The start-up story continues to grow tremendously in India. With many emerging start-ups in our country, there is promise and hope for a lot of product innovators to find opportunities for themselves as well as for many others by creating great products and services within the Indian market. According to this Economic Times article, where Ravi Gururaj, chairman of the Nasscom Product Council, has mentioned that the strategy of targeting domestic players will benefit these start-ups, as many international rivals still do not properly understand the nuances of India. Most of these product start-ups are located in South India, mainly driven by the availability of skilled engineers. Zinnov, a management consultancy which closely tracks the technology sector, estimates between now and 2015, up to 600 product companies will be created every year. Courtesy: Economic Times. What makes the entire story so interesting is that these companies have incredibly maintained focus on keeping the drive for success through their meticulous approach and passionately driving their dream by keeping at it one day at a time. Below is the compiled list from the Economic Times article on how they are making their start-up a success story.