership & CMR University. This article is published with the author’s permission and was first published […]

How to Successfully Transition Into Product Management From Any Role

How to Successfully Transition Into Product Management From Any Role In the ever-evolving landscape of career opportunities, product management is the path that has stood out as a transformative journey for hundreds of individuals, and it’s the path that you too can take. However, the allure of this role often comes with misconceptions that need […]

Top Design Tools to Learn in 2024

Top Design Tools to Learn in 2025 1. Sketch Sketch is a vector-based tool used for desktop and mobile UI design, mockups and prototypes. Today, it’s considered an industry standard. It’s one of the best tools to design wireframes and website mockups. It can be used for simple tasks such as making low fidelity prototypes […]

Mastering Product Strategy: A Comprehensive Guide to Driving Success

Mastering Product Strategy: A Comprehensive Guide to Driving Success In the fast-paced and competitive business landscape, having a solid product strategy is crucial for driving success and gaining a competitive edge. A well-crafted product strategy aligns the organization’s goals with customer needs and market trends, ensuring that the product meets user expectations and achieves business […]

Best New-Age Skills to Learn in 2024

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7 Career Growth Tips for Mid-Career Professionals

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16 Product Leaders To Follow on Twitter in 2024

16 Product Leaders To Follow on Twitter in 2025 In the whirlwind of technological evolution, the year 2025 has brought forth new challenges and opportunities, reshaping the way we perceive, create, and interact with products. Twitter, as a bastion of real-time information and intellectual exchange, continues to be the epicenter of thought leadership. In this dynamic […]

Product Manager as a CEO: To be or not to be?

Product Manager as a CEO: To Be or Not to Be? By Amit Somani – Managing Partner, Prime Venture Partners These words carry profound implications in today’s dynamic business environment. Products wield an unprecedented influence over companies, shaping their strategies, financial performance, and overall success. While we peer into the future, it becomes increasingly evident […]

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What is a Product Roadmap: 2025 Ultimate Guide Product managers are the driving force behind successful products, responsible for creating strategies that shape the development and evolution of a product. A well-crafted product strategy serves as a roadmap, guiding the decision-making process and ensuring alignment with customer needs and market trends. In this blog, we […]

5 Winning Pillars of Strategic Product Management

5 Winning Pillars of Strategic Product Management By Mahesh K Gupta – CyberSecurity Processes and Products Leader at Ausgrid In the world of strategic product management, understanding the five essential pillars tends to be the key to success. This blog delves into the depths of these pillars to help you gain a profound understanding, guided […]

How Much Does a UX Designer Earn in India and the World

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Mindful Strategies to Build Full Potential Teams

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How to Think Like a Product Manager?

How to Think Like a Product Manager? In today’s fast-paced and ever-evolving business landscape, product managers emerge as one of the most critical and dynamic roles within organizations across various industries. Product managers are the visionary leaders responsible for guiding products from conception to market success. Hence for them to excel in this multifaceted role, […]

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The Ultimate Guide to The Art of Prototyping in Product Management

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5 Product Prioritization Strategies that Every Product Manager Should Know

5 Product Prioritization Strategies that Every Product Manager Should Know By Greg Sylvester II – Global Director at Google Cloud In the dynamic landscape of product management, effective prioritization stands as a cornerstone for success. In this blog, we delve into five distinct prioritization strategies identified by Greg Sylvester – Global Director, Systems Engineering and […]

28 Books Every Product Manager Should Read

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Top 10 Product Management Case Studies from Leading Global Companies

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The Impact of Product Management Across Industries

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Crack Every Product Interview with these Product Manager Interview Questions

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How Our EMBA in Product Leadership is Redefining Traditional Interviews?

How Our EMBA in Product Leadership is Redefining Traditional Interviews? In the dynamic landscape of executive education and leadership development, the Institute of Product Leadership (IPL) is reshaping the norms with its Executive MBA in Product Leadership program. Departing from traditional multi-round interviews, the Institute of Product Leadership (IPL) has ushered in a groundbreaking approach […]

Product Strategy in the VUCA World

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How to Become a Product Manager Stepping into a career as a Product Manager offers an exciting journey that combines technology, business acumen, and user experience to create impactful products. As industries evolve and consumer demands shift, the role of a Product Manager has become increasingly vital, acting as the cornerstone in developing innovative solutions […]

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Do we Really Need a Product Manager? Instead of a consultant’s usual response to things like “It depends”, I will choose to give an enthusiastic affirmative – Absolutely YES! But before I give you my reasons for it, let me first give a context for the term Product Manager (PM). For any product business that […]

Navigating the Product Management Lifecycle: From Idea to Success

Navigating the Product Management Lifecycle: From Idea to Success In today’s competitive business landscape, effective product management plays a pivotal role in the success of companies across various industries. Product managers serve as the driving force behind creating and delivering successful products that meet customer needs and drive business growth. In this blog, we will […]

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5 Key Pillars of Strategic Product Management

5 Key Pillars of Strategic Product Management By Sinduja Ramanujam – Technical Product Manager, Meta Product strategy, and strategy prioritization tend to be very crucial in the realm of product management. These processes guide the development, positioning, and lifecycle management of products, ensuring alignment with market demands, customer needs, and business goals.  This blog will […]

Exploring Strategy: Understanding the Success of boAt Lifestyle

Exploring Strategy: Understanding the Success of boAt Lifestyle Haripriya Sivaramakrishnan is a Product Leader and an Alumnus of Exec. MBA in Product Leadership at the Institute of Product Leadership & CMR University. This article is published with the author’s permission and was first published on Medium A strategy is essential for organizations as it provides a clear […]

Product Management: A Comprehensive Guide to OKRs

Product Management: A Comprehensive Guide to OKRs In the fast-paced world of Product Management, achieving success requires a well-defined roadmap. This is where OKRs (Objectives and Key Results) come into play. OKRs are a goal-setting framework used by product teams to align their efforts and drive results. In this blog, we will explore how to […]

How to Leverage Generative AI for Data Analysis and Insights in Product Management?

How to Leverage Generative AI for Data Analysis and Insights in Product Management? Arun Raghunathan – Co-Founder (Strategy and Products), Zapilio Data analysis and insights are critical components of effective product management, providing valuable information to inform decision-making and drive innovation. Generative AI avail product managers with a powerful new tool to unlock the full […]

The Best UX Courses to Enroll in 2024

The Best Online UX courses to Enroll in 2025 Product, UX & UI Design is one of the hottest skills of 2025. With a huge influx of innovative products with novel business design and interface design  applications on phone and the web, it becomes all the more important to provide the end user with a […]

Mastering Features Prioritization: A Definitive Guide for Product Managers

Mastering Features Prioritization: A Definitive Guide for Product Managers In the dynamic world of Product Management, the success of a product hinges on making strategic decisions that resonate with customers and align with business objectives. The art of feature prioritization plays a crucial role in the process of strategic decision making. Effectively identifying and ranking […]

Is A Startup The Right Place to Kickstart Your Product Management Career?

Is A Startup The Right Place to Kickstart Your Product Management Career? By Mansur Nazimuddin – Head of Product (Video Shopping and Amazon Live) at Amazon India Are you contemplating a career move into the exhilarating world of product management within a startup? Or are you already a seasoned product manager seeking to explore new […]

Building Product Strategy in a Dynamic Environment

Building Product Strategy in a Dynamic Environment By Neeraj Sane – VP Marketing Strategy, Operations & Insights at Circle, ex-Meta, eBay, Coke From a seemingly innocuous beached shipping container disrupting the vital Swiss canal route to the profound impact of a global pandemic that accelerated digital adoption and reshaped customer expectations – the challenges faced […]

Harnessing Generative AI for Product Ideation and Brainstorming in Product Management

Harnessing Generative AI for Product Ideation and Brainstorming in Product Management Arun Raghunathan – Co-Founder (Strategy and Products), Zapilio Product ideation and brainstorming are key drivers of innovation in product management, fueling the development of new and exciting products that meet customer needs and exceed expectations. Generative AI have availed product managers with a powerful […]

How to Design an Effective Referral Program for Your Digital Product

How to Design an Effective Referral Program for Your Digital Product By Satish Maradani – Senior Manager- Marketing & CRM Lead- (South & West Zone) – Dalmia Cement Bharat Ltd Referral programs have emerged as a powerful marketing tool that leverages the power of word-of-mouth to drive customer acquisition and retention. By incentivizing existing users […]

Make the Shift: Mid-Career Professional to Product Leader

Make the Shift: Mid-Career Professional to Product Leader By Pinkesh Shah – Chief Product Officer, Qualys Muthuraj Thangavel –  Product Manager, Intuit Transitioning into the domain of Product Management can be highly challenging and confusing, but in order to navigate through it in a smoother manner, exploring the three crucial aspects that form the heart […]

Anurakta Mohanty and Sreenivas Vinnakota’s Successful Transition to Product Management with IPL Product Management Certificate Program

Anurakta Mohanty and Sreenivas Vinnakota’s Successful Transition to Product Management with IPL Product Management Certificate Program By Anurakta Mohanty: Senior Product Manager, Atlassian Sreenivas Vinnakota: Product Manager, Kore.ai Discover how the IPL’s Product Management Certificate Program can pave the way for a seamless career transition into a Product Management role. This blog will explore the challenges faced […]

Blogs

Blogs Popular Among Readers AllProduct ManagementStrategyLeadershipData ScienceDesignCareer product management AI Product Management FAQs & Answers Read More » December 10, 2025 product management Salary Growth After Product Management MBA – Real ROI Read More » December 10, 2025 blogs Value Proposition Course Kickoff: Insights from Hiring Managers Read More » December 9, 2025 product management […]

Navigating Career Transitions in the Tech Sector

Navigating Career Transitions in the Tech Sector By Vinay Shenoy – Director, Global Head of Strategy & Operations at Youtube  Let’s delve into the insights and experiences shared by Vinay Shenoy, Director, Global Head of Strategy & Operations at Youtube. He boasts an impressive career with over two decades of international experience in sea-level strategy, […]

Oppenheimer: The Visionary Product Manager Behind the Product Atomic Bomb

Oppenheimer: The Visionary Product Manager Behind the Product Atomic Bomb Product management is an art that requires a unique blend of a plethora of qualities and skills. Throughout history, there have been exceptional individuals who embodied these qualities and made groundbreaking contributions to their respective fields. Drawing inspiration from remarkable historical figures can provide valuable […]

Pradeep Kulkarni’s Path of Success: From Sales to Global Product Manager

Pradeep Kulkarni’s Path of Success: From Sales to Global Product Manager By Pradeep Kulkarni: Global Product Manager, Microchip Technology Inc Let’s explore the journey of Pradeep Kulkarni, a product manager in the semiconductor industry, who successfully transitioned from sales to product management. With 12 years of experience, Pradeep shares his passion for product management and […]

Navigating the Product Management Career Path

Navigating the Product Management Career Path By Pinkesh Shah – Chief Product Officer, Qualys The world of product management is highly fascinating and captivating because of the high-growth potential and the scarcity of individuals possessing the necessary skill sets. There exists a rich tapestry of roles, each playing a vital part in the overall process. […]

Anurakta Mohanty and Sreenivas Vinnakota Insights on Product Management & Leadership Roles

Anurakta Mohanty and Sreenivas Vinnakota Insights on Product Management & Leadership Roles By Anurakta Mohanty: Senior Product Manager, Atlassian Sreenivas Vinnakota: Product Manager, Kore.ai Discover how the IPL Career Assistant Platform can empower aspiring professionals to transition into product management and leadership roles. In this blog, Anurakta Mohanty and Sreenivas Vinnakota share their personal journeys […]

Tactical Insights on Implementing a Strategic Vision for Your Daily Business Operations

Tactical Insights on Implementing a Strategic Vision for Your Daily Business Operations By Indy Chakrabarti – Chief Strategy & Marketing Officer, Avetta “Culture eats strategy for breakfast” Peter Drucker It implies that the culture and practices within an organization naturally shape its future achievements, rather than solely relying on the direction set by an individual […]

Subodh Kar’s Unleashed Potential: A Journey of Career Growth and Transformation in Product Management

Subodh Kar’s Unleashed Potential: A Journey of Career Growth and Transformation in Product Management By Subodh Kar: Sr Product Manager – Schneider Electric Embark on a transformative journey of career growth and transformation with Subodh Kar, Sr. Product Manager at Schneider Electric as he shares his transition from a software engineering role, working on various […]

6-Point Checklist for Implementing Product Strategies

6-Point Checklist for Implementing Product Strategies By Prabhakar Gopalan – Chief Revenue Officer at TeleVet In the realm of business operations, various frameworks and paradigms exist, ranging from corporate strategy, business strategy to product strategy. Even while crafting strategies for large companies a hierarchical structure consisting of corporate strategy departments, business strategy departments, product strategy […]

Why Should Product Managers Embrace Generative AI?

Why Should Product Managers Embrace Generative AI? Arun Raghunathan – Co-Founder (Strategy and Products), Zapilio In today’s fast-paced world, product managers are always on the lookout for innovative ways to build better products and services. Product managers can easily revolutionize their approach to work by utilizing a cutting-edge technology, called generative artificial intelligence (AI). In […]

Karthi Subbaraman’s Transformation as a Designer with Learnings from IPL

Karthi Subbaraman’s Transformation as a Designer with Learnings from IPL By Karthi Subbaraman – Principal Group Design Manager, Microsoft Through her journey, Karthi Subbaraman, who is currently the Principal Group Design Manager at Microsoft, highlights the transformative impact of a course from the Institute of Product Leadership in her career as a designer to be the […]

Aditya Sampath’s Transformative Journey From Software Engineer to Product Manager

Aditya Sampath’s Transformative Journey From Software Engineer to Product Manager Aditya Sampath: Associate Product Manager, Practo Discover the inspiring journey of Aditya Sampath, Associate Product Manager at Practo’s transition from a high-paying software developer job to a fulfilling career as a product manager. He also sheds light on the pivotal moments that led him to […]

Are you a Bad Product Manager?

Are you a Bad Product Manager? Of late, you have been thinking what makes a good product manager? Building great products requires a broad skill set. We need to know how to explore a problem space, uncover unmet demands, design feasible solutions, and validate those solutions. A good product Manger also needs to be able […]

Sriramulu Appana’s Transition from Senior Technical Manager to Product Manager: Empowered by EMBA in Product Leadership

Sriramulu Appana’s Transition from Senior Technical Manager to Product Manager: Empowered by EMBA in Product Leadership Sriramulu Appana – Product Manager, OpsHub Discover how an EMBA in Product Leadership offered by the Institute of Product Leadership has empowered Sriramulu Appana, Product Manager at OpsHub transition from a senior technical manager role to becoming a successful […]

Zabi Ulla’s Transformative Journey to Success in Product Management

Zabi Ulla’s Transformative Journey to Success in Product Management Zabi Ulla– Product Head – A.I Labs, Subex Let’s delve into the inspiring and transformative journey of Zabi Ulla, a seasoned product head at A.I Labs, managing portfolios of AI products with subix. With a focus on shaping his career in product management, Zabi Ulla discusses […]

Sai Kiran’s Insights on Mastering Product Management

Sai Kiran’s Insights on Mastering Product Management By Sai Kiran – Product Manager at Kore.ai Let’s delve into the valuable insights and strategies shared by Sai Kiran, a seasoned Product Manager at Kore.ai, to master the field of product management. With a focus on practical tips and real-life experiences, Sai Kiran takes us on a […]

Balaji Ananda’s Strategies and Insights to Accelerate Your Career in Product Leadership

Balaji Ananda’s Strategies and Insights to Accelerate Your Career in Product Leadership Balaji Ananda – Senior Product Manager, Michelin Discover empowering insights from the IPL alumni Balaji Ananda, Senior Product Manager at Michelin, as he shares effective strategies to accelerate your career growth in product leadership. This blog unveils actionable steps and expert advice that […]

Aravind’s Journey From Frustration to Success Empowered by Product Management Program

Aravind’s Journey From Frustration to Success Empowered by Product Management Program By Aravind K Sastry – Senior Product Manager at Indusface Explore Aravind’s journey of transformation with IPL’s Product Management Certification Program. Aravind K Sastry is a seasoned software product manager with 10 years of experience and one year of experience in running a startup. […]

Dhwani Singh’s Successful Career Transition from Hotel Management to Product Management

Dhwani Singh’s Successful Career Transition from Hotel Management to Product Management Dhwani Singh – Associate Product Manager, Flynava Technologies Discover how Dhwani Singh, a former hotel management professional, made a successful career transition into product management. This blog covers insights from her journey of realization of her desire for a different career path amidst the […]

Karthik Madhava’s Key Learnings: Unlocking Success Through Product Management Program

Karthik Madhava’s Key Learnings: Unlocking Success through Our Product Management Program Karthik Madhava -Founder & VP, Business Development, Lavelle Networks Discover the invaluable insights one could gain from the International Certification in Product Management (ICPM) with Karthik Madhava, Co-Founder and VP of Business Development at Lavelle Networks who shares his firsthand experience and highlights the […]

How to Master Personalized Product Strategy to Unleash Product Success?

How to Master Personalized Product Strategy to Unleash Product Success? By Kalyani Kolra – Technical Project Manager at MetFlux Research In today’s world, where individuality is cherished, and customers crave unique experiences that resonate with their specific desires and aspirations, businesses must embrace personalization as a fundamental pillar of their product strategy. By opting for […]

Prabhu Neethi Tarang Rayi’s Transition from Project Manager to Product Manager by Embracing New Horizons with Product Management​

Prabhu Neethi Tarang Rayi’s Transition from Project Manager to Product Manager by Embracing New Horizons with IPL By Prabhu Neethi Tarang Rayi – Senior Product Manager, Target Embark on an inspiring and transformative exploration of the remarkable journey of Prabhu, who deftly transitioned from the role of a project manager to a senior product manager […]

Soumalya Sengupta’s Journey with IPL: Insights and Experiences Explored

Soumalya Sengupta’s Journey with IPL: Insights and Experiences Explored Soumalya Sengupta – Director of Program Management, Salesforce In this inspiring discussion, Soumalya Sengupta, a seasoned professional with 15 years of diverse work experience, shares valuable insights on his journey with IPL. Soumalya’s story unfolds from his beginnings as a graphic designer to his current role […]

Pushpalatha Lakkala Unleashing Product Leadership – A Journey from Non-Managerial Roots to Product Manager

Pushpalatha Lakkala Unleashing Product Leadership – A Journey from Non-Managerial Roots to Product Manager Pushpalatha Lakkala – Product Manager, Practo Discover how Pushpalatha Lakkala, a dedicated product manager at Eclon Software Technologies, embarked on a transformative journey of growth and empowerment toward product leadership. She shares her experiences and the invaluable support she received from […]

Sriramulu Appana’s Transition from a Senior Technical Manager to a Product Manager

Sriramulu Appana’s Transition from a Senior Technical Manager to a Product Manager At the Institute of Product Leadership, we are dedicated to empowering professionals with the skills and knowledge they need to excel in product management roles and comprehensive career assistance to our learners. We take pride in going above and beyond traditional educational institutions […]

Aadarsh Ranjan’s Testimonial on Career Assistance with Product Management Program

Aadarsh Ranjan’s Testimonial on Career Assistance with Product Management Program At the Institute of Product Leadership, our mission is to provide exceptional learning and comprehensive career assistance to our students. We take pride in going above and beyond traditional educational institutions by ensuring that our Alums achieve remarkable returns on their investments and receive ongoing […]

Gnana Kumar Swamy’s Perspective on Continuous Learning with EMBA to Unravel India’s Technological Potential

Gnana Kumar Swamy’s Perspective on Continuous Learning with EMBA to Unravel India’s Technological Potential Gnana Kumar Swamy – CEO of ARMIS (Advanced Research for Missionary and Intelligence System) Discover how Gnana Kumar Swamy, CEO of ARMIS (Advanced Research for Missionary and Intelligence System), is driving India’s technological advancement through collaboration with Japanese universities. Gnana basically […]

Rasheed Ahmad Usmani’s Inspiring Entrepreneurial Journey: Lessons from Product Management and Business Success

Rasheed Ahmad Usmani’s Inspiring Entrepreneurial Journey: Lessons from Product Management and Business Success At the Institute of Product Leadership, we take immense pride in the success stories of our alumni. Rasheed Ahmad Usmani’s entrepreneurial journey is a testament to the transformative power of our International Certification in Product Management course. In his testimonial, Usmani shares […]

10 Things to Remember for a Better Product Strategy

10 Things to Remember for a Better Product Strategy By Mr. Satyajeet Salgar – Group Product Manager, Google Product strategy serves as the guiding compass for companies, outlining the direction and approach to creating and delivering products that meet customer needs while achieving business goals. Though many organizations struggle to develop a robust and effective […]

Navigating the Path to Success: Unraveling an Actionable Product Strategy

Navigating the Path to Success: How to Build an Actionable Product Strategy? By Nilesh Dalvi – Senior Manager Product Management at Adobe Product managers are the ones responsible for shaping the direction of a product, ensuring that the product aligns with the needs and requirements of both the business and the customers. In order to […]

Driving Product Management Excellence through Data-Driven Innovation

Driving Product Management Excellence through Data-Driven Innovation By Mukesh Jain – CTIO, VP & Global Head, Capgemini In today’s digitally driven world, innovation has become the lifeblood of organizations seeking to stay ahead of the curve. While creativity and market intuition have traditionally guided product development, the emergence of data-driven decision-making as a powerful tool […]

9 Practical Tips to Move into Product Management from a Non-Tech Background

9 Practical Tips to Move into Product Management from a Non-Tech Background By SaiSatish Vedam – Ex- Senior Director of Product Management, Oracle Sathya Prasad – Sr. Director, Alliance Data Card Services Transitioning into a new career field can be a very thrilling yet challenging journey, especially when someone is making a move into the […]

What do Hiring Managers Look for in a Product Manager?

What do Hiring Managers Look for in a Product Manager? By SaiSatish Vedam – Ex- Senior Director of Product Management, Oracle Prashanth Tavalam – Head of POI Data Experience, Quadrant.io In today’s rapidly evolving world of product development, the role of a product manager has become increasingly vital. Hence, hiring the right product manager is […]

Product Lifecycle Management (PLM) for Product Managers

Power of Product Lifecycle Management (PLM) for Product Managers In today’s fast-paced business landscape, staying competitive requires more than just innovative products. It demands a strategic approach to managing a product’s journey from inception to retirement, and this is where Product Lifecycle Management (PLM) steps in. Successful products are not merely creations; they are the […]

A Comprehensive Guide to Successful Product Development

A Comprehensive Guide to Successful Product Development In today’s highly versatile business landscape, the ability to create and introduce profitable products is a critical component in determining the success and expansion of organizations. Product development is essential for addressing consumer wants, bringing novel solutions to market, and establishing a competitive advantage. Whether you’re an established […]

How to Deliver Customer Obsessed Products?

How to Deliver Customer Obsessed Products? By Isha Inani – Product Director, Disney + Hotstar Customer obsession and delivering customer-obsessed products have become key drivers of success in today’s competitive business landscape. Customer obsession involves much more than simply meeting customer expectations; it involves understanding customer pain points, preferences, and aspirations, and building everything around […]

What It Takes to Become a Successful Product Leader

What It Takes to Become a Successful Product Leader By SaiSatish Vedam – Ex- Senior Director of Product Management, Oracle Product leaders play a pivotal role in driving innovation, shaping strategies, and ensuring successful product launches driving the success of a product or offering in the market, and an organization toward growth. However, the requirements of becoming […]

How to Become a Product Manager Without Any Prior Experience

How to Become a Product Manager Without Any Prior Experience By SaiSatish Vedam – Ex-  Senior Director of Product Management, Oracle In today’s rapidly evolving business landscape, product managers tend to be highly crucial for organizations, since they are the ones who interact with customers, understand their problems, and work towards solving them. This role requires […]

How to Move into Leading Product Management Roles

How to Move into Leading Product Management Roles By SaiSatish Vedam – Ex- Senior Director of Product Management, Oracle In the ever-evolving landscape of careers, certain roles tend to gain higher prominence because of their strategic impact and the skill sets they demand. In India, these highly demanded career paths include product management, design, and data. Each […]

How to Get Into Product Roles and Succeed: a Comprehensive Guide

How to Get Into Product Roles and Succeed: A Comprehensive Guide By SaiSatish Vedam – Ex- Senior Director of Product Management, Oracle In today’s tech-driven world, product roles play a pivotal role in shaping organizational success. As companies focus on developing innovative products, the demand for skilled product managers who can lead teams and bring products to […]

7 Tips for Product Management Professionals​: Navigating Mid-Career Growth

7 Tips for Product Management Professionals​: Navigating Mid-Career Growth By Pinkesh Shah – Chief Product Officer, Qualys In today’s business landscape, product management has become an increasingly critical role, offering not only exciting challenges but also rewarding career growth and attractive salary prospects. In this blog, we will deep dive into the various factors that […]

Transitioning into Product Management: Debunking Myths and Embracing Realities

Transitioning Into Product Management: Debunking Myths and Embracing Realities By SaiSatish Vedam – Ex- Senior Director of Product Management, Oracle Product management is a dynamic and sought-after field that requires a unique blend of skills and expertise. However, aspiring product managers often face misconceptions and unrealistic expectations about the role. This blog aims to debunk these myths […]

5 Things to learn from Jio’s Growth Hacking Strategy

5 Things to learn from Jio’s Growth Hacking Strategy Key Takeaways: Jio’s growth marketing strategy focused on innovation, customer-centricity, and disruptive tactics, propelling it to unprecedented success in the telecommunications industry. Jio’s easy activation process, powered by e-KYC and home delivery, simplified onboarding and enhanced customer experience, leading to a surge in customer acquisition. The […]

Top Ten Time Management Tips for New Product Managers

10 Time Management Tips to Product Managers Starting off as a product manager for the first time is an exciting and challenging experience. New product managers can easily be overwhelmed with the position, with so many different responsibilities to learn all at once. Here are ten helpful tips for new product managers, providing specific practical […]

How to Create a Successful Product Launch

How to Create a Successful Product Launch What is a Product Launch Product launch is a strategic and coordinated effort to introduce a new product or service to the market. It is a carefully planned and executed process that involves multiple stages, from ideation and development to marketing and distribution. A product launch goes beyond […]

A Comprehensive Guide to Breaking into Product Management

A Comprehensive Guide to Breaking into Product Management Product management is a dynamic and sought-after career path situated at the epicenter of innovation and technology-driven companies. In today’s digital age, where products and services hold unprecedented influence over our daily routines, the role of a product manager has become more vital than ever. However, entering […]

For Whom is an Executive MBA in Product Leadership?

For Whom is an Executive MBA in Product Leadership? ​ In the dynamic and ever-evolving landscape of business, professionals across industries are continually seeking opportunities to enhance their skills, expand their knowledge, and propel their careers forward. For those with aspirations to excel in leadership or C-suite roles within the realm of product management, an […]

Why Is It So Hard to Get a Job as a Product Manager?

Why Is It So Hard to Get a Job as a Product Manager? The role of a Product Manager (PM) is often regarded as one of the most coveted positions in the tech industry and beyond. PMs are responsible for shaping the product vision, guiding development teams, and ensuring that the final product meets customer […]

Why Choose an Executive MBA in Product Leadership Program from Institute of Product Leadership?

Why Choose an Executive MBA in Product Leadership Program from Institute of Product Leadership? Want to overcome a career plateau, but don’t know how?  Recognized the advantages, but uncertain about the transition process?  Contemplating whether Product Management is right for you?  Curious about suitable courses and institutions? For individuals seeking to overcome career stagnation or […]

Top 10 Newsletters Every Product Manager Needs to Subscribe

Top 10 Newsletters Every Product Manager Needs to Subscribe In the fast-paced world of product management, staying informed and continuously evolving your product management skills is essential for success. Fortunately, there’s a wealth of knowledge and expertise available right in your inbox through a variety of newsletters. These newsletters cover a wide range of topics, […]

Your Complete Guide to Product Positioning

Your Complete Guide to Product Positioning In the world of marketing, one must always look for ways to stand out from the crowd. When introducing a new product to the market or attempting to breathe fresh life into an existing one, product positioning is a strategy that can make all the difference. In this blog, […]

Ultimate Guide to Product Management Interview Preparation

The Ultimate Guide to Product Management Interview Preparation Got a Product Management interview coming up?  The journey to securing a Product Management job can be challenging, but with the right Product Management interview preparation and strategy, you can increase your chances of success. In this guide, we’ll walk you through every step of the process, […]

How to Grow as a Product Manager

How to Grow as a Product Manager Becoming a successful product manager is a journey that often starts with an Associate Product Manager role and can progress to the highest levels of leadership within an organization. This career path is both rewarding and challenging, as product managers are responsible for driving the development and success […]

5 Steps to Become a Product Manager While Working Full-Time

5 Steps to Become a Product Manager While Working Full-Time In the ever-evolving landscape of the tech industry, the role of a Product Manager (PM) stands out as a pinnacle of innovation, strategy, and leadership. As a PM, you are the orchestrator of a product’s entire lifecycle, from the initial concept to its successful launch […]

12 Free eBooks For Your Product Manager Library

12 Free eBooks For Your Product Manager Library In the fast-paced world of product management, staying updated with the latest strategies, methodologies, and insights is crucial. Your success as a product manager depends on your ability to adapt and innovate constantly. Fortunately, there’s a treasure trove of knowledge available for you, and it won’t cost […]

The Ultimate Guide to Product Management

The Ultimate Guide to Product Management By SaiSatish Vedam – Ex- Senior Director of Product Management, Oracle Product management plays a pivotal role in driving innovation, shaping successful products, and achieving business objectives.  Whether you’re a seasoned product manager looking to enhance your skills or someone aspiring to enter this dynamic field, this comprehensive guide will serve […]

14 Powerful TED Talks To Make You a Better Product Manager

14 Powerful TED Talks To Make You a Better Product Manager Product management is a dynamic and multifaceted discipline, demanding product managers to be adaptable and versatile to navigate the journey from product ideation to successful execution. Within this challenging role, product managers must continually inspire their teams, make informed decisions, and hone their skills […]

Why Dive into a Product Management Career Today?​

Why Dive into a Product Management Career Today? The Indian IT ecosystem has been on an overdrive since 1990 with the services and outsourcing sectors dominating the scene because of cost arbitrage. Owing to a maturing domestic market, increased expertise and a conducive business climate, the current decade has seen an explosion of companies focused […]

Mastering Product Management with Customer-centric Insights

Mastering Product Management with Customer-centric Insights In today’s competitive business landscape, understanding your customers and their needs is paramount to achieving success. Product management, as a field, relies heavily on gathering and analyzing customer insights to create products that resonate with the target audience. In this comprehensive guide, we will delve into the world of […]

What are frequently asked questions in Product Management interviews?

What are frequently asked questions in Product Management interviews? Product manager interviews are one of the toughest interviews to crack, not just because of the time taken to interview (some interviews take more than 3 months) but also because of the number of stakeholders involved in the process. Only after getting a go-ahead from the […]

Differentiating Technology Roadmap and Product Roadmap

Differentiating Technology Roadmap and Product Roadmap​ Many folks usually find it difficult to understand the difference between the Technology Roadmap and the Roadmap. Key Takeaways: A Technology Roadmap is a plan that aligns technology solutions with organizational goals, driven by needs rather than solutions. It helps organizations track technology product development. A Product Roadmap guides […]

Making Smarter Decisions as Product Managers

Making Smarter Decisions as Product Managers By Arindam Mukherjee – Senior Director of Product, at Flipkart As a product manager, making smart decisions is crucial for success. Decision-making is one of the most critical skills for a product manager, but it’s often overlooked and not taught in traditional education. In this blog, we will explore […]

Implementing a Successful Strategy: A Simple Six-Step Checklist

Implementing a Successful Strategy: A Simple Six-Step Checklist By Prabhakar Gopalan – Chief Revenue Officer at TeleVet Implementing a successful strategy is crucial for any organisation. However, many companies struggle to effectively execute their strategies due to a lack of clear objectives, poor resource allocation, and a failure to measure key performance indicators (KPIs). In […]

Leadership as a Product Manager

Leadership as a Product Manager By Parul Goel – Director of Product Management at Indeed.com In this blog, we will explore the key roles and mindset shifts required to be an effective leader in this role. We will also discuss the journey of a product manager and how to break into this field. Let’s dive […]

Transitioning from Program Manager to Product Manager Role

Transitioning from Program Manager to Product Manager Role By Pinkesh Shah – Chief Product Officer, Qualys When it comes to project management, there are two roles that often get confused: program manager and product manager. While these titles may sound similar, they have distinct differences that make each role unique. In this blog post, we […]

Understanding Strategic Leadership

Understanding Strategic Leadership By SaiSatish Vedam – Ex-Senior Director of Product Management, Oracle Strategic leadership is a term that is often used in business contexts, but what does it really mean? In this blog, we will explore the concept of strategic leadership and its importance in today’s corporate environment. Key Takeaways: Strategy involves answering fundamental questions […]

Google Product Manager Interview Guide

Google Product Manager Interview Guide Do you want to be a part of the tech giant Google’s dynamic team as a Product Manager?  Google product managers work on some of the most popular and significant technological products in the world, including Search, YouTube, Ads, and Android. Google’s product managers are responsible for understanding the consumer, […]

What a Typical Day Looks Like in the Life of a Product Manager in Startups?

What a Typical Day Looks Like in the Life of a Product Manager in Startups? In the fast-paced and ever-evolving landscape of startups, the role of a Product Manager (PM) is not just crucial; it’s often the heartbeat of innovation. Since they are the ones responsible for bringing innovative products to market, meeting customer needs, […]

Nurturing Exceptional Leaders: The Executive MBA in Product Management

Nurturing Exceptional Leaders: The Executive MBA in Product Management In today’s dynamic business realm, where innovation and strategic thinking drive success, the need for adept leaders in product management has never been more pronounced. If you’re a seasoned mid-career executive yearning to ascend to the zenith of leadership prowess, the Executive MBA in Product Management […]

Influence Building Tips to Transition into Product Management and Leadership Roles

Influence Building Tips to Transition into Product Management and Leadership Roles By SaiSatish Vedam – Ex- Senior Director of Product Management, Oracle In today’s blog, we will discuss the importance of building influence in organizations. Influencing others and gaining their support is a crucial skill that can help you succeed in various roles within your […]

Amazon Product Manager Interview Guide

Amazon Product Manager Interview Guide The Amazon Product Manager interview process is notorious for its rigor and selectiveness. Amazon’s dedication to hiring the best of the best is evident in its highly structured interview process, which is designed to assess candidates against its Leadership Principles. In this comprehensive guide, we’ll delve into what Amazon Product […]

Executive MBA for Working Professionals in Product Leadership

Executive MBA for Working Professionals in Product Leadership In the dynamic landscape of modern business, one truth stands tall: leadership is the golden key to success. If you’re a seasoned professional yearning to wield that key, the Executive MBA for Working Professionals in Product Leadership from the esteemed Institute of Product Leadership (IPL) might just […]

Why Choose an Executive MBA in Product Leadership Program?

Why Choose an Executive MBA in Product Leadership Program? In the dynamic world of modern business, where change is the only constant, how do professionals equip themselves to move forward?  Are you a determined professional eager to climb to the top? Ready to step up, lead, and overcome the intricate mazes of the business world? Among […]

36 Best Product Management Tools to Include in Your Stack

Top 36 Product Management Tools Every Product Manager Needs in 2025 From conception to completion, product managers are responsible for creating products from scratch, and it is not an easy task.  While in the past, spreadsheets and presentation decks helped them define their work, all the manual work just made their already difficult task more […]

What is the Difference Between PGP/PGX/PGDs and an Executive MBA in Product Leadership?

What is the Difference Between PGP/PGX/PGDs and an Executive MBA in Product Leadership? In today’s dynamic and ever-changing business environment, the pursuit of ongoing education and skill development has become essential for individuals aiming to advance in their careers. As professionals actively seek advanced education opportunities, several options, such as Post Graduate Programs (PGP), Post […]

TIPS FOR A SUCCESSFUL PRODUCT MARKETING LAUNCH

Tips for a Successful Product Marketing Launch Your new product is getting launched shortly. Maybe it’s exponentially better — more advanced, faster, providing more value — than anything else on the market. “Product launches are tricky because, unlike other marketing efforts, you really only have one chance to get it right,” said Daniel Waldman, president […]

How an EMBA in Product Leadership Can Help Individuals from Different Backgrounds Switch to Leadership Roles

How an EMBA in Product Leadership Can Help Individuals from Different Backgrounds Switch to Leadership Roles Product management is an exciting and dynamic field that plays a pivotal role in the development and success of innovative products and services. It requires a unique skill set that combines technical knowledge, business acumen, and strong leadership abilities. […]

What Are the Job Prospects After an Executive MBA in Product Leadership?

What Are the Job Prospects After an Executive MBA in Product Leadership? In today’s dynamic business landscape, professionals are constantly seeking ways to advance their careers and acquire the skills necessary to secure leadership roles. One option that stands out prominently for mid to senior-level professionals is pursuing an Executive Master of Business Administration (EMBA). […]

Why choose the MBA in Product Management & leadership program ?

Why choose the MBA in Product Management & leadership program ? “An EMBA is a great investment for anyone who wants to advance their career. It’s a rigorous program that will challenge you, but it’s also an incredibly rewarding experience.” – Thomas R. Eisenmann Opting for an Executive MBA (EMBA) journey can be a transformational […]

How Great Product Teams Partner to Solve Customer Problems

How Great Product Teams Partner to Solve Customer Problems Bill and Melinda Gates took the stage at TED 2014 for an interview with Chris Anderson. It was a remarkable interview that gave an insight into the couple’s approach to philanthropy, raising their children while being the richest family in the world, and their shared belief […]

Top 10 Attributes of a Product Marketing Manager

Top 10 Attributes of a Product Marketing Manager “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” Seth Godin Key Takeaways: Product marketing is the process of introducing and managing a product in […]

Career Blogs

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Career Labs – Preparing your Career to shift into next orbit

Career Labs – Preparing your Career to shift into next orbit A successful career doesn’t typically happen by chance. In order to build one and get all the benefits that come from it, you need to spend some time reflecting on what you want and how you will get there—that’s exactly what career planning does […]

6 Traits that are common between a Product Manager and CEO

6 Traits that are common between a Product Manager and CEO Product Managers are often called the CEOs of Product. Amit Somani, Partner, Prime Ventures outlines 6 traits that are common to both these roles in his talk on “Product Manager as a CEO. To be or not to be?” at the Product Leadership Festival […]

Analytics and Data Science Jobs that are set to be in demand in future

Data Driven Decision Making Analytics and Data Science Jobs that are set to be in demand in future “Data Science a 21st Century Job Skill for Every Discipline” Today, companies have the privilege of collecting and storing ever-increasing amounts of data in all shapes and sizes. Companies are looking at extracting value from the data […]

Data Driven Human Resource Management

Data Driven Human Resource Management People form a key aspect of any organization. Organizations are nothing without the right people. Organizations that are able to attract people with the right skills and talent, nurture and grow them are most likely to have the competitive advantage needed to succeed now and in the future. It is […]

10 tips for enhanced Data Driven Decision Making

10 Tips for Data-Driven Decision Making Excellence Decision making shouldn’t be done blindly, especially when it comes to making big ones that will soon yield big results, which let’s say, the success of your company. Big decisions should be based on something big too, and no, not big random guesses which you don’t even have […]

How to make Data – Driven Decision Making in 6 Steps

Data Driven Decision Making Series – Part 4 How to make Data – Driven Decision Making in 6 Steps Today every organization strives to be data-driven. There is not a single organization that says, “Let’s not use the data; our intuition alone will help in arriving at good decisions.” Most leaders and managers understand that […]

10 skills required for data driven decision making

10 skills required for data driven decision making “Without data, you are just another person with an opinion”. This quote by W.Edwards Deming resonates vibrantly in an era where data plays the most critical role in the life of any decision maker. As human beings generate data to the tune of quintillions (1 followed by […]

How can you benefit from data-driven decision-making?

Data Driven Decision Making Series – Part 2 How can you benefit from data-driven decision-making? There is always an element of risk in business. These risks increase further when decision makers solely base their decisions on intuition alone. Intuition is subjective, and it is important for business decisions to be made based on objective information. […]

Why should leaders acquire Data Driven Decision Making skills?

Data Driven Decision Making Series – Part 1 Why should leaders acquire Data Driven Decision Making skills? The ability to make decisions is the hallmark of a leader. It is even more important for them to have the ability to make decisions that are consistent and that drive outcomes. As more and more businesses correlate […]

Design Blogs

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Product Management Blogs

Product Management Blogs See All

Mapping out a trip to a Digital & Intelligent Future

Mapping out a trip to a Digital & Intelligent Future Key Takeaways Introduction to the field of XAI Applications of XAI with use cases Organizations are people driven; To adopt data driven culture, XAI is externally critical Facebook Twitter LinkedIn Artificial Intelligence is an approach to make a computer/machine, a robot, or a product to […]

“The Art of War”​ by Sun Tzu & it’s relevance to Product Strategy

“The Art of War”​ by Sun Tzu & it’s relevance to Product Strategy About the Author Sumukha K V Product Management | Digital Product Development | Embedded Systems | MBA in Product Management Sumukha K V, is a Product Leader and an Alumnus of Executive MBA in Product Leadership at the Institute of Product Leadership […]

Demystifying Strategy for Product Leaders

Demystifying Strategy for Product Leaders About the Author Siddique Mohammed Senior IT Business Leader & Global Trade Expert having successfully led multi-million dollar projects. Siddique Mohammed, is a Product Leader and an Alumnus of Executive MBA in Product Leadership at the Institute of Product Leadership & CMR University. This article is published with the author’s […]

ANALYSE THE FIVE+2 FORCES: The Samurai Way

ANALYSE THE FIVE+2 FORCES: The Samurai Way About the Author Siddique Mohammed Senior IT Business Leader & Global Trade Expert having successfully led multi-million dollar projects. Siddique Mohammed, is a Product Leader and an Alumnus of Exec. MBA in Product Leadership at the Institute of Product Leadership & CMR University. This article is published with […]

Lessons learned along my journey from Engineer-> Product Manager-> Product Leader

Lessons learned along my journey from Engineer-> Product Manager-> Product Leader Be relentless in your pursuit of “WHY” Think of Career as a collection of S-curves Importance of Mentors (your personal Board of Directors) Your Influence spans beyond your Product Ingredients to build a high-performing team What you do is less important than how you […]

How top products use the network effect and the loops to build long term product differentiation

How top products use the network effect and the loops to build long term product differentiation Facebook Twitter LinkedIn Understand different network effects. Understand key product loops applicable to digital products. Understand the application of network effects and loops in real world digital products. Akhil Sharma Ex – Adobe, Head of Product Gojek Watch his […]

5 ways to succeed as a Digital Product Manager

5 ways to succeed as a Digital Product Manager 5 ways to succeed as a DPM and build scalable, user-centered product. “Gotchas” & common pitfalls to be wary of along the way. Developing a well-rounded skill set to thrive as a DPM. Facebook Twitter LinkedIn Anu Ramakrishnan Director of Product Management Applied Cognition Watch her […]

Enabling Product Led in B2B; Learnings from 18 month of Product Led journey at ShiftLeft

Enabling Product Led in B2B; Learnings from 18 month of Product Led journey at ShiftLeft We will draw a clear distinction on what you can and cannot transfer from a B2C product journey. We will also cover what we did right and what mistakes were made during the journey. Finally, we will discuss the state […]

From insight to innovation: understanding customer needs

From insight to innovation: understanding customer needs Great products solve a big customer problem in a uniquely valuable way. Learn how to identify unmet needs and build buy-in for investment using customer insights. Learn how to run experiments to test and refine your solution. Facebook Twitter LinkedIn Christine Lee Director of Product Management GoDaddy Watch […]

The difference between being data driven vs. data informed throughout the product lifecycle

The difference between being data driven vs. data informed throughout the product lifecycle Each step of the Product Journey has specific data needs Fact Based decision making is more efficient than Opinion Based Being Data-driven is good, being Data-informed is betterIngrid is currently the Head of Product Management at Gusto for Core Business and Growth. […]

Leading Digital Transformation with Storytelling

Leading Digital Transformation with Storytelling Where in the process of digital transformation is our opportunity to story-tell What kind of stories you need to tell for a successful digital transformation How to tell the stories to achieve the desired-outcome Facebook Twitter LinkedIn Anjali Sharma Managing Director Narrative: The Business of Stories Watch his full session […]

How to Craft Your Compelling Brand Story

How to Craft Your Compelling Brand Story Understand why business storytelling is more important now than ever to hack through the noise and hook the hearts of your customers. Learn and apply the foundational brand story framework of the ABT (And, But, Therefore) to use in all of your business communications Learn the 5 primal […]

Effective Data Storytelling: How to turn Insights into Action

Effective Data Storytelling: How to turn Insights into Action Discover how stories beat statistics Understand the three key elements of data storytelling Learn how to turn your key findings into powerful narratives Facebook Twitter LinkedIn Brent Dykes Sr. Director, Insights & Data Storytelling Blast Analytics Watch his full session here –  https://www.youtube.com/watch?v=jq4i1g0Ch_M&list=PLaOibzbJBVY5NFdSSV-ryQN3QmPl04B6z&index=2 Subscribe for future […]

When products sing to customer values, The story is compelling

When products sing to customer values, The story is compelling Understand what true customer value is (it’s not added value) How do you respond to it with your products A powerful new way to think of your product How do you create and tell the story Facebook Twitter LinkedIn Sanjeev Loomba Master speaker, Thought leader, […]

A Practical Guide to Adapt Product Thinking as a Habit

A Practical Guide to Adapt Product Thinking as a Habit In this session, Saurabh talks about how individuals at any level – whether they aspire to be a PM vs already a PM at various stages of their career need to continuously learn/unlearn to build a solid product mindset & product thinking culture for their […]

Data Driven Product Innovation

Data Driven Product Innovation Current business landscape Understanding User Experience Importance of Data Innovation with Data Competing on Analytics Facebook Twitter LinkedIn Mukesh Jain Chief Technology & Innovation Officer Capgemini India Watch his full session here –  https://youtu.be/–CUYXo2X1s Subscribe for future events here Facebook Twitter LinkedIn

Emerging Practices for a Data-driven AI Strategy

Emerging Practices for a Data-driven AI Strategy Why the need for data driven AI strategy Challenges to address and need for edge AI, ethical AI and green AI Virtuous circle of AI and how to scale up AI? Facebook Twitter LinkedIn Dr. Sunil Kumar Vuppala Director – Data Science Ericsson Watch his full session here […]

Understanding Consumer Psychology: From the Lens of a Product Manager

Understanding Consumer Psychology: From the Lens of a Product Manager Do’s and don’ts of listening to consumers Converting unmet needs into products Real-life stories and examples Facebook Twitter LinkedIn Ritesh Jain Director of Product Management Samsung Electronics Watch his full session here –  https://youtu.be/IBqTuRheKuo Subscribe for future events here Facebook Twitter LinkedIn

API Product Management

API Product Management Why you need APIs within your product portfolio Why API UX is important How to land API products with non-technical stakeholders Facebook Twitter LinkedIn Jason Knight Product Director DueDil Watch his full session here –  https://youtu.be/9I-uCjhCRSI Subscribe for future events here Facebook Twitter LinkedIn Our Popular Product Management Programs Our Trending Product […]

5 Skill Sets to be a great Fintech Product Manager​

5 Skill Sets to be a great Fintech Product Manager​ By Sowmya M – Senior Product Manager, Intuit In the rapidly evolving world of Financial Technology (FinTech), innovations are reshaping how we conduct transactions, from digital currencies to advanced banking software. This blog delves into the dynamic FinTech ecosystem, highlighting key players such as Robo-advisors, RegTechs, […]

Making Better Product Decisions Using The Confidence Meter

Making Better Product Decisions Using The Confidence Meter Every company goes through the issue of customer risk, product risk, market risk and these risks could be fatal for companies without deep pockets. Itamar elaborated on how to deal with these risks in multiple stages. He explained how companies can prioritize ideas using ICE Scores, Confidence […]

Joining the dark side: Making the jump from Engineering to Product Management

Joining the dark side: Making the jump from Engineering to Product Management Leverage your innovation capabilities, derive upon your accumulated experience & expertise and definitely keep up your rapport with the engineers. Move on with grace to Product Management without clinging on to the tech part and focussing on “how”instead of “what”. Learn on your […]

Building and leading Product Led Organizations

Building and leading Product Led Organizations Product Led Strategy requires a very strong alignment between the product team, the sales team, the marketing team and the customer success team. To get the desired success out of Product Led Strategy, there arises a need for a new team/role called Product Operations which can either be built […]

Innovating for Experience-First

Innovating for Experience-First Innovating for experience is more important now than before owing to the changes in the population demographics. In almost all countries millennials & Gen Z have taken over the market and they hold experience more important than the product itself. UX Research is the most important activity for any company. Every company […]

A Product Leader’s Playbook for working with Engineers & Designers

A Product Leader’s Playbook for working with Engineers & Designers She drew out examples from her career path to explain the importance of storytelling and visual representation of a product proposal for best sync between engineers, designers and product owners. The three key practices for team success being – orienting in the right direction by […]

Beyond Product – 3 Powerful Frameworks to Reimagine Your Products and Services for the Digital Age

Beyond Product – 3 Powerful Frameworks to Reimagine Your Products and Services for the Digital Age Pay attention and respond to the changes in consumption dimension of your business as well as the competitors through these aspects – mode, ownership, operations, payment (MOP) Rethink your Thing Life Cycle (TLC), whatever your product may be, through […]

3 critical skills for product leaders as they build products for billions

3 critical skills for product leaders as they build products for billions UX should always be for the Lowest Common Denominator, simple, aspirational and what works. A Product Manager should not be afraid of breaking rules or defining new paradigms, as usually, while building a product for the masses, the problem is being solved for […]

4 ways AI Product Management is different from conventional

4 ways AI Product Management is different from conventional Being good at Product management is table stakes and then, have a good knowledge of data sources, annotating data and a working understanding of ML models When managing products with AI, you are working with more stakeholders that now also includes the Data and Data Science […]

From the Front: Product Management Lessons from Military Leadership

From the Front: Product Management Lessons from Military Leadership Disentangling leadership and management ​Leading in to the unknown and lifting the fog of war Talk the talk, whilst not walking the walk Facebook Twitter LinkedIn William Perkins Senior Product Manager Deliveroo Watch his full session here –  https://youtu.be/7On8fNRlxq0 Subscribe for future events here Facebook Twitter […]

The paradigm shift to Natural UI – Human Machine Interaction in the age of AI

The paradigm shift to Natural UI – Human Machine Interaction in the age of AI Historical context of the AI revolution in human machine interaction that is taking place State of the art – with demos What’s next – Ambient UI Facebook Twitter LinkedIn Yariv Adan Product Lead Google Watch his full session here –  […]

5 key pillars of strategic product management

5 key pillars of strategic product management How to use experimentation to drive growth What to consider while prioritizing features How to collect customer feedback to drive the product backlog Facebook Twitter LinkedIn Sinduja Ramanujam Senior Product Manager Microsoft Watch her full session here –  https://youtu.be/_ww9c6H1HMo Subscribe for future events here Facebook Twitter LinkedIn

Plan, Execute and Measure – Key ingredients to Product Success

Plan, Execute and Measure – Key ingredients to Product Success Planning is a continuous process What not to build is as important as what to build If you can’t measure it, you can’t improve it Facebook Twitter LinkedIn Uday Shanker Associate Director (Product Management Group) Arcesium Watch his full session here –  https://youtu.be/tEk8TemoOdw Subscribe for […]

The 3 essential characteristics of my leadership journey

The 3 essential characteristics of my leadership journey Providing constructive feedback Driving innovation Coaching and mentoring Facebook Twitter LinkedIn Ravichandran Mahadevan Vice President-IoT SAP Watch his full session here –  https://youtu.be/ycmlNFFUuoQ Subscribe for future events here Facebook Twitter LinkedIn

Building strategy in a dynamic environment

Building strategy in a dynamic environment Network & Interact with Global CXOs to participate in Best Practices Driven Dialogues Candid Conversations for Actionable Insights from Industry Practitioners Facebook Twitter LinkedIn Neeraj Sane Director, Head of Strategy & Insights Facebook Watch his full session here –  https://youtu.be/42py8YqdOt0 Subscribe for future events here Facebook Twitter LinkedIn

The Tactical Truths About Strategic Vision

The Tactical Truths About Strategic Vision – How Long Term Vision Plays Out On A Day To Day Basis After The Startup Phase. Network & Interact with Global CXOs to participate in Best Practices Driven Dialogues Candid Conversations for Actionable Insights from Industry Practitioners Facebook Twitter LinkedIn Indy Chakrabarti Chief Strategy & Marketing Officer Avetta […]

The 4 Essential Roles of Leadership Successful Managers Must Play

The 4 Essential Roles of Leadership Successful Managers Must Play Ability to self-analyse your leadership style and collaborate with your teams more effectively. Work with your teams to create a culture of learning, merit and appreciation. Mentor and develop future leadership in your teams. Facebook Twitter LinkedIn Kuldeep Solanki Vice President and Head – Services […]

Failing Fast, learnings of a B2B Product Manager

Failing Fast, learnings of a B2B Product Manager Validate early on with customer feedback Create thorough functional designs and iterate well Write acceptance to cover edge cases for customer data Facebook Twitter LinkedIn Shailesh Dhawla Director Product Strategy Oracle Watch his full session here –  https://youtu.be/P7jBrSfaYaI Subscribe for future events here Facebook Twitter LinkedIn

Be brave, get data – it’s time to pivot!

Be brave, get data – it’s time to pivot! why pivots are must what you need to pivot the product how to communicate pivots to the leadership Facebook Twitter LinkedIn Beata Kupiec Product Manager Relativity Watch her full session here –  https://youtu.be/piSqDPR88jo Subscribe for future events here Facebook Twitter LinkedIn

Prioritize and Test the Most Critical Assumptions About your Idea

Prioritize and Test the Most Critical Assumptions About your Idea How to structure your most critical assumption Covert your assumption into testable hypothesis Test your hypothesis and generate evidence about your idea without building a product Facebook Twitter LinkedIn Gaurav Soni Founder Lean Apps Watch his full session here –  https://youtu.be/nPdascQvGAg Subscribe for future events […]

Plotting Market Success Through a Killer Product Strategy Framework

Plotting Market Success Through a Killer Product Strategy Framework Importance of problem/opportunity assessment in bringing impact Ways to transform into a product led culture Importance of validation in both problem/opportunity assessment and solution discovery Facebook Twitter LinkedIn Jasjit Singh Associate Director – Product OLX Group Watch his full session here –  https://youtu.be/x91LhLOUl4k Subscribe for future […]

Impact matters: how to design products with empathy and leave your biases behind

Impact matters: how to design products with empathy and leave your biases behind What is Behavioral Game Theory, and why it matters? How can we apply BGT in our professional and social situations to our advantage? Why will this influence drive optimal outcomes when presenting our design ideas that will lead to better products and […]

Go from Graphic Design to UX Design

Go from Graphic Design to UX Design A lot of people aren’t familiar with the concept of Business Design, Service Design and Interaction Design but if there’s one aspect of design that everyone knows, it has to be Graphic Design. Starting from billboards, pamphlets and newspaper advertisements and even movie posters, Graphic Design isn’t a […]

Best of Product Management Webinars 2020

Best of Product Management Webinars 2020 With more than a 100 webinars conducted in 2020, we kept our community engaged with a lot of lessons delivered by global product leaders across the globe. With the cumulative number of attendees hovering over 10,000 enthusiastic participants from across the globe, we’ve helped launch product management careers for […]

The four stories that help you transform into a Product Leader

The four stories that help you transform into a Product Leader The four stories that make a difference above everything else How to master the art of storytelling for influence? How to increase visibility and get your next promotion as a product leader Facebook Twitter LinkedIn Shobhit Chugh Product Manager Google Watch his full session […]

Three mistakes you can avoid to make your Startup the next Tesla

Three mistakes you can avoid to make your Startup the next Tesla Product Journey in the backdrop of an enterprise as well as a startUp What is Product/Market Fit? Is Product/Market Fit is a journey or a destination? Facebook Twitter LinkedIn Amit Acharya, Head of Product Gigster Amit Acharya is the Head of product at […]

Invisible Selling For Product Leadership

Invisible Selling For Product Leadership By Dharmendra Rai –  Mind Map Trainer Success in product leadership often hinges on the subtle art of invisible selling. This approach leverages principles of cognitive psychology and behavioral economics to create products and services that resonate with users on a deeper level. This blog post delves into the critical […]

Design Thinking for Non designers

Design Thinking for Non-designers How to apply design thinking to day- to day jobs? UX Design and Design maturity across organizations. Harness the power of design thinking in solving problems. Facebook Twitter LinkedIn Lital Sherman, Head of UX Design Page up German designer, liberal strategist, and a storyteller with 15 years of experience in implementing […]

Behind the scenes: An approach to designing compelling experiences

Behind the scenes: An approach to designing compelling experiences Deep dive into the UCD design process Understanding data, information, and insights Methods to simplify complex design challenges Facebook Twitter LinkedIn Sneha Bhadauria Design Director YUJ Designs Watch her full session here –  https://youtu.be/-gkxMvEyul8 Subscribe for future events here Facebook Twitter LinkedIn

Making Smarter Decisions as Product Managers

Webinar Wrap-up: Making Smarter Decisions as Product Managers Learn to develop mental models for better decision making Product Management frameworks to help you make better decisions Traps to avoid while making high-stakes decisions Facebook Twitter LinkedIn Arindam Mukherjee Senior Director of Product, User Experience and Growth Flipkart Arindam Mukherjee is the Senior Director of Product, […]

Business Model Innovation

Business Model Innovation Why Business models matter How to analyze business models How to design your business model in a structured way Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Puneet Gupta Director Product Management SAP Watch his full session here –  https://youtu.be/bgJ4R_JT7J8 Subscribe for future events here Explore Our Programs […]

Closing Strategy to Execution Gap

Closing Strategy to Execution Gap What winning strategy means. Exploring unconventional leadership How to do Product/Market fit Facebook Twitter LinkedIn Sudhanshu Jha Fintech Speaker Watch his full session here –  https://youtu.be/aftd8U7zs-0 Subscribe for future events here Facebook Twitter LinkedIn

ML Models to Products: Challenges Building Products Using ML

ML Models to Products: Challenges Building Products Using ML Building products using ML is a very iterative process Make models for products as simple as possible, but no simpler. To create real impact, It is important to measure the right metrics Facebook Twitter LinkedIn Lavanya Tekumalla Founder & Machine Learning Specialist AiFonic Labs Watch his […]

Data Scientist Vs Data Analyst: Know the Difference

Data Scientist Vs Data Analyst: Know the Difference The key factors that contribute significantly to the world we live in today are technology and collaboration. Technology offers us the means to get where we want, be it as individuals or as an organization, while collaboration enables us to get there faster. New technologies are throwing […]

Designer Turned Product Manager? Why Not?

Designer Turned Product Manager? Why Not? Let us assume the headline here is talking about a product designer turning into a product manager. It sounds more doable…because we are probably trained to think of technical or business professionals as better placed to make the switch to a management role, rather than an arts person. That’s […]

Your Design Portfolio Should Stand Out

Your Design Portfolio Should Stand Out In the present scenario where Covid19 has forced companies to layoff employees, every job advertised has thousands of applicants. Most hiring managers will agree that a good portfolio is a major deciding factor in the hiring factor. Alas, while designers at every stage of their career do look up […]

Self-Learning Design Due to Covid-19

Self-Learning Design Due to Covid-19 Many professional designers are self-taught. Now, due to the outbreak of the Coronavirus, there is a renewed interest in informal learning methods and self-learning. With wfh and stay home gaining ground, aspiring designers have to fall back only on books, online courses, evening apprenticeship, weekend internships, short bootcamps and study […]

Stick to Your Craft. Be an Active Practitioner

Stick to Your Craft. Be an Active Practitioner There are so many tutorials online that urge you to learn UI design from scratch Several design bootcamps and apprenticeships add to the UX design course you did Full-fledged design curricula teach tradecraft and turn you into a full stack designer Mentors, coaches, skill workshops are forever […]

Do You Have a Voice for Design?

Do You Have a Voice for Design? No, we don’t mean voice design, or voice user interfaces or virtual assistants like Alexa and Cortana. The question is whether as a designer you have the innate ability to converse with your customer, whether you can communicate your design principles to them and if there is a […]

Inculcate a Design Mindset to Kickstart Career

Inculcate a Design Mindset to Kickstart Career There are many character traits and mindsets that help people evolve into great designers. However there is one thing that is guaranteed to ruin even the best laid out plans and efforts to grow in your UX path: Ego. Yes, when one is rigid the options before her […]

Career-Building Advice for UX Designers

Career-Building Advice for UX Designers No two designers are the same. Each of you out there are unique personalities, with different career aspirations and aptitudes. With demand for good design exploding across businesses, the design sphere is splitting dramatically into various specializations and super specializations. Even as some are gaining expertise in various functions of […]

Design is New, Design is Evolving. Hurry & Catch Up

Design is New, Design is Evolving. Hurry & Catch Up Only yesterday people were learning what design means and what a career in design entails. Today, the discourse among experienced designers has already moved on to Evolutionary Design and DesignOps. You poor dears, have you just started Googling, “How to become a UX designer?.”  Never […]

Designers are Creators, Know Your Path

Designers are Creators, Know Your Path The Institute of Product Leadership runs the most unique full-stack designer course, but we have no qualms in accepting that designers come from all walks of life.  Many become UX designers by accident without going through a UX design course. This is because design is nothing but creation. Engineers […]

Why is Mentoring Catching on in Corporates?

Why is Mentoring Catching on in Corporates? Mentoring is the new buzzword in corporate circles. Judge for yourself from various survey findings we reproduce below: 71% Fortune 500 companies have mentoring programs – Association for Talent Development Of those who have mentors, 97% say they are valuable –  Sage 67% enterprises reported increase in productivity […]

Six Things Only A Mentor Will Tell You

Six Things Only A Mentor Will Tell You Any English dictionary will tell you a mentor is an experienced and trustworthy person who you can turn to for advice -mostly in the professional world. However, it is not always easy to get a mentor at the workplace. Many hesitate to open up to senior colleagues […]

Can Product-Led Growth Cure Lockdown Ills?

Can Product-Led Growth Cure Lockdown Ills? Move aside design thinking, growth thinking has taken center-stage post COVID-19. Of course, the cycle of ‘empathize, define, ideate, prototype and test’ will go on, except that the product now needs neither selling nor marketing. It is simply adopted by the end-user. Product-led growth (PLG) is possible when a […]

Covid-19 Will Force a Data Science Model Rejig

Covid-19 Will Force a Data Science Model Rejig If you are already working with Applied Data Science in a professional capacity, you will be well aware that Covid-19 has disrupted most data forecasting, analysis and segmentation models. It would not be an exaggeration to say that even base assumptions have been shaken, as the world […]

Who is a Full Stack Designer?

Who is a Full Stack Designer? It is no longer enough to be just a rounded designer: a creative individual who has gone through both a UX design course and a UI design course. An experienced designer no doubt has a variety of skillsets that s/he may have picked up at a ui ux design […]

Top 30 Data Science Interview Qs & As

Top 30 Data Science Interview Qs & As Q1. In Python, how is memory managed? A: In Python, the objects and data structures are located in a private heap which the programmer is not allowed to access. The Python interpreter handles it. The memory manager  allocates the heap space for Python objects while the inbuilt […]

Design Career Panel Wrap Up – How to Get In? How to Grow?

Design Career Panel Wrap Up – How to Get In? How to Grow? While a Design Professional has secured a place among the C-Level suite of a company, many professionals are still confused on the career path of a designer. With this blog post, we manage to bust a few myths and hopefully provide clarity […]

Online Classes for Quarantined Product Managers

Online Classes for Quarantined Product Managers While we’re still in this quarantine, learning a few niche skills will not only enable you to become a better professional but will do wonders for your learning curve!  And where better to learn these skills than in specially-designed online courses for Product Management? Here are a few courses […]

Future Hiring Practices – Emerging Trends in Hiring

Panel Discussion Wrap-up: Future Hiring Practices – Emerging Trends in Hiring A decade ago, you wouldn’t have thought you’ll see ads on social media about the product you were discussing with your friend while your phone was in your pocket. You wouldn’t have thought working from home would turn out to be such a bane […]

Product Manager to Product Leader – Mapping the Journey!

Panel Discussion Wrap-up: Product Manager to Product Leader – Mapping the Journey! While a Product Manager has secured a place among the C-level executives of a company, there’s an air of ambiguity and confusion among Product Managers on getting there. We manage to break some myths and present some facts that would hopefully ensure you […]

5 reasons to enroll in the ICDA Flex program

5 reasons to enroll in the ICDA Flex program 1. Real-time Capstone Projects Once you have decided on the Data Science journey, getting certified is the easier part. The difficult part is to translate what you learned into demonstrable assets. With ICDA Flex, you will work on assignments that will help you gain practical exposure […]

5 reasons to enroll in the ICPM Flex program

5 reasons to enroll in the ICPM Flex program 1. Enhance your professional network In a customer-centric career like Product Management, it is of utmost importance to have a professional network of like-minded individuals who can continuously mentor you. In the ICPM Flex program, you’d not just be learning from the comforts of your house […]

Product Leaders: The need of this Era

Need for Product Leaders in this era of the complex business ecosystem and how are their salaries scaled? In the year 2019, a majority of the managers have used metrics in order to make decisions. Product managers require to report up the chain to keep progress revolving their goals. Since product managers are able to […]

Different avatars of a Product Manager

Different avatars of a Product Manager July 2019 – As part of the plan to cut 18,000 jobs across the world, Deutsche Bank laid off several employees from its Bangalore office. Nov 2019 – Infosys shared a plan of letting go of 10% of the workforce which mainly consisted of senior managers. Nov 2019 – […]

Stay ahead of firing line with continuous learning

Stay ahead of firing line with continuous learning Only the Skilled will Survive – Invest, Learn and Stay Ahead of the Firing Line The economy is in a slowdown, the industry is in turmoil and the employees are in shock as pink slips are distributed throughout leading IT firms in India. German based Deutsche Bank […]

What set’s IPL apart from Ivy-League Universities?

What set’s IPL apart from Ivy-League Universities? Institute of Product Leadership helping students to transit even after completing a certificate program in 2013. Aadarsh Ranjan has completed the 6 months International Certification Program in Product Management and Product Marketing with the Institute of Product Leadership in 2013. In an interview Aadarsh shares the critical role […]

Taking charge of Management Education in India.

Taking charge of Management Education in India The faculty at the Institute of Product Leadership comes with immense industry experience and this helps us to understand the practical application of the concepts as opposed to just the academic perspective says Archit Uppot Alumni of the Institute of Product Leadership. Why and when did you feel […]

Why has an MBA lost its value?

Industry TRENDS Why has an MBA lost its value? Before replying why, we would like to give you certain statistics. Harvard Business School, for example, reported a 4.5% decrease in applications for 2018 year’s entering class. 93 per cent MBA graduates are unemployable in India as per TOI. Facebook Twitter LinkedIn Also have a look […]

Key Steps to Build a Machine Learning Platform – Data Science Product Manager Perspective

INSIGHTS Key Steps to build a Machine Learning Platform – Data Science Product Manager Perspective Introduction In the current industry, where Data is the new oil, every organisation is trying to make sense out of data and help to catalyse their business functions. Needless to say, it’s also witnessed that the organisations are also trying […]

7 Most Interesting aspects of Data Visualization & Data-driven stories

INSIGHTS 7 Most Interesting aspects of Data Visualization & Data-driven stories CONCEPTS BY MANJUNATH SUBRAMANIAN, PRODUCT MANAGER & MEMBER BOARD OF DIRECTORS, ORACLE. Insights into Data stories How does Visual storytelling works Gestalt’s principle of visual theory Visual data-driven stories are a powerful means for conveying information to a wide variety of audiences. Practitioners such […]

Top 5 inspirational Product Management and Marketing videos of 2019

The Top 5 Videos to Watch for Product Managers 2024 has been a successful year of Product Management at IPL. Many industry leaders presented their perspectives during various events such as Industry Connects, webinars, and Info sessions. Here is a handpicked list of the most impactful videos of the year. Do watch the videos on the […]

Top 3 Reasons why great Leaders must Learn to Unlearn

Webinar Top 3 Reasons why Great Leaders must Learn to Unlearn How to learn and unlearn Relearning – A continuous process Growth mindset vs Fixed mindset Facebook Twitter LinkedIn In this week’s webinar, Barry O’Reilly, Co-author of Lean Enterprise, Founder of ExecCamp, Antennae, and faculty at Singularity University introduced the concept of “Learn-Unlearn-Relearn” You must […]

5 Great Ideas to Get your Startup to Launch Successful Products

Webinar 5 Great Ideas to Get your Startup to Launch Successful Products The Idea of Startups How you can take a Product to market Ten mantras for startup success Facebook Twitter LinkedIn “As a Startup, do not hesitate to take risks, but calculate the risk beforehand so you do not lose on the customer value.” […]

3 Tips for Analyzing User Behavior through Data and AI Automation

Webinar 3 Tips for Analyzing User Behavior through Data and AI Automation Build good health before building a good product Product Managers need well-adapted tech stories Four major steps to building a successful product: i) Recognize the problems side by side ii)Growth mindset iii)Time management iv)Always develop a framework to solve problems Facebook Twitter LinkedIn […]

Empathy in Product Development

Webinar Empathy in Product Development Empathy is the key to facilitate us towards a successful Product. Building rapport with your team is necessary. The cherry on top- Catering to individual strengths builds the company’s overall strength. Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn “Your office community won’t trust you if […]

The Conundrum of Data Scientist Vs Data Analyst

INSIGHTS Data Scientist vs. Data Analyst. 10 things you should know. Data Scientist The key factors that contribute majorly to the world we live in today are technology and collaboration. Technology offers us the means to get where we want, be it individually or as an organization, while collaboration enables us to get there faster. […]

Why the World is Making the Shift to e-Learning?

E-Learning WHY THE WORLD IS MAKING THE SHIFT TO E-LEARNING? ROI of E-Learning Vs. Traditional Learning Benefits of E-Learning Industry certifications that are trending Facebook Twitter LinkedIn “Teaching in the Internet age means we must teach tomorrow’s skills today.” Jennifer Fleming E-learning shows the curiosity and capability of a person to do various online courses. […]

8 Tips: Why Choose E-Learning for Career Growth

E-Learning 8 Tips: Why Choose E-Learning for Career Growth Why choose E-Learning Advantages of E-Learning Next Steps & Advances Facebook Twitter LinkedIn “Online learning is not the next big thing, it is the now big thing.” Donna J. Abernathy 2020 is almost here and it’s high time we step out of traditional classroom setups and […]

How To Build An Executive Presence: Corporate Etiquette Essentials

EVENTS How To Build An Executive Presence: Corporate Etiquette Essentials How to develop a leader’s personality and presence Which is the right attitude for leaders? Values that drive great leaders Sudhir Udayakanth CEO, Ishara c2c and Edge Academy “One of the most important actions, things a leader can do, is to lead by example. If […]

5 Reasons WHY You MUST Invest in Your Product Marketing Team

5 Reasons WHY You MUST Invest in Your Product Marketing Team Learning Bytes What is Product Marketing Where do Product Marketers (PMM’s) Come From? What makes a great PMM? 5 Reasons to Invest in Product Marketing Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn “The best marketing doesn’t feel like marketing.” […]

Digital India and Growth of Elearning in 2019

E-Learning Digital India and Growth of E-learning in 2019 E-Learning industry in India is growing at 25 per cent year-on-year. It is projected to be a $1.96 billion industry by 2021. Technology has revolutionised the scope of learning. Facebook Twitter LinkedIn ” By 2030, Global Education and Training Expenditure is set to reach at least […]

Jobscape 2022

Learning Bytes Jobscape 2022 Which are the top jobs of 2019? Will they shape the industry till 2022? Which skillsets are hiring managers looking for? Which careers are trending in product, data and tech? Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn ” 75 million current job roles may be overtaken […]

10 Design Thinking Hacks For Product Marketing

Learning Bytes 10 Design Thinking Hacks For Product Marketing How to design global products like Starbucks , Apple and Royal Enfield Going local on design and branding helps sell more Design thinking strategies to keep an audience hooked Facebook Twitter LinkedIn “Design is not just what it looks like and feels like. Design is how […]

Who would have thought ‘Swachh Bharat’ would become a business model?

events Who would have thought ‘Swachh Bharat Abhiyan’ would spark business ideas? The Product Management Skillathon event kicked off at the IPL Whitefield Campus, and saw the clash of innovative elevator pitches mPower, an app that takes the Swachh Bharat initiative to the digital level, won the best idea An elite jury of industry leaders […]

Education Trends for B-schools – 4.0

Learning Bytes Education Trends for Top B-schools – 4.0 Futuristic education in B-schools will equip students to work in the VUCA world It’s all about ‘Curriculum’, ‘Context’ and ‘Connect’ in the latest education trends Insights shared by Amit Phadnis, SVP-Engineering, Cisco India Facebook Twitter LinkedIn The 3 C’s are going to play a very critical […]

The verdict is out – The Generic MBA is dead! What’s next?

Learning Bytes #Rethink the Generic MBA The need of the hour is the creation of tech leaders who can manage digital transformation for corporates. A Generic MBA is just not good enough to equip students with the skills demanded by the Industry New-Age MBAs like the MBA in Technology Management bridge the industry gap and […]

Skillathon: Start-Up Pitches at the Institute of Product Leadership

Events Skillathon: StartUp Pitches at the Institute of Product Leadership The Product Management Skillathon event at the IPL Whitefield Campus saw the clash of innovative elevator pitches ‘Suruss’, a flavoured water drink was the winning product idea. ‘Zodog’, an app to order food and treats for dogs, won the best award for user-friendliness. Facebook Twitter […]

A Shout-Out To Women in Tech and Product!

INSIGHTS A Shout-Out To Women in Tech and Product! Only 30% of women in the US are in entry-level product roles, as per a Glassdoor study. According to the PM Survey 2018, product management roles have equal pay across genders. Finding the right mentor, and making a personal roadmap is equally important apart from building […]

How do I know if Data Science is the right career for me?

INSIGHTS Is Data Science Right For Me? What are the necessary skills for a career in Data Science? Do I need to know Math or Coding? Where do I start my journey in Data Science? Share on linkedin LinkedIn Share on twitter Twitter Share on google Google+ Share on facebook Facebook The goal is to […]

Dominate Markets with a powerful Message

LEARNING BYTES How to use a Brand Message That Matters™ to dominate your market Why do brands like Apple, Royal Enfield and Starbucks charge way more than their competitors? People today are in search of experiences, and not just commodities. Storylines around your brand help you stand out from competitors and deliver niche experiences. Facebook […]

Winning Strategies for B2B Product Marketing – 5 Takeaways

learning bytes Winning Strategies for B2B Product Marketing The difference between product management and product marketing. Top product marketing skills today. Helping organizations cross the chasm. Facebook Twitter LinkedIn “Chasm crossing is not the end, but rather the beginning, of mainstream market development.” Geoffrey A. Moore What is Product Marketing? The function is often confused, […]

5 Key Takeaways from ‘Marketing Strategy for Retailers in India’

thought leadership 5 Retail Marketing Hacks from CEO of McCain Foods, India Which are the top jobs of 2019? Will they shape the industry till 2022? Which skillsets are hiring managers looking for? Which careers are trending in product, data and tech? Facebook Twitter LinkedIn ‘Business works only when you are close to the customer. […]

Product Marketing Management – The fundamentals in a data rich world

Product Marketing Management Critically of the Role in a Data Rich Marketplace Shesh is an executive with an outstanding track record of leading strategy development and execution to bring software products to markets worldwide, with P&L responsibilities in excess of hundreds of Million USD. Before his current role in Bottomline Technologies, he has proved his […]

Creating 10x Revenue With Product Marketing

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The first Infosession of 2019 rocked with over 180 attendees!

The first Infosession of 2019 rocked with over 180 attendees! Over 180 attendees! That’s a grand beginning to our industry and career awareness programs for the year. The Infosession on 19th Jan took place at the Hyatt Centric in Bangalore. The hiring panel particularly was a roaring success as the attendees got answers to many […]

5 Fintech trends every engineer should know in India

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5 Skills to move from Product Management to General Management

5 Skills to move from Product Management to General Management Candace Worley is Vice President and Chief Technical Strategist for McAfee. She manages a worldwide team of Technical Strategists responsible for driving thought leadership and advancing technical innovation in McAfee security solutions. Prior to this role, Candace served as Vice President for Enterprise Solutions for […]

Leadership Thursday – 6th Dec 2018

Leadership Thursday Launch of ‘Leadership Thursdays’ in Pune: 6th December, 2018 was yet another landmark in IPL’s dedicated journey to connect industry leaders to aspiring product leaders. The first edition of ‘Leadership Thursdays’ in Pune witnessed a great turnout of our Executive MBA participants. The sessions revolved around the themes of ‘ Product management for […]

Product Marketing 2.0 – Technology and B2B Marketing

How Technology is Exploding the Role and Impact of B2B Marketing Olivier Thierry is the CMO of Quorum Software. Olivier has over thirty years of experience in several areas of computer technology and software systems. Olivier’s experience spans early stage startups to mature public companies where he has had executive leadership roles in creating, developing […]

Accelerated Product Marketing For SAAS Products With An Agile Approach

Accelerate Product Marketing for SAAS Products “Content marketing is the funnel through which agile marketing succeeds.” – Melanie Achard. Melanie Achard is the Director of product marketing at SolarWinds, a company based in Houston, Texas. Melanie is a senior Product Marketing and Management Professional with extensive experience in the system administration, health care and security […]

Product Roadmap Concepts every Engineer should know

Product Roadmap Concepts every Engineer should know “The MVP is like a newborn baby. Love and nurture your product like you do with a baby till they grow up.” – Suhas Mehta Suhas is a Product Manager at Falkonry Inc. as well as a Co-Founder and Chief Product Officer at Hourmony Inc. He is alumnus […]

Why Are Technology Leaders Going Back to School?

Why Are Tech Leaders Going Back to School? “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.” Alvin Toffler (Future Shock) Globalization, digitization, and technology are reducing the shelf life of skills. Dell Technologies Realize 2030 report states that 85% of […]

Networking event at the Institute’s Koramangala Campus

#Prodleader Networking Event attended by Head of Products & Design from companies like FreshMenu, Metricstream, Cognizant, Tally. FreshMenu, Metricstream, Cognizant, Tally.   It was a merry reunion of senior executives from the Bangalore product ecosystem, select alumni and faculty. The evening kicked off with curriculum discussions on ‘2 New Programs for freshers – MBA in […]

Storytelling for Products by Sandeep Kochhar – 5 Key Takeaways

Storytelling for Products – 5 Key Takeaways “Great stories happen to those who can tell them” ― Ira Glass We were proud to host Sandeep Kochhar – CEO – BleWMinds Consulting – for a Webinar on “Storytelling for  Products”. He is an insightful innovative powerful inspirational Speaker & Storyteller. He loves using storytelling as an […]

Graduating from being code-centric to a customer-centric tech leader

How to graduate from being a code-centric to a customer-centric technology leader The Top 20 reasons for startup failure reports that 42% of products failed because they were not needed in the market. The same study also cites “ignoring customers” a reason for failure in 14% of the startups. In today’s agile environment the success […]

Enabling Intelligence through Big Data – 3 Key Takeaways

Business intelligence from Big data – 3 Key Takeaways | Industry Connect | 27 Oct 2018 Harsha Rao, Head – Big Data COE at Societe Generale Global Solution Centre on Enabling Intelligence from Big Data   3 Key Takeaways from the Industry Connect Session on 27th October 2018. – 1. What is Big Data?Big Data […]

Traditional MBA Vs. MBA in Applied Data Science

Traditional MBA Vs. MBA in Applied Data Science A study by ASSOCHAM tells that only 7% of MBA graduates passing out from Indian institutes other than the premium B-schools are employable in reality. Not only this, out of the 15 lakh fresh engineers graduating yearly, 20-30% are unemployable or underemployed. The falling employability of graduates […]

Resumes are Dead: Here’s What People Can Do About It

Resumes are Dead: Here’s What To Focus On Instead A leading IT company has recently decided to resize its workforce by letting go its 200 senior executives. Last year, voluntary retirement scheme was offered to around 400 employees by the same organization. Meanwhile, a TOI report revealed that TCS hired 1000 freshers with new age skills, as […]

Executive MBA in Product Leadership | Pune Scholarship

Executive MBA in Product Leadership | Pune | Scholarship “Originality is the essence of true scholarship. Creativity is the soul of the true scholar”    –   Nnamdi Azikiwe The importance of Scholarships is multi-threaded, but at the Institute of Product Leadership we emphasise on equipping the right minds to drive India’s Product revolution. We are […]

The Other Side of Product – Industry Connect with Mohit Sethi

The Other Side of Product – Industry Connect with Mohit Sethi https://www.youtube.com/watch?v=zzlddKjBlYg&t=36sMohit Sethi, popularly known as “The Accidental Product Manager” looks at products through the lenses of data. He tries to develop usable products without the biases of past design or UX experiences. He prefers data analytics to decide the feature than the other way […]

Changing Scope of BFSI in India – The Data Science Revolution

Changing Scope of BFSI in India – The Data Science Revolution Mukesh JainCTO, CFS Global Webinar -11 Sept 2018 – Rise of BFSI Industry using Data Science, Machine Learning and AI One of the ways to ascertain the legitimacy of new technologies is by their entrenchment in banking and financial services. Going by the developments […]

Keeping Score of the Game Called Product Management – Industry Connect with Raghu Ramanujam

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5 Ways You Can Humanize Digital User Experience

5 Ways You Can Humanize Digital User Experience What’s the difference between MakeMyTrip and Airbnb’swebsite? One makes me want to close my tab and the other makes me want to explore new places. I’m not going totell you which is which, but instead let you be the judge. The point I am trying to drive […]

Software tester? – Here are 5 reasons why you cannot afford to ignore Data Science.

Software tester? – Here are 5 reasons why you cannot afford to ignore Data Science. Clients are looking at testers to grow the business. Before you tell yourself “what nonsense”, let us prove the point. Testing profession is in the middle of a profound disruption that is already well underway. Testers themselves are aware of […]

5 Things You Need to Know About “Data Driven Product Development”

5 Things You Need To Know About “Data Driven Product Development” Data Driven Product Development The Institute was extremely proud to host Pradeepta Mishra, Chief Data Scientist at Lymbyc, where he presented a Webinar on “Data Driven Product Development”. He has authored two books; ‘R data mining blueprints’ and ‘Mining text, sentiment, web using R’. […]

Minimalism in design- Less is more

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Problem Framing in Design Thinking

Problem Framing in Design Thinking In a world connected by smartphones, GPS, and social media, we have come to expect businesses, hospitals, and governments to deliver personalized experiences to us on any device in real time. While we still go to the store to buy groceries or get on a plane to travel from point […]

4 Practices to Maximize Benefits from Product Roadmap Process

4 Practices to maximize benefits from Product Roadmap Process Conventional wisdom says market competition results in higher quality products and lower prices. But that competition exists between companies. What would happen if we create competitive markets inside a company? Think about the product roadmap process.I believe the best product roadmaps come from vigorous competition for […]

Is your Product going in the right direction?

Is your Product going in the right direction? Product Management is the subtle art of aligning customer needs, business needs and available technology seamlessly, ensuring every stakeholder goes away happy. In simpler terms, it’s easier to lift Thor’s hammer than to be a Product Manager. Development teams don’t want to listen to what the customers […]

The Demand for Business-Savvy Product Managers is real

The Demand for Business-Savvy Product Managers is Real Good Product Managers are tech-savvy with great soft skills, but great Product Managers are Business- savvy. Business expertise is one of the 4 pillars of Product Leadership and a common approach to master it is through an MBA, but not everyone has the time and funds to […]

Empathy in Data Science: Moving from Good to Great! – Sandipan Chattopadhyay

Empathy in Data Science: Moving from Good to Great! – Sandipan Chattopadhyay Sandipan Chattopadhyay is the tech brain behind MoneyControl.com and Justdial’s digital expansion. His love for statistics is well known. He makes his most important decisions based on his gut (and not logic). At the Webinar on “Empathy in Data Science: Moving from Good […]

To Be or Not To Be: that’s the question — 5 Reasons to Pursue an MBA in Data Science!

To Be or Not To Be: that’s the question — 5 Reasons to Pursue an MBA in Data Science! Is there a good type of unemployment? Yes there is! It is called frictional unemployment. A type of unemployment that arises when employees make temporary transitions to find better roles, and, when companies scout for the best suited talent […]

5 Compelling reasons why Product Managers should take UX seriously

5 Compelling reasons why Product Managers should take UX seriously We have figured the secret ingredient for successful and most loved products! Did you know why products such as Netflix, Google, Amazon, Zomato, Apple are so popular in the global market? The secret lies in the design and User Experience of the product. In the […]

5 Critical Data Science Skills for Product Managers

5 Critical Data Science Skills for Product Managers – Industry Connect Rangasayee Chandrasekaran, Senior Product Manager at Qubole gave a talk on 5 critical Data Science skills every Product Leader should master for career growth. He gave a clear picture on how Product Managers should approach and use Data Science to deliver better products. The […]

5 Ways to Budget Marketing​ Expenses

5 Ways to Budget your Marketing Expenses – Industry Connect | 30 June, 2018 The EMBA 2017-C Class with Kanupriya Sindhu Kanupriya Sindhu, Ex VP – Product Marketing at Canvera took an Industry Connect Session on 30th June 2018 at the CMRIT Campus for the EMBA 2017-C Class. The topic of the Session was Budgeting, […]

The Data Yogi: Data Science = Empathy!?

The Data Yogi: Data Science = Empathy!? This is one of the blogs that I have really enjoyed writing. The concept of empathy, not just in Data Science but life in general, has really been overlooked. I would consider empathy a skill rather than a talent. I was very astonished to come across the Japanese […]

Making New Inroads!

Making New Inroads! On 23rd June, all the cohorts of the EMBA 2018-A batch came together during the Orientation Program at the CMRIT Campus. It was an eventful day with introductions and Program frameworks by the Faculty on the agenda. Dr. Marya Wani, the Head of Curriculum Design and Learning Experience at the Institute welcomed […]

IPLites deliver Session to 100 Women Entrepreneurs in IIM-Bangalore

IPLites deliver Session to 100 Women Entrepreneurs in IIM-Bangalore Perhaps, it is one of the greatest moments for the Institute of Product Leadership to have Muthuraj and Kishan as our EMBA program Alumni, who joined hands to deliver an enthralling session to 100 empowered women Entrepreneurs in IIM Bangalore on Lean Product Development. We got […]

What does it take to Build a Career in Data Science?

What does it take to Build a Career in Data Science? Written by Dr. Marya Wani (Director of Programs – School of Data Science), as published in the Education Times According to Forbes magazine, data science is the highest paid field to get into. Analytics India Magazine claims that there were 50,000 analytics positions that […]

Why you need to get serious about a Mid-career Transition ?

Why you need to get serious about a Mid-career Transition ? Change is the only constant. This has been the scenario in the Indian job market since a long time, but the last couple of years have signaled turbulence like never before. Job roles are redefined every day to accommodate newer technologies and practices. With the […]

Will your bedsheet kill you if you consume cheese? Aka, does Correlation imply Causation?

Will your bedsheet kill you if you consume cheese? Aka, does Correlation imply Causation? Most probably you are speculating if am too inebriated to make sense on a weekday afternoon. See the above chart. The resources on Statistical analysis that you have been pondering on would totally agree with this, given the clear positive correlation […]

The Future Of Workforce Analytics – Sameer Dhanrajani

The Future Of Workforce Analytics – Sameer Dhanrajani AI Led Talent Science – The Future of HCM Talent science is the business capability of using AI and advanced data analysis techniques to drive HCM decision making. It calls for a logical connection between decisions about people, HCM program investments and strategic business outcomes. This is […]

Are You Still Living Inside Your “My Career is Safe” Bubble?

Are You Still Living Inside Your “My Career is Safe” Bubble? “Nobel-winner Paul Krugman warns India story could end with mass unemployment” This is the news that I woke up to this morning. Should I believe in coincidences or not is what I asked myself. Just last evening I was discussing with a friend casually […]

Data Science Summit 2018: A Glance

Data Science Summit 2018: A Glance Data Science Summit 2018 hosted by IPL School of Data Science A congregation of some of the brilliant minds in the industry. Thought provoking discussions. Adrenalin infused skill development sessions. Awe-inspiring conversations.Q Here is a glance into the Data Science Summit 2018. The first Data Science Mega Summit hosted […]

Listen First! Lead with Data

Listen First! Lead with Data A tete-a-tete with an IPL alumnus A Senior Technology Consultant with over 10 years of experience primarily in the telecom domain, Abhishek Dutta, EMBA 2017-B has recently transitioned to a new role as Technical Account Manager (India Business Development) at CAST Software. Abhishek has previously worked as a Lead Technology […]

Shareathon 2018: Celebrating Business Storytelling

Shareathon 2018: Celebrating Business Storytelling The Institute of Product Leadership’s annual business storytelling event, Shareathon, sees enthusiastic participation from executives across the board every year. This year, 150+ professionals and students came together at the CMRIT Bangalore campus to celebrate the power of effective storytelling for business.  The event began with a workshop on Mastering […]

Rise of the Data Engineer

Rise of the Data Engineer Metamorphosis of an Engineer to a Data Engineer The life of an average Indian student is caught in the web of traditional engineering. In the anticipation of building a comfortable life, all hopes are placed on an engineering degree. So much so that an engineer in the family is like […]

Faculty Focus – Shaleel Nalakath

It’s All About The Person in Front of Me… “I absolutely believe that people, unless coached, never reach their maximum capabilities” – Bob Nardelli, CEO, Home Depot Someone who loves to work with people, rather than with things or numbers couldn’t have chosen a better profession. Shaleel Nalakath is a seasoned Coach who conducts sessions […]

Why Has Business Education Failed Business

Why Has Business Education Failed Business This article [Want to Kill Your Economy? Have MBA Programs Churn out Takers Not Makers] by Rana Foroohar based on her book “Makers & Takers: The Rise of Finance and Fall of American Business” talks about the state of business education in the US. For my friends in India, I am […]

The Rise of the Data Smart Manager

The Rise of the Data Smart Manager The next generation of business leaders will be ones who master business, technology and data. Data Smart Professionals are much in demand, with McKinsey&Company predicting 1.5 million open positions for Data Smart Professionals in 2018 for US alone.  Let’s face it, not everyone can or should become a […]

Essential Skills of Data Science professionals

Essential Skills of Data Science professionals If you are new to this post, please read our previous blog here before continuing further. In the previous blog we saw how Data Science is the century’s hottest career. But how to break in to this intimidating space? Asking questions is easy. But the answers are not always […]

Building A Career In Data Science

Building a Career in Data Science If we have data, let’s look at data. If all we have are opinions, let’s go with mine, said Jim Barksdale, former Netscape CEO. We have data and we have it in abundance. The world has just realized the importance of looking at it closely. Data overload or information […]

The Problem We Solve is the Question We Ask

The Problem We Solve is the Question We Ask Just before 2017 came to an end, a Google Internet connectivity balloon crashed in Kenyaand landed on a farm. As the article states, it caused a little panic. Fortunately, there was no damage to life or property. Most of us are familiar with what Google has been […]

Design Thinking Is A Key For Product Management

Design Thinking Is A Key For Product Management Muthuraj Thangavel, a Product Manager at SAP Labs and a senior coach and mentor for the topics of Design Thinking, Customer Engagement & Business Model Innovation. Passionate about new product development and business innovation, he holds a USPTO patent and is a recognized speaker who has delivered […]

Design Thinking Is A Way Of Living, A Culture…

Design Thinking Is A Way Of Living, A Culture… With nearly 15 years of experience in User Experience (UX), Sameer Bhiwani brings to the table invaluable knowledge and experience to pass on. As a Principal Interaction Designer at Oracle, he and his team were responsible for several product lines of Oracle. He donned the role […]

AMA Interview with Prasad Bhandarkar, Head of Search & Profile Data Engineering, Facebook

AMA Interview with Prasad Bhandarkar, Head of Search & Profile Data Engineering, Facebook As part of the Institute of Product Leadership’s continuous effort to engage senior executives in the industry to share their knowledge and experience with the community, we are kicking off the AMA series (Ask Me Anything) with Prasad Bhandarkar, Head of Search […]

Year in Review

2017: Some Highlights… It is that time of the year when the vacation mood sets in all around and everyone pauses their work lives to relax and enjoy the holiday season. As we draw the curtains on 2017, we take a look back at the happenings at the Institute this year. The Campus is abuzz! […]

Looking Back to Look Forward in 2018

Looking Back to Look Forward in 2018 The year is winding down. Perhaps you have a crackling fireplace going. Perhaps there is a beautifully decorated tree in the corner with boxes of gifts around it, all waiting to be opened. As you sip or swill that eggnog, or your favorite beverage, it’s as good a […]

A New Journey Awaits — EMBA Orientation – Class of 2017-C

A New Journey Awaits EMBA Orientation – Class of 2017-C It was difficult to put the feelings of cohort into words before the commencement of orientation ceremony. It was 4th November, graced by a bright Saturday morning, when most of the working professionals enjoy a break from the commitments at work. But, it wasn’t same […]

Be the wolf that leads the pack

Be the wolf that leads the pack Top ten leadership hacks in Product Management Leading an organization or team comes with its own challenges, and it’s easy to get subsumed under daily tasks while losing sight of the big picture. You need to stay focused and consciously develop qualities that let you become a successful […]

Opening the Floodgates for Hyderabad Product Visionaries

  Opening the Floodgates for Hyderabad Product Visionaries Institute of Product Leadership (IPL) joins hands with Hyderabad’s top B-School, Institute of Management Technology (IMT) to launch its MBA programs for city’s mid-career executives. The joint venture will empower professionals in the tech industry to hoist their careers and expand their knowledge base across Product Management, […]

4 reasons why you should take the Product Management Survey 2017!

4 reasons why you should take the Product Management Survey 2017! “Email: Sub: You’re featured in the Product Management Survey of 2017” Dear Product Manager, Kudos! You opened a valuable email! Yes, it’s a survey mail. But pause right there before you think of junking it. Contrary to popular perception, not all surveys deserve to […]

Know your Faculty – Ameen Haque

Know your Faculty – Ameen Haque The Tale of a Storyteller The Digital Dreamer is what The Week refers to him as. His life, as Mr Ameen Haque puts it, has always been associated with stories and tales in some form or the other. ‘I believe stories are wisdom disguised as entertainment, says Ameen to […]

Making product dreams real

Making product dreams real It takes laser-focussed vision and dedication to dream of transforming India into a digital nation and touching the lives of 1.3 billion people positively. It takes a forum like Product Leaders Forum (PLF) to turn that dream into reality. PLF has been a unique forum for Product Leaders enabling them to […]

Product Management – Not just for Product Managers

Product Management – Not just for Product Managers Coming across a Product Leader in the true sense who has had an illustrious career filled with trend-setting milestones is a rare phenomenon. But times can get lucky to make that rarity a reality. The Institute of Product Leadership (IPL) recently hosted a fireside chat with Dr. […]

The man behind the “Solopreneur”

The man behind the “Solopreneur” A product leader and technologist with 25+ years experience building B2B and B2C products, Tathagat Varma has played significant technical and leadership roles, including VP for Strategic Process Innovations at 24[7] Innovation Labs. He is a highly sought-after public speaker, accomplished thought leader, agile transformation leader, published author and startup […]

Yodlee Hackathon

Yodlee Hackathon IPL conducted the Yodlee Hackathon on 26th July at the Yodlee campus. Yodlee gave us a problem to work on some days prior—which we subsequently circulated internally among our students and then collected their solutions to the same. Out of the 17 submissions we received, 7 of our students made the final cut. […]

Why Hackathons Matter

Why Hackathons Matter How many hours have you spent painstakingly formatting your resume? Discreetly fluffing it up, in the hope of getting noticed and scoring the Next Big Job out there? Far too many, we’d say. Today’s reality is that we live in fast paced times, where technology is the new buzzword and bots are […]

The Spark of Passion

The Spark of Passion ..it ignites the fuel for innovation It takes a spark to light a fire. Likewise, it takes IPL’s EMBA program to shift gears in your thought process and career. Mr. Chetan Prahlada [Product Owner, NextGen Healthcare, EMBA 2016 B Batch] shares his story of how IPL was instrumental in his career […]

Know Your Faculty

Know Your Faculty Senior Faculty at IPL.. Adjunct Faculty at Maastricht School of Management, Kuwait… Coach at Negotiation Partners, Melbourne… Consultant at Focus MC, UAE… MBA Facilitator at Stafford Associates, GCC and Lebanon… If these were not enough, Google rates him the best negotiation coach in the world! Mind-boggling stuff, isn’t it? This is the […]

Ask Me Anything (AMA): Rahul answers.

Ask Me Anything (AMA): Rahul answers. When we learn something new or venture into territories unknown, we are bound to have questions popping up in our minds. If it is anything related to Product Management, who better than Director of Programs and, Faculty Rahul Abhyankar to address our queries and doubts. With his rich experience […]

“Seek Immortality”

“Seek Immortality” Interview with Nandini Vaidyanathan Move over stereotypical professors/trainers with straight faces and serious dispositions and brace yourself to meet an uber cool guru with a passion to mentor entrepreneurs and interests as varied as trekking, reading, travelling, singing and cooking. IPL Faculty and Founder/Mentor at CARMa Venture Services, Nandini Vaidyanathan has over 20 […]

EMBA 2017 B- Immersion

EMBA 2017 B- Immersion And suddenly you know…It’s time to start something new and trust the magic of beginnings.” The rain gods had been active over the weekend. But the incessant showers couldn’t dampen the ongoings of the immersion of the Executive MBA 2017 B batch. Industry’s senior professionals who have braced themselves to the […]

IPL and California-based Accelerator Spinta join hands to support budding entrepreneurs!

IPL and California-based Accelerator Spinta join hands to support budding entrepreneurs! The Institute of Product Leadership (IPL) is delighted to partner as the education and learning arm of Spinta Global Accelerator, an accelerator based out of California, USA. Spinta brings a very unique approach to helping startup founders accelerate their vision and innovation by offering […]

An Award Well Deserved!

An Award Well Deserved! Kishan Malur (EMBA 2015-B) was recently awarded the Cisco Product Leadership Scholarship. Cisco’s Enterprise Networking Group has instituted the scholarship as a one of a kind industry-academia partnership aimed at promoting the product leadership ecosystem pan-India. Mr. Malur currently works at Bosch as a Product Manager in the IoT (Internet of […]

Give Wings to the Fire Within!

Give Wings to the Fire Within! 29th April, 2017 was a day that started off as being bright and sunny in Bengaluru, Karnataka, but the latter half of the day turned wet and gloomy with intermittent rains. However, that did nothing to dampen the spirits of the enthusiastic bunch of cohorts of the EMBA class […]

IPL 2016-B Cohorts Blog List

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The Secret to Winning with Great Ideas

The Secret to Winning with Great Ideas IPL Faculty Naveen Lakkur is an Innovation Coach and a Strategic Consultant. In a tete-a-tete, Prof. Naveen shared his views on the process of Ideation and the importance of choosing the right idea to build a successful business. 1. Considering how important idea generation is for setting up […]

Be culture savvy to work effectively in the global office

Be culture savvy to work effectively in the global office Ever dealt with opaque Japanese customers who won’t make eye contact? Or Israelis who will spend hours debating the pros and cons of your product? How about brusque and businesslike Germans who like to stay on the topic? In the global economy of today, effective […]

Product Management is a right brain activity

Product Management is a right brain activity A report on the second Career Day in April 2017 Following the success of the first Career Day held this year in February , the second edition was held on April 15th in the IPL Koramangala campus. It was a packed house at the IPL campus with 62+ […]

First 100 days after product launch

First 100 days after product launch It doesn’t matter if you are an entrepreneur or a product manager in a large organization. If you are an entrepreneur, you must have conceived the product a year ago, maybe even two years. Since no one funds an idea, you had limited capital and human resources at your […]

Deploying Technology To Save Lives

Deploying Technology To Save Lives “IPL gave me the right set of people and skills to fuel my entrepreneurial interest”, says product innovator and entrepreneur Rajavel P Rajavel P. is the founder of Levizi Healthcare. The idea of Levizi Healthcare struck him during his IPL EMBA days. This was incubated by IPL product labs team […]

How Do I Find A Mentor ?

How Do I Find A Mentor ? In this blogpost, we continue with the series on Mentors and Mentorship. Mentors are those whose experience and wisdom you can gain from. They are said to have a positive impact on an employee’s career progression, job satisfaction, motivation levels and his/her commitment to a company. They spur […]

Book Review: A Craftsman Mindset is Critical for Achievement

Book Review: A Craftsman Mindset is Critical for Achievement Kaushik Balasubramanian, EMBA 2016, Server Power Performance Architect at Intel Corporation, Portland, OR. Have you wondered how some have stellar careers? Have you wondered if there was a radically different domain that you wish you had ventured into? Have you felt tempted to quit everything in […]

Dilemmas in Scaling Up

Dilemmas in Scaling Up Q&A With Ben Foster, VP of Product Management at OPower Harvard Business School’s “Product Development at OPower” case study elaborates on the dilemma faced by a start-up product firm as it tries to scale up. Coping with the pressure for customization is a central challenge faced by many start-ups as they […]

BUILDING BLOCKS OF CUSTOMER INSIGHT

BUILDING BLOCKS OF CUSTOMER INSIGHT Many companies begin and many continue without a clear sense of their target customer. Some resist clarifying the target; they want to appeal to as many buyers as possible, and defining a target implies excluding some customers. Others are unable to describe in more than a cursory way who does […]

SO…YOU READ ABOUT “MVP”, “BUILD-MEASURE-LEARN”, “PIVOT” – NOW WHAT?

SO…YOU READ ABOUT “MVP”, “BUILD-MEASURE-LEARN”, “PIVOT” – NOW WHAT? Lean principles are pretty hot these days and it makes so much sense. So…you read about Minimum Viable Product (MVP) -maximum learning with minimal effort; Talking to customers – “Get out of the building”; “Build-Measure-Learn” and if you wonder… – how can you leverage the benefits […]

Reversing the Indian Brain Drain

Reversing the Indian Brain Drain Ambarish Kenghe, Alok Goel, Rich Miranov and other Industry Leaders at your service There is good news for the Indian product space, and great news for Myntra, India’s leading m-commerce platform for fashion & lifestyle. Ambarish Kenghe joins Myntra as Senior Vice-President and Head of Product, bringing with him 15 […]

10 COMMANDMENTS TO REDUCE PUSH NOTIFICATION OPT-OUTS

10 COMMANDMENTS TO REDUCE PUSH NOTIFICATION OPT-OUTS To summarize, Report from Kahuna suggest 60% users opt out of Push Notifications, and the opt out rate varies across industries. Here are 10 Commandments to reduce Push Notification opt-outs. 1. You shall remember Push Notifications is not SMS or Email or Tweet. 2. You acknowledge Notifications and […]

INTERVIEWING LIKE A PRODUCT MANAGER

Interviewing Like A Product Manager I’ve interviewed dozens of product management candidates recently, and many didn’t leave much of an impression. Here are some biased thoughts on essential product skills, and how these should shape how product managers interview for jobs. Stating the obvious, every good product manager should be able to segment markets, target […]

5 Critical Checkpoints on the Product Roadmap

5 Critical Checkpoints on the Product Roadmap On any road, there are the usual sign markers showing useful information, locations for services, and sometimes, checkpoints set up by law enforcement authorities. These checkpoints are intended to ensure compliance, e.g., sobriety, seat belts, or in other situations to reroute traffic due to hazardous conditions ahead, e.g., […]

5 CRITICAL WAYS TO DEVELOP PRODUCT INNOVATION MINDSET

5 CRITICAL WAYS TO DEVELOP PRODUCT INNOVATION MINDSET Innovation is one of the most overused words in the business world these days. Companies that are innovating are laying a strong foundation for future growth, while getting ahead of the competition. They are winning, which is why everyone is either innovating or desperately trying to do […]

Book recommendations from IPL faculty

Book recommendations from IPL faculty “Write to be understood, speak to be heard, read to grow” – Lawrence Clarke Powell “Actionable practices to help us get better at embodying and integrating all our learnings” – Prof. Akshay Cherian “It busts your myth about your rationality and objectivity. Every page of this book makes you think, […]

10 Best IPL Blogs of 2016

10 Best IPL Blogs of 2016 1. “How great product teams partner to solve customer problems” A discussion that draws upon the fantastic collaboration between Bill and Melinda Gates to illustrate how product managers, project managers and technologists can collaborate constructively towards a common goal. 2. “The C.A.S.E for having product managers in India” Why […]

4 Elements to Create a Memorable Brand Story

4 Elements to Create a Memorable Brand Story The part two of the blog “The Art of Storytelling: It’s in your DNA” continues here: Good stories leave a lasting impression. Even if the audience can’t remember exact details, years down the road, they will still remember if it was “awesome,” “horrible,” “sad,” “funny,” and even […]

EMBA 2017-A Begin Their Transformation

EMBA 2017-A Begin Their Transformation A report on the newest cohort’s orientation day The EMBA Orientation for class of 2017-A at the CMRIT Campus on Saturday, December 3rd. Sixteen mid-career and high-powered executives from companies as diverse as Mindtree, GE, VMWare and Netapp congregated to soak in a mid-career professional development experience sure to disrupt […]

Stories of Disruption

Stories of Disruption From a solution to manure piles to space tourism disruption dɪsˈrʌpʃn/ noun 1.disturbance or problems which interrupt an event, activity, or process. 2.”the scheme was planned to minimize disruption” 3.disturbance, disordering, disarrangement, disarranging, interference interference, upset, upsetting,unsettling, confusion, confusing; Around 1900, there were 20 million horses across North America drawing carriages. New […]

Aseef Pasha: Scaling new heights, fueled by ambition, hard work and IPL

Aseef Pasha: Scaling new heights, fueled by ambition, hard work and IPL Aseef was easily the most popular guy in his ICPM cohort. I know this, because I was part of the same cohort. He contacted me a few days before the program started, and we began to exchange (our then nascent) views on product […]

Convocation of EMBA 2014:High Achievers, Big Dreams

Convocation of EMBA 2014:High Achievers, Big Dreams Graduation ceremonies signify both endings and beginnings – the ending of the formal classroom sessions and projects, and the beginning of a lifelong adventure in product leadership. And so it was with the class of 2014. At the convocation on November 3, 2016 held by CMR University, students […]

IPL at NASSCOM Product Conclave (NPC) 2016

IPL at NASSCOM Product Conclave (NPC) 2016 The 13th edition of NASSCOM’s annual Product Conclave was held on October 26th and 27th at Bangalore, drawing over 250 companies to this gathering of the brightest and best in the product ecosystem to discuss, debate and forecast movements in the space. The focus of NPC 2016 was […]

Awesome All the Way: The EMBA 2015A batch Graduates

Awesome All the Way: The EMBA 2015A batch Graduates The EMBA 2015A batch graduated with much fanfare on October 21. The graduation ceremony was held at the PES University campus at Banashankari. The ceremony was organized by PESU to felicitate the graduating EMBA and MTech Students of PESU. The ceremony was attended by the Honorable […]

What is Product Leadership?

What is Product Leadership? IPL faculty give their insights into a fundamental question Dr. Arun Saxena We have moved from an industrial economy to a consumption or consumer led economy. The competition has turned fierce with huge pressure on margins. To gain any loyalty, the products and services must now delight the consumers beyond being […]

Silicon India Recognises IPL as an “Institute of the Year 2016”

Silicon India Recognises IPL as an “Institute of the Year 2016” Industry Magazine lauds IPL’s efforts to “Create an Army of Product Innovators” to support country’s move towards product innovation Silicon India, one of India’s best recognized magazines for the technology industry, has recognised the pioneering work done by the Institute of Product Leadership to […]

IPL Faculty Wins Best Paper Award at UK IFIP Conference

IPL Faculty Wins Best Paper Award at UK IFIP Conference Paper on factors that affect the use of social media for civic engagement was one of the 6 deemed best of the Conference. Dr. Marya Wani, faculty and head of Curriculum and research for the Institute of Product Leadership, recently won an award at the […]

Behind every successful Sindhu is a Gopichand

Behind every successful Sindhu is a Gopichand Six ways mentors are critical to career success #SindhuForGold is a great tag, but the real Sindhu had to settle for silver. She’ll forever be our Golden Girl anyway, for the sheer grit she displayed a few days ago and the grace even in defeat. Every stroke, every […]

Coming Together, Starting the Journey

Coming Together, Starting the Journey “Coming together is a beginning; keeping together is progress; working together is success.” Henry Ford The newest EMBA cohort of the year 2016 came together for their first immersion at IPL’s CMRIT campus this weekend. It was time to start the journey – of getting to know each other in […]

Two Scholarships, One Winner. Are you Next?

Two Scholarships, One Winner. Are you Next? The Cisco Scholarship Award goes to “Anitha Chandran..” Institute of Product Leadership is very happy to announce the award of the Cisco Scholarship to Anitha Chandran from the 2015-A batch of the EMBA program on 23 july 2016. Anitha is a Senior Manager at Accenture and has over […]

When to be a Dhoni, or a Kohli, or a Kumble

When to be a Dhoni, or a Kohli, or a Kumble The world is full of different kinds of leaders- the charismatic (think Narendra Modi, at the White House), the decisive (think the commander of a space shuttle who has to make split-second decisions), the quiet (think Tim Cook) or authoritarian (think Bill Gates, when […]

A Product Manager is the Jon Snow of modern-day enterprises. Here are 4 Compelling Reasons Why.

A Product Manager is the Jon Snow of modern-day enterprises. Here are 4 Compelling Reasons Why. In a world of grey characters, Jon Snow is closest to being a hero in the Game of Thrones, the iconic TV series. The TV (or torrent) viewing world waited with bated breath through the show’s hiatus to know […]

Essential Reading On the Products Vs. Services Dilemma

Essential Reading On the Products Vs. Services Dilemma As the line between products and services gets blurred, many of us grapple with questions about our offering – should it a product, or a service, or both? What is the difference between the two anyway? Here is a collection of superb articles that shed more light […]

How Will You Measure Your Life…and Build Great Products?

How Will You Measure Your Life…and Build Great Products? How Will You Measure Your Life…and Build Great Products? At first glance, it seems counter-intuitive that the two parts of the question would be related to each other. How Will You Measure Your Life?, written by Clayton Christensen, is about how one can be successful, and […]

What If You Are Not Like Steve Jobs?

What If You Are Not Like Steve Jobs? What If You Are Not Like Steve Jobs? Some days back I started reading Walter Isaacson‘s “Steve Jobs” all over again. Chapter fifteen, titled “The Launch” is about the launch of the first Macintosh in 1984, and ends with the following sentences: …neither Raskin nor Wozniak nor […]

The Pentagon Wars – A Product Management Disaster

The Pentagon Wars – A Product Management Disaster The Pentagon Wars, made as an HBO movie in 1998, is based on a book of the same name by Col. James Burton (retd). The film depicts the development of the Bradley fighting vehicle. Col Burton was appointed by Congress as an outsider to oversee the testing […]

Will the Google Autonomous Vehicle Drive Like the Segway?

Will the Google Autonomous Vehicle Drive Like the Segway? Will the Google Autonomous Vehicle Drive Like the Segway? A few days ago, there was a story in the LA Times about the California State Senate passing legislation approving the use of self-driving cars on California roads. The article said:Google Inc., Caltech and other organizations have […]

EMBA Class of 2016 B Orientation

EMBA Class of 2016 B Orientation Orientation Highlights The pleasant pre-monsoon weather at IPL’s Koramangala campus welcomed the latest batch of EMBA students. It was Orientation Day for the early admitted participants of the 18-month EMBA program that promises to be an exciting and enriching experience for these senior professionals. Dr. Marya Wani welcomed the […]

Andy Bechtolsheim on Innovation

Andy Bechtolsheim on Innovation Andy Bechtolsheim, one of the co-founders of Sun Microsystems and a Stanford Engineering Hero gave a talk today at Stanford on The Process of Innovation. It was webcast online and I was glad to be able to attend it from India. This time around, while listening to the lecture and watching […]

Leadership Lessons from Moneyball

Leadership Lessons from Moneyball Moneyball is one of my favorite movies to learn leadership lessons . It is the story of Oakland A’s GM, Billy Beane’s, innovative approach to baseball. Following the loss to the Yankees in the 2001 post-season, the A’s lost marquee players, and did not have the deep pockets to compete with other teams […]

The Girl Effect

The Girl Effect The Girl Effect Here are some statistics that should make everyone pause: ● Today, more than 600 million girls live in the developing world. ● Approximately one quarter of girls in developing countries are not in school. ● One girl in seven in developing countries marries before age 15. ●An extra year […]

So you’re a Product Manager now. What’s next?

So you’re a Product Manager now. What’s next? Professors Pinkesh Shah and Rahul Abhyankar wrote back to Ajay George (EMBA class of 2015-A), who recently became a Product Manager at Satmetrix with their tips on how to make the best of the first 90 days at the new role. An invaluable read for everyone, product […]

Learnings from a Newly Minted Product Manager

Learnings from a Newly Minted Product Manager Recently, IPL alumnus Ajay George (EMBA class of 2015-A) transitioned from Infosys to Satmetrix as a Product Manager. He wrote back to us talking about his first few days in the new role. Over to Ajay: First of all thanks to IPL and the cohort for helping me […]

New Product Idea –A Watch for Blind People…Almost

New Product Idea –A Watch for Blind People…Almost New Product Idea–A Watch for Blind People…Almost One of the participants in my course on Customer Connect & Market Research Techniques that I teach for the Institute of Product Leadership shared this great article about how products can benefit from user feedback. It is a first person […]

What Job Do You Hire the Apple Watch For?

What Job Do You Hire the Apple Watch For? What Job Do You Hire the Apple Watch For? After the recent Apple keynote, a friend sent me these questions: 1.Is the watch now a permanent part of your purchase? Buy one every 2 years to pair with your iPhone? 2.What would have to happen for […]

Product Managers and Startups

Product Managers and Startups Marty Cagan describes in his book “Inspired”, the job of the product manager as “to discover a product that is valuable, usable and feasible”. In relation to a startup a discussion with null went like this – A start up looks for the very clichéd type “Go – Getters”; but a […]

Product Management for Michelangelo

Product Management for Michelangelo Product Management for Michelangelo Michelangelo di LodovicoBuonarrotiSimoni more popularly known as Michelangelo, was an Italian Renaissance sculptor, painter, architect, poet, and engineer who exerted an unparalleled influence on the development of Western art. Despite making few forays beyond the arts, his versatility in the disciplines he took up was of such […]

Are Product Managers Future Entrepreneurs?

Are Product Managers Future Entrepreneurs? Prof. Rahul Abhyankar, Director of ICPM Programs at the Institute of Product Leadership summarized it well in his message to the Graduating Class, “Product Management is more of a mindset change merely skillset” Product Management has many definitions but most experts will agree that its essentially the art & science […]

“Old habit die hard” in Agile World

“Old habit die hard” in Agile World Old habit die hard” in Agile World Once a heavy smoker and drunker is advice by the doctor to change to better habits to live longer. Critical decision for a patient to follow the advice to survive; Goes good for six months. Everyone is able to see the […]

C.A.S.E for having Product Managers in India

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6 Essential Product Concepts EMBA Students Learn During the Weekends and Implement On Monday

6 Essential Product Concepts EMBA Students Learn During the Weekends and Implement On Monday The Executive MBA (EMBA) program offered by the Institute of Product Leadership has been breaking new ground in the executive education space in India. In contrast to other general purpose MBAs, this EMBA is a purpose-built program for product professionals to […]

Incubators Foster Innovation

Incubators Foster Innovation “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” – Biz Stone, co-founder of Twitter Entrepreneurship is a fond dream of many professionals, particularly product innovators. It’s also a huge risk: statistics show that 8 in 10 new ventures fold within 18 months of launching. […]

3 Reasons Why EMBA is the Best Mid-Career Move

3 Reasons Why Executive MBA Program is the Best Mid-Career Move “Make In India”. “Startup India”. Phrases like these are quite the buzzwords in media nowadays. Hidden behind these phrases is the story of India’s evolution from a “body shopping haven” to a “product innovator’s home”. The global delivery model is perhaps modern India’s first innovation […]

WHAT DOES IT MEAN TO BE A BIG DATA PRODUCT MANAGER

What Does It Mean To Be a Data Product Manager Last week while driving to a meeting, I had an epiphany. Those familiar with the state of highways in the Bay Area in the morning rush hour can relate to this. I had to be in Burlingame on the water’s side of 101 at 9:30 […]

What Distinguishes the Top 1% Product Managers from the Top 10%?

What Distinguishes the Top 1% Product Managers from the Top 10%? I came across this question on Quora and it got me thinking. It’s useful to understand what distinguishes the top 1% from the top 10% in any field. The top 10% in any field are likely some of the top notch performers in that […]

How to build the right features that your customers will love?

How to build the right features that your customers will love? Remember your product is not a Swiss Army Knife, unless you are building one. While deciding on which and how many features to include, keep in mind the core function that your product was built for in the first place. Avoid the pitfall of […]

IPL Awarded for Best Innovative University of Industry Interface in India

IPL Awarded for Best Innovative University of Industry Interface in India Institute of Product Leadership has been rewarded with the ‘Best Innovative University of Industry Interface in India’ honour by World Education Congress! This award recognises us as the Top institution focused on and dedicated to created global leaders in the Product Management space in […]

Good Product Manager Bad Product Manager

Good Product Manager Bad Product Manager Good Manager Bad Manager A product manager is arguably the most important cog in the lifecycle of the product, the pivot that keeps all the parts functioning smoothly. How well the product addresses the need of the consumer, whether it is delivered at the right time, how the product […]

LENS: Realize Your Vision

LENS: Realize Your Vision The Institute of Product Leaderships has been trailblazing its way to the top of the MBA offerings, with experiential new age workshops, innovative Product Labs, industry trending seminars and concepts optimized to emerging managers. This thought leadership is why IPL has carved out such word-of-mouth acclaim in the industry and by […]

Growth Hacking

Growth Hacking Consider this scenario. You have started a little Bed and Breakfast place in the outskirts of the city. You have your first guests strolling in for the morning meal. You offer them a carefully planned breakfast that offers beautiful bacon, fluffy scrambled eggs and crisp toast. And the guests are vegans. Now do […]

IT Industry Disruption

IT Industry Disruption IT Industry Disruption Waves of disruption have been changing the way people do business, causing large-scale lay-offs, restructuring and a paradigm shift in customer reach. Ironically, the disruption caused by new technology has probably affected the IT vertical the most. We hear of extensive lay-offs by industry giants like IBM and TCS, […]

Product Leadership : The journey has begun!

Product Leadership : The journey has begun! In a few ways, it feels like the cult track “we didn’t start the fire” moment today. Iconic. Memorable. Hummable… one that stays on one’s mind through the day. And about a journey. The most anticipated and awaited day of the first ever Product Leaders Forum (PLF) event […]

Customer empathy in action

Customer empathy in action I couldn’t resist the urge of writing a few lines on an article titled Minister gets alarming dose of a ‘pathetic’ Whitefield” that captured my attention published in “Bangalore Mirror” on 13th of January 2015. All kudos to “Whitefield Area Infrastructure Development Alliance (WAIDA) convenor” for asking Honorable Transport minister to […]

Small Quirks that can awe your customer

Small Quirks that can awe your customer Neither am I a great movie buff nor a big online shopper, but I do go to movies once or twice a year and use online shopping to order surprise gifts for near and dear ones. A very recent movie ticket booking and online shopping experience just awed […]

Knowing versus Understanding Your Customer

Knowing versus Understanding Your Customer When it comes to retaining your customer, you simply do not need to know them but should also try to understand them. If you wonder that why are your competitors holding a superior hand than you and why are they successful in catching the pulse of the customers? The reason […]

Focus On Making Emotional Connections With Customers

Focus On Making Emotional Connections With Customers Your business succeeds or fails based on the connection that you share with your customer. We tend to focus all our energies on our business features — from pricing to product claims to timetables. But it’s not the facts that set you apart. The rational elements of your […]

“Customer Delight”..Do you want to know what it takes to deliver that?

“Customer Delight”..Do you want to know what it takes to deliver that? I recently reported the loss of my credit card to SBI. The card was blocked immediately and heard that a new card will be issued within 5-7 business days. The card did not arrive and the customer service rep had no visibility into […]

5 Reason Why Customers Love Product Roadmap

5 Reason Why Customers Love Product Roadmap When Product Management teams share the product roadmap proactively with customers, this results in several benefits to their company, here are some of the key benefits why we should be loving product roadmaps: 1. Help staying in-sync with customers: Sharing your product roadmap with customers enables them to […]

How to Avoid Product Roadmap Traps?

How to Avoid Product Roadmap Traps? A product roadmap is a frequent request from the sales force and others in the company. ‘What’s coming in the next release and the ones after that?’ Purpose of your Product Roadmap: • A roadmap details the features and platforms for future releases over the upcoming months and years. […]

Make in India: What’s China Doing

Make in India: What’s China Doing. This festival season like any other year also witnessed Indian towns and cities swarmed with Chinese products like crackers, lights and they were the grim reminders of how Made-in-China still dominated our offices and homes despite Prime Minister Narendra Modi’s emphasis on “Make in India” policy. Interestingly, China also […]

Role of Human Emotions in Product Positioning

Role of Human Emotions in Product Positioning. One of the strongest positioning any brand can achieve goes beyond product features or the great after-sale service. Building a differentiation strategy on emotional benefits removes the pressure for continuous product innovation which for most companies is hard to achieve and, more importantly, constantly deliver. Mercedes-Benz is seen […]

Product Positioning : An Important Ingredient in the Marketing Plan

Product Positioning : An Important Ingredient in the Marketing Plan. Product positioning is what comes to mind when your target market thinks about your product compared to your competitor’s products. When you hear Rolls Royce automobile, what do you perceive? High-end luxury car for an exclusive club of clients. That’s how their positioning is. In […]

Common Misconceptions About User Experience Design

Common Misconceptions About User Experience Design The term “user experience design” has been getting a lot of play, but many businesses are confused about what it actually is and how crucial it is to their success. Here are a few misconceptions about User experience design: Do not confuse user experience design with user interface It’s […]

Why you need a Roadmap?

Why you need a Roadmap? Product managers often present stakeholders with great technology ideas, but no roadmap describing how that technology will be brought to market. Building a product roadmap can substantially increase your chances of getting funded, because investors can see the potential applications, without losing sight of the immediate goals. A great roadmap […]

IPL Alumni Connect Network

IPL Alumni Connect Network More than 35 alumni and faculty joined together at “The 25th Hour Restobar” Koramangala, Bangalore on November 2nd , 2014 to celebrate Diwali Party hosted by the Institute of Product Leadership. The event was a part of a series of events to bring together the IPL Alumni community. Watch highlights from […]

How to Build a Roadmap?

How to Build a Roadmap? If you don’t know where you are going, it’s impossible to determine the best way to get there. A product roadmap is an essential tool for product planning and development. Product roadmaps outline when products are scheduled for release and include an overview of their primary and secondary features. Here […]

The Art of Storytelling: It’s in your DNA

The Art of Storytelling: It’s in your DNA What’s the first thing you do when meeting someone new? You ask them questions to unveil their story: • Where are you from?• What kind of work do you do?• Do you have children?• Do you come here often? Questioning a stranger is more than a polite […]

Is Traditional MBA Losing its Sheen?

Is Traditional MBA Losing its Sheen? Recently, after five years of declining enrollment of its traditional MBA program, Wake Forest University (North Carolina) dropped the program, and instead, shifted focus to an area with greater demand—those MBA candidates who want to study and earn a pay check simultaneously. This decision was made after taking into […]

You are a new Product Manager. Now what next?

You are a new Product Manager. Now what next? So, after you gained some knowledge and had some solid wins, promoted to a new role and there you are…….You are prepared to take over a complete product. You need to be comfortable with : • Setting direction • Developing strategy • Executing • Delivering You […]

First 30 days as a Product Manager

First 30 days as a Product Manager Your first day as a Product Manager at a new job can either be the first day of the rest of your life… or the first of a series of never-ending Groundhog Day experiences, where every day feels the same and your new job quickly seems just like […]

Designing Innovative Business Models

Designing Innovative Business Models While everyone in the tech industry focuses on innovation of their product, one great way to create value is considering innovation of your business model. In past few years, we’ve witnessed a number of technology companies creating or completely transforming entire industries. Some examples include Amazon Kindle, Apple iPhone, Google Android […]

Why should a Product Start-up Invest in content marketing?

Why should a Product Start-up Invest in content marketing? The genesis of a start-up is when an entrepreneur sees an opportunity to build and deliver value to an audience. Many start-ups make a costly mistake of creating products and businesses which are disconnected to the audience or at-least are not dynamically harmonized to the realities […]

5 Lessons Learned from Henry Ford about Product Management

5 Lessons Learned from Henry Ford about Product Management Below are some things you could learn about product management from Henry Ford. 1. A market is never saturated with a good product, but it is very quickly saturated with a bad one. This lesson from Henry Ford is a pearl of wisdom that’s well worth […]

4 Life Lessons from Entrepreneurship Journey of a Product Manager

4 Life Lessons from Entrepreneurship Journey of a Product Manager Entrepreneurship is a path, a lifestyle and ultimately a journey. You begin, face challenges and, eventually through struggle and hard work, you succeed. Whether you’re about to begin your path, or are perhaps floundering in the dark and stormy woods along the way. Knowing the […]

Intellectual Property Essentials for Product Leaders

Intellectual Property Essentials for Product Leaders Intellectual property (IP) is recognised globally as an essential asset of companies, defining a company’s worth, market share and its success to a large extent. Failure to identify and protect IP may have a drastic negative influence on your success as a start-up company. It is for this reason […]

Why the world changing and why you need to change?

Developing Awesome Products for Emerging Markets Move over stereotypical professors/trainers with straight faces and serious dispositions and brace yourself to meet an uber cool guru with a passion to mentor entrepreneurs and interests as varied as trekking, reading, travelling, singing and cooking. IPL Faculty and Founder/Mentor at CARMa Venture Services, Nandini Vaidyanathan has over 20 […]

How to Prosper as a Product Manager?

How to Prosper as a Product Manager? As a Product Manager, you don’t work in a vacuum. In fact, most of the execution from the PM’s perspective doesn’t actually involve touching and developing the product itself. Here are the five pillars of Product Management: 1.Develop a Product Sense • Stay clear on your goal  • […]

Can Service be a Product?

Can Service be a Product? What one customer sees something as a service, another might see it as a product? For example, say a cell phone company provides a phone, which could be seen by the customer as a product which allows them to make calls and send/receive text messages and accessing other apps and […]

Are you planning to go the extra mile to succeed?

Are you planning to go the extra mile to succeed? The world is changing. With the challenges facing us on a global level (sustainability, health, environmental protection etc) there is a new need for companies and organizations to integrate technical and business skills to solve these difficult problems. IPL participants can easily fill this gap. […]

How companies use Big Data to help their customers?

How companies use Big Data to help their customers? Big Data has gotten a lot of attention over the past 18 months as retail, manufacturing, and technology companies realize the gold mines they’re sitting on and rush to scour them for competitive advantage. Nearly all of this discussion, though, revolves around consumer trends, marketing guidance, […]

Designing User Experience

Designing User Experience Recently, Institute of Product Leadership hosted an Industry Connect Event at CMR University, Bangalore, where Anjali Desai, Director, User Experience Design, Intuit, USA shared her thoughts on designing “User Experience” for global audience. Here are the four takeaways from the Industry Connect session : “Design is not a fine art but it […]

Discover the Power of Stories

Discover the Power of Stories The gift of storytelling may be one of life’s most powerful—and envied—skills. A story well told can make us laugh, weep, swell with pride, or rise with indignation. A presentation or story poorly told can be not just boring or uncomfortable, but positively painful to experience. In 1748, the British […]

Case Study: Amit Joseph

Case Study: Amit Joseph Amit Joseph, ICPM CLASS OF WINTER 2014, is currently working with Robert Bosch (Ninja Internship) at Mass Transit Division. The beautiful thing about learning is that no one can take it away from you.” Amit Joseph, an MBA from IMI, Belgium with dual specialisation in Marketing & HR wanted to enhance […]

Case Study : Tejas Sumant, Archiect to Product Manager

Case Study : Tejas Sumant, Archiect to Product Manager “Committing to the passion pursuit is very similar to getting in the Passion Pool. For many of us, that’s a terrifying thought that keeps us on the edge of the pool, looking longingly at the water, but unwilling to take the big Plunge.” However, Tejas Sumant, […]

INDUSTRY CONNECT ON DIGITAL ECONOMY

INDUSTRY CONNECT ON DIGITAL ECONOMY Recently, Institute of Product Leadership hosted an Industry Connect Event at CMR University, Bangalore, where Srinivasulu, VP & Managing Director Apigee, shared his thoughts on Digital Economy and its influence on Product Development. Here are the three takeaways from the Industry Connect session: 1. What is digital economy & why […]

Case Study: Abhijit’s journey,Product Manager to Entrepreneur

Case Study: Abhijit’s journey,Product Manager to Entrepreneur Abhijit’s journey can be described as a “Beautiful Whole Nine Yard Journey” from an Engineering leader to a Product leader and from a Product leader to an Entrepreneur… No matter what happens, no matter how far you seem to be away from where you want to be, never […]

Case Study:Rohit Malhotra,Product Manager to Entrepreneur

Case Study:Rohit Malhotra,Product Manager to Entrepreneur “It’s not what you achieve, it’s what you overcome. That’s what defines your career.” Find How Rohit Malhotra, ICPM Spring Batch 2013 Enabled Himself To Move his corporate career forward. Rohit Malhotra, AVP-Business Development at Vantage Circle, was though doing fairly well in his sales career; however, was somewhere […]

How Product Managers should use social media?

How Product Managers should use social media? We are living in the era of social media. This means that product managers must adapt and become proficient at using the social media tools that are available.Social media is extremely important to product managers because it provides us with a direct connection to our potential and existing […]

Case Study: Career Break to Product Management

Case Study: Career Break to Product Management “There are always two ways to enhance your knowledge and we at IPL believe that it is often a great idea to take inventory of what you are good at and extend out from your skills, even if it requires learning new skills.” Find out how Institute for […]

Case Study: Rajaram, PreSales to Product Manager

Case Study: Rajaram,PreSales to Product Manager Rajaram, Product Manager, CA, ICPM Class of Spring 2013“You don’t make progress by standing on the sidelines, whimpering and complaining. You make progress by implementing ideas.” The case study covers the perspective of RajaRam, Product Manager, CA Technologies on how International Post Graduate Certificate Program in Product Management and […]

3 Observations from the Immersion of Executive MBA Class of 2014

3 Observations from the Immersion of Executive MBA Class of 2014 30 selected senior managers from 20+ MNC companies were invited to join the Class of 2014 Executive MBA that kicked off last week and here are my 3 observations from immersion interactions.1.Abundant EnergyIts hard to believe that 10+ years of experienced guys will have […]

Product Manager vs Project Manager: A Career Comparison​

Product Manager vs Project Manager: A Career Comparison It has been said that “A Project Manager is like a midwife – s/he delivers the baby, hands it over to the mother and moves on. The baby being the product and the mother being the Product Manager.” Translating that analogy to business speak, it does sound […]

Product Manager job Description

Product Manager job Description Product Manager job description Product managers are responsible for the management of new or existing products within an organization or business. The aim of a product manager is to oversee the supply of products that are useful and profitable for the business. In most cases, a product manager is in charge […]

Defining a Product Manager : A Clear Guide to Product Management in 2026

Defining a Product Manager : A Clear Guide to Product Management in 2026 Product Management is currently among the most in-demand jobs in both technology and business teams. However, the question of what exactly a Product Manager does continues to confuse professionals, hiring managers, and even founders. On the ground level, a Product Manager would […]

Three key capabilities the product managers are looked for at FlipKart

Three key capabilities the product managers are looked for at FlipKart Saran Chatterjee, VP Product (FlipKart) talks about the 3 key capabilities he looks in Product Managers when hiring at Flipkart. As a guest at the institute at the final project submission day for ICPM course, I happened to take a note of these capabilities […]

Top Five Product Management Hacks

Top Five Product Management Hacks. Whether you are running a start-up or a product team within a large organization, everything may look super urgent and needs to be finished as early as possible. You are falling short of resources and desperately trying to make ends meet. Anxiety is badly kicking in and you strongly feel […]

5 Qualities that make you a great Product Leader

5 Qualities that make you a great Product Leader Here are the five qualities that make a great product leader:1.Product Strategy Formulation:●What game are we playing? ●How do we keep score? The product strategy forms the basis for executing a product roadmap and subsequent product releases. The product strategy enables the company to focus on […]

Success Stories of Indian Product Companies

Success Stories of Indian Product Companies Interview with Nandini Vaidyanathan The start-up story continues to grow tremendously in India. With many emerging start-ups in our country, there is promise and hope for a lot of product innovators to find opportunities for themselves as well as for many others by creating great products and services within […]

Five ways to influence without authority

Five ways to influence without authority. Always remember that everyone has a different tolerance for change. That said, when people resist ideas, the reason is typically made apparent by asking the following questions: Leading a team of your peers is definitely a biggest challenge and it undeniably puts all of your leadership skills to the […]

Lessons Learnt from Satya Nadella

Lessons Learnt from Satya Nadella. The appointment of Satya Nadella as CEO of the iconic Microsoft has given us a reason to take pride in the success of a fellow Indian. The biggest lesson that we can learn from Satya Nadella is that he went to average schools and colleges, climbed the ladder of success […]

First Few Days as a Product Manager

First Few Days as a Product Manager You have recently joined as a Product Manager and you have loads of e-mails to go through and you do not know where to start. It is crucial during this time to avoid being isolated and getting buried in e-mails and distractions. Your first day as a Product […]