How I Transitioned From Business Analyst To Product Management
Lessons I Learned While Shifting from Business Analysis to Product Thinking Niyati M Bhatt –Senior Product Manager at Blenheim Chalcot India When I first started my career, I wasn’t thinking about product management. I was an engineer by qualification, but I found myself naturally gravitating toward roles that involved a mix of data, human behaviour, […]
How I Transitioned from Non-Technical to Product Marketing Manager
How I Transitioned from Non-Technical to Product Marketing Manager By Tanwistha Gope – Product Marketing Manager at Zeotap Looking back, it’s amazing how one career decision can completely reshape your future. For me, that decision was moving from technical writing to product marketing. It wasn’t a simple shift, but it was one that led to […]
Every Company will be an AI Company
Every Company will be an AI Company By Prateek Gupte – Co-Founder at Caimera Imagine you’re managing a music streaming service. You want to keep users engaged by recommending songs they’ll love, but how do you determine what music to suggest? This is where artificial intelligence (AI) comes into play. By understanding and applying AI, […]
Frugal Product Marketing
Frugal Product Marketing for Startups By Jessie Paul – Managing Director at Paul Writer In the world of startups, frugality and innovation go hand in hand. With limited resources and a pressing need to make a mark, startups must find creative ways to market their products without breaking the bank. Frugal product marketing is not […]
Ethical Product Design: Why Responsible Intent Matters More Than Ever
Ethical Product Design and the Impact By Andy Vitale – Vice President, Product Design & Content at QuickenLoans Design is a superpower. Regardless of where you are in your career, being a designer is a privilege and an opportunity to make a significant difference. The impact of design is profound and inspiring, as it’s all […]
Building the Next Gen of Digital Managers: The Value Proposition of the MBA in Technology Management
Building the Next Gen of Digital Managers: The Value Proposition of the MBA in Technology Management Today, businesses are looking for leaders who can bridge the gap between cutting-edge technology and smart business strategies. If you’re someone who wants to lead these changes and drive innovation, then the MBA in Technology Management is for you. […]
Product DNA in an Enterprise v/s a Startup
Product DNA in an Enterprise v/s a Startup By Amit Acharya – VP – Product Retail Checkout at NCR Voyix The differences between enterprises and startups can be stark. Each operates with unique methodologies, challenges, and goals, shaping the very DNA of their product management practices. Understanding these distinctions is crucial for product managers who […]
Epic Product Launch Failures and How to Avoid Them
Epic Product Launch Failures and How to Avoid Them By Poornima Mohandas – Sn Product Marketing Manager at Mindtickle Launching a new product can be a thrilling endeavor, filled with anticipation and high hopes. However, despite careful planning and preparation, many product launches fall short of expectations. Understanding the reasons behind these failures is crucial […]
Mastering Customer Segmentation and Storytelling for Modern Personas
Mastering Customer Segmentation and Storytelling for Modern Personas By Irshad Raihan – Vice President, Product Marketing at FICO Picture trying to market snowboards in a tropical beach town—without knowing your audience, your marketing efforts can miss the mark entirely. Customer segmentation and storytelling are essential strategies that enable businesses to target their efforts effectively. Consider […]